SoFi launched SoFiUSD, a yield-bearing stablecoin paying 4.2% to its 15 million members, marking the first time a US national bank issued a stablecoin. While the Treasury warns that yield-paying stablecoins could pull $6.6 trillion from bank deposits, the strategic insight is that major banks like JPMorgan, Bank of America, and Citi also plan to issue their own stablecoins but want to avoid paying yields. SoFi's strategy is to capture deposits by offering the yield that customers seek, converting potential outflows into retained deposits. This represents a shift in the competitive landscape where banks compete not just for deposits but for the ability to issue the digital currency that customers want to hold.
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SoFi Is Paying 4.2% on a Crypto Dollar -- The Loophole Banks Want ClosedAdded:
A bank just started paying you 4.2% on a crypto dollar. The exact loophole Washington wants slammed shut. SoFi just dropped a digital dollar called SoFi USD right inside its banking app. The first US national bank ever to do it. Live to 15 million members.
But here's why the [music] banking lobby is fighting it. The Treasury says a yield paying stablecoin could pull up to 6.6 trillion dollars out of bank deposits.
Here's the twist. The giants want their own stablecoins, [music] too. They just don't want to pay you the yield. SoFi paid the yield anyway because that 4.2% is bait. If your paycheck is going to chase yield into a stablecoin anyway, be the bank that issues it. So the deposit converts instead of walking out the door. And the market already smells it. SoFi ran 23% in a single week into the launch. This wasn't a crypto headline. It was the first shot in a war over where your money actually sits.
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