Building a profitable AI agency business requires mastering the sales process and systematic business implementation, not just technical skills; Nick grew his revenue from $2,000-3,000/month to $8,000-10,000/month by learning to close sales on Zoom calls and implement end-to-end systems for clients, demonstrating that the hardest part of marketing services is having dynamic conversations with skeptical clients and following a battle-tested sales process.
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Deep Dive
He Made $10k/Mo Selling AI Systems to Local Businesses (As a Beginner)
Added:Hi, my name is Nick. Um, I joined the program about 6 months ago. I live in Texas. I've been doing like marketing on and off for myself, working for other companies, um, ever since like 2020ish.
Um, but yeah, it's kind of been an up and down journey and I like to snowboard. I like to skate. Um, yeah, that's just a little bit about me.
>> Good deal. Well, I can remember when we originally spoke, you had watched a lot of the content and you had actually implemented some of the stuff that I had shared on YouTube and you realized that it actually worked in terms of like getting leads. You ran some of the ads that I showed you to run and then you just booked a call with me because at that point you realized, I know I can get leads now, but I don't actually know how to close them, right? And I was like, all right, cool. You actually did what I put on the internet. This dude actually trusts me, right? And then from there, you know, we started working together and I was able to actually kind of show you in depth really my process when it comes to building a business like the business I built with gym members now. So, can you kind of talk about where you were at before we started working together and we had that original conversation 6 months ago to where you are at now because even where you're at physically uh has changed as well. So, can you talk a little bit about that? Yeah. So, um, even so, right when I started, it was the same story how it had been for the past like four years. Like I would get some referrals, some like in-person stuff. I would know someone in my network. I would sign a client here and there. I was never like able to actually make this a real business. And it was almost to the point where I was about to like give up on like the dream of making money online and doing marketing. And um I was living with my buddy in like a pretty rundown spot in East Austin. Um and yeah, I saw the YouTube videos. It was like I almost went with another guy who was didn't have any kind of proof or anything. Um and I took a call with him and it was the first time I was really prepared to like spend money on a program and and commit to it. So um yeah, I was about to commit with the other guy and my friends were telling me, "No, this dudes does not seem legit. I saw one of your videos that had less than like a thousand views on YouTube. Um, I ran with it. I followed the exact process of what you said to do, what ads to run, and then like immediately the next day, I was like booking sales calls for digital marketing for people that wanted to pay me to run their ads. Um, which was something that I never had before. I never had a real system to consistently get booked calls and to actually sell them on Zoom. But like you said, I realized I didn't know the actual process of how to close someone and sell someone on one Zoom call an hour long, never meeting them before. So, um, yeah, I joined the program. I had actually just got back from Costa Rica, so I lost some clients there cuz I wasn't really doing a ton of work. And then after joining the program, after following the process, booking calls, um I went from living at home, I had to move back home because I just wasn't making any money to now um paying off a ton of my personal debt that I've had and finally becoming like an actual like profitable real business. I have an employee that's pretty much full-time now over in the Philippines. And it feels a lot more real than it ever has since like 2020.
>> That's awesome, man. And just in terms of like where the business is at now, going from it really just being kind of like a side gig that you don't really know how to turn into something that really feels like it has light at the end of the tunnel. I think I know what that feels like where you're like, "What what even is this?" to now the point where you like are confident that you know you can scale it and you've been able to make enough money, right, to be able to have an employee. Like where is the business at now in terms of revenue?
What what do your customers look like?
What does the reoccurring revenue look like? What exactly are you doing for them? like walk me through all of that.
>> Yeah. So, I went into the program. I was anywhere from like two to three grand MMR MR a month. Um, and it would fluctuate because I would lose clients.
I would sign clients. I wasn't really I didn't have a clear like strategy of what I was doing. Um, and now I'm up to like anywhere from 8 to 10,000 a month MR. And then on top of that, any like setup fees and and new upsells that I'm doing for my clients. So, um, going from just like offering marketing and offering to run Facebook ads to like an entire system of, okay, here's what you need to actually scale your business to the next level, building out like CRM, automations, um, having a virtual assistant that automatically calls leads and books them for the contractor so they don't have to leave the job site and call a lead in 5 minutes. Um really it it helped me figure out getting bridging the gap to from just running Facebook ads to actually selling an entire system that works a lot better that gets the clients better results that makes them stay longer and then also something that I can charge more for. Um my biggest problem was just like getting my foot in the door and and signing that initial client providing good results. But once I've done that, um, for like the two or three people that I've signed recently, they just keep coming back with me every time I meet with them, um, asking me to do more and more and if there's other things that I can implement. So, yeah, it's it's really provided a clear path of how to get better results and how to sell like an entire system instead of just, hey, we're going to run Facebook ads for you.
>> Sure. So like initially that was all you really were familiar with was just providing a digital marketing done for you service to where now you were really able to take the whole system the endto-end system that really makes any marketing you do for them a lot more profitable a lot more efficient which just gets them better results which it now sounds like it's kind of primed them to want to be upsold and cross-sold other parts of the system and as far as that's kind of concerned that's a big change right how old are you >> I'm 25 about to be 26 in July Yeah. Yeah. I thought you were pretty young, right? Like I'm 29, you're 25.
Um, and with that kind of being said, what would you say was the biggest thing that I was able to kind of provide you with to bridge that gap so that you could be able to start making stuff like that happen? Was it the advertising? Was it the sales process? Was it the back-end process? you know, like what would you say it was that really kind of allowed you to bridge that gap and start making, you know, the the progress that you have made to the point now where you've been able to pay off your debt.
You've been able to, you know, move out of your parents house and move into your own place, which is obviously incredible, right? Especially in your early 20s. That's huge.
>> Yeah. Feels good. Um, I mean just like a quick story like I I learned how to use the software, learned how to use like go high level when I was working for another company running their sales and I was doing a similar thing where I would get on Zoom and I would have an hour I it was a booked appointment with the with the business and I just I couldn't figure it out. I was working directly with the owner. We were like switching up the scripts. I was taking calls every single day and like I got the systems. I understood the marketing.
I've been doing Facebook ads since 2020 like I said and like it was as soon as I joined the program it obviously like I wasn't making sales right at the beginning but I was joining the coaching calls and it was like you could pinpoint the exact things that I was doing wrong and then once I really like focused on just following the process correctly is when I started seeing the difference in the sales calls and how they flow and how at the end of it it was a no-brainer for them to sign up versus feeling like I'm trying to convince someone to spend money with me. So, like in in the program, it teaches you how to do everything, but what I got the most was definitely like the sales process and then um just figuring out what I was doing right or wrong. I also used to like train a ton of sales people too on how to do um digital marketing sales.
And how I knew that people would do well is if they had no prior experience. like if they had been in a ton of different sales jobs, they would take all those bad habits from the other jobs and they wouldn't follow the process that we were laying out for them. And that's kind of what I was doing at the beginning. I was weaving in other things that I learned in other places. And as soon as I was like, okay, I'm just going to ask these awkward questions that seemed awkward in the beginning, but as soon as you start getting in the process of actually asking them, doing them, that it makes sense and it works.
>> Sure. So, what it sounds like really is mainly like the sales aspect of it and the fact that I was able to, you know, obviously you were able to jump on early on, pull up one of your recordings of an initial call, then I was able to kind of dissect it and tell you, hey, look, you you can't do that. You got to do this.
And once you really got it, it kind of sounds like that was really all you needed. And now you knew really everything you needed to know to really kind of be able to scale this thing. And like you said, right, that's where the rubber meets the road. I talked to a lot of people that, you know, they have experience in building software, they have experience in digital marketing, they have experience in all of this stuff. And the hard part isn't providing a marketing service. The hard part isn't providing um an automation or an AI service. The hard part is having a conversation, a dynamic conversation with an individual that doesn't trust you and being able to critically think quick on the spot or just having a process, a battle tested process that's refined that you know you can follow every single time that works, right? And that that's something that I've had to go through a lot. If there's one thing I've done more of than anything, it's just doing sales calls and selling the system. And so now I finally do have a process that when I follow it, it typically works, right? Right. And it's pretty easy to to follow, but it kind of sounds like what you're saying is once you had that, everything else kind of got easy.
>> Yeah. Yeah. Like I I'm a very I've always been like a tech technical person. I used to like play a ton of video games on a computer and like even middle school and like I would be like code learning how to code to play Minecraft and stuff like that. So, like figuring out like the the marketing side of it and like all that stuff I can do and it's like it's fun to me and it's like I can think through it and do it. I don't really need like a mentor to be able to do that, but the actual like sales process and and that's what I learned the most from the program for sure.
>> Awesome. And then I know we were talking a little bit earlier about like the community aspect for for like what I kind of have going on with this. like it's a pretty tight-knit community. A lot of things like this that exist, there's typically literally hundreds of people on like coaching calls, it's very difficult to get questions answered. For example, I paid $70,000 one year to be a part of a mastermind and I got to speak to the owner of it like once, you know what I mean? And so what would you say your experience has been like in terms of getting access to me, working directly with me, meeting new people within the group that are actually worth knowing and intelligent, right? People that you can actually learn from uh and grow from and just be around people that are, you know, like-minded individuals because it can get a little bit it can get a little bit weird. It can get a little bit lonely, right? you break away from what you've been used to for so long and now you're kind of in this different world where you know your parents your friends are kind of like what the [ __ ] is he doing over there and you don't really have anyone else right that understands it. What would you say that has been like from you know the community aspect and then even the aspect of just being able to get help from me uh to really help you with this?
>> Yeah. So, the community side of it, um, it was really nice to have the mixture of like people that have 20k MR, like higher MRS that are in a different area than the people that are just started and have never signed a client before because you can get insight from people that are in the exact same position that you're in regardless of where you are in like your agency journey. Um, and then like direct access to you, like at any time I could message you um, and get a response back pretty quickly. So, yeah, I mean, overall the community side of it, I I got really good um, help and feedback and just communication. Um, and like you said, not feeling lonely in in the struggles that we're going through by just like you could message anyone personally any single time and ask them for their sales recordings to see someone who's not really that professional and polished at it and if they're signing clients, try to figure out what they're doing. Um, so yeah, it was a really it was a nice tight-knit community that people would respond to you immediately and you could get answers from.
>> Good. Good. And then the the final thing I want to ask you is, you know, you were thinking about doing that one program with a guy that I think you said like I guess didn't ever run an agency or maybe didn't have proof of it, right? That they actually ran an agency. Now having like invested money and working directly with me, you know, what would you say your experience was uh so far? you know, having worked directly with me and if you were doing it again or you had a friend kind of come to you and say, "Hey, you know, I'm thinking about kind of doing what you're doing now that I see you're making some money. You've been able to get out of your parents house. You know, I'm still at my parents house. What would you say to them? Would you recommend working with me?"
>> Yeah, for sure. I mean, the other guy um I would have lost probably like $7,000 with him and learned nothing. I couldn't find his name registered to any like LLC's tied to any type of agency. So like yeah, I I was very very very happy that I found that video on YouTube. Just happened to pull up. Um and yeah, I mean I would recommend it especially like I feel like I definitely got the maximum value out of it. Like look where I am now. But I already knew how to do like go high level. I knew how to run Facebook ads and all that information is in there too. So like even someone who's starting from ground zero um who has no knowledge of any type of marketing can learn how to do it with this program for sure.
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