Urban Company, New Startups & The Growing Threat To Snabbit’s Rapid Rise

Added: 2026-05-23

[00:00:00]Look, there are many other companies which are working in the same categories. There are some companies like Urban Company which have already grown from a very pioneer stage and gradually they have also grown their categories.

[00:00:13]Many new companies are also coming into your core category and competition is going to increase here. So how are you already seeing it? How do you preserve your core USP? We will protect our market share.

[00:00:23]Yet at the same time, we will also be able to grow our market. When the competition increases so much, it is very simple for us that we have two types of categories. One is high frequency low AOV means average order volume (AV) is low but you need a lot. You need three or four times a month and there is one that has a very high average order value.

[00:00:48]But you need it once or twice a year. A. Give us a second example.

[00:00:54]Daily cleaning is high frequency low AOV right you have to get daily cleaning done, deep cleaning is low frequency high AOV, if festival comes then supply cleaning has to be done. I have moved into the house and it needs to be cleaned.

[00:01:08]Right? We don't have any plans to enter the letter. We want to keep our focus into high frequency and low AOV services because we think that number one in India for this category is TAM 67x higher than us. Just think that we get our houses cleaned every day.

[00:01:26]Yes and we probably give ₹100 in the offline world.

[00:01:28]We spend Rs 35 to 400 per month on this category. But if you think about deep cleaning, then people get it done maybe once or twice a year and that too for Rs. 3000-3000.

[00:01:38]So its wallet share is 35-400 per year. Its wallet share is 34,500 per year. So this category that we're building which is our core the bread and butter layer of services what I call it is basically seven to eight x larger from a wallet share perspective.

[00:01:53]The other part is when you reduce your AEOVs, you actually attract a larger amount.

[00:01:57]You are able to penetrate more households, you are able to get more people to use it. And and that's why we feel that you know this is the part will operate in. So we want to increase and add more services to the same concept of high frequencies home services. So home cooks, child care, elder care, drivers these are the kind of categories that we want to venture into in the future.