Uber CEO on AI, Autonomous Vehicles, and the Future of Transportation

追加: 2026-06-03

[00:00:00]Every single year that I've been in Uber has been a challenge and obviously the challenge and the opportunity now is the rise of AI. You don't just exist in the digital sphere, right? Our experiences encompass digital first in terms of your interaction with our platform, but then they are delivered or fulfilled in the real world. The rise of physical AI, autonomous vehicles, drones, etc., they are going to change how we interact with consumers in the real world. We think it's another trillion dollar marketplace. It will change how society operates.

[00:00:44]So I think I have to begin with the story you were just telling me about how you took the job here, how you heard about it. And the reason I start there is because I want to know what it was like, what the company felt like to you when you showed up, how that's evolved.

[00:00:58]I'll ask all sorts of questions around this and then very importantly like what the current moment feels like, which I think is the most interesting question for the business possible. But I love the origins. So I would love to hear how did you hear about this job in the first place? What was the backtory?

[00:01:12]>> Yeah. So I've been at Expedia for 13 years. uh CEO working with Barry Diller and um and loved the experience and I loved where I was and at the time like Uber was in the news all the time, right? It was in the business if you're if you're interested. So obviously I was reading about the situation at Uber. It was seemed pretty chaotic uh and pretty difficult. And then a head hunter called me out of the blue and said, "Are you interested in the Uber CEO job?" And at the time I said, you know, no effing way like uh who who would even think about it uh at the time and I had a considerably lower profile as as you can imagine. So I kind of blew it off and um I was at the Sun Valley conference uh Allen company conference and uh was having a drink with Daniel Ek and my wife >> and Daniel said, "Hey Dar, did a head hunter call you? I recommended you for the job. I thought you'd be great for the job." And I was like, "Oh, that's why it happened. Like what? Like what are you crazy?" And he said, "Why? I think you'd be great for the job." And I said, "Listen, I've been at Expedia for 13 years. I'm so happy with what I'm doing." And I remember Daniel like he looks at me, he's like, "Laura, since when is life about happiness?"

[00:02:29]Interesting comment. He's like, "It's about impact." And Uber is a company that has impact on the world. It's important. It's in trouble. Why wouldn't you take a shot at this? I think you'd be great. I think a lot of people come to Uber because of the impact that that the company has in the world. You know, we we are um shaping how the world moves. We we're a huge part of people's lives. We've got over 10 million couriers and drivers on the platform.

[00:02:56]And I just wanted to go to a place where I could make a difference >> and I wanted to go to a place that was making a difference. You know, like when I started investment banking at Allen Company, it was amazing. It was the the the best company in the world. But I was like, investment banking is really changing the world, right? And so for me, it was about um having impact at a company that was having fundamental impact in how people live. And you know, we we'd had a couple of beers and and my wife was there, Sid, and she'd had had a couple of beers and we talked about it.

[00:03:25]And um the next morning, actually, in the parking lot, I remember calling the head hunter and I said, you know, tell me more. So that's how it all started.

[00:03:34]>> Wow. Okay. So you show up, there's a process. Yes. You take a job, you show up. What What is the impression on day 1 through 10 or something like this? Like what did it feel like?

[00:03:44]>> I mean, complete chaos. Uh the the company Travis uh had not been the lead of the company for some period of time.

[00:03:52]Uh and there was a group of executives uh a committee if you want to call it that who had been running the company for a few months. And obviously the company was in the public sphere in many many bad ways. lots of things going on both internally, externally and and the business itself was very dynamic, hugely competitive. So it would have been difficult enough if there weren't any of the external distractions going on coming into uh the business which I think fundamentally was strong but was going through a lot of change a lot of chaos both in terms of the board and what the board wanted in terms of the stability of the management team and then getting structure around the business as well. But you know with time and with a lot of work and working with my team we were able to bring some order to the chaos both externally and internally and it's turned out to be a great ride for me.

[00:04:48]>> How how did you do that? Like if you were teaching a college seminar or something an HBS seminar on a leader bringing and establishing some order and structure in a chaotic situation like what what is the how? I I think the most important how because every situation is different but the most important how is simplifying the situation and breaking down what seems like an unassalable problem into its component parts. You know it's vector mathematics, right? If if you have a three-dimensional complex um interaction, you can just break it down to each dimension. And if you solve each dimension and you bring it all together, you can actually solve pretty complex issues and and equations into its component parts. And the same is true in business, right? So when I got into Uber, there were very distinct areas that I had to take care of. One, at the board level, the board was fighting for control. and you had a board that was focused on who's going to control the future of the company versus what the future of the company was going to be.

[00:05:51]>> And so, for example, we brought in a new chairman, Ron Sugar, who has become my partners through all of the years and and really brought the board together.

[00:05:59]This isn't about who controls it. This is about the the fate of the company.

[00:06:03]Um, I think the company lost trust with stakeholders, with regulators, with the public. And so we went out and first went on a listening tour to understand what the issues were and then started listening started acting based on that impact and started communicating both internally externally which is the concerns of stakeholders externally were just as important as our own concerns as well. Uh and then with employees is putting together the team. There was a lot of talent uh inside of Uber, but there were some folks who kind of were stuck in the old world who had to get off. Uh and then there was an incredible talent base. Andrew McDonald, who is our president, COO, you know, kind of predated me and has uh come through many many years. Many others um have been with me since before day one. and then bringing in new uh management member members like a Tony West as well who who's been with me ever since. So I think if you focus on each distinct problem, what seems like chaos can become small surmountable problems that you take on and you kind of you know you you set initiatives against each of them and over a period of time. You can't control what gets solved when but over a period of time things get better and and I think things got better >> in situations like that and I'm sure there's been many others at Expedia and and Sense. What have you learned about managing your own stress so that you don't get personally overwhelmed by chaos?

[00:07:34]>> I think I'm lucky. Um, Sid, my wife, calls me a robot. Uh, which is I don't get stressed out by situations. We lost everything when we came here from Iran.

[00:07:44]Um, absolutely lost everything and and I saw destroy my my father. How old were you?

[00:07:50]>> I was 9 years old.

[00:07:51]>> Uh, and you know, my father built uh along with his family an incredible family business. We came here, we lost everything. But then we rebuilt. And I think for whatever reason, fast doesn't help. Like overthinking things doesn't help. It only makes things worse. And I'm able to approach things kind of from an engineering mindset. I studied engineering school, which is what are the problems? Let me list them and let me have an approach to solving each of them. Test and learn. And not everything improved in a linear path, but being stressed out like what's the point of it? Who cares?

[00:08:27]>> Can you say a little bit more about what that experience was like? Like watching your dad go through that at that young age.

[00:08:32]>> For us, we came to the states, we got to si uh stay with my uncle Nasi. The adjustment for us was not very difficult, but as I grew up, I observed my father who when I was a kid, he was kind of a giant of a man become less giant because I was getting bigger as well. and and he just lost that spark, you know, he was he wasn't able to begin again uh here in in the US. Uh he did his very best. He was an entrepreneur.

[00:09:00]He tried uh his hand at a lot of things and you know I think that one it it drove myself and my brothers and my family to rebuild. You know, many immigrants have a chip on our shoulder and I had a particularly big one. But at the same time, I didn't want to be in the same situation, which is for work, for fortune to break me as a person. So, I was able to separate the two, which is, yeah, do I want to do well?

[00:09:30]Absolutely. Am I going to give it every inch that I've got? Absolutely. But in the end, I know who I am, and I'm always going to be that same person. I'm not going to let the chaos of the world affect me mentally.

[00:09:42]>> What What have been the chapters of the chip like, you know, how has the chip on the shoulder evolved? Like what satisfied it early on? And how is how has what satisfied it changed or is the chip still >> It's never satisfied. It I don't know what it is. I always wanted to do well in school, sports, you know. I just for me I just believe in being allin in anything that you do. You know, when when I'm with my kids, I'm with my family. I don't have this thing around.

[00:10:09]I'm not checking messages. I'm I'm not getting distracted. I I believe in, you know, if you're going to do something, whether that's work, whether that's sports, whether that's personal life, just go allin, get rid of the distractions, and I think you'll lead a happier, more effective life.

[00:10:25]>> You think that chip is roughly the same today as it was when you're >> Yeah, it's it's core. Like I I don't know whether I would have been the same person, you know, the counterfactual if I were in Iran, but I know my family is awfully competitive. A lot of Iranian immigrants have come here to the US and many parts of the world have been extraordinarily successful.

[00:10:48]>> Uh and yes, of course, starting from behind and knowing that you're starting from behind and having the desire to kind of get ahead again, it absolutely plays a part in your life. How do you, again, the selfish question because I have kids, you know, that are growing up fast. How do you think about your kids?

[00:11:06]Like, my guess is you wouldn't press the red button to undo the experience you had because it made you who you are.

[00:11:11]Totally.

[00:11:12]>> And and and so I think about this a lot as it relates to kids that maybe are not going to have an experience like that that might shape them in a similar way.

[00:11:18]How do you think about that as a dad?

[00:11:20]>> God, I'm I'm figuring it out as we go. I think uh being a parent is is so humbling, but I think we're doing our kids a disservice by giving them too much, being around too much. You know, I don't know about you as a kid, but on the weekends, my mom would be like, "Get out of here and come back for dinner, you know, figure it out." And I think this kind of the helicopter parenting, etc., being around your kids all the time. You want to love your kids. You want to know that they're ab absolutely loved and appreciated. But it's the challenges in life that form you. And it's the overcoming of these challenges that give I think humans a profound satisfaction. And if you as a parent are overcoming these challenges for your kids, you're actually doing them a disservice long term, whereas short term you think that you're doing them a favor. You're you're giving them an easier life. A a happy life is not necessarily easy life. And so for me it is a challenge because I love my kids but Sid and I co-parent in a way which is you know we're not going to do everything for the kids. Um they come home they're responsible for their homework. They've got to learn how to make it in this world themselves within the scope of family which will prepare them for the outside world which as you know can throw you a lot of curve balls.

[00:12:34]>> Yeah.

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[00:14:28]Speaking of curveballs and challenges, so if we zoom all the way to today, it's got to be I'm curious if you think so.

[00:14:34]It seems to me from the outside like the most interesting time to be running this business because the opportunity is so massive. The threats are real. The new entrance are fascinating. ABS we'll talk a lot about, I'm sure. What does it feel like ground us today? Like what feels like the central question to answer as the leader of the business? It's, you know, I tell you that every single year that I've been in Uber has been a challenge and there's been another, you know, there have been so many answers to question and we interact with the world in in so many ways. Obviously, the challenge and the opportunity now is the rise of AI both as an internal tool as to how we build. And what's different about Uber than many other companies is like we don't just exist in the digital sphere, right? Our experiences encompass digital first in terms of your interaction with our platform, but then they are delivered or fulfilled in the real world where all kinds of things happen. So you've got kind of a determinative structure in terms of the interaction with the app, but then probabilistic outcomes and we always have to kind of deal with those outcomes and the things that go wrong in the real world, traffic, driver cancelling, your food being late. So we have always used kind of in that probabilistic world AI tools to build out our system for much longer than most companies out there.

[00:15:51]But now with the onset of AI both in the digital world, the ability to build much larger models that know much more about you, can anticipate what you want more accurately uh can really drive utilization and can can drive how people work and and make an engineer into super engineer to then the rise of physical AI, autonomous vehicles, drones, etc. and how they are going to they are going to change how we interact with consumers in the real world. I've never ever seen a pace of change so fast and it's um incredibly exciting.

[00:16:25]>> What's your mandate to your team given how fast things are changing and how much more each person can now do?

[00:16:31]>> I'm not like a topdown driver so to speak. We have a bottoms up culture which is I want people inventing all over the company. I don't want there I don't want to be that single point of failure. Obviously uh the CEO is important for the company. So I I hesitate to drive mandates and and I would tell you that AI adoption at the company just because we are kind of an AI native company or ML native company um in terms of where the technology has come from it it's it's been occurring all parts of the of the business whether it's engineers um and how they scope projects how they how they build debugging uh on call platform uh migrations all of that is now uh has enormous AI adoption to our legal team to our marketing team. So it is happening everywhere. Where I come in is that I'm pushing the teams to fundamentally use the power of AI to rebuild systems and processes from the bottoms up. And by the way, it could be a decent first step to take a process and have AI optimize 20% of it, 30% of it in terms of speed or effectiveness or cost. But to rebuild it from the ground up, that's much harder. uh and that's where I'm coming in and really pushing the teams to think about processes from a first principles uh standpoint and the impact of AI on those.

[00:17:53]>> What's the most amazing thing you've seen someone do with the technology at Uber?

[00:17:58]>> The most amazing thing that I've seen is that I'm seeing the impact show up in all kinds of random corners of the company.

[00:18:07]You know, we what we're seeing now is like we've got devs in India who all of a sudden are driving 10x the code commits that they used to. They're using autonomous agents all over the place. So the the uptake of the tools that we're seeing is not at all predictable in terms of who is racing ahead with this new technology versus what we typically saw. And so I think you're going to have very very unpredictable patterns within the company. It's up to us to find it and it's up to us to kind of promote those individuals who are kind of the rebels inside the company. We we want the rebels to win here. One one of the interesting questions today is what is the actual latent demand for intelligence? Like it's still weird question.

[00:18:48]>> Yeah.

[00:18:48]>> I'm curious if you've had an experience like me where at first you're like tell your team you burn tokens like let's use as much intelligence as possible and then there's a moment where you're like wow this is expensive. Intelligence intelligence is expensive. How do you think about the trade-off between it seems like an unbridled good to have more intelligence but right now it's it's quite costly.

[00:19:07]>> We're dealing with it now actually. We blew through our AI budget in a quarter, you know, for the whole year essentially. And it is forcing us to adjust. You know, we are going to uh meter headcount increases because to the extent that my engineers are getting much more efficient, their throughput is increasing. They're they're becoming superhuman in terms of their output. Um we, you know, one there's a cost to that and it's a significant cost and at the same time we're kind of metering the increase uh in headcount. So my view right now is drive adoption, encourage usage across the company. We do believe in efficiency here. We've got over um $10 billion in in free cash flow, which is great, but it's on well over 10 billion trips a year.

[00:19:53]>> So these are we are not a high margin business. We want to really drive efficiency in order to lower prices for riders, to give more earnings to our earners, etc. Uh so I do think it's a combination for us right now of encouraging adoption but then driving efficiency and and the way that I put it is we're we're using the more expensive models to explore hey let's try a new interaction here and obviously you know the these frontier models whether it's a open AI model or a cloud model they they really are terrific and they're great to experiment against once we scale some of these experiences and interactions we'll look to bring in more efficient models that are more efficient on a token basis or open source and again lower cost. So exploration is go go go but then efficiency and scaling is something that we're also talking about. So you're one of the few companies many of amazing companies with amazing leaders that are in this sort of like AI meets the physical world zone where you've got a scaled brand and distribution. You're you're an aggregator of demand in many ways. And I I I have so many questions about this, but I guess the first one is just what that is like. Like how you think about that challenge, that problem, that opportunity as one of the small handful of companies that sort of has the right to win in how that new technology links up to the physical world.

[00:21:15]>> Totally. So I think the first is um there's an enormous opportunity in just it it's boring, but it's wonderful boring, which is just building larger models, right? So building, you know, the our models in terms of our feed models, our search models now are probably 10,000 times bigger than our older models and and they're just able to take much more data about you and make predictions about what are you going to search for. Now we have universal search. For example, if you search for something, it's not just classified as rides or eats or grocery.

[00:21:44]We can show you all everything that we have available across our services. So, first it's just like the tooling has gotten better, the capabilities have gotten better, and today we can guess when you take an Uber ride. 3/4 of the time we can guess where you're going and it's just a one tap interaction that can only improve based on these larger models. And as it relates to the real world, we can anticipate what's happening to in the real world much more effectively now. And then the form factor with which you operate uh is going to change as well and more and more and it's going to take a while uh you know you'll have drones getting your food to your home or you'll have AVs delivering you from place A to place B.

[00:22:28]So everything is changing about it. Some of it is immediate opportunity now but we think there's a ton of opportunity going forward. What do you think has to be true for Uber to win the demand aggregator, you know, top slot in AV specifically? Supply. So, we are a supply company. The more drivers we have in the marketplace, the more restaurants that we're wiring up for you, the more latent demand that we have. And it's one of the lessons that that I learned when it came from Expedia to to Uber. At Expedia, we were really focused on, you know, demand, how many consumers can we get to the website, etc. and we were demand first company and then we would build out hotel inventory and flight inventory in response to demand. At Uber, everything is upside down. One of our very very significant growth opportunities right now is building at our surface not just in the big cities but in the sparse markets in all of the suburbs of the world and smaller cities of the world. Not the top 10 cities in a country but the next 50 cities, the next 200 cities uh in in in the country.

[00:23:31]Well, the first thing we do is actually go out and recruit drivers, recruit merchants and restaurants, groceries, couriers, and then just the demand shows up. I don't mean it's not that easy, but the the biggest opportunity and challenge we have is making sure that we secure every single supply, every single car out there that's going to take you from point A to B, every single restaurant, every single retailer, every single uh groceryer. If we do that, the demand will take care of itself. in AV specifically, what does that feel like?

[00:24:02]Like we're it feels obviously like we're just at the very early early part of the S-curve. And I'm sure that if the answer is supply, you want to just be the the the demand aggregator with the most supply. What does that feel like? Like what is the state of AVs feel like to you?

[00:24:17]>> It's very early, but but it's moving very fast. So we've got over 30 partnerships now with incredible uh partners like a Whimo to a neuro and lucid to an Nvidia that is building not just compute and and sensors but also a software driver now to companies like Wabby and wave we rides of the world pony AIS of the world you know just like you're seeing in the foundation model space there isn't going to be a single winner there are going to be many players in the foundation models there'll be open- source smaller models as well we're seeing the same kind of acceleration in the development of of AV. And as a result, we want to be your go-to market solution for companies that are building out these digital drivers.

[00:25:01]And we're allowing these companies is to really focus on building the driver. We are building services around them. We're going out and securing depots and charging in cities in which we see kind of the regulatory landscape moving uh in the right way. We're working with fleet partners. We're securing financing. We just announced a billion dollar financing line with Santandere for uh EV fleets and AV fleets. Uh we're working on kind of uh autonomous insurance as well. So we're building the entire ecosystem so someone who builds a driver can get those cars in the road and then uh we have all the supporting infrastructure. uh we are collecting data as we speak in the streets that we can feed to the model and then when they hit market we've got instant demand for them and what we're seeing is consumers love the product and AVs that are on our network are 30% or more busy than let's say one PVs who aren't using our network that 30% in terms of trips per vehicle per day in terms of revenue per vehicle per day can make a huge difference in terms of your ROI of investing in these expensive cars. What has surprised you most so far about the product of ABS?

[00:26:15]Like you get to see all this interesting the 30% thing makes me wonder about this question. Yeah. Like what what is interesting to you about the nature of the product and the the physical, you know, the cars themselves and the consumer experience versus the more traditional experience.

[00:26:30]>> So the one thing that is is surprising and in a different way is um how quickly magic turns to normal, >> right? You know, it it was uh when I first experienced Uber, um it was it was in New York City. I was at Expedia. I'm like, "Oh my god, this thing is absolutely magical." Push a button and a car shows up in 5 minutes, etc. Next day, you're like, "Where's my damn car?"

[00:26:54]>> Yeah, exactly. You're like, "It was 6 and 1/2 minutes. I can't believe that.

[00:26:57]How dare they?" And you know, with AVs, you get in them and it's magical. The cars are nice. There's a sense of privacy, peace. You play your own music.

[00:27:08]And you know, for the first two minutes, you're like, "Oh my god, this is amazing. Look, look at what's happening." And then minute three, here you are, you know, doing the same thing.

[00:27:16]So, I think what's incredible is what's magical now is going to seem normal to all of us 10 years from now. Um, you know, in the end, it's about getting you from point A to B safely, uh, efficiently, affordably. We want to make sure that these AVs aren't just available for rich people in the middle cities. We want to make sure that they're available everywhere. But I think this technology, the speed to market is going to be fast and the interactions are going to normalize faster than you think.

[00:27:42]>> I'm so interested by the whole like build partner buy decision that I'm sure you're making in a million ways every day. Um, you've got these advantages.

[00:27:50]You've got all this capital, all this free cash that you can allocate, all this infrastructure and of course the demand aggregation that you've already built, which are huge advantages, right, for for creating liquidity, etc. How do you think about partnering with companies like a Whimo or something that you could certainly see being a competitor in part of what you do if they get a big enough network and and the service is good enough like you know people are always going to buy for huge markets. What is that like navigating either in that specific example or in general right now with ABS partnership versus having your own fleet? It's a coexistence that frankly I'm quite used to coming from the travel business.

[00:28:24]Right? If you think about OTAAS, these online travel agents, they compete with a Marriott, they compete with a Delta for the consumer, they compete with a independent hotel as well. All of whom are building a direct channel for the consumer, many of whom have loyalty programs, etc. But at the same time, they want incremental consumers coming from the platforms because they have a big box to fill and they want to drive as much utilization of that box as possible. And the returns for a hotel that has, you know, 70% of its rooms filled versus 90% it's night and day, right? You will take the 90% every single every single day. The same is true, for example, in Uber Eatats, right? It's we work with McDonald's, we work with Starbucks, we we work with Chipotle. All of these companies to some extent also compete with Uber Eatats as well. And the same will be true of a subset of AVs which is a Whimo. Of course they want to build their own brand and their own channel but at the same time we are able to drive more utilization for them uh when their cars are on our network. The same will be true of Isuks the same will be true of Neuro etc. So we're going to have some players uh for example a wave is focused on building one endto-end model that they license to OEMs and we will be responsible essentially for all the demand. So there are going to be lots of models but I don't think it's going to be black or white which is do we only compete or do we only work together. We think there's going to be an amalgamation of business models. There already is in travel, there already is in food. Same same thing will happen in transportation. What's your premortem for this like going wrong? Like for if it's 5 years from now and Uber has like screwed up this opportunity. What do you think the most likely reason for it is?

[00:30:12]I don't think it's necessarily Uber thing. I I think it's um it's a big question for the industry. You know, you've seen how powerful AI is, but at the same time, how unpopular it is with the general public and folks like you and me in the corporate world, we're just amazed and we're driving utilization. And the way that these AIs, you know, AI models interact with the average person is, yeah, search got a little bit better. But if it's driving up or I think it's going to drive up my electricity cost or if it's going to cost my cousin's job, that's that doesn't feel that good. And I think the same will be true of ABS, right?

[00:30:52]Which is it's terrific technology. It is going to be safer than than human beings, but how does it interact with emergency service providers? How do we make sure that the technology is available to everybody, not just uh the wealthy? We've got to have these dialogues with regulators uh with real people living in cities with our drivers whose earnings may get affected. Now, uh drivers in Austin and Atlanta where we have two big partnerships with Whimo, drivers on the Uber platform, they're they're making more money. The number of drivers joining the platform is increasing because it looks like AVs are actually adding incremental demand to the platform. So we have good news early but we've got to communicate and we've got to go at the pace that society is prepared for us to move otherwise there will be a backlash and and you know you're kind of seeing in some of the public perception out there. I'm sure your answer is something like not on my watch. But if I were to assume that there that the public out of your control thing is solved. Can you imagine what the same premortem answer would be through something that you do control?

[00:31:58]Access to supply and that's why we are you know we have a partnership with basically every AV provider whether it's in mobility or delivery or even freight.

[00:32:07]You know we need access to supply and we're investing time we're investing capital. uh and I think we're in a great position to make sure that we are the largest amalgamator of AV supply just like we are the largest amalgamator of you know transportation services around the world.

[00:32:25]>> If we now assume the the success scenario where Uber is the clear demand aggregator winner of ABS, what does that unlock do you think on the other side of that whether that's consumer experiences or other things that aren't currently possible?

[00:32:38]>> We think it's another trillion dollar marketplace. We think that over a long period of time as we see the cost of AV software come down and usually we see the cost of hardware come down I mean you this is universal but usually 30 30 to 40% per generation you know we think um the lucid midsize that they are building for us and neuro together it would be 60 $70,000 car >> at those kinds of prices you can actually bring the cost of transportation down for the population and what we see is as we bring the cost of our services down, demand goes up.

[00:33:14]When Uber was introduced early on, people were sizing the market based on the taxi market. We're multiple times bigger than the taxi market. And I see the same potential with with AV, both in terms of the cost of transportation, reliability, safety, all of which are going to improve. And then think about delivery, right? If delivery is done with a drone uh and instead of a 25 minute to 30 minute delivery you get habituated you know the magic uh is you know a 10 to 15 uh minute delivery cheaper uh faster better it will change how society operates. Do you think there should be some sort of like Foxcon like business for AVs? It's like one of the interesting thing the stat I heard in San Francisco someone asked me the quiz question of how many how many ways do you think are driving around and I like overestimated it by some crazy percentage. I was really surprised by that and so it seems like you can be hyper efficient with these things and which is cool but the downside of that is like maybe you can't hit your the amount of production to get this cost down and all this sort of thing. Should there be like a Foxcon contract manufacturer type thing for it?

[00:34:22]>> It's happening as we speak. Many of the OEMs, the traditional OEMs that we're talking to are now seeing that L4 uh driving is is absolutely a reality that is much closer than they think and seeing the services and how popular they are with consumers. They are investing in L4 ready systems. So, I think you'll see the traditional players get there over the next, you know, 2 to four years and and they'll start, you know, right now the cars are being manufactured in the hundreds and the thousands. It'll get to the tens of thousands. It'll get to the hundreds of thousands. Each of these vehicles probably drives three to four times what a human does.

[00:35:00]>> So the efficiency and efficacy of one AV vehicle is substantially higher than a human based on how much uh humans drive as well. And then we are seeing newer generation companies coming in called the Foxcons. Now the Foxcons exist in China. you know the Chinese players in terms of their capabilities and bill of materials is incredibly incredibly uh impressive and we need that kind of a lowcost player in in the western uh hemisphere is being worked on but we're not there yet. The the Chinese capabilities in terms of manufacturing both in terms of quality and cost at this point is unrivaled.

[00:35:39]>> Can you teach me about drones? I I'll never forget that Amazon video from like 10 years ago where it feels like oh my god the future's happening. It's coming.

[00:35:47]my drone's going to be my sandwich in 5 minutes or whatever and no drone has yet to show up at my house. What's the story with the technology? I've watched Zipline very closely. I think that's a really interesting company. Um it seems obvious and yet it hasn't happened and I'm curious if you could teach us why that is. The biggest issue is just um battery density and the ability of essentially battery to lift itself and then lift the payload and and what that payload looks like and then the requisite range and recharging needs of that of those drones as well. You know, Joby is building drones for people that's happening. Uh and I think drones for food and other grocery are going to start hitting real scale over the next two to five years. Um it is going to cost more than a human delivery to start with. But the the kind of ramp of the technology in terms of uh payloads being larger in terms of being able to operate in whatever uh weather there is and then being able to very very accurately get you a payload right in front of your house all of it is moving in the right direction. So is it going to be a big part of our um lives two years from now?

[00:37:00]No.

[00:37:01]>> But 5 to 10 year years from now it's going to become more and more normal.

[00:37:05]I'm always really interested in the regional differences as well. I'm curious what you've learned watching AVs start to happen in the US versus the versus Europe versus the Middle East and and anywhere else that you know you've had the experience like what what is regional differences teaching you?

[00:37:17]Middle East is going fast. Yeah.

[00:37:18]>> So the Middle East especially if you look at Abu Dhabi, Dubai, Saudi Arabia, >> um they are on it. The regulators are >> very entrepreneurial. You know they want to lean into new technology. So you're going to see those services you know they are happening today. no vehicle operators in and Abu Dhabi Dubai Europe the US is certainly happening the Californiaiforns of the world Texases of the world but we want to make sure kind of the right discussions are happening at a regulatory level it's going to take longer in a New York it's going to take longer in a Boston uh for example and Europe is starting to happen so we are starting commercial uh uh robo taxi uh in in Europe and I think we will have pilots for example in London before the end of the year. So Europe is starting to to recognize that they can't be left behind. Um the European OEMs certainly are a huge player in terms of manufacturing capability and employment in Europe as well. So Europe is catching up.

[00:38:20]>> Another interesting like US versus international story with Uber has been as you've gone international with Uber Eats specifically. Yes. you've you've actually won or gotten to the number one position more often and I'm curious what the US experience in that category has taught you that's impacted how you approach strategy when going to an international market.

[00:38:40]>> The the the basics are the same, right?

[00:38:42]You've got to get selection right.

[00:38:43]you've got to sign up uh your merchants and and in when I look at kind of the serviceable addressable market and in the cities in which we operate probably signed up around 40 to 50% of the restaurants and or merchants that can be on our platform. And so it's about getting uh selection and then making sure that you've got the right reliability every time when you order something. We get it right. We don't make mistakes. We deliver it to you within uh 30 minutes. And for us, our magic sauce is crossplatform, right? We started with mobility and we are now able to increasingly upsell the mobility customer the delivery product whether or not they want to use it on Uber Eats or they actually, you know, when you open your mobility app now on on Uber, you're going to see Eats right there. And about 13% of Eats bookings are actually coming from the mobility business. So in larger international markets and the US, we have, you know, you've got to get the basics right, but the platform for us is a structural advantage we have versus other model line players. We get a bunch of free customers uh from our mobility business. And then we have a Uber 1 membership program, 50 million members now, growing 50% year-on-year.

[00:39:58]Every company has a membership program, but the way I look at it is we're kind of like Netflix. For the same price, you get more content than anyone else. You get discounts on mobility, you get surge protection, you get free delivery, you get, uh, no fees on, you know, uh, groceries, $60 or more. Now you're getting 10% back on your hotel. So, if we can build this loyalty program that is just bigger than anyone else's, and we have this crossplatform magic, um, we think we can get to the number one position and at the same time have higher margins than our competitors, and we're proving it out in market after market after market. So much of the story is being good at getting the supply. How what does excellence look like there? Like what what makes the best parts of Uber that do this the best, but what what makes them stand out? What is the what is the key to being great at aggregating supply? So, I think honestly we're okay at it. I think we can get a lot better at it. I I think one is I want to get more of our team members to put themselves in the shoes of our suppliers, to drive more, to stand behind the counter of a restaurant. All of our employees are like crazy users of Uber Eats and Uber rides, but they don't necessarily we don't put ourselves in the shoe uh in the shoes of our merchants, you know, after co partially because I was going freaking crazy at home, but partially because I wanted to understand, well, what does a driver courier experience feel like? I bought an ebike and started delivering food in San Francisco. And our drivers and couriers and merchants are on our platform much longer than the typical consumer. Typical consumer, you're in, you're out, maybe use us once a day, twice a day, hopefully three times a day, but the interaction is like 30 second interaction. A driver will have her app uh open 6 hours, 8 hours, 10 hours a day. Uh and as a result, the premium that we have to put on quality, making sure everything goes right. You know, like P95 bug is happen to consumers once a month maybe for a loyal consumer. A P95 bug is happening every single week for a driver who's on the app, you know, 6 hours a day. And and we are getting much better. We've got to put ourselves in the shoes of our merchant partners, of our delivery partners. I learned so much delivering food that you know those couple of years in San Francisco driving people in my Tesla in San Francisco. I think that's what it takes to be a better builder um and you know kind of be better at amalgamating uh supply so to speak. We have a value at at our company which is um building with heart. I'm an engineer at heart. I'm very numerical in how I look at things but there's a craft to building. There's a humanity in our service and we have to make sure that we keep building with heart and I I think we can get better.

[00:42:51]>> What surprised you most when you were doing the deliveries? All that experience. How hard it was like it it was just like going into the restaurant figuring out where to pick up you know making sure that you got your orders right. Uh about 50% of orders are batched. So actually you pick up two deliveries sometimes at the same restaurant or another restaurant and just making sure that you get everything right. There's a reason why things go wrong in the real world. There's a lot to process for couriers, for drivers, and then you have to kind of deal with the real world traffic as well. So, just all of the things that you have to process for for a consumer, you push a button, car shows up. You push a button, your food shows up, it's all easy, but for that driver and courier, there's a lot more going on and processing everything can be a challenge.

[00:43:33]>> The thing you said it's interesting is the membership concept, 50 million people.

[00:43:36]>> It feels like this is the this is a feature every big business with lots of people on it would would want. and some of them have been great stories in business history, Costco and Amazon.

[00:43:45]What does each side get out of a great membership program? And how how much do you have to tweak and design that thing versus it being kind of straightforward of what people want? We've been at it for a while. Um the ideal membership program is one where you're essentially you have a fixed cost base, right? So a a Netflix is investing a certain amount in programming and the cost of selling a membership is customer acquisition and there is no cost for the services that you render, right? There's no variable cost for the services you render. The benefits of membership programs, travel membership programs are often upgrades to rooms that were empty anyway or upgrades to seats that were empty anyway. So those membership programs are ideal and that's why membership started in the travel business and um in entertainment uh for example uh as well you know cable was a membership program if you if you want to call it that it becomes much more challenging if your the cost to serve is a variable cost and I think Amazon is the first one that took that on which is you know the cost of an Amazon Prime membership is higher the more you use that membership >> and Amazon was able to kind of work through this walk through this kind of valley of despair, right? As many people in the public markets didn't understand what it was doing and the losses kept increasing, but they understood kind of the the unit economics of membership and they stuck with it and they were able to brave through those early days and and I took a lot of inspiration from from that example. In the early days of Uber 1 and when we acquire a member, you're less profitable. We're essentially trading.

[00:45:27]We're making we're making a prediction which is you're you're going to spend more on our platform even though your first transaction, second transaction, third transaction is going to be much less profitable because we're giving you back a bunch of money over the lifetime you will be more profitable and we're seeing that. So the the membership program took some time >> to kind of get up to speed. Um it is solidly profitable now, but the first year of membership is a year where we lose money on you, but we're going to make money on you 2, three, four years from now. As your business scales up, everything gets more complex, especially your compliance and security needs. With so many tools offering band-aids and patches, it's unfortunately far too easy for something to slip through the cracks. Fortunately, Vanta is a powerful tool designed to simplify and automate your security work and deliver a single source of truth for compliance and risk.

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[00:47:00]The next leg of hooking this platform up to the entire world is hotels. So interesting that you've gone back to Expinia days. Full circle.

[00:47:10]>> Walk us through the the decision logic here. I have a question behind the question, which is like how you decide to do these big things in the first place. Daniel uh who we started the conversation with used to have this bets board at Spotify. There's all these different ways that capital allocators decide what to bet on. I'd like to talk about that strategy as well, but but starting with hotels, >> why do it in the first place? What was your thinking? We tend to be pretty data oriented and and what what we've seen and and it's relatively obvious is that people who travel a lot tend to use Uber a lot, right? We're available in over 70 countries. What's the first thing that you do when you land at an airport often is you open up your Uber app. Just last year, we completed 1 and a.5 billion trips for people outside of their home city. About 15% of our trips are to and from airports. So, we can identify we could identify travelers. It was a use case that was a headline use case. And we started thinking to ourselves, hey, what more could we do for the travelers?

[00:48:06]And and what differentiates Uber from some of the other places again it's not just about the booking experience but it's about delivering that experience in a reliable way in the real world. We also we go much deeper into the fulfillment stack than let's say the typical online travel agent. We decided as you're able to target more etc. Let's look at other travel products. We started with trains. We launched it in the UK and Spain and we saw kind of the same thing that we've seen over and over again which is the more you interact with our platform, the more services you have, the more you interact with those services, the more you come back. So more content meant more retention. And so we said like well what content can we find and travel? It was very natural for us to go into hotels. Uh it's a high value decision that you're making. Um, we went out there, talked to the various travel companies to make sure that we had the best supply in the business and we happened to make a deal with Expedia, my my old company, and we're essentially giving the vast majority of the economics of that deal back to Uber 1 members. The design spec of hotels is again, how can I make sure that you have a as a person your life is more deeply integrated with our services? 10% off hotels, 20% off 10,000 hotels. That's a great deal that you're not going to find elsewhere and it's another reason for you to join Uber One.

[00:49:29]>> What's the idealized end state of that part of your business like 5 years hence or 10 years hence?

[00:49:34]>> For me, the idealized end state is obviously we want to bring a lot of value to you as it relates to the booking experience, but I want the value to carry into the market. you know, you book a hotel in San Francisco, we offer you uh we go through your uh email if you open up for us and we already collect kind of your information on your flight. We pre-book a uh an Uber to the airport. We pre-book an Uber from the airport to uh your hotel because we already know where you're staying. And you know, ideally when you get to the hotel, we know you're approaching the hotel. Either we give the front desk a heads up that you're going to be there.

[00:50:12]or Patrick is going to be there and know you or we allow you to completely bypass that, you know, the front desk, go to your room, maybe you can use your Uber app as a key. The the magic I want to bring some inmarket magic to you as part of your travel experience. We're already part of your experience in city. The richer we can make that experience, the better. We're starting with a booking.

[00:50:34]We've got to start someplace. But that's the Uber magic I want to bring to the same premortium question which was if this doesn't work like why would that be the case? We have debated in the past whether or not people's interaction models with our service can change from on demand to planned. People get very wed like our brand has always been known as on demand you know like push a button get get a car push a button get your delivery etc. And so there was a question mark could we go from on demand to plan and we started moving in that direction with actually Uber reserve. In the olden days you know Uber reserve actually we allowed you to reserve a car but it was kind of a ondemand dispatch to try to get you that car when you expected it to be there. We have changed the back end to really drive reliability 99 plus% so we're pre-booking with the driver. the driver accepts. Make sure the driver is there before the reserve and reserve now is over $5 billion run rate. Um it didn't exist you know five six years ago and clearly we were able to um if we gave a tangible benefit in this case higher reliability for higher price. Clearly we were able to move both demand and supply drivers won't kind of pre-commit to to your trip. So that gave us the opening to say wow this pre-commit thing is a is another angle that we can explore and travel became uh natural for us. So I think the question is you know is reserving your ride just fundamentally different from thinking about your vacation 2 or 3 months from now. Can we stretch that pre-commit and can we stretch a brand in that temporal direction? I think it's an open question. I think we can. We're giving you great deals to make that plan on Uber, but it's not it's not a slam dunk.

[00:52:23]>> What have you learned about marketing excellence? Like two sources of the question. One is just marketing Uber in general.

[00:52:29]>> Yes.

[00:52:29]>> Um but the second is as you do more and more stuff, making sure that even your customers know that it exists. Like I I before preparing for this, I didn't know that this was a thing that existed. So, uh, it's an interesting question about how you do both the brand staying top of everyone's mind, but also the very tactical specific like we have this cool new thing now that you should try.

[00:52:49]>> Totally. It's, you know, the surface that we have on this phone is very limited. And I've changed my mind on this. Originally, I had the hypothesis which is the marketing team's job is to get as many people onto the apps as possible and then it's a product team's job to surface the right product to you at the right time. And and a small example of that is, you know, with Reserve now, we offer the ability for you to order hot coffee and the driver goes out and, you know, picks up the coffee wherever and then, you know, it's kind of cool. You have a cup of coffee if you're on the way to the airport.

[00:53:24]>> The goal isn't to get you coffee on that ride. The goal is to make you understand that you can get coffee on Uber andor other stuff, right? It's not about the ride. It's about the lifetime value, the interaction, the introduction of a new service, not in a way that feels like an upsell to you, >> but feels delightful. This is really cool. Uber knows me. Why not do do more with them? All of the different irrations that that you can drive on the app. I have always been much more product. Let's build this from a product standpoint and and the job of marketing is just to get people uh to to the app.

[00:54:01]But my marketing team uh who told me I was an idiot and I loved it. You know, they are building out storylines. Uber teens getting your kid from their game home and the human interaction of when your kid comes home either if they did well in that uh in that game or not well in that game. There are very human stories that are part of Uber in every way. Our marketing team are telling the stories about a teens, about a reserve, about grocery delivery and the convenience then. And those stories are helping people realize that Uber isn't just about getting a ride. It's about giving you your time back across a broad array of services on a local basis.

[00:54:44]>> What do you think is more likely in seven years? that I do that whatever the next great version of that coffee thing is or that I just type into it into my Uber text like I want a car at this time and I want a coffee and >> I think you'll be talking to your to to your >> apps in seven years.

[00:54:59]>> I I think you're going to have apps because there are certain circumstances many circumstances where the communication back to you is much more efficient in the written word or in pictures. It's not compelling to say your Uber is six minutes away seeing the picture and being able to track the car.

[00:55:13]So I think the inbound interaction is going to move more and more away from apps. I think people are going to use apps but the inbound interaction is going to be much more unstructured and AI makes it possible. You historically built UIs for a specific interaction based on optimizing for the overall average.

[00:55:33]Right? Our booking experience on Uber may not be optimized to you exactly, but it's optimized to overall averages through lots of iteration, lots of testing. And there's only one way in.

[00:55:43]Now, we're going to personalize it. So, when you land in a city, Uber is going to be different for you than when you're going to work. But the interaction that agents are going to make possible through AI and through words are going to be incredible. And think about the people that have influenced you the most. What did you learn from Barry Diller?

[00:56:00]>> He's incredible. He he's been my business mentor and in many ways a personal mentor as well. I'd say that the thing that I learned from Barry is um the value of getting the truth from the source material. You know, the the way that he that I first met Barry, I was actually um a analyst at Allen and Company working on the LBO model for Paramount. There was a there was a hostile tender offer by common and Paramount. I was building out the LBO, right? Yeah. Exactly. You know, Barry didn't want to talk to the MD or the VP or the associate. is like, "Who built the model?"

[00:56:35]>> And I'm going to talk to that guy cuz if I'm going to raise billions of dollars in debt, I want to know I'm good for it.

[00:56:41]And I just remember I was like sweating.

[00:56:43]I was so nervous. I'm like trying to print out this model. And and I took him through it and and he wanted to hear straight from the source. and and every time I I've witnessed them and I worked for him for 20 plus years, you know, it's the filtering that gets the edge out of the story or out of the situation. And it's often the edge that gives you an edge. It's not the the the average. Everyone is going to have the same reaction to the average. It's what's that 20%. What's what's that P95 situation, etc. So Barry always insisted on going to the source, getting unfiltered data. It was sometimes unpleasant. It took more time, but that getting to the ground truth would help his decision-m uh and would allow him to give that med that edge to kind of go against the grain. And I've taken that with me. You know, it it's I've seen in in in larger companies, like most people who are run companies, they're smart, they're capable, they're driven, and the failure modes that I see with most companies is that, you know, the higher up your organization often, >> you get like a very thin layer of what's going on. Yeah. And and everything has been processed for you. like my schedule today, it's determined by a bunch of well-meaning people who want to get me the best information and have me use my time in the best way, but it's processed.

[00:58:10]>> And so, it's very important for you to cut through that process sometimes and get to that ground truth. You've got to create some randomness in your interactions and your information flow.

[00:58:21]And Barry often painfully kind of drove to that source. And it's always for me been a very very important part of how I manage which is you know that the best way to to get to the truth is first of all as a leader tell the truth.

[00:58:36]>> Yeah.

[00:58:37]>> Uh and so I'm I'm brutally frank with my team. What's going on? What's a good?

[00:58:41]What's a bad? What's okay? Where do I not know the answers >> and that helps me then get that truth back from them? Sometimes requires me to dig and that can be unpleasant both for me and the team. But getting to the ground truth I think is is something that I learned for Barry and and it's always stuck with me.

[00:58:57]>> What did you learn from the Allens both the second and the third? Oh. Uhhuh. So many I'd say you know Herbert Allen very very early on he always told me that uh he makes bets on people not companies and and you see that with Allens like they're so loyal they they build friendships and then they stay with those friendships and and Herbert always told me like companies companies can do well during periods or companies can do poorly during periods but great people always stay great >> and I'm going to make a bet on people and I'm like 20some. I'm like yes sir Mr. Allan and that has been, you know, it's a great learning that has kind of soaked into me like 30 years too late regardless of the circumstance. Like I I >> I made a bet on Barry, you know, I was going to stay at a company for all my life, but but there was like he was he was he was the one guy that I told myself if I have an opportunity to work with that one person and it was nuts.

[00:59:51]Like my salary was gone. It went through this like completely entrepreneurial new entity that that that he was building.

[00:59:58]But I bet on a person and in my life, you know, my bets on people and those personal bets are probably the best ones I've made. Daniel A has this thing that he's famous for, which is that he would go shadow, I think he might still do it, go shadow CEOs of companies for long periods of time and watch how they operate and work. So, if I were to go ask the same question I'm asking you about Barry and the Allens, but ask the question about you, what do you think if I were to shadow you for a couple weeks, I would take away from like how you prosecute your life? Like what what do you think the ingredients that I could take away for my own recipe? What do you think I'd write? I >> I think number one is the transparency that I tal that I talked about like I want the truth from everybody. I tell the truth. I'm very very open to the company whatever level that that that I talk to. I have a lot of fun working with our product leads and engineers. Um that is the the the best part of of my job. And then the the last that I say is um you see a lot of random interactions like it it's I I don't want to have too structured a day. I don't want to meet with just my direct reports. I build out random interactions within the company so that I get that information uh as well. It's it's like I look for the troublemakers in the company.

[01:01:14]>> As companies get larger, there's always this incentive for people to get along.

[01:01:18]You know, you have a single culture.

[01:01:21]Everyone, you know, is true to the culture of the company. There are processes that that get built. There are certain ways of interacting and certainly the troublemakers often get chased away.

[01:01:31]>> I want to find those troublemakers and I want to bring them in because every company is like an organism, right? And organisms evolve by mutating.

[01:01:40]And companies that don't mutate, that just sit and with a single process, with a single information flow, those are the companies that die. So I'm looking for those mutations. I'm looking for those troublemakers constantly. And that requires random interactions. They're less efficient >> than the structured processes that have been put in front of me. But it's those random interactions that often give me the best signal that you know sometimes I may not act on it but I'll take it in and I'll at some point if the signal becomes strong enough I'll move.

[01:02:10]>> That's a cool idea that the troublemakers are the mutations.

[01:02:13]Companies need to change. And by the way, with AI now, the rate of change inside companies, in terms of how information flows, in terms of how we work every single day, the rate of change is has accelerated by 5x. And it's the companies that are comfortable with that change that are going to adapt to this new reality. And the companies that are like, hey, we do things a certain way, they're going to have a hard time. One of my favorite charts from this era of business has been the the time series of capex of the big technology companies where it all looks like this except for Apple that just looks like this. Like they basically haven't changed. They've decided not to play this specific game.

[01:02:50]>> And the debate around Uber early on was like, well, these guys ever make any money. Like they're losing money on all these rides, blah blah blah. Now you've got $10 billion plus of free cash flow.

[01:02:58]So you're a capital allocator and you have to make a decision of what to do with this money in this high rate of change environment. How do you how do you prosecute that that decision? You've done big buybacks. You've authorized really big buybacks before. Yeah. Which traditionally have done really good things for shareholder value and things like this through business history, but now you have all these opportunities to spend money to expand demand, to get new supply, to use these new technologies.

[01:03:22]Like how do you weigh the trade-off between old school stuff like buybacks and free cash flow generation and share reduction and things like that with just like, wow, this is the most interesting investing. I guess I'm asking like are you Amazon or are you Apple?

[01:03:36]>> Uh somewhere in between. And and I'd say you know capital allocation I think is more of an art versus a science. You can read papers on it but but I think you have to use your judgment in real life >> and my view is that my priority is first organic investment and growth. You know Uber Eats when I joined was uh doing under a billion dollars in gross bookings. That's over, you know, over 100 billion now.

[01:04:05]>> That's crazy.

[01:04:06]>> And that took an enormous amount of organic investment. Now the company's has cash flow beyond that or organic investment. And you know the math is simple which is you want to make sure that your costs grow slower than your revenue and good things happen over a long period of time. And I think for me because I came from uh banking I'm very comfortable with the power of compounding. And so the first thing is you just have to get your core metrics right. Starting with the user metrics, get to the financial metrics, make sure your expenses, unless there's a long-term benefit, are growing slower than your revenue. Duh. And when it comes to excess capital today, our priorities are going to be keep building the services that we're building now.

[01:04:48]Uh, invest in algorithms, invest in more engineers. uh we are hiring and then really invest in kind of the new realities of AV whether it's investments in our partners um or it's making commits to tens of thousands of AV vehicles those commitments will be financialized you know we just announced the deal with Santaare for example to finance both EVs and AVs but we've got to be the ones developing the market so we are going to make those capital uh commitments and the fortune forunate thing in all this is we've got plenty of cash left over for buybacks, but I prioritize growth. I prioritize innovation over buybacks. Uh if you're building the company right, you'll do both. You strike me as a very like confident but not cocky person and leader. What if anything are you insecure about in the business or as a leader right now?

[01:05:46]>> I'm not insecure so to speak because again, what good does it do? But but but I'm curious like it I think again I I'll go back to Barry. I found in my life that the more successful you are, the more you tend to talk and the less you tend to listen. Right.

[01:06:03]>> Totally.

[01:06:04]>> Uh and I see kind of executives who who they don't want to be talked back to uh because they view don't you know who I am? I've got authority etc. And authority doesn't mean that you're right. But so many people do and and Barry's the opposite. Like if you get into argument with him and oh my god it's going to be unpleasant. Um but but you bang it out and at the end of that conversation the majority of time but sometimes it happens he realizes he's wrong.

[01:06:34]>> He's delighted. He lights up >> because he just learned. What kind of a world is an interesting world if you're right all the time? Like the magic happens when you learn? And and so for me, it's not that I'm not confident. I'm I'm confident. I'm comfortable in my own skin, but I'm a learning creature. And for me, the delight comes from learning.

[01:06:56]And often that learning has to come with pain.

[01:06:59]>> And the pain of being wrong, the pain of hearing something that you don't want to hear, the pain of something unexpected happening today or tomorrow or or the next day. So that that's what gets me going. and and if I'm not wrong, if I'm not making mistakes, it's just not very interesting.

[01:07:14]>> Yeah. I I've loved the Barry story so much. Is there anyone else that comes to mind as someone that's just heavily influenced your way of thinking or behaving?

[01:07:22]>> I'm a bit of a student of business. Kind of came from my investment banking background. I I just love how companies uh shape themselves. But I'd say one one CEO who I really admire is um is uh Reed who you know built Netflix into the company that that it is. He he is so logical. I think I watched like um him talking with you a while ago. He is so logical and structured in his thinking but at the same time he's an engineer but then once in a while he's a gambler you know when and and some of those don't work like you was talking about some of the gambles that that didn't work. So I I find it that there's a superpower in being structured in your thinking but then not too structured in that you're always going with a flow >> to be able to again listen to the troublemakers etc and have those wild ideas um outside of the of the conventional wisdom the those two often go together. You you need kind of the crazy scientist to do so. You know, Rita is anything but a crazy scientist, but he has innovated in in a very structured, deliberate way, and I love what he did with his company and as a person, I just love how he thinks.

[01:08:34]>> So, you're a student of businesses, and I think Uber is just such it's one of the most interesting business stories, you know, by all accounts, the way that Travis willed this thing into existence as just like a >> break down walls entrepreneur and then the way that you've matured it into this behemoth of a business and all these exciting new things. It's so cool to hear about firsthand. I love doing this with you. When I have these conversations, I ask everyone the same traditional closing question. What is the kindest thing that someone's done for you?

[01:09:01]>> I guess it's Sid, my wife, taking me in.

[01:09:03]You know, we talked about my um you know, origin, where I came from and having a chip on the shoulder and and until I met her. I was always kind of live I was always living the life that I thought I was supposed to and I was always the person who I thought you wanted me to be. And when I met her and observed her, she was always the same person with me, with the kids, with her friends or, you know, the Sun Valley Conference where there are like these unbelievably accomplished billionaires around. She was always the core, the same core person. She never changed who she was.

[01:09:40]>> And meeting her and seeing her operate, I think, finally allowed me to be the person I want to be versus the person I thought I was supposed to be. And that was a gift and a kindness that uh I could never replace.

[01:09:55]>> I have a shockingly similar experience with my wife. It's a beautiful place to end. Thanks so much for your time.

[01:10:00]>> Thanks.

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