PIF PR | WHAT DOES IT MEAN FOR NEWCASTLE UNITED? | Anything or nothing?

[00:00:12]Hello everyone, I'm back with another YouTube channel as Chris back with a little walk and talk. It's been a while since I've done this. Lovely sunny day.

[00:00:17]I thought I'd just get me shades on, have a little walk, bit of fresh air.

[00:00:22]Currently walking up a massive [ __ ] hill. So, um probably going to lose breath in a minute, but yeah, very tired after last night's watch along with the Scotland game. They're looking for Scotland. Still can't believe that wasn't a penalty, but that's not the nature of the video.

[00:00:35]PIF been talking again. PIF PR, they love a bit of that. It's been some F2 summit over in Rome. Big Yazz been telling everybody how PIF are investing in the long-term investments and they won't be pulling back any money, etc., etc. And uh there's me losing breath now up this big steep hill. But, it's had the fan base split as everything with the PIF seems to be right now off the back of so far a pretty disappointing summer it would seem. Anthony Gordon's left, gone to Barcelona. Talk of Tonali leaving all the time. Talk of Lewis Hall leaving, that seems to have been shut down recently, which is great. So, hopefully that will be the case. But, he was talking about investment. He was talking about how they're they're still long-term investors that they they will not stop as the headline a lot of people have used in terms of they will not stop investing in their the the long-term investment strategies.

[00:01:25]Said they were patient investors. So, you know, they're obviously asking probably for a bit of patience there on the on the sly as well, but there wasn't any real reference to Newcastle in this PR conversation. But, a lot of people are jumping on the back of it to to maybe just reassure people who have got some concerns or some doubts about whether they're actually still in it, they're going to spend, or they're going to back um Eddie Howe and and bring in new players and stuff like that. I'm I'm not really buying it, to be honest with you. Um you know, there seems to be a lot of noise, but very little action these days with Newcastle. You know, a lot of transfer windows have have been and gone and um nothing seems to materialize really. I'm going to have a little wander down here.

[00:02:06]Possibly know there's a a gate blocking this off. Thought I'd a nice little secluded route there, but there seems to be a lot of noise and a lot of, you know, lovely sound bites. We want to be number one, you know, we're going to win the things by 2030 from David Hopkinson and and then it's all talk and very little action really.

[00:02:23]Want of a better word. But he's been saying this over there. You know, a lot of the fans have jumped on it. My take on it is really is it's just the PIF doing a business summit saying the kind of things that you know, they want to say for their would-be investors and business partners and and everything else just to reassure anyone that obviously they pulled out of LIV Golf and people may be casting aspersions over whether they're still interested in investing in in the longer-term projects. So, I think it's just all a bit of PR waffle really. I work in that world, but I'm not told about football, so a lot of it's just spin and waffle and and bollocks really. So, it is what it is. You know, it's just um you got to kind of take it as it is, but some fans are jumping on the back of it.

[00:03:08]It just kind of plays into the the whole narrative really.

[00:03:12]My hill's leveling out here, so I maybe I'll talk a bit more with I'll puffing for air. Honestly, I'm not unfit. Just steep hills and talking is is hard graft. Um but yeah, it just plays into that narrative that a lot of people it seems to be the usual suspects as well.

[00:03:26]I may even do a separate video on this.

[00:03:28]I don't want to name them cuz I don't want to create beef with anybody, but it's always the same [ __ ] isn't it, when Newcastle seem to drop the ball and [ __ ] something up.

[00:03:36]You know, it's always the same faces that come rallying to the rescue, the same journalists, the same massive social media pages all kind of "Oh, that's not their fault. It's the players' fault."

[00:03:48]Or "It's Liverpool's fault." Or or whatever else, you know, and you just think, "Fucking hell." You know, just just hold him to account and just say, "You know, you've dragged your heels.

[00:03:57]You You've been too naive. You You know, you've maybe chased the wrong player or you haven't been tough enough and set deadlines for that player to give you an answer before he strings you along and [ __ ] you off for a a bigger club." You know, and it just always seems to be people telling you as a fan how you should feel about things rather than just saying, "Understand why you're pissed off and next time we get a chance, we'll we'll ask the club why that went as bad as it did." But they just don't do that cuz they're all too pally with the club and they all want exclusive interviews with them and want the ones where they howl and you know, little coffees at Dan Burn somewhere and you know, there's just there's very little impartiality in the press and in the media these days. It's quite disappointing, really, when you look at it. See where I'm going here.

[00:04:40]Little bit lost here. Don't know where I'm going to end up. The wonderful world of the No Shields.

[00:04:44]Um but yeah, so it was all a bunch of waffle for me, really, you know. Action speak louder than words, you know. Newcastle's still got a chance to come out of this transfer window in a good position.

[00:04:55]There was loads of talk about signing quality young players, you know, and changing direction, not going for Premier proven like a Langer and and Weiser that didn't really work out uh this last summer. Um but once again, Newcastle are in a situation where they're they're losing their top targets, by the sound of it, to other clubs who can offer more, be it wages, be it prestige, European football. And that was always going to be a problem.

[00:05:17]And that's why not getting into Europe was a real problem for Eddie Howe and this football club because you lose a massive appeal. It's hard enough to try and get people to come to Newcastle at times over London. But when you're talking about no European football, that's even harder. And that that's a challenge. But a lot of people don't seem to want to admit that. They want to just blame, you know, blame the players or or blame the system or whatever it is. But the top and bottom of it is is you've got to sell this project to these players and convince them that this is a place to be. And as I said in the last video, I don't think that's as easy as it once was because the project hasn't really um paid off. You know, there is no new stadium. There isn't even a new training ground. You know, yes, there's talk of a new training ground at Easten, talk of a new stadium, and investors in a new stadium, but there's nothing really been done in your 5 years into this takeover, and nothing's been done yet, to be fair.

[00:06:08]So, you know, you're right to ask those questions, but again, with this fan base, you're divided, you're you're segregated. Yeah. If you ask a question, you're you're deemed as being negative, and you're clipped up by people, and you're abused on social media, and it's just getting really boring and and laborious. I mean, I'm I'm falling out of love with football very slowly. I really am. It's I think they're outpricing your everyday fan. You know, your tickets are exorbitant, your your your shirts are too expensive.

[00:06:34]Everything's over commercialized.

[00:06:36]And I just feel like it it's losing the connection with your your kind of your your everyday football fan. I'm going to cross the road here and try not to get killed. Um [snorts] your everyday football fan, you're losing the connection that you once had, you know, the the working class people who finish their shift on Friday night, and then they're up in the pub at 10:00 11:00 o'clock on a Saturday, get the game, and then stay out drinking all day, and then wake up rough on Sunday, you know, playing Sunday League, and talking about the game with their mates. You're losing all those fans. Those fans are probably going to watch the likes of Whitley Bay or Shields, Newcastle Blue Star, those kind of places, and and I think that's going to happen more and more as this over commercialization of football continues, and you just price normal folk out. But But yeah, this was all this business waffle to me. I I don't think there's much there to back it up. I mean, there's a big window for Ross Wilson. It's a big window. Move my hands here. Oof. So, then, how do these other content creators do this? I've got a stiff arm even carrying this thing. But it's you know, it's a big window for Ross Wilson, big window for the football club, and they've got to deliver. They've got to sign the players. The squad's stale. It needs new energy, and it's not a great start. You look at the boy who turned us down for Brighton. I get the reasons why he would. Take your black and white blinkers off you probably do the same.

[00:07:48]Then you've got Muñoz who's basically looks like he's strung us along and then he's he's buggered off to to Liverpool and again you understand the reasons why.

[00:07:56]Young Spanish lad going to play for a Spanish manager, play for Liverpool. You know, Champions League football.

[00:08:02]Why wouldn't he? So, you can kind of understand it but but it is disappointing and you know, I can feel it already in the fan base is already the two two tribes going to war. You know, the so-called happy clappers and the so-called Eddie Howe brigade. You know, you can't be one or the other. You you're stuck you're stuck in a box somewhere and you know, that is a football fan base it's fluid it's never it's never constant. You know, one minute you you may be happy with a player or a manager and maybe three four games later where you you've seen some poor performances, you may shift gears and that's just the nature of football but I hate this kind of absolution that you you're one or the other with the football fans these days it it grates it really grates and it gets on me tits.

[00:08:44]Um I'm just going to do a little spinaroonie here cuz I've got to head back to get me daughter at some point.

[00:08:49]So, that was a nice little turn, wasn't it? I'll tell you. That's a better turn than the Johan Cruyff has made last season. Um but yeah, it's just I can already already feel it. I can already feel you know, the the heaviness of what the season's going to bring. If we have a poor window, um if we have a couple of ropey pre-season results, I can already feel the animosity growing in the fan base. I'm seeing people snapping each other. Even the PIF thing, you know, me me just saying there it's all just a bit of waffle really and business talk. Um there's already people I saw some replies on social media. People saying, "Oh yeah, then they're never going to walk away." It's only these wankers who said they're going to walk away. Nobody said they're going to walk away. What they're asking is, you know, what they're doing? You know, why why do deals take so long to do? Is the process too complex?

[00:09:33]Do you have to stick a uh a Saudi person in to Newcastle to get that done quicker and get deals done quicker. I don't know.

[00:09:42]So, that's the questions people are asking and I think you're right to ask those questions, especially after really disappointing season.

[00:09:48]Project seems to have stalled.

[00:09:50]Rubbish window last summer. No activity in the winter transfer window. I think you're entitled to ask those questions, but to some people you're not you've just got to be you know, um ever happy with everything.

[00:10:02]Continuously happy with everything and never ask a question. What a weird place that is to be as a football fan.

[00:10:09]Football is such a volatile sport with such varying levels of emotion. Game to game I just I don't want to live in a world where football is just absolute and you have to have an opinion and stick to it forevermore and you can't change it, but that's just the nature of modern day world I think sadly that if you disagree with somebody um there's no room for discourse, you're just attacked. And that's football and outside of football, but certainly when it comes to football and I'm a football content creator and that's what I'm doing, but it's quite it's quite difficult to cover the club at the moment. You know, we've got some great viewers here and you know, this isn't an empire for us, you know, this is just a bit of a hobby in the spare time and a break from the monotony of your everyday life and I enjoy it. I find it quite cathartic and I like jumping on and talking about the club and I like engaging with people. Um you know, and talking to them and stuff like that, but everyone's just so angry at the minute.

[00:11:05]You know, in terms of in the world of football content and yeah, it's just it's just a bit tedious really, but yeah, I mean for me talk is cheap, you know, back it up PIF.

[00:11:16]You know, if you're going to if you're going to do something by 2030 like Hopkins and says and you need to start buying players, you need to start being quicker in the transfer market, slicker. Don't allow teams to bully you and don't let players waste your time. Don't let people like Munoz waste your time. Give him a deadline and tell him if he don't give an answer by Tuesday, we're moving on, son. And have two or three targets lined up. But, there just seems to be a naivety and a weakness within that regime. And even though we've changed personnel, it doesn't seem to have changed. It's just disappointing, really. But, yeah, I'm get I'm already kind of dreading the season starting just from the the early signs. You know, even the fixtures coming out.

[00:11:53]I was more kind of looking at how many points we're going to get as if we're already up against it. I don't like feeling that way, but it is it is a bit concerning to be brutally honest with you. But, that's my take on the whole PIF thing. Again, it's okay to talk about 2030 and you're on track and all this other stuff. You got to back it up. And it's okay to ask the questions as a fan what on earth's going on and when we're going to start seeing the proof of all this. But, yeah, I'm not getting on the excitement bandwagon like a lot of people are. But, let me know what you think in the comments below.

[00:12:24]Thanks for watching. Like and subscribe.

[00:12:26]We'll be back with more Newcastle content soon and some watch-alongs. The very I don't know how many watch-alongs there must have been. Rubbish kickoff times. But, thanks for watching, guys.

[00:12:33]Have a cracker. See you later.

[00:12:43]>> [music] [music] [music] >> They have done it.