Stop ignoring rejection in your business

Added: 2026-05-17

[00:00:00]This might be an unpopular opinion, but I think you should take no for an answer. I know every business podcast you're listening to is filled with advice on not giving up and plowing ahead, not listening to the negative voices, but this is quite literally the most useless, short-sighted business advice anyone can give you. I think the problem here is that a lot of people [music] equate a no with a personality trait. If I get a no, it's personal no to me. Something's wrong with me.

[00:00:21][music] But in business context, a no from investors, a no from potential clients who are not buying, from the [music] audience who doesn't understand your offer is not a personal attack on you and your dream. It [music] usually is just the fact that A, your audience either didn't want or need what you were selling. B, they simply didn't understand it. And [music] no is the best data for you to take and change course of direction. Rejection is redirection, [music] but you are the one who has to take the data and redirect.

[00:00:45]Simply plowing ahead with no course corrects is not always the best way.