Ubisoft’s collapse proves that prioritizing social media approval over product quality is a fast track to financial ruin. This report serves as a stark warning that alienating your core audience is a business strategy destined for failure.
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Ubisoft Loses BILLIONS And Warns Shareholders "Things Will Get Worse" In BRUTAL Financial ReportHinzugefügt:
Hey, what's up guys? Ref here. So, it appears that the downfall of Ubisoft has continued and even reached a fever pitch with a set of reports coming out that look very grim for this company. As you can see, Ubisoft stock is crashing after the company announced massive financial losses worth billions. Once again, the stock has collapsed. Yes, just when you thought things couldn't sink lower, it has sunk even lower than that. And that is really deserved when you have a sterling profile like this. Games like Assassin's Creed Shadows, Star Wars Outlaws, X Defian, Skull and Bones among others. Turns out they were not the right fit for the target audience, which is what again? Oh, actual gamers. I mean, you look at these titles right here. Some of them you could say was not even worth investing in at all. Some was not worth investing so much into and others were just a failure and focused more on appeasing the modern audience.
And well, it led to their downfall. Not even what was described by many shills, the savior of Ubisoft, Assassin's Creed Shadows, was enough to save this inevitable collapse. You can see this game right now, the current in-game player count, that's not too relevant with this sort of a title, but we know the history here. a peak of 64,000 players on Steam. And that drop off is brutal, ladies and gentlemen. Absolutely savage. Turns out that the gay African samurai based on historical revisionism who dates non-binary samuris was not exactly what the average gamer was interested in. But hey, at the end of the day, right, at least Ubisoft owned the chuds. At least they got those ratios on Twitter trying to appease the modern audience by going after their detractors. So yeah, at least they have that to show to the shareholders. But yeah, no matter how much they tried to bend this whole thing and say we have 3 million players, not units sold players, that wasn't enough because the recent financial report from Ubisoft shows a very grim picture. Here's some of the numbers, right? For the full year ending in March 31st of 2026, revenue was 1.4 billion euros, down 22% yearonear. Net bookings 1.5 billion, down 17% yearonear. Digital net bookings 1.3 billion, down 16% and back catalog net bookings down 1.1%.
And you can see for the three months ending in March 31st of 2026, revenue is down 47% yearonear. Net bookings down 54% and back catalog netbookings are looking pretty grim as well. Now the reports are well not even something that games journalists can spin. It is bad. In fact, things are so bad that Ubisoft is openly stating that they need to implement strict cost cutting programs.
What does that look like, ladies and gentlemen? That means more mass layoffs for Ubisoft. As you can see in this report from Ubisoft to secure liquidity and upcoming debt repayments, Ubisoft is in negotiations and really implementing this drastic cost cutting program aiming to get rid of more employees. In fact, last year 1,200 jobs were cut. And to give you an idea, that's only a fraction. That's a drop in the bucket for Ubisoft that has nearly 20,000 employees. What on earth are these 20,000 employees even doing when you have the products that they're producing? But on top of that, things are getting even worse. Ladies and gentlemen, there's going to be further decline. Ubisoft can't even lie anymore.
They can't even look their shareholders in the eye and say things will get better. They're saying that they're going to get an 8 to 9% decline in sales and a high singledigit loss margin for the 2026 2027 fiscal year. But don't worry, don't worry shareholders, it'll get better the next year. That's all they can do at this point. They can't even cope and say this next fiscal year is going to be great. No, they're like we're going to lose. We're going to lose. But here's the thing.
Next year, oh yeah, next year things are going to get a lot better. Now, there are some greener pastures for Ubisoft.
They have some releases that are looking a lot better than the track record the last couple of years, but they are in such a massive hole. Will it be enough?
Well, a lot of shareholders said no.
They they got immediately out of there.
The stock dropped 22% in just the last month alone, ladies and gentlemen. But just look at this cataclysmic drop off in the day that the financial report was made. Instantly crashing and burning. And the thing with Ubisoft is this is not an one-off thing.
This is something that's been going on for years and years and years. The stock has been plummeting and it seems like they were so comfortable in their current state that they never thought after this loss or the next loss or the next loss or the next loss that the consequences would follow. And there is no confidence in Ubisoft. Who is investing in this company other than vultures getting ready to prey on its inevitable demise? But of course, we can see Elon weighing in on this, commenting on the crashing stock, saying, "Go woke, go broke." I guess getting some revenge after the Ubisoft related accounts ratioed him on Twitter during the Assassin's Creed Shadows era. And uh giving Elon a W here. I mean, you reap what you sew, okay? You prioritize the wrong things. You cared more about this and getting likes on Twitter than providing a good experience. Yeah, that's what you get. exactly what you get. But we have other people weighing in too. People from Japan saying, "I have to admit that as a Japanese person, there is something very beautiful watching the Ubisoft stock completely collapse after they disrespected us with their game Assassin's Creed Shadows. I pray for their bankruptcy in the near future." Well, you probably don't have to pray too hard for that to happen.
That's the exact direction they're heading. But I was told by very enlightened and progressive people on social media that it was only westerners and the chuds who were angry about Assassin's Creed Shadows. Of course, we know that's not true. The trailer for this game on the Japanese side of YouTube had like a 95 plus% dislike ratio. It was a big deal. They felt incredibly disrespected by this rewriting of history for woke points.
And there is no love lost. Obviously, uh you can see Japanese users are delighting in the downfall of Ubisoft.
But as pointed out by Craig here and as I stated earlier, this is not something that happened overnight. Ubisoft is crashing and burning. As pointed out here, the last five years, the stock has dropped 93%.
I'm like shocked this company is still standing. 93% stock drop over five years. This is the epitome of a failure.
But will Ubisoft learn anything from this? I I don't really know if they'll learn anything from this because they haven't learned anything the last couple of years. But what else can you do at this point other than point and laugh at their misery because this is a completely self-created problem. They have IPs that are golden. They're they're just revenue machines and they somehow messed those up because they had other ideas. They listened to the wrong people. They prioritized the wrong things. And here's the results. And I don't think anybody really feels sorry looking at all of their very long examples of why things are going downhill. Literally anybody with objective views of their status over the last couple of years knew things were really bad. But maybe, just maybe, this opened some eyeballs at Ubisoft or at the very least with their investors as they continue to walk away. But that's going to do it for this video. If you guys enjoyed, consider giving this video a like. Consider subscribing and putting on notifications for daily uploads on this channel, as well as multiple streams here a week on YouTube. But overall, hope you guys enjoyed the video and I'll see you next
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