❗️From lead talent to CEO.

Added: 2026-05-15

[00:00:00]What's up, everybody? Welcome to South Beach Strategy.

[00:00:04]People always People only What? We just started.

[00:00:09]Uh people mostly only see the highlight reels that they see on Instagram. They see the success. They see all the the accolades that you gather over time, but rarely do they ever see what you go through as an entrepreneur when you're building a brand, when you're building a business, and when real life obstacles come your way. So, today we have Caroline Schwitzky. How do I How do I say How do I say your last name?

[00:00:33]>> it. Schwitzky. Schwitzky, there you go.

[00:00:34]Perfect. I I wanted to make sure I got it right, you know? CEO of CS Talent, someone who's built her name in the entertainment space, but also faced very public adversity. Yes. Okay, we're going to talk about business. We're going to talk about the reality of your industry, what it takes to keep going, and when things get tested.

[00:00:53]>> Okay, let's do it. I'm ready. Building CS Talent. Talk to us about that. When did you get into the talent industry?

[00:00:58]Okay, so that's actually really like a funny story.

[00:01:02]Of course, I lied about my age, but I got booked. The director was David from Creative Scene, and I was one of Pitbull's lead girl. From that video, as you know, J, in Miami, there's always another production going on. Now, I got booked for a Fat Joe. Then it went to Jay Holiday. Then it went to Shaggy. I just kept getting booked.