Software companies achieve pricing power through three key mechanisms: network effects (where value increases with more users), economy of scale (which works well but can be undermined by excessive capital investment in the ecosystem), and genuine switching costs (where users face significant pain or degradation of user experience when trying to leave the product).
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3 moats that define software pricing powerAdded:
How do you pressure test the pricing power? The very basic test is that the number of modes that a software startup can have is there about three or four.
That's one. There's network effects, there's economy of scale which don't really work when there's too much capital slashing around the ecosystem.
There's genuine switching costs where once someone starts using the product, leaving it is either painful or creates a massive degradation of the user experience.
And that's pretty much it.
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