Higgsfield released a Creative AI Agent (SuperComputer)

Added: 2026-05-19

[00:00:00]Hicksfield Supercomputer.

[00:00:03]What is it? Why should you care? Well, Hicksfield recently released Supercomputer, which is the promise of a smart AI agent that can automatically plan and create photos and videos for your products and services. This is the holy grail for businesses and entrepreneurs who do not want to spend a lot of time or don't have the resources to hire 50 influencers or an entire professional studio to create photos and videos for them. Well, these are some of the examples they've been talking about.

[00:00:37]You can create 50 UGC reviews of your product using AI influencers. You can create 20 market listing photos of your product for Amazon and Shopify. You can create a two-minute long commercial for your product or services. You can create motion graphics for the new app that you're launching. You can create a cinematic scene of two actors having a fight for previews of your next short film. Whatever it is, this AI agent is supposedly smart enough to plan it out for you and do all of the work and come back to you with the results. But does it actually live up to the promise?

[00:01:14]We're going to find out on this show today because we put it to the test.

[00:01:18]Farad, shall we look at the results?

[00:01:20]>> Let's go and see. So far, why don't you first tell us what was the process that you put this new feature into test?

[00:01:27]>> That's a great question. First, we're going to go to Hicksfield.

[00:01:30]>> Okay. Arrow 404. Okay, that test is finished. Bye.

[00:01:34]As you enter Hicksfield, for anybody who's unaware of Hicksfield, by the way, Hicksfield is the most popular platform where you get to have access to all of the photo and video generation models.

[00:01:47]Uh we're talking about Nana Banana by Google for image, GPT image 2 by OpenAI.

[00:01:52]We're talking about Seed Dance and Cling for video generation and so much more.

[00:01:57]They're very well known because of the fact that they release features on a weekly basis and they're very up-to-date. Their user interface is also incredibly userfriendly and their marketing is really strong. So, you've probably heard of them, but if you haven't, I just wanted to give you guys a little um beginner intro into what Hicksfield is. Now, Supercomputer is one of those new features they just released and they're hyping this up on the internet. We just wanted to test it out and show you guys the practicality of it as we always do on the show. Fat Hut and Pratt, what I actually did was I went into supercomputer. So Pratt is going to click on it right now. It opens up a completely new tab within Higsfield and you are going to be faced with a chatbot. Chat box. This is now the holy grail of any sort of chatbot on LLM.

[00:02:44]Claude looks like this. GPT looks like this. Gemini looks like this.

[00:02:48]>> Exactly. And because you're actually talking to these models.

[00:02:51]>> Yeah.

[00:02:52]>> Technically, if Pratt can do me a favor and click on the Claude Opus 4.7, >> instead of going to Claude and asking it to help you with the promps for your ads or going to Gemini or going to Chad GBT, they've bundled all of that together in one place. Didn't we say that was the promise of Hicksfield? Anyways, >> they bundled Clling and Seed Dance in one place. You don't go to Sea Dance and use their model. You don't go to cling separately. You don't pay them credits to get credits. You're paying Hicksfield to get credits. You use everything. Up until now, it's just been photo and video generation models. But now, they know that the process almost always relies on the AI models, the LLMs, writing out the prompts. So, they said, you know what, we know people are suffering in coming up with the ideas for the prompts, especially when it comes to business owners and entrepreneurs who have no creative background. We want to help those guys, creatives, and we're going to get to you guys later on. Um, creatives, artists, creators, we know how to use LLMs, and we kind of have an idea of what we want to create. And so, the answer that they're trying to solve here is not really for creatives and artists specifically, is for people who really don't have the time and the resources and the skills.

[00:04:10]>> So, what are we seeing here? First, we're seeing that box where we get to tell the LLM what we want and we get to choose the LLM. So, for instance, Farad may prefer to use Claude. I may prefer to have Chat GBT do the job for me. But let's say we're going to go with Claude here um because this is what they recommend. They use Claude in their own videos as well. We have four tabs of examples. Pratt is going to help us. UGC content, marketing content, cinematic content, and cartoon. Under UGC, you're going to see some of the examples I just talked about. You can make a use UGC, which is userenerated content review of a product with a green hair creator.

[00:04:52]Imagine Farad, you had towels that you were selling about 10 years ago. Yes.

[00:04:56]Right. You created these towels. You were selling them on Amazon.

[00:04:59]>> I was the UGC creator for the towels.

[00:05:01]You created the content yourself >> and you also paid influencers >> and send them the towels so that they would create content for you. That's called UGC content.

[00:05:11]>> Now imagine in 2026 if Far were to recreate that towel again. The promise here is that you don't have to go ahead and look for all those influencers. You can just create your influencer and make the video and it will be as believable as the real deal. That's the claim.

[00:05:28]That's the example of the UGC content.

[00:05:30]Then there's the marketing. We're going to look at that really quickly. Pratt, if you click it, >> product photos.

[00:05:36]>> So if you go to Amazon when you're buying your next shampoo, if you pay close attention, >> different photos, front, back, in action, different type of photos.

[00:05:44]>> They paid studios >> to make that photos. Yeah.

[00:05:47]>> To create those photos. We just spoke to Alex, one of our friends. So Alex has a studio. He was working with a skin care company and he's taking photos in his studio. So he has to keep changing the backdrop and the lighting. Again, the whole premise here is that Alex can now just send the product photos here and create that product listing automatically. You get you get the point, right?

[00:06:08]>> We wanted to put this to the test. So, for anybody who has been watching some of the videos we've done in the past on this show, we told you guys we're working on an AI educational program in which we're teaching you how to use AI tools effectively in your career. For that AI educational program, we actually made a fictional productivity drink uh called Flow. It's a cognitive drink and we are manually creating all of the assets, the photos and the videos because we're going for that top tier quality content. And Pratt has done the job for us here by pulling up our Fig Jam link which is the our entire research and uh production workflow which has taken multiple weeks. And this is what we're teaching there. Manually creating the content to really have the top tier results stuff that you can put on social media and it will stand out.

[00:06:56]We wanted to put this to the test. So we said, okay, if we took this fictional can and didn't actually do any of this work and we said, "Okay, supercomputer Hicksfield, you go and do the job for us. What can we actually get in the results?" Pratt, if you go to the left side and pull up the most bottom chat, go all the way to the top for me, please. You're going to see my prompt. I gave it Click on that image for me. This is the can, the fictional can that we've created.

[00:07:22]>> This is our input. Basically, this is the input that we gave to Hicksville.

[00:07:25]>> Exactly. Okay.

[00:07:26]>> And then we wrote a prompt and the prompt in summary says, "Create 10 highly engaging and viral product photos for a marketplace listing for places like Amazon using this cam." After that, if you come down, you can see what's really important there is the skill. If you look at the skill, it says using skill product photo shoot. I'm showing you guys what's happening under the hood. This is the bit that you kind of have to do manually to achieve the great results that you want to achieve. But for an entrepreneur, a business owner who has no clue what claude is or what skills are, doesn't want to spend the time, Hefield has done that part for them. They've created a skill which is a set of pre-built instructions inside Claude that tells Claude how to do a product photo shoot. Basically says, "Okay, I want a studio clean backdrop."

[00:08:14]All those things that you would know as a guy who does product photo shoots.

[00:08:18]They've written it out for Claude >> as a prompt. as a prompt and it loads it up. Then it starts asking you questions.

[00:08:25]So here it said what kind of photos you want. Do you want studio photos or lifestyle photos? And with multiple choice I selected the ones that I wanted the aspect ratio of my images depending on uh where you're using the images. It might be for Instagram. You want it to be vertical or horizontal. It's confirming those things with you. And after that it was done. If you come down it created a set of photos for us. Now, Pratt, if you just click on the photos and we'll just go through some of them here. Yeah, these are the photos that I generated. You can zoom into one and we can take a look at it.

[00:09:04]This was done within 5 minutes.

[00:09:08]In my opinion, it's quite interesting.

[00:09:11]>> Yeah, quite good. Usable. If you zoom even further to just check the quality of the text on the can because I know what I've written on that can. It says early bird cognitive energy.

[00:09:23]>> Zoom in more Pratt. Let's see if the text are correct. No, zoom in. Zoom in.

[00:09:26]>> I know he can't.

[00:09:27]>> Oh, okay. Okay.

[00:09:30]>> It says cognitive energy early bird.

[00:09:32]>> Go a little bit lower. Flow. A bad decisions drink >> works.

[00:09:37]>> It's not that morphed. It looks pretty decent. Especially here when we have a close-up of the can, it looks proper. It didn't make lots of mistakes, which means if again, I had no option to go ahead and hire someone out. I didn't have the money and resources or the expertise to be able to achieve this within 5 minutes.

[00:09:59]>> That's good.

[00:09:59]>> It's pretty decent. This is where it's quite interesting. Let's take a look at some of the other photos uh on the right side.

[00:10:06]The only challenge I have with it is that it does look a little too AI generated. Th this photo specifically, the first one actually not that much. So if you zoom back, if I want to rate these photos, the first two on the left, they are quite good. You can actually put them up online. And by the way, remember, even if you're shooting real life, there are a lot of horrible product shoots.

[00:10:32]>> 100%. just like you had your fair share of experience. So you can you can even argue that you if you give it to a graphic designer to use Photoshop to create that product photo shoot still it can have flaws. These two are pretty good. I agree with you. The next two they give it off a little bit that they are AI generated and I'm not sure whether you want to use it on your listing or not.

[00:10:54]>> This is the challenge that I have and I wanted to share it with you because we want to be as honest as possible. That's why I was very careful with who I'm talking to when I'm presenting this new feature. If you're a creative, if you're the guy who's running the studio, if you're an artist, if you're a creator who wants full control over the quality and the output and care about standing out, being the best, and also if you're serving people who have these businesses, then you want to have quality that really stands out. and this supercomput is not for you. And I'll explain in a moment because we have proof of that. However, if you are a person with no experience, >> a programmer, >> a programmer >> with a new product or a new service or you're selling dried fruits or you're selling uh I don't know, give me some other examples here. Clothes >> anything close. Yeah. Yeah. You are a business owner with zero creative skills. a 45year-old woman, business owner who just opened up a new business.

[00:11:56]She's making jam at home, right? And you really don't have experience with Canva, with Photoshop, and there exists a lot of people like this. This is a [ __ ] lifesaver in my opinion. Within 5 minutes to generate 10 product listings is insane. And it's one prompt.

[00:12:13]>> The potential here is huge. But as someone who cares about quality, I want to show you what we've created when we've manually done this. So, not going to supercomputer, but actually manually talking to an LLM like Claude and figuring out what the idea is beforehand, using Pinterest for references, going very granular with the lighting and the art style in the photos, as Pratt is showing you right here, spending a little bit more time, but getting the results that we precisely want. and a more a more complex scenario, right? So, so the the one that the the photo turned out really good, I would call that even if you want to shoot that in real life, those are simple scenarios. You can do it in one single day shooting. You don't need that many props. You don't need to change location. You can do those even in real life shooting.

[00:13:02]>> The photos that you created, Pratt, can you bring the one that Faros? Yes. These requires moving to a location if you want to do it in real life. These are difficult to shoot even in real life.

[00:13:11]You need a skilled photographer to shoot these photos.

[00:13:14]>> Exactly. The point that I want to make is exactly what Farah just said. When you are very precise about what you want, which is actually most of the time the case that happens to be true as a creative and as an artist or a creator, you always want to have full control.

[00:13:33]That's one. But even if you're a business owner who cares about the detail, let's say someone like Steve Jobs, he was incredibly ruthless about how his ads were shot. And I imagine a lot of people in business are also like that. He may have not been the one using Photoshop or the editing software, but he made sure that everyone follows his vision. In that case, supercomputer is not the best choice because it's automating a lot of the workflow, which means it's doing 90% of the guessing that you don't have to do. And so when you're trying to create something very specific and this is what we wanted to do with the cans inside the AI education program because we're targeting people who care about the actual detail of every single thing they're creating. You come up with results like this. There is no morphing in the text. There's no random generations and everything is very specific, very deliberate.

[00:14:24]>> It's like a fivedigit or even six digits product shoot.

[00:14:27]>> Yes. Again I I want to tell people something that even if you are using AI to generate your photos or video if or you are doing a real life shoot or you're using 3D there are tiers basic premium and high-end you can have that in AI when you generate it and you can have it in real life and you can have it in 3D whether you are using AI 3D or real life shoot you want to be in that premium level because you can charge premium when you are in that premium level that translates here as well >> or when it's your own product, then you're going to and that's what I want to get to here.

[00:15:02]>> If you want to stand out, you have to understand if Supercomputer is widely available for everyone, go a little bit to the right, Pratt, please show the show this photo. Yes. Yes. Yes. The first one, everyone's product on Amazon and on Instagram is going to look like this because everyone's going to use Supercomputer >> with minimum efforts. with with minimum effort. The person who's going to sell the most or be the most successful is going to be the one who actually spends time to learn the pipelines and not allow the AI to do the guess work, but instead they do the guesswork themselves. They tell the AI to just do the job um and work collaboratively with the AI. In my opinion, what we were showing you are simple use cases up until here. Again, as I want to be truly honest, I think supercomputer is incredibly helpful to a lot of people and massively large population.

[00:15:57]But the moment you start to take it to the complex zone of creating ads and imagery, it failed on us at least. Uh we're going to show you our last chat.

[00:16:07]We had an idea that we're actually going to implement in the AI education program. We're creating full commercials and for the full commercials I've already created the storyboard with the guys, the ideas of what we wanted to do here in this specific ad. We wanted to have the flow cans as a POV experience of different elite performers in the world drinking the cans. Uh so for instance, we wanted to have the president, we wanted to have a racer, we wanted to have a lawyer, a developer, and we're actually manually creating these images and they're working. But when we asked supercomputer to create them, you can see it understood the job.

[00:16:46]It created an esports gamer uh image with the flowchan, but the flow can is wrong. Uh if you go to the right, it has the developer, the flow can is there, but the lighting is completely off. And the photo again looks AI generated, which is something I would personally never use and I don't think anyone should by the way. Now, can you fix this with multiple prompts? Perhaps yes. Is it easy to use? Yes.

[00:17:08]>> No. something you cost.

[00:17:11]>> Thank you. The next concern that comes up is the cost. You have to understand now you're using Claude within Hicksfield using your Hicksfield credits.

[00:17:22]Previously, or at least what we do at Bad Decisions, I spend my Hicksfield credits purely for the image generation.

[00:17:28]I'll talk to Claude using my Claude subscription which is going to cost a lot less because I'm directly dealing with Claude and I'm optimizing that for my job and I'm not using a random skill that is not created by me. I'm using what I have created. So I get exactly what I want at minimal cost and then I'll bring that when it's ready when I've verified the prompts and my direction to Hicksfield and then through a few generations I get exactly what I want. But here, every single mistake that you make in this case, you're spending credits and it's expensive.

[00:17:59]Just for these two examples, so the ones that worked and the one that didn't, I spent 4% of my credit and we're on the more expensive plan. And 4% of that is actually really large. Um, so we were at 71. I think we're about 70 67% now just by creating this two chats. Two chats because claude is expensive. You're using claude opus 4.7. Okay. It's incredibly costly if you use it through your Hixfield credits. For me, it doesn't make sense because I want to keep my Hixfield credits for the image and video generations. By the way, I haven't even gone to video yet.

[00:18:31]>> Oh, yeah. This is just photo.

[00:18:33]>> Seat dance is [ __ ] nuts.

[00:18:36]>> Expensive.

[00:18:37]>> I I'm keeping all of my credits for my 60 seconds of footage and I'll be using all of it. I think we're paying about $200 a month, by the way. And I guarantee not everyone watching is on that plan.

[00:18:49]Um, you can see how much. Yeah. See, dance, if you go to if you increase it to 15 seconds, it's at 135.

[00:18:56]There you go. And by the way, when you generate a video, more often than not, the first video is not the one you're going to use. So, imagine multiple of them. It's going to be a lot of money that you're going to spend. I'll be very careful using Supercomputer. It is an interesting tool. I am a fan of Hicksfield for one thing and one thing only. They're incredibly fast in this AI space and their marketing is great.

[00:19:23]Their UI is beautiful. I love their UI to be honest. The reason why I use them is because their UI is more beautiful than the other companies, but I'll be careful as you guys are watching this and I know the cost is very important to you guys. I'll be careful about spending money on the clawed opus 4.7 here. If you already have a claw subscription, if you already have a chatb subscription, you can just get your prompts there and understand your direction and manually do the work. It might take a little bit more time and it will, but then you get the actual results that you can practically use. And ultimately, I wanted to talk about this. Practicality is the most important thing.

[00:20:02]>> Yes, this is a fancy tool. Yes, it's helpful. But will you actually upload this on your Instagram and actually sell your product? Will you upload this on X and actually get the views and the attention that you want? That's the most important question. So far from our generations, I know the answer is no.

[00:20:21]But if you spend a good amount of money on it, I imagine you can get to it because again, you're using clot outside. Eventually, you can get to the same results, but here you'll be spending thousands of dollars to get to the >> to be fair. If you want to do a product shoot, it will cost you thousands of dollars.

[00:20:36]>> It will. But I'm telling you, there is a there is another way to not spend thousands >> thousand of dollars if you learn how to basically use the >> There's two advantages to that. So the workflow we're teaching you in the AI educational program is the manual workflow. When I say manual, by the way, AI is still doing most of the job for you. When I say manual, as in you do the research by going to Pinterest and actually coming up with >> orchestrating, bro.

[00:21:00]>> Orchestrating.

[00:21:00]>> Manual is a horrible name. manual as in you decide yeah >> what the output should look like >> a leader orchestrating >> and I cannot imagine again like I said I cannot imagine you not knowing what you want to create whether you're a business or a creative ultimately I believe you should have control over what is being created >> you can get recommendations >> you should get recommendations but you should ultimately be the one planning it out because you know what's best for your business and for your services.

[00:21:32]That's what we're teaching in this workflow. We're using very similar things. By the way, I'm not saying what Hicksfield is doing is entirely different. Hicksfield essentially just connected Claude to Hicksfield. So that bit of copying and pasting prompts and talking to Claude is done automatically.

[00:21:47]>> But usually the claude part or the GPT part there is a lot of back and forth.

[00:21:51]It's not a single prompt. You are getting it maybe doesn't get it right in the first time. Maybe you need to get more ideas from it. Maybe gives you a better idea and you want to expand on it. So I think if you keep your communication with the LLM separate, not only you will save cost, >> you will get a better outcome at the end of the