How many participants do I need in qualitative research?

追加: 2026-06-02

[00:00:00]How many participants do I need?

[00:00:03]There's a tendency to think that it's just a case of finding the right answer, like it's some secret that people are gatekeeping and you've just got to look hard enough.

[00:00:14]But, when it comes to qualitative research, you've got to start somewhere else. You've got to start with questions that don't begin with the words how many.

[00:00:25]You need to ask, "What kind of understanding am I trying to produce, and how deeply do I need to understand what I'm looking at?"