In gaming sponsorships, circular revenue models can emerge where players generate ad revenue from their content and then use that money to sponsor in-game elements, creating a self-sustaining economic loop between content creation and in-game branding.
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From Youtube to Football Club Owner #streamer #soccerAdded:
I mean, initially they they were a little confused, I guess, because I was like, "So, I play FIFA and I upload the videos to YouTube and I get ad [music] money and I want to give you that ad money."
And they were like, "Well, why? Like, why all of those things?" Like, it's a very strange thing. John Green What a man. Hi, I'm John Green. This is Crash Course World History and today we're going to talk about World War II.
But then it grew uh when we were offered the opportunity to to sponsor the back of their shorts.
Then you can see your own logo in FIFA while you're playing in order to generate revenue to pay for the very logo that you're seeing in FIFA. That struck me as circular in a way that was very appealing. Um so, yeah. So, now we sponsor the back of their shorts. That sort of liminal space between thigh and buttock is all us.
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