In the real estate industry, success comes from genuine care for clients rather than transactional relationships; agents who truly care about their clients' outcomes and feelings build trust, earn repeat business, and create lasting professional reputations. This approach requires resilience, perseverance, and the ability to handle rejection while maintaining empathy and authenticity in every interaction.
Deep Dive
Prerequisite Knowledge
- No data available.
Where to go next
- No data available.
Deep Dive
The Truth About Perth Real Estate, Property & Building a Life You're Proud Of with Emma MilnerAdded:
There's a lot of people that are looking at Perth, whether they're thankful they got in or they're frustrated they haven't yet. What are you seeing at the moment on the ground and where do you think we're going over the next 3 to 5 years?
>> People are concerned. Obviously, there's global events that are very concerning at the moment. Unfortunately, the war is now making our construction costs even higher, which is going to slow it down when we couldn't afford to have it slow down. Have home open numbers slowed a little bit? Yes.
>> I wasn't even going to go into this, but we doing the research and everything.
your husband's title on Instagram.
>> Oh my god.
>> Do you see common traits across those type of people, especially in how they've built their wealth in either property or business? Are there common traits you see?
>> And she's like, "No problem. Give me 5 minutes." Before you know it, she's at the back of her car. They're signing the deal on the bonnet of her car.
>> Welcome back to another episode of That Backyard Property Pod. Today, I am super excited to have our guest, and I'm sure you will be too when you see who it is.
We have an award-winning real estate agent, a mother, a wife, and one of the best real estate agents in the western suburbs in Perth. Welcome, Emma Milner.
>> A thank you. What an introduction. Thank you so much. Really great to be here. I It's one of those things where I've seen you so much over the years in terms of signs and ads and stuff and it is so nice to actually sit down with you.
>> Yeah. And honestly, it still blows me away that I would even get an introduction like that. Like that is so nice. I just think that when you first start, oh, that's just a dream.
>> So, I really appreciate that.
>> Well, I can't wait to go into the start and where you are now because you really are at the top of the game. Before we do though, yes, >> I love going into what a home actually means. So, what does a home mean to Emma >> Milner? So, my home is my absolute sanctuary. I think for me, because life is so fastpaced, it's so fullon that home life, although I pretty much just go home and keep working, I'm in my comfort zone. I'm surrounded by my boys, my husband, my little dog, and I'm just in Yeah. my own space, you know, because you really are at everyone else's beck and call all day really and then the second I get home.
Yeah. It's just it's my safe zone. Yeah.
I really home means so much to me and I think I take that into consideration as well when you sell. I imagine how I'm going to live in it. Um you know, homes a real home feels good and you can feel that when you walk into one.
>> Yeah, you can. You you defin I know I know exactly what you mean. Like you walk into a home that doesn't have furniture or they just it just doesn't have the livedin laughter and joy.
>> You can actually feel that.
>> Yeah, you can. You can. But yes, it's absolutely my safe zone and yeah, I love I love home.
>> Has it changed over the years?
>> I think I'm a lot more grateful >> for my home and my personal life. I think in this industry that you I'm so privileged to work in, you deal with really delicate situations. I have a massive level of gratitude every day.
And I think if you start and enjoy your day and finish your day with that level of gratitude, I am so lucky to be as busy I am as I am. I'm so lucky to have my husband and my beautiful children and my family.
Yeah. That I think if you've got that level of gratitude, then I think that changes your perspective on absolutely everything.
>> Yeah.
>> Yeah.
>> It's funny you mentioned your husband. I wasn't even going to go into this, but we doing the research and everything.
Your hus your husband's title on Instagram.
>> Oh my god.
>> I saw that and went a that's awesome.
He's so funny. He's so funny. Well, our roles have changed, right? So, I mean, and we're both very proud to say, I mean, he >> had the most incredible business and he was such a successful businessman and he sold his business, you know, a long time ago, but, you know, he provided an incredible amount of comfort and support to our family for a very long time and worked so hard and we just say, "Well, now it's time for him to start relaxing and I'm taking over." And it's just so great because yeah, I will ring him and say, "Honey, what's for dinner?" You know, I'm gonna be home at 8 o'clock. I'm gonna be really hungry. And I go home and he's just made this incredible feast like and he's just so happy to do so.
And he's so supportive and th this industry. Yeah. You cannot do it without Well, look, I'm sure people do. Again, very grateful. Gratitude. I am so lucky that I have such a supportive family.
Yeah.
>> You've mentioned gratitude a few times.
Do you practice it? like are you writing down what you're grateful for or you talking about like what is how does that manifest?
>> Um I think it's a mental state >> and it's a mental state every day and this is a big thing that my mom taught me. She was just yeah I mean incredible grateful even when she was very sick cuz my mom um has passed away now but oh my god the gratitude she would have she would ring me when she was having her worst days and just go have you seen the sky today or my hibiscus flowers you need to come around and look how this plants flowered she would just get this joy out of the smallest things. Yeah and we have got a lot to be lucky for and grateful for. we are just we are the lucky state >> in the lucky country and yeah I think that it's a it is absolutely a mental >> um I suppose pathway every day to start yeah every thought process with being how grateful we are >> I think that probably does help in the in the sense of how we use busy a lot but you you really are at the moment gi given how successful you are in the industry but being grateful then allows you to >> reflect that you are actually where you want to be. Yes.
>> Like if we go back to 2016, >> Emma Milner there in 2016 to Emma Milner now.
>> Oh yeah.
>> It's probably not where you expected to be.
>> No. No, not at all. And that is why I'm just so grateful. Yeah. And and very grateful. I mean, you know, Vivian was the one that just kept talking to me about how I should go into real estate, >> and I am just so grateful that she saw it in me and pushed me and, you know, and what have you because yeah, that 2016 Emma is very different to 2026 Emma. I am exactly the same person, >> but never knew that I was capable of doing this either and running such a big and successful business. Um, and you know the pressure is a privilege. Having the pressure on me every day is a privilege >> and you know they always sort of say you got to be careful what you wished for.
This is exactly what I wished for and I would not have it any other way.
>> And how how much have you learned since 2016? Like if we go back go back to 2016 and saying well Emma's walked in to real estate world from fashion >> Yeah.
>> and you're going okay what do I do now?
Take me back. What does that look like?
>> Um, resilience >> and perseverance. I mean, there were so many days I just went home to Pete and I was like, I can't do this.
>> I just can't do it.
>> And I'd be in tears and you know, the people that come into real estate and just go, "Oh, yeah. You know, I door knocked and letter box dropped and then I just got a listing and it just took off." No, mine did not. you know, you're rejected and you're beaten down and you try again and it was it's it's hard, you know, it's hard. But I think as well, you know, I really care. I really care.
I take it all on.
>> You know, I've been there when I've had ladies moving out on a 43°ree day and their buddies didn't turn up to help them move and I just put on the rags and helped them move. like you know you really when you're really empathetic and you really care that goes a long way but it's just staying true to the person you are right I mean I'm exactly the same person but I just work a whole heap harder but I've always been a hard worker and I actually do I thrive on hard work I think I've realized that about myself too you know even on a Sunday I can't sit there and relax I'm like okay what report can I do who can I reach out to just constant you know it's a lifestyle >> where did hard work come from?
>> Um, look, probably my upbringing and my parents. They've um both of them are just such hard workers and >> um that was just how we were brought up, I think. Yeah. I just couldn't imagine being any other way really. And it's and it's what creates the life you want, right? You can't sit back. It's not handed to you. You have got to get out there and you got to do the hard yards.
And I really do love it though. It is very different. There's something very true about when people say when you do something you love, it never feels like work. I never get up and go, "Oh god, I've got to do it all o over again today." I'm like getting up going, "Right, okay, what's today?
>> I can't wait. Every appraisal, I can't wait to go and meet the person and see the home and just sit there and talk to them and take the time to get to know them." And I love all of those aspects of the job. So there's there's nothing about the job I don't I mean you know there's stresses and times when deals don't go the way they should >> but there's not a part of the job I don't love.
>> You're probably at that stage now where if there is something that gets a bit derailed which it does happen >> you're confident enough in your own ability to say I've got this let's let's bring this back on track.
>> Oh yeah. Oh yeah. And just your focus is totally on my focus is always on my seller.
100% how they must be feeling. Um, I'm going to message them again or call them again because they must be worried about this. Like, you've got to be totally focused on your seller.
>> And I think when your focus is on that and it's about your seller and them and their outcome, not only financial, but the way that they move through the process. The process is stressful. You know, we do it day in day out. It's stressful for them, you know, and I think to be able to guide them and care for them, really care for them, as I said, the financial impact and outcome is so crucial because that's why they're selling, >> but it's also got to be as plent pleasant as it possibly can along the way. When you really care for them, everything else just falls into place.
And I think that's what I do. And so when things go wrong, oh my entire focus is on making it right. Um because look, factors like that are out of control for you, for the seller, sometimes for the buyer too.
>> So yeah, it's a fine line sometimes.
>> The caring aspect is is it resonates a lot with me. And the reason is in broking I found like when I first started in broking and >> I got told that I cared too much, which just sounds silly, right? That's what I got told a few times by a few different people.
>> And that's going to be your downfall in this industry.
>> I kept thinking to myself, >> that doesn't really make sense because if I cared so much, I obviously want the outcome to be what it is for that person and I can see it being that.
>> Do you find the same where you're saying, well, I care so much, but it also means that anything that does impact that person you care for, >> it hurts that extra like it's two or three times what it would be otherwise.
>> 100%. I take it all on.
>> But I think the more you care, the harder you're going to work >> because you care so much about how they're feeling, um, what they think of you because also our business's reputation. And I want them to totally feel the support and love and you do take it all on, but also I can only control what I can control, too. So, I'm really good at managing that. And a lot of it is communication, you know, and not being just a transactional agent.
You've got to be empathetic. Um, and you've got to care about the person because, and that makes all the difference. I think it really does.
There are people that I have sold for three or four times. I've sold for every family member or sold to them.
>> Yeah.
>> You know, and that's you do then feel part of the family. I mean, there's even people that I probably will never sell for, but they live in my area and I drop them a gift three times a year and then you get to know them and go, "Oh my god, you're actually really cool. Like, we could be great friends and then you just that's your relationship with that person." But that makes the world a better place. Right. Yeah. It's just really cool.
>> The reputation one is is a great one because and you didn't set this question up. I set this up for you, but you get reviews, right? Everyone gets reviews and you try and work for them, but you can't determine what someone says in the reviews.
>> Yes.
>> And in in the the top three things in your reviews that keep coming up when we're looking at it, it's great communicator, genuine, and trustworthy.
And in an industry that that is uncommon.
>> Yeah.
>> How have you differentiated yourself and pigeoned yourself in that respect? How have you done that?
>> Honestly, I mean, I that's so amazing and I had no idea you I mean, you read your reviews. I didn't you don't analyze them. So that was such a beautiful thing to read cuz I hadn't appreciated that before.
>> I don't do anything.
Yeah. In particular, honestly, I I suppose that is just me. You know, you really do care.
>> Um you have to be totally trustworthy and I think that is what gets you the repeat business because you do work with someone. They said, "Wow, whatever she said she was going to do, she delivered." So that gives you that trustworthy aspect. She really did care for us. And then that's the genuine part. So um yeah, and again, you know, probably when I think about the way I was brought up, yeah, two very caring, trustworthy, genuine parents and an amazing brother and incredible, you know, extended family and friends. And I just think you're either that person or you're not. But, you know, I just I when I hear of stories in this industry where there is people that aren't genuine or not trustworthy or doing the wrong thing, that absolutely does not sit well with me.
I'm just not that person. And do you know what? I will go in and be myself and if I get the business, amazing. Of course, that's what my aim always is.
But if I don't, um, then that's okay, too. you know, I just wish them all the very best and hope they get a great result and you sort of move on. But yeah, reputation is very important in anything you do.
>> In anything you do. And ours is very much branding. You know, you are selling yourself and your services. You are your sellers's representative for maybe a matter of months. You have to represent them the right way. So yeah, that's yeah, I suppose then what shines in the reviews which was really lovely to read.
>> It is lovely to look back and reflect and we'll go into that a little bit deeper later. How do you instill those values in your kids?
>> Gosh. Yeah. Um, I have got two beautiful boys and I think that it's just everyday living and teaching very much lead by example and both of my boys are very hardworking boys and um yeah and I and I think as well what they learn in the home environment as well. you know, every day. Um, Peter and I are that example of how we treat each other, how we talk to each other, how we talk to them, how we talk to others, our friendship circle. We are so lucky.
We've got an amazing extended, you know, friendship groups and yeah, and I think it is leading by example. That's really, really important as well as all the, you know, small teachings along the way. Um, but yeah, definitely leading by example.
Yeah, it's it's very special because that's coming from someone who's trying to pave this way for our six and threeyear-old and going how do we make this work? How do we ensure that we do instill those values? And it is just >> by showing.
>> It really is. It really is. And family traditions and extended family, you know, that's so important, too. And godchildren and best friends and yeah, my niece and nephew. I think you've just got everyone has got an impact. You know, they say it takes a village, right? And so, you surround your children with the right people. And we are so lucky because our our little boys have had such an incredible village to be bought up in.
>> So, yeah, >> I love the village analogy.
>> Changing tact onto sort of Perth property. It's it's very much the hottest market in Australia. There's a lot of people that are looking at Perth >> whether they're thankful they got in or they're frustrated they haven't yet.
What are you seeing at the moment on the ground and where do you think we're going over the next 3 to 5 years?
>> Um it is still a very solid market. It is a very solid market. We are still driven by lack of supply and I know people are concerned. Obviously, there's global events that are very concerning at the moment. And I don't think we've really seen the full extent of what's coming at us from from the global events. I think that could be coming for years to come.
>> But I do reflect back to CO, right, and the entire world was just turned upside down.
Interest rates were going up. Everyone was flocking to our little safe haven.
Our market just continued to boom.
past it just irrespective of interest rate rises, global events.
So unless our stock and supply change, our demand isn't changing. Migration's still high, you know, I I just and construction, I mean, unfortunately, the war is now making our construction costs even higher, which is going to slow it down when we couldn't afford to have it slow down. So unless that changes and the factors around supply change, I just can't see how the market's going to change too much to be honest with you.
Look, there are so many things out of our control and it's so unpredictable.
It really is glass ball. It is glass ball. No one can really predict it. I mean, we've got incredible analysts and I'm trying to sort of listen to the news all the time and work out what's what's where and how and when. But at the moment, it's still very strong. I mean, have home open numbers slowed a little bit? Yes, absolutely. But the real buyers are still there.
>> You know, you are still getting real buyers. You know, we've still got multiple offers. Prices are still great.
So, at the moment, I can't say anything other than we've still got a very, very strong market. what's going to happen in 12 months, two years, five years is going to be impacted. I think what's going on now, but what that's going to look like. Yeah. I I really can't predict that.
>> No. And everything you've mentioned there is exactly what I've said a lot on this channel as well is supply, migration, demand. Like these these factors aren't they they don't just change overnight.
>> No, that's right. And and I think as well, you know, we were so focused on mining before, you know, everything was based on mining. And when that was affected, oh my god, did we not see it affect everything else in this state.
But we're not so dependent on that now.
You know, with the migration has bought specialist services in so many different industries that it's not just focused on the mining now. So it's made that a lot more balanced which means that you know all of us from a property point of view and you know if mining jobs are lost well it's not going to have that hard impact immediately.
>> So that I think is reassuring but look I mean there's so many other industries that could be adversely affected by what's going on now.
>> Yeah. Yeah. Which we don't know when >> I know I know. Yeah. Yeah.
>> You you work very much in in that higher end and higher net wealth. um clientele.
>> Do you see common traits across those type of people especially in how they've built their wealth in either property or or business? Are there common traits you see?
>> So again I and maybe it's the people you attract. I'm really lucky like I have just got the most amazing sellers and have had the most amazing sellers. very successful people, highly educated, hardworking, committed to their work, committed to family. I think that's just the common denominator through all of it. You know, you really and you also can really understand each other because they'll call me at 8:00 at night and I answer the phone. You know, we're exchanging emails at 5:30 in the morning. You know, it really is that committed, hardworking. I mean, nothing gets handed to you. you know, nothing gets handed. They some of them have made very smart decisions either with property developments or, you know, stock. Uh, but none of it's without education, research, and and generally, you know, hard work. So, I suppose that would be the most common traits, but just all really lovely people.
>> Yeah. I >> I always find that amazing that that there isn't just this secret source.
>> I know. Don't you wish there was? Well, then everyone would have a bit of a secret source.
>> I know. I know. That's right.
>> For me, like, well, if I just continue to work hard, and that's I find really fascinating is you just can't fail if you work hard repetitively over a period of time.
>> Oh my gosh. And stay in your lane.
>> Stay in your lane. I just am so happy staying in my lane. And I have got such a focus and commitment on my sellers. I just stay in my lane. And I just want to stay committed to who is committed to me. They've committed to me, you commit to me, you've got me just absolutely 100%. And yeah, stay in your lane.
There's so many people that just get so worried about what everyone else is doing. And I suppose that's maybe a different focus. I mean, I I just had to make real estate work. I was deter if I started something, I was 100% going to succeed. And it's taken me a long time.
Real estate takes a long time. You have to just stay committed, focused, and it is just a consistency with your marketing. And um and as you do grow, of course, the whole business grows. You know, I've got two amazing girls that I work with. Um and they are empathetic.
They care. I mean, we've we've got listings before because of the way my girls have been with a future seller's children at a home open. You know, you've just got people that genuinely really care. And I don't know, and I think that sort of paves the way, too.
But my gosh, it's just Yeah, consistency, perseverance, resilience gets you a long way.
>> You can't fake it either. That's >> the funny thing. You can't fake it.
>> Cannot fake it. And you know, you sort of get um what's really been interesting along the way, and maybe this is just all the, you know, TV shows like the selling sunsets and all that kind of stuff.
And it's made real estate so glamorous.
>> And look, I mean, you know, there's you can make it as glamorous as you like. I mean, there is definitely a glamour to it. you're in these multi-million dollar amazing homes, but you know, younger girls reaching out going, "Oh, you I want to get into real estate and you all that kind of stuff." And I was just sit them down and go, "Okay, now let me tell you, you will not have a life." When your girlfriends are going out for dinner on a Saturday night and you're doing a deal, you won't be there. Or you'll rock up three hours late or you know, and you sort of break it down and they go, "Oh." you can sort of see it clicking over in their head going maybe I won't go to real estate and it is but it is the most rewarding job it is so rewarding you know when you get that result for your client and I mean it's just >> it's the best job in the world >> it is the best job in the world why I love it so much >> and there's obviously been a lot of a lot of tough times through it and I guess that sort of takes me to you've won a lot of awards now in the industry >> and and we generally don't reflect on But looking through it, you go, "Wow, actually you've built up quite a resume of awards here." What does success actually mean to you, though?
>> Gosh, that's a really good question. Um, do you know what? Choice.
>> Choice. Choice to do something for my children, choice to take them on a holiday, freedom of choice.
Uh I don't I think when you have success bring does does bring a little bit more of a solid financial base. When finances are tough, it's tough. You know, it's really tough. You want to do everything you possibly can for your kids. You want to be able to have the freedom of choice even when it comes to to work success.
You want to be able to send out the hot cross buns at Easter and the Christmas cookies that I know cost 35 bucks a box or whatever.
It is you want to give. You can have the success now. You can share the success.
You can choose to treat your clients a certain way. You can choose to reward them by getting them a beautiful vendor gift from LOM. You know, like you can really Yeah. And then you can choose to house your children if they go to university.
You can choose to buy them a car. I think that's success. But also success is reading those reviews.
>> Mhm.
>> And knowing that people are saying that about you because that means to me that I've done a really good job for them. So success from a a personal point of view is more so about what I can do for my family. And then success yeah from a work point of view is is yeah is probably that reading that you've done a good job and Yeah. And know I it's really important to me to know that people think I've done a good job. Yeah, >> it's really important. I don't I just don't want anyone to walk away going, "Oh my gosh, I regret going with her."
>> Especially when you care so much.
>> Oh yeah, that that would really affect me.
>> You've mentioned two things that kind of go hand in hand.
Gifts >> and Vivian.
>> She is so amazing. Can I tell you? She I mean, the whole reason I'm in real estate is Vivian, right? So Vivian and I were neighbors and we lived opposite each other in City Beach. So our kids have grown up together. Um so Viv was a pharmacist when we were working opposite each other and then she went into real estate and um so our families have holidayed together. You know we we're friends. We started as friends first but my respect for her as a businesswoman. I mean she and maybe as well that is what I have modeled myself on because she sold my house and you know it was really hard at the time cuz we had quite a few real estate contacts that were friends but my god I saw her leaving at 5:00 in the morning. She'd be delivering offers at 9:00 at night. I'd see her come home at 11. She works hard.
And so therefore, part of the modeling that I took was I thought, my gosh, how beautiful. She takes these gifts to her clients. So she would do the Easter gifts and the Christmas gifts and all of that kind of thing. And you know, and I think that's a it's a part of branding.
It's it's standing out of a crowd, which she does very well. And yeah, I did model that off her cuz I just love I loved that thought of also giving back.
That person may never use you, but do you know what it sort of shows? Well, I've met you previously. I really liked that interaction and this is just a small way for me to say merry Christmas or you know, happy holidays, whatever the case may be. And she does that really, really well.
>> But she takes it to a whole new level.
Viv, oh my gosh, I just love it. I love it. And I suppose because we have such a mutual love for fashion and what have you, you know, I am more than happy to be her plus one, which I luckily am occasionally. Um, and we go to events and what have you and oh, we just have so much fun together. She is a great woman. She's kind of an an enigma in a way because you see Vivian on the outside and fortunately I've had her on the pod and I've been able to have dinner with her and we had dinner and at 10:00 at night she came over she go Michael I got the sale and you do a big high five and she loves it but >> you look at it from the outside and no doubt people talk because they don't understand or know the person.
>> Yes. And when you meet someone like Vivian, you just realize >> she is so pure to her heart in terms of being genuine and honest.
>> Oh yeah.
>> Not a bad model to to model your career off.
>> 100%. And look and I already knew that about her >> going into it, you know. I mean, one night when we were living opposite each other and one of my little my little boy, he was really sick. And 11:00 at night, I'm calling her going, "Okay, I just need help." Viv's out with her doctor, mate. They leave dinner. They're at Leo's bedside by, you know, within 10 minutes. Like, she is the real deal.
>> She is such an amazing friend. She's extremely genuine.
>> And look, she's just she's so busy and so successful. And unfortunately, sometimes in our city, people do like to tear people down that are so successful. And look, she burst onto the scene in real estate, right?
>> But she would probably outwork anyone in the industry. because she just a does not stop. But she would have come in working seven days a week and probably 18 hours a day. So of course she was going to have huge success so quickly.
Yeah. And look, I have always got her back. I And you know, I just I Yeah, I have a very But look, I'm very fortunate because I've got a a really great relationship with her, but I just Yeah, she's amazing and and definitely that is who I shadowed. You know, I would see her at home opens and what she'd say in her conference, I go, "Oh my god, it's amazing." I never forget one of our very I can't even think. It might have been my first month and she said, "Oh, come with me to this home open." And off I went and just like following her like a deer in headlights. Oh my god. Just thinking this woman is a whirlwind.
>> And I never forget and this is a bad market, right? 2016 or 17. and we go to this home open and the person says, "Yeah, you know, I want to ride an offer." And she's like, "No problem.
Give me five minutes." Before you know it, she's at the back of her car.
They're signing the deal on the bonnet of her car. She's just, you know, "Okay, you hurry up and can you sign it cuz I got to get to my next home open." She's just a massive ball of energy, but you know, she is absolute success in this industry.
>> You are just watching her in your first month and going, "Is that what I'm supposed to be doing?
Why didn't someone come to me and want to write an offer after my first home open?
>> Oh, yeah. She Yeah, she's an amazing role model.
>> She really is. She is. Philanthropy is clearly important. Yes.
>> To you.
>> Yes.
>> Why is it so important? And how do you feel like you're obliged to give back or is this just part of your makeup?
>> It is part of my makeup. So before um I mean when the the one time in my life I probably wasn't employed was when I had my children and my husband always jokes you know even then I volunteered full-time not only a few days but full-time at Princess Margaret Hospital Foundation. I have fundraised for SIDS when SIDS was a thing. Even when I was like 19 years of age, I put together this fashion parade, you know, models and we sewed red noses onto bathing suits and it just to do anything I possibly could to raise money. I honestly can't tell you where it came from, but I have done it from a very young age. My latest years of raising money though which was for cancer council was very much driven by mom because mom in the early days of her diagnosis she was accepted into this clinical trial. It was just for us when we look back it was just small miracles after small miracles cuz she was given six months to live if she wasn't treated and then she found this doctor that went oh but my mate literally this is how it happened. We we're told the news that she's got not long to live, but my mate at Murdoch's running a clinical trial.
So, let me just call him and see if I can get you in. Within a week, mom was accepted into this trial. She was put on the best drugs because a trial is almost like a raffle, right?
>> You don't actually get to choose what the right drugs are for you to for your particular type of cancer. You what you could be you could spin the wheel and get placebo. you could get chemo or you could get amuno and chemo whatever it was mom got the right one out of pure luck and then that reduced her tumor by 70% like really quickly. So she's then gone from having six months to live to holy hell this amunotherapy is working.
So we were just we just even though in really bad circumstances we felt blessed and blessed and your gratitude grows and oh my gosh this is a miracle a miracle a miracle. And so it was actually my brother and I think it might have been my niece that said to my brother I can't remember the story now I'm sure it's documented somewhere that um he she said oh you really should do dry July. So that's how Brett rang me and said look let's you do dry July. So, we did that and we were so blown away by the generosity. I mean, I would just have some very prominent, amazing Perth people that I'm so grateful for because I'm sure people saw their names in there and went, "Oh my gosh, yes, let's donate, too." And we raised so much money out of that first dry July. And then my gorgeous girlfriend Taylor Morgan called and said, "You are so successful at this fundraising, we really should do an event." We did an event and they just grew from there. You know, our first one was in 2020. It was the very first event coming out of CO.
So, everyone was here and I never forget cuz Julie Bishop was here because obviously she couldn't fly anywhere um because it was co and bless her heart because her being there, every newspaper around the world documented this little event that Taylor and Emma were running for cancer council. And so from there, my gosh, in the years that went on after that, we would sell out in like three minutes. It was just and we would raise so much money for Cans Council. So that is very dear to me. We did actually have a break last year for the event and yeah, Taylor and I are talking about bringing it back. But anyway, we'll wait and see because they're a lot of work, of course. Yeah, you know, working full-time and then going home and, you know, committing another four or five hours to that. It's it's a lot. It's a lot. But it is very very dear to me and it is about giving back and I think every if everyone did give back in some way the world would be a much better place right it's just you don't need to do a lot just do just do a little >> but I'm very fortunate to have an amazing network of support so when we do something like that we do get a lot of support from the Perth community so therefore I think well if I've got that ability really I should be doing it.
>> Yeah. Has your outlook changed having gone through such a difficult period of your life?
>> Yeah. Do you know what? It's just made me more grateful >> if that could I mean I was already grateful but yeah I mean oh it's just I don't know just little things you know being able to be be I mean being healthy is absolutely number one right? I mean that is the ultimate success let's face it cuz if you don't have that you don't have anything. just lucky and grateful and yeah and I think um my mom would give me these cards and it was you know what you should be grateful for and you know you just sort of look through all of those types of things. I don't know I think it just makes your life so much better if you're you know cup half full and not cup half empty. We got a lot to be grateful for.
>> Yeah.
>> Yeah. Without a doubt.
>> Yeah. As we round out today, I always finish with >> something that is really important to me and the reason and for context is that obviously I got two young girls and I really want them to talk about what they're proud of. And so rather than cutting people down, which we do in our society, I want people to talk about what they're proud of.
>> Yes.
>> And I'd love to hear from you what you're most proud of personally and or professionally. I mean, definitely the most proud of my children, you know? I mean, I think I mean, any parent's going to say that, right? So, that's probably the expected, but oh my god, my boys.
And I often like even I they'll just do one like even leaving for work in the morning and I'll go to Pete and go like our children, you know, they just I'm just so proud of who they are and of what we've created. Mhm.
>> Um, and then I suppose I'm really proud of my ability to do what I do and that I did stick with it >> cuz it is very easy to give up on things. And I suppose I Yeah, that's that's part that I don't I I don't understand giving up because I've never sort of been that type of person. So I think I'm proud of that. Proud professionally, >> very proud of what I've been able to achieve workwise. But yes, my my ultimate pride in life is my boys. Yeah.
>> Is there any other way? Like I I can just feel it. I know. I feel the same for my kids.
>> I can see the same when you're talking about your girls, you know? I mean, they're just >> Yeah, they're everything, right? They are everything.
>> Absolutely. What does the next chapter have for Emma Milner?
>> Well, I always I I don't know. I always think that, you know, I've got 20 years of doing this in me. maybe not as full on, so I won't be able to keep up when I get older, but just more of the same, you know? I just And I suppose just improving, constantly improving on everything I do. So whether or not that means my team's going to get bigger so that I can help more clients because obviously you can't help everyone. You just can't take it all on. But yeah, more of the same. More but I mean time time is hard. I don't have any balance.
Um, I don't know how to do that. Um, so maybe yeah, time with my children and friends might be something I try and work on. I'm not that good at it though because I just can't say no to work. But yeah, do just doing more of the same.
I'm really lucky. I love my life. I love my work.
Everyone around me, you know, we've got an amazing team at work. So when you love it so much, I can't imagine doing anything else right. I don't really need to change anything. I just want more of it.
>> Yeah.
>> So, when I work out how to fit more in, I'll let you know.
>> Let me know cuz I'm still trying to work out.
>> Thank you so much for coming in. It is clearly I I just can see exactly why people think you're genuine and trustworthy cuz it just you ooze it. So, thanks for coming in.
>> Thanks for having me. Thank you.
>> Thank you so much for listening. It's amazing to have you as part of this community for that backyard property pod. Remember, please hit like, subscribe, follow, and send through any questions that you have. We cannot wait to see you again next Tuesday. If you can't wait, though, remember we have minis that come out every Thursday which go into a little bit more depth into the lending and mortgage world. Thanks again and can't wait to see you again.
Related Videos
The #1 Reason Your Top People Keep Leaving (How to Fix It)
Entreleadership
470 views•2026-05-29
What Happens After A Motorcycle Dealership Shuts Down?
FastestWay.1
374 views•2026-05-29
The Evolution of DSP's Pokemon Unpack-ack-acking Grift
Toxicity_Unmasked
2K views•2026-05-29
Help re-structure my finances, I want to buy a house, save and invest
JennNxumalo
2K views•2026-05-29
Asian Paints Q4 Results: Revenue Beats Estimates, 5 Key Takeaways For Investors
NDTVProfitIndia
111 views•2026-05-29
Trying to Afford Vancouver on a Single Income | $2,550 Mortgage
chelseaspursuit
308 views•2026-05-28
AI Investment: Data Centers & The Bottom Line
MemeTeamClips
134 views•2026-05-28
Are you busy but still feeling broke?
TaraWagner
305 views•2026-06-01











