How most people overcomplicate scaling

追加: 2026-05-23

[00:00:00]between 1K a day and 10K a day, even all the way up to like 20K per day, all you have to do is more. You just have to find more winning creatives, which means testing [music] more creatives, being more aggressive there, and do the exact same thing on the funnel side. That is literally it. You don't even have to worry about retention at this level to be able to go from like 3K day to 10K day. I guarantee it. All you have to do is just have maybe a little bit higher AOV or drop your CAC so that when you scale, you're able to sustain the increase in ad cost profitably. That is all. If you're going from like 20K day to 100K per day, it actually changes. It isn't always just do more. There's different levels. That like 30 to 50K per month all the way up to like 3 to 500K per month level, it's literally just to do more. That's it. Now, maybe you need to hire some people in order to do more or build some AI systems in order to do more, but you just have to find more. More winners, more winning funnels, more winning creatives, and spend more [ __ ] money on ads, and that's it.