Auto Trader’s 11 Day “Month” EV Boom: Cherry Picked Narrative Or Genuine Demand?

Added: 2026-05-24

[00:00:00]AutoTrader's 11-day EV miracle, cherry-picked data or market reality?

[00:00:05]Right, today I'm going to do something slightly different. I'm going to read out an AutoTrader press release first, then I'm going to respond to it from the point of view of someone who actually buys and sells cars for a living.

[00:00:17]Because this one, in my opinion, is a classic example of how a headline can make something look like a massive EV revolution when the small print tells a very different story. AutoTrader's headline says, "Low emission vehicles dominate May's fastest-selling rankings in wake of rising pump prices."

[00:00:37]Sounds very dramatic, doesn't it?

[00:00:40]Sounds like Britain has suddenly woken up, looked at petrol prices, and everybody's gone down to the local dealer to buy an electric car.

[00:00:49]But then you look at the footnote, and the date period's not May, it's the 1st of May to the 11th of May.

[00:00:57]11 days. Not a month, not a quarter, not a year. 11 days.

[00:01:03]That's not a market trend.

[00:01:06]It's barely a long weekend.

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[00:01:37]On with the video. AutoTrader don't make things any better for them. The constant narrative and agenda of electric vehicles, which is, in my opinion, going against 96% of their customers, is just unforgivable, to be honest. And then I'm going to do two stories today, and the second story I think you'll see is biting them in the ass.

[00:02:03]But, this 19th May, 26 press release. Low emission vehicles dominate May's fastest-selling rankings in wake of rising pump prices.

[00:02:13]Great clickbait headline. Fantastic.

[00:02:16]Let's just go through the story. Um but, as I say, press release. So, everybody like, you know, all the motor trade magazines pick up on this. Does anybody read any further than that, do you think?

[00:02:29]You know, you're busy.

[00:02:32]Crikey, when I was sales manager at Mercedes-Benz, I hardly had chance to look up from my desk, let alone start reading trade papers, uh certainly during the day. Let's have a look at it.

[00:02:42]Low emission vehicles dominate May's fastest-selling rankings in wake of rising pump prices. Electric is the fastest-selling fuel type overall, spending an average of just 24 days on forecourts, ahead of petrol 29 days, and diesel 32 days. Alternatively fueled vehicles dominate this month's this month's fastest-selling used car rankings, taking nine of the top 10 spots in May so far. Well, we're on the 23rd, I think we are today. This came out on the 19th. The MG ZS petrol hybrid is the UK's fastest-selling used car, flying off forecourts in just 10.5 days.

[00:03:24]As we know, Colin uh very big on the EV agenda, just purely electric. He doesn't like hybrids at all. He says hybrids and PHEVs aren't electric vehicles.

[00:03:36]I agree with him.

[00:03:37]Um because you can use petrol, and petrol is a lot more convenient.

[00:03:42]However, if you buy a hybrid, and you just going to work and back, it should work as an electric vehicle.

[00:03:50]And it's got a better residual value than a battery electric vehicle.

[00:03:55]So, you're quids in.

[00:03:57]You're saving a fortune. And also, if you use it on electric, you're only paying 1.5 p per mile, unlike the 3 p per mile that's going to come in for full electric vehicles.

[00:04:10]So, in my head, it's a no-brainer. So, let's see where this article goes.

[00:04:16]With Brits facing rising costs at the pumps, AutoTrader's data reveals that low-emission vehicles are selling at an increasingly rapid pace, with electric and hybrid models accounting for nine of the UK's top 10 fastest-selling used cars in May so far.

[00:04:34]As I say, well, it this was on the 19th.

[00:04:38]Electric continues to surpass other fuel types overall, with used EVs taking an average of just 24 days to sell. They keep getting this in, ahead of both petrol, 29 days, and diesel, 32 days.

[00:04:50]The petrol hybrid MG ZS, 1 to 3 year old, is the fastest-selling used car in May so far, taking just 10.5 days on average to leave retailers' forecourts, almost three times faster than the monthly average, 29 days.

[00:05:06]This is followed by multiple electric models, with the Polestar 2, 2 to 5 years, and the Tesla Model 3, 3 to 5 years, taking silver and bronze, respectively. Now, they're very keen to push 3 to 5 year old. This is what the, you know, all the leasing companies want, because they buy them new, and then when they get to 3 to 5 years old, they sell them. They put them in the auction. They are desperate because the BVRLA reported savage and catastrophic depreciation, and their members losing five-figure sums on the disposal of multiple EVs. So, this is the key area for EVs. This is the This is what they're trying to drag up. You'll see in my video from the other day, these 3 to 5-year-olds, in my opinion, are in play. Now, I've no idea.

[00:05:58]I'm not conspiracy theorist.

[00:06:00]I've no idea who would be doing it and why would Well, I know why they'd be doing it, but how they're doing it, but when you look at the private to trade auctions on the internet, you will see that 3 to 5-year-old EVs are changing hands very, very quickly.

[00:06:18]It's not normal buyer behavior.

[00:06:20]Sometimes it's days a new owner will get it and then sell it again. Sometimes it's weeks. Sometimes it's months, but it's not normal buyer behavior. And as I say, I'm not conspiracy theorist, but I know in my 50 years in the motor trade, that's never happened before.

[00:06:36]People changing People People selling the cars after a few days, especially if you believe what they say that nine out of 10 EV owners go back to an ice car. That's rubbish. What What they should say is nine out of 10 happy with their EV owners wouldn't go back to an ice car.

[00:06:56]But what you need to count is the people who are aren't happy with their EVs.

[00:07:00]They go back to ice cars, and boy, do they go back quick. In some cases, no matter how much it cost them. So, the 3 to 5-year-old story, this is where I consider this article could be very, very biased and very, very cherry-picked, and I'll explain more later. Moreover, five of the top 10 fastest-selling used cars are pure electric, highlighting a consumer appetite for more fuel-efficient driving options. More broadly, 3 to 5-year-old cars remain the sweet spot for car buyers with nine out of 10 of this month's fastest-selling used cars falling within this age range.

[00:07:40]These middle-aged used cars are selling in a rapid average of 27 days. Well, I'm sorry, but if you think a 3 to 5-year-old car is middle-aged, then you need to get out of your office and do some proper work cuz you haven't got a clue.

[00:08:01]A 3 to 5-year-old may be middle-aged for an electric vehicle, but not for a ice vehicle or a diesel.

[00:08:10]It's not even running. What a ridiculous statement that is.

[00:08:15]The trend is even more pronounced for EVs with 3 to 5-year-old electric models flying off forecourts in just 21 days on average with the average price of this age cohort the same as their petrol equivalents, £19,022 versus £18,950.

[00:08:32]That's because electric vehicle residuals have tanked. That's not a good thing. That means they have cost the original buyer a fortune. And in this case, it's the leasing company I 3 to 5-year-old.

[00:08:47]So, you can well see why they want more people to buy them. More people buy them, there'll be a shortage, the prices will go up, the leasing companies will be able to put them in auctions and demand more money.

[00:09:01]Cogs turning yet? Yeah? These cars offer one of the strongest combinations of value. No, they don't. Specification and availability. They don't offer the best value to the original owner. A bargain used car has cost the original owner a fortune. And if this continues to happen, people will stop buying them new.

[00:09:23]The only people really buying them new, the majority, are people who get tax benefits. You know, they are being bribed to buy them. Let's it Okay.

[00:09:35]We've got to a tipping point, right?

[00:09:37]Let's remove the grants, let's remove the subsidies, let's remove the massive discounts that the manufacturers are giving away. Let's reduce the salary sacrifice and you know, I mean, the tax payer grants. How ridiculous is giving 3,750 pounds to somebody to buy a new car when there are people starving. There's people living on the streets in Preston.

[00:10:04]There's There's probably a dozen people on the streets and you're giving taxpayers money to somebody to buy a new EV.

[00:10:13]How absolutely ridiculous.

[00:10:17]"Unavailability making them especially attractive in a market where buyers remain price conscious, but still expect modern technology and efficient running costs." No, they expect to go and buy a nice vehicle, but if you can give me an electric vehicle a lot cheaper, then you'll consider it.

[00:10:36]But otherwise, I'd just buy a nice vehicle. "Indeed, in March and April, there was a significant surge in inquiries for 3 to 5-year-old EVs on Auto Trader, keyword 'much', which are now translating into sale.

[00:10:51]This month's data paints a vivid picture of today's fiercely competitive used car market as petrol prices continue to stay sky-high.

[00:11:01]We're seeing a clear shift. Car buyers are making the switch to low emission vehicles. The remarkable pace at which electrified models are selling underscores the growing desire for cars that blend affordability with lower running costs. And it's not just a passing It's not just a passing trend, is it not?"

[00:11:19]Really? You've got a crystal ball now, have you, Auto Trader?

[00:11:24]You know that as soon as petrol comes down, this mini boom will stop.

[00:11:31]So, that's a lie. You don't know it's not just a passing trend. You have no idea it's not just a passing trend. Consumers are actively seeking out greener, smarter options.

[00:11:51]Key spokesperson, Mark Palmer, head of strategy and insights, "Because of the scale and depth of demand on our platform, we often see shifts in consumer behavior early."

[00:12:03]Um "You see shifts in consumer behavior early." Are you sure you don't give them a bit of a helping hand?

[00:12:14]Are you sure you don't just push them along?

[00:12:18]Are you sure you don't make the shifts in consumer behavior?

[00:12:25]Because I'm not. "Giving retailers a leading indicator of where the market is heading. This, supported by our powerful AI powered buyer insights, will allow retailers to stay close to the data, spot pockets of demand. Pockets Pockets of demand early and capture a competitive advantage.

[00:12:49]Whilst fastest selling data is based on past data, Auto Trader retailer partners can access expected days to sell data for in and out of stock vehicles via retail track in portal or via third-party systems integrated through Auto Trader Connect." Now, can I just tell you this?

[00:13:07]So, for years and years, Auto Trader used to drum into dealers. They used to say, "A higher price vehicle sells quicker." According to their data, a higher price vehicle sells quicker than a lower price vehicle. So, don't, you know, don't uh discount your vehicles cuz they won't sell as fast. So, then they added something to dealer portal, and it showed you if you put the price in, it showed you how many days it was expected to take to sell. And guess what happens when you put a low price vehicle in? Yes, it sells faster. So, their own data tells them a different story to what they were preaching for years. And the funny thing is that when they were telling dealers this, the dealers were going, "What planet's he come from?" Fastest selling used cars, May 2026.

[00:14:00]MG ZS SUV petrol hybrid, 1 to 3 years old, 10.5 days. Two, Polestar 2 hatchback electric, 3 to 5 years, 15 days. Three, Tesla Model 3 saloon electric, 3 to 5 years, 17 days. Four, Kia Niro SUV electric, 3 to 5 years, 18 days. Five, Kia Sportage SUV petrol, 3 to 5 years, 18 days. Six, Nissan Qashqai SUV petrol hybrid, 3 to 5 years, 18 days. Seven, Tesla Model Y SUV electric, 3 to 5 years, 19 days. Eight, Vauxhall Mokka electric SUV electric, 3 to 5 years, 20 days. Nine, Kia Niro SUV petrol hybrid, 3 to 5 years, 20 days.

[00:14:47]10, Hyundai Tucson SUV petrol, 3 to 5 years, 20 days. Slowest sellers.

[00:14:55]Number 10, they go backwards on this.

[00:14:56]Volkswagen Polo hatchback petrol, 1 to 3 years old, 36 days. Nine, Toyota Aygo X hatchback petrol, 1 to 3 years, 37 days.

[00:15:07]Eight, BMW 1 Series hatchback petrol, 1 to 3 years, 37 days. Seven, BMW 1 Series hatchback diesel, 5 to 10 years, 37 days. Six, Land Rover Range Rover Evoque SUV, 10 to 15 years, 37.5 days.

[00:15:23]Five, Nissan Juke SUV petrol, 1 to 3 years, 38 days. Four, Toyota Yaris Cross SUV petrol hybrid, 1 to 3 years, 38.5 days. Three, Land Rover Range Rover Sport SUV diesel, 5 to 10 years, 38.5 days. Two, Mini Hatchback petrol, 3 to 5 years, 41 days. Number one, Toyota Yaris Hatchback petrol hybrid, 1 to 3 years, 45 days. Oh, oh, hang on a second. This is from the 1st of May to the 11th of May. This is where they've got their information from.

[00:15:57]Now, trust me, that is not right.

[00:16:02]How can you make such a broad statement when it's not even a third of the month through? Could it just be because they've snatched that information? I know what I think, and I'm disgusted in Auto Trader.

[00:16:15]I'm disgusted in them. Everybody, trust me, everybody needs to withdraw all their ice vehicles off Auto Trader. Let them sell electric vehicles. Let's see Let's see how Let's see next year whether they report record profits.

[00:16:34]Just Just leave your EVs on there.

[00:16:37]Take your ice cars. They don't want your ice cars.

[00:16:40]It's obvious they don't want your ice cars. They are working against you selling your ice cars.

[00:16:52]Auto Trader's own press release says the data is based on the 1st of May to the 11th of May. It also says electric was the fastest selling fuel type at 24 days, petrol at 29 days, and diesel at 32 days, while alternatively fuel vehicles took nine of the top 10 fastest selling spots.

[00:17:11]So, let's get into it.

[00:17:13]Because I think this is one of the most carefully worded, conveniently timed, cherry-picked EV narratives I've seen in a while, and I've seen a lot of them, especially from Auto Trader.

[00:17:23]So, section one, the 11-day magic trick.

[00:17:26]Here's my first question, why 11 days?

[00:17:29]Why not the whole of May? Well, obviously, we're not through May yet, but why not the last 30 days?

[00:17:35]Why not April? Why not quarter one? Why not a rolling 30-day period? Why not the same reporting basis they normally use?

[00:17:43]Why pick 1st of May to the 11th of May?

[00:17:45]Because when a major marketplace based on an 11-day subset, you have to ask, did the data create the headline, or did the headline need a very specific slice of the data to exist?

[00:17:59]Cuz let's be honest, in the motor trade, you can make almost anything look good if you shrink the window small enough.

[00:18:06]The other day, the dealer auction headline, "Tesla Model Y breaks into the top 10 for the most profit." And you know what?

[00:18:16]The criteria is they have to sell at least 20. I Honestly, I despair. They just pluck figures and headlines out of nowhere. I could take 11 days on my forecourt and say, "Convertibles are booming." Then it rains for 2 weeks, and they all just sit there.

[00:18:34]Don't open a door.

[00:18:36]I could take 11 days and say, "Diesels dead."

[00:18:40]Then next week, three diesel SUVs sell in 2 days. I could take 11 days and say, "People only want yellow cars."

[00:18:48]But that don't mean the whole country suddenly developed a banana-colored buying habit. An 11-day window is not enough to declare a market shift. It's enough to create a headline, and that's exactly what this looks like.

[00:19:01]Section two, low emission is doing a lot of heavy lifting. Now, look at the wording. They said low-emission vehicles dominate, not EVs, not battery electric cars, low emission vehicles. Why? Because the number one fastest selling car in their own table is not an EV. Perhaps they should have said, "Even with petrol at its highest price for years, a hybrid vehicle has topped the fastest selling chart." Like Colin says, it's not a hybrid, it's it's a an ice. It's the MG ZS petrol hybrid, taking 10.5 days on average.

[00:19:35]That's a car with a petrol engine. The fastest selling car in this supposed green revolution still has an exhaust pipe. Auto Trader's table lists the MG ZS petrol hybrid in first place, followed by the Polestar 2 electric and Tesla Model 3 electric. It also includes petrol, petrol hybrid, and electric models in the top 10.

[00:19:56]So, already the headline is doing a clever little shuffle.

[00:20:02]It takes hybrids and EVs, it bundles them together, it calls them low emission, then people read it and think EVs are taking over. No. Some EVs sold quickly.

[00:20:13]Some hybrids sold quickly. Some petrol cars also sold quickly. And the number one car was a petrol hybrid.

[00:20:21]It's not an EV takeover. It's a wording exercise. Section three, fastest selling does not mean most popular. This is the big one. Auto Trader is talking about days to sell. That's not the same as volume sold. It's not the same as market share. It's not the same as profitability. And it's definitely not the same as saying most buyers now want EVs. A car can sell quickly because there are only a few of them in stock. A car can sell quickly because it's been priced aggressively. A car can sell quickly because it's already depreciated like a fridge falling off a cliff.

[00:20:57]A car can sell quickly because the dealer has taken a bath on the price and wants to get rid of it.

[00:21:03]That doesn't mean the market's healthy.

[00:21:05]It means the price finally found a buyer. There's a massive difference between this EV sold quickly at the right price and the UK used car market is switching to EVs.

[00:21:18]Those are not the same statement. One's useful data, the other is propaganda.

[00:21:23]Section four, the national market destroys the headline. Now, let's compare Auto Trader's 11-day miracle to the actual national used car market.

[00:21:33]SMMT's Q1 2026 used car data says battery electric vehicles were 86,943 transactions. That's equal to 4.3% of the used car market, roughly 1 in 23 buyers. So, while Auto Trader is waving around an 11-day fastest seller table, the national market's saying nearly 96% of used buyers didn't buy a battery electric car. That's the bit the headline doesn't shout about.

[00:22:01]Not as exciting, is it? No propaganda in there. 96% of people buy ICE vehicles.

[00:22:09]EVs dominate fastest selling ranking over 11 days. EVs dominate fastest selling ranking.

[00:22:16]Sounds punchy, don't it? Put over 11 days in.

[00:22:20]Who does a survey over 11 days? Only 4.3% of used buyers bought a battery electric vehicle in Q1.

[00:22:27]That's reality. And reality is always less convenient when you're trying to sell a narrative. Auto Trader headline, EVs are flying.

[00:22:36]National used market, 22 out of 23 buyers still didn't buy one. That's the problem.

[00:22:44]Pump prices correlation is not causation.

[00:22:48]Now, we get to the other part of the headline, in wake of rising pump prices.

[00:22:53]This is where I start rolling my eyes.

[00:22:55]Because yes, petrol prices have been high. Yes, drivers notice fuel costs.

[00:23:00]Yes, some people will look at alternatives. but Auto Trader has not proved that these particular sales happen because of pump prices. They have simply placed two things next to each other. Pump prices are high, some electrified cars sold quickly over 11 days.

[00:23:15]Therefore, buyers are switching. No.

[00:23:18]That's not proof. That's storytelling.

[00:23:22]To prove that properly, you would need buyer survey data. You would need to know why these buyers bought. You would need to separate price, stock availability, finance deals, age profile, mileage, discounts, geography, previous owner type, and whether the car was simply the cheapest one in the country. But instead, we get pump prices are high, EVs are selling quickly, therefore, this is a shift. That's not market analysis or data that they go on about, just a press release assuming things. Section six, where are the actual numbers?

[00:23:55]Here's what I want to know. How many units are we talking about? How many cars in each model group? How many vehicles were actually sold? How many were listed? How many were priced below Auto Trader's retail value?

[00:24:08]How many were ex-fleet? How many were pre-registered? How many had massive price drops before they sold? How does this compare with the previous 11 days?

[00:24:17]How does it compare with the same 11 days last year?

[00:24:21]How does it compare with the whole of April? How does it compare with a normal full month? Because without those numbers, this is basically trust us, our AI-powered buyer insight says something's happening.

[00:24:34]Well, forgive me, your AI can be influenced easily, and it is being influenced. So, forgive me if I don't fall on my knees and pray to your algorithm. Because in the motor trade, we don't pay bills with pockets of demand. We pay bills with margin. We pay bills with stock turn. We pay bills with cars people actually want to buy at prices that make commercial sense, not you lose money. I used to share a pitch with a guy. He wouldn't pay for advertising, and he didn't give warranties like I did. What he did do is if he could possibly buy a car like mine, I'd have my car on the forecourt, cleaned up, and he'd see what I'd got, and if he was offered one, he'd buy the same vehicle, and then he'd price it so that if anybody came to look at mine off my advert, they'd be able to see his at £500 cheaper. And he often, as soon as there's a customer on my forecourt, he used to come out picking litter up and and try and attract their attention. If if the customer turned around to him and said, "Oh, I'm interested in this car." He'd go He wouldn't walk up to them. He'd stay there and wait for the customer to walk off my pitch and onto his, and then he'd say, "Oh, I've got this one. It's £500 cheaper." And I always used to say to him, "My My cars weren't dear. My cars were priced accordingly for what they were." And I always used to say to him, "Oh, have you bought another customer?

[00:25:56]Have you purchased a friend?" He didn't have the same expenses that I had. I used to He used to wait for customers.

[00:26:03]He was like a vulture. He used to wait for a customer to come onto the forecourt and die, and then get them.

[00:26:10]Whereas I used to go out and get my customers. I used to advertise, bring customers to the pitch. He just used to wait for them to come in with my expenditure, and then undercut.

[00:26:21]Absolutely stupid way, but that's how some people think. We pay bills with cars people actually want to buy at prices that make commercial sense. An 11-day table does not tell me that.

[00:26:33]Section 7, the dealer reality. Here's the reality for dealers. If you stock petrol and diesel cars, your buyer pool is enormous. If you stock hybrids, your buyer pool is growing. If you stock EVs, yes, there is a demand at the right price. They even say in mean price conscious.

[00:26:52]That's another way of saying EV buyers are as tight as a fish's ass. They will only buy it if they see the dealer crying when he's writing out the order form. So, the buyer pool still much smaller. The risk higher. The depreciation is more violent. The pricing is more volatile. The customer questions are harder. Battery health matters. Charging matters. Range matters. Insurance matters. And whether people online click on an EV is not the same as them buying one.

[00:27:23]That's why this kind of press release can be dangerous because a dealer who does not understand the difference between fastest selling rank and market share could read this and think, "I need to load up on EVs." They are calling you onto the rocks. No, you need to understand your local market. You need to understand your buyer. You need to know what price point sells. You need to know what stock turns. And above all, you need to know whether you can get out of the car with a profit before the market moves against you cuz EVs can sell, but the wrong EV at the wrong money bought from the wrong source can sit there quietly destroying your margin while Auto Trader takes your money every month, makes a massive profit every year, and they tell everybody the market's booming. Section A, the May so far problem. The most ridiculous part of all this is the phrase May so far.

[00:28:18]May so far?

[00:28:20]It was published on the 19th of May, but the data period ends on the 11th of May.

[00:28:25]So, you you're telling me it took them 6 days to write this. They got the data up to the 11th of May. Took them 6 days to I smell a rat. I'm sorry. I'm sorry.

[00:28:35]Just I just don't buy it. So, it's not even May so far at the point of publication. It's the first 11 days of May.

[00:28:47]Why don't you say that in the headline?

[00:28:49]Why don't you be honest? Low emission vehicles dominate fastest selling ranking during the first 11 days of May.

[00:28:55]Not quite as powerful, is it?

[00:28:58]Because the second you say first 11 days, everyone understands it's a snapshot. But when you say May's fastest selling rankings, the average person thinks it means the month. That's why the wording matters. And in my opinion, this wording is doing a lot of work. So let's summarize what's really going on.

[00:29:15]Auto Trader has taken an 11-day window, bundled EVs and hybrids together, called them low emission vehicles, linked the trend to pump prices without proving causation, used fastest selling days as if it represents broad market demand, and produced a headline that makes the used EV market look much stronger than the national used car data suggests.

[00:29:38]Meanwhile, SMMT says BEVs were still only 4.3% of used transactions in Q1 2026. So, no.

[00:29:47]I'm not saying EVs don't sell. No, I'm not saying nobody wants them. No, I'm not saying there's no growth. But what I am saying is this, an 11-day fastest selling table is not proof of an EV revolution. It's a snapshot, a selected slice, a convenient window. And when a selected slice produces exactly the headline the industry wants, you're entitled to ask why that slice was selected. So, the next time you see a headline saying EVs are dominating, booming, surging, flying, accelerating, or whatever other buzzword or keyword they've copied and pasted from the press release generator, look for the sample period. Look for the definition. Look for whether they've bundled hybrids and EVs together. Look for whether they're talking about inquiries, days to sell, or actual completed transactions. And most importantly, look for what they're not telling you. Because in this case, what they're not shouting about is very simple. The national used market is still overwhelmingly petrol, diesel, and hybrid. And pure EVs, despite all the headlines, are still a small slice of the used market. So, Auto Trader can keep polishing the 11-day EV trophy, but in the real world, dealers still have to buy stock, sell stock, make margin, and survive the market.

[00:31:05]And that's where the press release ends.

[00:31:08]And reality begins. Auto Trader used an 11-day data window, 1st to the 11th of May, to suggest low emission vehicles are dominating May's fastest selling rankings. But SMMT's quarter one data says BEVs were still only 4.3% of used transactions.

[00:31:27]Is this genuine market insight or a carefully selected EV propaganda headline?

[00:31:34]I know what I think it is. Thanks for watching. See you in the next video.

[00:31:38]Bye-bye.