Steven Wallace on Marketing Like an Infopreneur, Not a Plug

Added: 2026-05-24

[00:00:00]What does creative marketing look like for you? I mean, there's a couple different ways of approaching it. There was a good book about 15 or 20 years ago, guerrilla marketing. And it goes into different industries. And historically, attorneys are not great out-of-the-box marketers. Being a small firm, but I have a lot of clients that compete against a lot of large firms, especially when I'm dealing on my corporate and my commercial real estate transactions. So, really what I try to be as a thought leader. I do a lot of posting on LinkedIn and social media. I do Instagram as well as Facebook. And the one thing that's a fine line is you want to be an infopreneur. You don't want to be someone that is just shamelessly plugging yourself. So, I want to provide knowledge to my LinkedIn connections. Like we're talking about economic indicators, how the market's doing in particular sectors. I'm just providing knowledge. I'm not doing shameless plugs of, "Oh, hire Steve Walls. He's the best bankruptcy attorney in Dallas, he's the best bankruptcy attorney in Boca Raton, the best bankruptcy attorney in Miami." That's not what I do. I just by my knowledge, you say, "Wow, Steve Walls, he really knows what he's talking about. If I have an issue, I want to talk to