Real Estate Brokerages are Merging-Here is how Smart Brokers are Recruiting Agents Right now!

Añadido: 2026-05-10

[00:00:00][music] >> Hi, this is Andy Goodman with Real Estate Coaching and [clears throat] Recruiting Solutions powered by Leaders Edge Training.

[00:00:11]What's going on, folks? There's another merger. We have the Real and the Remax merger. And previously, a short while ago, we had Compass and Anywhere. These are both examples of very traditional companies that are going radically to different types of cultural shifts because cloud-based Real versus Remax, which was iconic company for years. Agents would stay there. They loved being associated with Remax and that brand. I got to tell you, the brand is changing and this changing in these mergers create instability for agents. Agents worry about these changes. They worry about commission uh shifts, leadership changes, all these types of things. Whether they vocalize it or not, that's on their mind. So, it creates a really good opportunity for those that are with a franchise or brokerage that is not with one of the companies that's involved in one of these mergers because you can pick up and grow your company through attracting market share agents.

[00:01:22]Matter of fact, in my book, The Ultimate Playbook to recruiting and retaining real estate agents, available on Amazon, I predicted in the first chapter there would be this great consolidation and guess what? It's happening. So, right now, you have this opportunity and here's what I want you to know. And I've been on the leadership side for >> [music] >> big publicly owned companies and I can tell you, these changes they're doing they're not leaving it for enhancing the value proposition for the agent. They're doing it to consolidate debt and to reshuffle the deck for things that matter to the profitability of the stockholders and all that. That I'm not saying that's right or wrong, but you have to understand that's why it's happening and the agents, they sit way down on the food chain on this whole thing and now they have all this disruption, whether it's perceived or or reality, there is disruption and this change. So, the opportunity for the recruiter would be to lean into this, but you have to do it in a very conscientious way because you don't want to recruit for the sake of recruiting. Everybody's doing that and if you come across as one of these vultures where you're making these phone calls without any technique, you're going to sound like everybody else that you're going to be talking to in attention. So, the first thing I want you to know is that speed does win the race. You have to jump on this right away. There is no value to waiting. Sure, some of these relationships might take time in order to bring them over to your company, [music] but you have to call, text, lean into the moment right now.

[00:03:05]The second thing you want to do is, you know, you want to make sure you have the right technique. And the technique is not to be a salesperson. Your technique is to diagnose, not sell, to ask questions purposefully, to do it in a genuine way. You have to understand these agents are going They don't like change because if they They were agents that would change, they would have done it already. So, it's important that you understand and get engage them and draw out some of the things that they're concerned about. And really the close is that you have to make sure that they understand is that you're changing one way or another.

[00:03:44]Whether you want to or not, there's been decisions that have been made for you. So, the big opportunity right now is you could do two things. You can hope that this change in culture and all these shifts add up to something meaningful to you, or you can be proactive and say, "Well, this is a sign that maybe I should check where I'm at right now." And take an exploratory meeting with a company like yours to, number one, check whether or not and confirm that you are at the right possible spot, or number two, look at something else that could be a larger opportunity and a big upgrade for you. So, if you position it in saying, "Yeah, don't you If you don't take a meeting with me, you're you're These changes are being made one way or another. This is the great opportunity for you to take a step back and to start to explore something that could be better for you." And, you know, the culture is the differentiator here because at the end of the day, the cultures when you merge will not be the same. And I know that, again, working with the big national companies, they knew that they weren't the strongest uh company as far as technology, they knew that they were not the cheapest company. As a matter of fact, they were very expensive for agents to work for, but they knew one thing, and that's they would make the culture feel special, and they would celebrate the agents on a high level. And agents like that significance, and they feel that that significance when the merger changes might be lost, and that's powerful to them. So, your job is to speed wins the race, to be very very conscientious in your delivery, ask questions, make the point that there is a change that is happening one way or another, and it's a great opportunity to explore. And if you do those things, you'll find yourself in great conversations with really, really good agents where you'll be able to help them, and they'll be able to help themselves. So that's my tip for today.

[00:05:48]If you're interested in coaching, of course, we got Leaders Edge Coaching one-on-one with me and I can help you do this by your side. You can watch my videos on a monthly basis or you can pick up my book on Amazon. The bottom line is I am here to help you grow your company. Thank you.