Increased competition from US and Chinese markets is driving European companies to adopt more frequent, outcome-focused performance reviews, moving away from subjective annual assessments toward systems that value measurable results over opinions.
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Is Europe finally waking up to performance management?Added:
Due to the increased competitiveness from the US and Chinese market and so on, I think Europe has started to move also towards a more aggressive performance management process where people are reviewed more often and outcomes are valued over opinions and so on. So, we see a positive trend in that aspect and there is a lot of interest in in what we're doing when it comes to the philosophy but also to the system that that we're building. And I think the trends in the European market have been kind of reflected in the software part as well. So, if you look at the software market when it comes to performance management systems, most of them are US-based. So, and it's not coincidental, it's just because the demand in Europe has been weak over the years.
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