Who Drives Decisions? People Or Data.

Added: 2026-05-26

[00:00:00]You said that data empowers uh people but there's also another reality that whoever controls the data controls the decisions. So do you really think that data will um decentralize power and decisions or will it will it just make things bad?

[00:00:16]>> Data per se is not bad.

[00:00:18]>> It is how it is used. I'll give you a very simple example right um so say let's take one concrete example.

[00:00:26]You introduced dynamic pricing in an organization. M >> uh fantastic data analytics does a fantastic job. You can put AI into it now. It gives you data saying you know today at this point you need to price it this way.

[00:00:39]>> But what does it do? It takes away control from the person to actually do the pricing.

[00:00:43]>> Now there are two ways you can do it.

[00:00:45]You can either give it to them and say you need to use this and this is going to improve our margins. It's going to improve XY Z and what do they feel? Loss of control. And then what will they do?

[00:00:55]They will actually override it. I've seen it live. They will override that price, put their own price to retain that. I >> can believe that. Yes.

[00:01:01]>> Right.

[00:01:02]>> The second way to do it is to actually judge them on outcomes, right? To now if you are in charge of that margin, you are in charge of that sales and you say, "Here is a tool I'm giving you to empower you to to actually achieve your objectives, >> then you change the game a little bit.

[00:01:18]You're not forcing them to use it.

[00:01:20]You're making them test it, >> right? You're giving them proof points saying that this country or this unit or this place has used it and they have been able to improve their margins by x%.

[00:01:29]>> By doing this, why don't you try it and do the same? They try it for 2 weeks, 3 weeks. Then they will give you feedback on it to say yes but this is working, this is not working. Then you can go fix what is not working in that tool or that data and then give it to them in a way that empowers them actually to make those decisions. So to me it is about how do you use it? How do you put it in context rather than the hard data on its own?