1 MIN AGO: Kevin O'Leary EXPOSES the Real Reason Meghan Markle's Brand COLLAPSED!

[00:00:00]You're you're you're not the you're not number one, you're doing the discount event. And so I mean I think the the problem is you're still part of the platform and it provides you with a lot of things and your children. It provides you with security, which they're struggling with now. It's very very expensive to monitor a home 24/7.

[00:00:20]>> Meghan Markle's products from her brand as ever.

[00:00:24]>> So Meghan Markle's jam, preserves, spread, sauce, whatever you want to call it. Her fruit in a jar has hit the market. It has made it to consumers.

[00:00:37]Tell me about something else that has been added to your brand catalog.

[00:00:42]>> Mhm.

[00:00:43]>> So Meghan Markle is trying to do the same thing, but she's had a lot of missteps. Is that because she's mishandling her brand?

[00:00:51]>> That was incredibly stupid.

[00:00:52]>> Well, let's kick it off because Meghan Markle is in the headlines once again for really probably having the worst brand execution to date.

[00:01:02]>> Very much I suspected the premium you are paying for these products, which I feel like are overpriced, is simply because Meghan is a duchess. No other reason.

[00:01:13]>> She has an overhang um that's [clears throat] extremely difficult to escape. You know, there's a really good line in Apocalypse Now, the movie, which I've never forgotten in terms of business. There's a scene where the guy gets out of the boat to get go get some fresh mangoes or something and gets attacked by a tiger, chases him back to the boat and the lesson is never get off the boat.

[00:01:36]>> Meghan put out a handful of products back up on her website and I took a look at the site several hours later. Meghan started off with raspberry spread, the flower sprinkles, the teas, and a honey.

[00:01:49]>> She's um hawking her marmalade and her friend Oprah just put it on her most favorite things, Maureen. Oprah loves the marmalade so much.

[00:02:02]>> Meghan Markle's as ever product launch has just got mocked by the UK government.

[00:02:08]>> Those are exactly my mandates, too, and I think about that every single day. And I say, "Am I going to eat that?" No, I'm not. "Am I going to Am I going to drink that?" No, I'm not. And so, I haven't found it that hard. I I don't want to eat it anymore, period.

[00:02:21]>> Meghan then uploaded several items again on her website briefly.

[00:02:26]>> When they decided to leave the royal family, collectively the two of them, that was an incredibly stupid decision, because her whole brand was associated with >> This is Meghan Markle's luxury lifestyle brand as ever, and critics are already questioning its quality, pricing, and authenticity in the market.

[00:02:46]>> Oh god. No, I don't like it. It tastes fake.

[00:02:50]>> It tastes bad. It tastes like a cheap >> It tastes and I'm I swear I know everyone thinks I'm fake cuz I'm hating Meghan. It really doesn't taste good.

[00:02:58]>> No, cuz I don't hate her and I think that >> All right, Valerie, you want to taste the orange?

[00:03:02]>> She does announce that it's sold out, but that feels very contrived and manipulative, because as we've said, she's never provided the number of units sold, so we have no idea if it's sold out of like 50 jars or 1,000 jars. No idea. So, telling us it's sold out is completely meaningless.

[00:03:20]>> Customers quickly noticed issues with the product quality, raising concerns about whether this brand launch was rushed or poorly managed.

[00:03:29]>> She has an overhang, um, that's extremely difficult to escape.

[00:03:36]You know, there's a really good line in Apocalypse Now, the movie, which I've never forgotten in terms of business. There's a scene where the guy gets out of the boat to get go get some fresh mangoes or something, and it gets attacked by a tiger, chases him back to the boat, and the lesson is never get off the boat. And so, to be coming effectively a royal, which 0.0001% of the population ever gets to do, and yet there's a cost.

[00:04:09]Obviously, you're part of a very complicated family with a complicated history and a responsibility to a nation. All of these things are put on your shoulders, but you rise to that occasion for the benefits they provide for you and your children in perpetuity.

[00:04:25]Somehow she didn't figure that out.

[00:04:27]>> Yeah.

[00:04:27]>> And she and she had probably three different times she could have crawled back, >> Mhm.

[00:04:34]>> but didn't.

[00:04:35]>> Today, we're breaking down why Kevin O'Leary's harsh assessment was accurate and why this may be a major celebrity branding failure.

[00:04:44]>> And then the the Queen died, which took away another path because I've always felt she was the matriarch.

[00:04:50]She could have gone there quietly and got on her knees and begged for forgiveness while the Queen was alive, and maybe maybe would have been allowed back in. I'm not sure that path exists today, and I think she's having a very hard time engaging the world as a housewife, because that's effectively what she's become, a famous one.

[00:05:13]>> Sure.

[00:05:13]>> But 50% of the market, particularly the British themselves, disdain for the disrespect that she and her husband gave to the royal platform. See, that's my That's why marketers or brands are saying, "Well, you know, does she really rep my brand properly?"

[00:05:33]From from a family values point of view, you want You want a very encompassing message, and I think that's eluding her right now.

[00:05:41]>> Yes.

[00:05:42]>> Would that be a good analysis, do you think?

[00:05:44]>> That observation turned out to be incredibly damaging for her image.

[00:05:48]>> Should have been the princess. She could have been the princess, but you have to take a lot of when you're the princess and you have to realize you are not number one. I mean, you know, they've got lots of nut bars running around going after them. So, I I I really think at the end of the day um they made a mistake and now they're starting to pay for it and and for brand the thing about branding is as you've pointed out multiple times if if you're not authentic and you're not real, people smell a mile away.

[00:06:14]>> Yes.

[00:06:15]>> Today's docket highlights the full spectrum of courtroom accountability from defendants given second chances through sign >> She shared a clip of this moment where as far as I'm concerned, this is essentially the UK government mocking and brutally roasting Meghan Markle's as ever product launch.

[00:06:36]>> space. Because as a business, if you do seasonal drops, you do want it to sell out. But here, the Meg is clearly using such small quantities for a totally different reason. What she is actually doing is basically manufacturing the headlines that her product sold out to create an air of success around a subpar performance.

[00:06:56]>> This is where everything began falling apart. From trademark issues to product complaints, customers started noticing serious red flags. The branding lacked originality, the execution felt careless, and the overall presentation failed to justify premium pricing.

[00:07:15]Critics argued the products appeared mass produced, not artisanal, and many buyers felt misled by the marketing claims surrounding exclusivity and quality.

[00:07:26]>> There was nothing about her brand that was good from the start to a distinguishing eye. She was a fraud what I can see from the beginning who was just using opportunities to advance herself. Her brand wasn't one built on substance, it was based on using people and this is no surprise to me.

[00:07:39]>> So, let me break it down. Meghan Markle's, basically her confectionery and jam line is called as ever. And it was supposed to be called America's Riviera Orchard. She did this launch with like limited inventory so that it would look like it was sold out or they just said it was sold out if it wasn't successful. People don't know. But they they know for sure that there wasn't like an abundance of people looking to buy jam from Meghan Markle. And then it comes out that it actually was she's had zero ownership in this business. It's effectively like she's just like labeling her brand and she did this with Netflix. What Netflix is doing now is they actually have a product department.

[00:08:19]>> Reactions like this fueled growing backlash online with many people questioning how these items qualified as luxury products.

[00:08:29]>> I don't like flower sprinkles. I think it's tacky. I think it's cheap. I can't believe I paid $15 for something I can go get in the yard. But nonetheless, let me read you what's in here.

[00:08:38]>> [snorts] >> Dried rose, calendula and blue cornflower petals and hibiscus flowers.

[00:08:44]Number one, it looks like something Bob Marley would have rolled up and smoked. It looks like something Bob Marley would have smoked.

[00:08:54]Um Do I just try How do you try flower How do [laughter] you try flower petals?

[00:08:59]Do you just put some in your mouth? I mean, I've never It tastes like straw.

[00:09:04]Okay. This is a no for me also. This is an absolute no.

[00:09:07]>> [snorts] >> I would not pay $15 for this crap. Okay. I would not pay $15. I feel like I'm going to be sick. I >> Reactions like this fueled growing backlash online with many people questioning how these items qualified as luxury products.

[00:09:24]>> Because I wasn't going to spend that much money. There were two candles. One is supposed to smell like her home in California. The other one was supposed to smell like I think Frogmore Gardens in the English countryside. I thought that That ridiculous because she could have just stayed living at Frogmore Gardens in the English countryside, but nonetheless she didn't have to make a candle.

[00:09:42]>> [snorts] >> All right, let's open it. Okay, so what it looks like No. You guys You guys [laughter] there's no wick.

[00:09:54]Wait wait producer Kylie, there's no wick, right? Am I crazy? What Where's the thing that I light?

[00:10:01]This has to be a joke.

[00:10:03]>> [laughter] >> No, I'm not even kidding.

[00:10:05]I'm not kidding this you guys this isn't this isn't a stunt. There's literally nothing to light in here. No, it's not pasted down. My producer's in my ear. Is it pasted down? No, it's not pasted down. Zoom in. There's literally nothing. There's nothing to light on the candle. This is like Meghan Markle's career. Failure to launch. Oh [laughter] my god. Wait, I literally this is not a joke.

[00:10:29]I ordered Meghan Markle's candle.

[00:10:31]>> Despite claims of being sold out, no numbers were ever released. This led many to believe the shortages were staged, damaging consumer trust even further.

[00:10:42]>> I literally want a refund. I've actually Meghan Markle send me a freaking refund.

[00:10:46]So, I paid How much did I pay for this?

[00:10:49]>> [snorts] >> $64.

[00:10:51]I paid $64 for a candle you can't light.

[00:10:54]And you know how God has a sense of humor?

[00:10:57]I was running around the house this morning looking for matches or looking for a lighter. So, I literally finally found matches. Okay, we're a few minutes late filming the show.

[00:11:06]Looks like I didn't even need a match because there's nothing to light in the candle. Light a candle. Oh.

[00:11:13]>> At the core of this issue is authenticity. Kevin O'Leary emphasized that successful brands reflect what their founders genuinely believe in and use themselves. Without that honesty, audiences sense the disconnect immediately and credibility quickly collapses.

[00:11:30]>> I get that she's really proud of spindly cursive, but this just doesn't look good. As many of you pointed out, the e being lower case just looks so insane on a label. Some of the packaging I feel like is profoundly cheap. There's one in particular thing that I'm like, "Wow, she really missed out on not doing this." Because even the cheap stuff I have downstairs also has this branding trait, but Megan went the cheap route.

[00:11:57]>> It's just confusing cuz you told me that on our texts, "We're going to try these." And I was like, "What?"

[00:12:03]>> [laughter] >> We're trying Megan's as if she I wonder if she actually Do you think she actually put the sticker on?

[00:12:08]>> In the end, the judge's ruling is grounded in law, not emotion. The standard for termination is low, and the evidence is overwhelming. Repeated violations, substance use, absconding, and most critically, ongoing dishonesty.

[00:12:25]The court acknowledges growth, effort, and family pain, but also recognizes a hard limit. Supervision has failed, resources are exhausted, and continued placement creates real danger.

[00:12:40]This isn't punishment. It's a legal conclusion based on risk, accountability, and public safety.

[00:12:47]If you found this case as powerful and heartbreaking as we did, hit that like button, share your thoughts in the comments, and subscribe for more real, unfiltered courtroom breakdowns that show how justice truly unfolds.

[00:13:02]>> Oh, look at that. Oh, it says open with care. Look at the packaging.

[00:13:05]>> what is it? Oh, YOU GOT TO UNBOX IT.

[00:13:07]>> Open with care. Look at her calligraphy.

[00:13:08]It's so special.

[00:13:09]>> Drew's doing an unboxing.

[00:13:11]>> Oh, what is that, Drew?

[00:13:12]>> Oh, she That's Argie's calligraphy.

[00:13:14]>> Oh, did she Was she wearing a sock on her hand when she did that?

[00:13:19]>> WHAT IS IT?

[00:13:20]>> I CAN'T BELIEVE YOU REMEMBER THAT.

[00:13:21]>> [laughter] >> It's suffix sprinkles.

[00:13:25]>> Suffix sprinkles.

[00:13:26]>> I am so excited because I have been looking forward to receiving Sussex sprinkles. It's going to taste like potpourri.

[00:13:33]Yeah, yes, we don't know yet.

[00:13:35]>> As the criticism spread, more viewers began revisiting earlier warnings that this brand lacked a clear identity from the start.

[00:13:43]>> Overall guys, what I will say about the packaging is that it looks cheap, especially especially the tea. I feel like these tins are very they're very cheap and for somebody who is obsessed with packaging, Meghan Markle, did you know that this sticker is crooked? I believe it's also crooked on the back here. Yeah. So, it's one of these things where if you are claiming to put out you could say somewhat a premium product, if you are claiming to want to elevate the everyday, you might want to make sure your manufacturer knows what they're doing and avoiding putting the sticker on like >> Then came the paperwork. 11 days later, the birth certificate was quietly altered. Meghan's given names >> And so, even if I've I've always thought this A lot of people don't like me cuz I'm very blunt, but I think they respect me for being that way. And so, they may not agree with me, but they know what I'm saying is my truth for sure and I'm not lying to anybody anything. And if I, you know, I say, "Look, I only represent things like this tequila. I drink this tequila.

[00:14:47]This is mine. I made it for me." And everybody knows that, certainly with my wines as well, but you'll never see a beer for me cuz I don't drink beer. I'm not going to bull and say, "Look, this is a great beer." I don't drink it.

[00:14:58]>> I'm going to slap my name on it and hope for the best.

[00:15:00]>> No, because I wouldn't drink it cuz my glucose would spike.

[00:15:02]>> Yeah.

[00:15:03]That's great.

[00:15:04]>> Yeah.

[00:15:04]>> At this point, the problem was no longer perception alone, but mounting evidence of systemic failures.

[00:15:12]>> I'm all about quality, longevity, purity and I hate additives. I don't I hate additives. I don't So much There's so many foods I don't eat cuz I look at them and say this is total I'm not going to put this in my body.

[00:15:26]>> And there's never been a time in my lifetime where people have looked at labels so much so critically knowing so much they're armed with so much more information and part of that is from RFK Jr.

[00:15:37]>> Yeah, think about he took a lot of of criticism.

[00:15:43]But I believe in his mandate what he's doing because we eat we feed our kids way too much crap and there's a lot of obesity. That's basically his premise and I kind of agree with him. So I don't know why people are upset the vaccine thing I get it but I've even taken it to a new level. I'm not a diabetic but I wear a glucose monitor. I'm monitoring my glucose between 7 and 150 all day long. I don't eat anything that spikes my glucose because it's linked to dementia when you keep frying your brain with sugar it's very bad.

[00:16:10]>> With trust already damaged recovering consumer confidence now looks increasingly difficult for the brand.

[00:16:19]>> And I think she's having a very hard time >> [snorts] >> engaging the world as a housewife because that's effectively what she's become a famous one.

[00:16:30]>> Sure.

[00:16:31]>> But 50% of the market particularly the British themselves disdain for the disrespect that she and her husband gave to the royal platform. See that's my that's why marketers or brands are saying well, you know, does she really rep my brand properly from a from a family values point of view. You want you want a very encompassing message and I think that's eluding her right now. That'd be a good analysis do you think?

[00:17:01]>> I think that's a great analysis. I mean especially coming from someone who is is probably the world's foremost expert on branding and capitalization and figuring out pathways because you know, she obviously was ambitious and attractive and you know, there's something about her that Harry fell deeply in love with and picked her to be the one and you know, she she could have been the Disney movie.

[00:17:30]>> She should have been the princess.

[00:21:09]>> Mhm.

[00:23:04]>> Mhm.

[00:24:59]>> Mhm.

[00:26:54]>> Mhm.

[00:32:39]>> Mhm.

[00:38:56]>> Mhm.