When a business faces a sudden crisis that threatens its core revenue model, it can transform into a stronger company by forcing strategic refounding and diversification. The story of Slash Financial illustrates this principle: when Kanye West's anti-Semitic comments caused Adidas and Yeezy to cut ties, the company's revenue 'fell off a cliff,' but this crisis ultimately forced the founders to refound the business with a more sustainable model, demonstrating that severe challenges can paradoxically strengthen a company's long-term viability.
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Kanye just co-signed this fintech founder—here's why #kanyewest #startup #banking #trading #money追加:
Kanye almost killed our $185 million company. When we first started the business, Slash was his neo bank purpose-built for sneaker resellers. So, in the summer of 2022, when he first goes on these anti-semitic grants, Adidas and Yeezy cut ties, the Yeezy brand ceases to exist, and the revenue falls off a cliff. It was a grueling time for me as an entrepreneur, but in hindsight, it was the best thing that happened to us as a business because it forced us to refound the
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