The Outreach Strategy that Landed a Five Figure Podcast Sponsorship #sundaypaperslive #PaigeLewin

Ajouté : 2026-05-19

[00:00:00]So then I have to see this third season of a podcast I want to do. It's going to cost me five figures. I don't have that.

[00:00:05]So I think okay, well let me apply what I did in corporate sales and see if it works. So then I started looking for hair care brands, but I worked out that the only way somebody's really going to give me that kind of money is if they're launching something into a space they're not used to being in. So a hair care brand that doesn't have afro or curly products, that's about to because they need guidance. So then I started setting up my Google alerts, setting up ChatGPT to scour the internet to basically find anybody based on certain tagged words.

[00:00:33]Afro hair, curly hair, textured hair, black women. It pulled in daily inbox updates and this is what I did in my day-to-day. And then one of them pulled in a LinkedIn post from somebody from Garnier and they talked about pretty much every single tag that I put in Google Google alerts and they were boasting about all of the focus groups they did with black women and they were partnering with curly hair this and afro hair this.