To find profitable products in dropshipping, identify macro trends (like GLP-1 drugs) and then discover the problems those trends create (such as loose skin, hair loss, or gut issues), then create products that solve those specific problems for the affected audience.
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Deep Dive
$1.8M last 30 days - how to print money with Branded DropshippingAdded:
1.8 million dollars in the last 30 days with my e-commerce store. And in this video, I'm going to be breaking down exactly how I would restart a branded drop shipping business in three steps.
So, of course, I'm going to refresh it for you guys so you guys know we're legit. You won't find any fluff in this video. I'm going to get straight into the sauce and exactly what you need to be successful this year. All right, so jumping right into it, we're going to start with the blueprint. I broke this down into three steps. Step one is finding in-demand products via problems.
Step two, we're going to convert those visitors into buyers and this is using the blue ocean approach that I've been using for my brand. And step three, we're going to brand it long term. So, starting off with the first thing is that we need to find an in-demand product via problems, right? And I think a lot of people overcomplicate this. So, I'm going to break this down kind of how I see this in my mind and how we need to be thinking about these problems that are going on. So, I'm going to start with a macro trend. And I always think about what is the hottest thing going on right now. So, I want to just start with GLP cuz everyone knows GLP is hot.
There's nothing hotter, especially in the weight loss market or even other markets, than GLP. Everyone in their mama is talking about GLP drugs, GLP medication, GLP blah blah blah. So, we are going to start with something that is upward trending. Now, with GLP and this new thing that is exploding, there is going to be problems. And this is exactly how I use those problems to enter markets. So, for example, GLP is great. And what most people think is like, "Oh, okay, cool. Well, I'm going to sell GLP drugs." "No, you don't have to do that." Or, "I'm going to sell GLP alternatives." And it's like, "No, you don't have to do that." That's like level 10 difficulty. What you can do though is find the issues that GLP is causing and solve those problems. So, for example, we all know that the GLP drugs is causing massive weight loss, but it's causing massive weight loss fast. So, guess what? A lot of people are dealing with loose skin because people are losing weight really fast.
So, they call it the GLP face, they call it the GLP arms because a lot of people, again, are rapidly losing weight. So, the GLP drugs are causing skin issues, right? So, this is more like an appearance problem that's going on. So, the first one we have is skin. So, now we know of a problem that's being caused by GLP. Well, what is another thing that GLP? Well, GLP is causing hair loss. If you guys didn't know already, by just doing some simple research, I found that GLP drugs are actually causing hair loss. And it's because it's depleting the minerals that are actually helping your hair grow, right? So, that is another problem that GLP is causing. Now, people are losing their hair. That is a side effect of a massive movement, of a massive trend. What is another side effect? What is another problem, okay? Well, a lot of people are losing weight really fast, and guess what? They're dealing with gut issues. So, guess what? There is another problem to be solved with a massive, massive trend. There's gut, there's hair, and there's loose skin. So, where most people make mistakes is that they try to sell a product that no one cares about. But, if you can find an exploding topic, and then you can find side effects or problems that users are dealing with within those exploding topics, then you have problems to solve.
So, guess what? Your only job is to find a product that solves gut health, or that solves hair loss, or that solves loose skin. And that's exactly how I was able to build my brand in the beginning.
I was able to capitalize on an exploding topic and a problem that a lot of people were dealing with. In 2020, because of the pandemic, a lot of people were forced to work out at home. So, guess what? There was an exploding topic for at-home workout products. Guess what I did? I started selling at-home workout products, and I had massive success because I capitalized on a solution that was in demand, a problem that was upwards trending. I didn't try to find a product to sell. I capitalized on a trend that was in demand. And that is exactly what the biggest brands are doing now. And I'll have two examples so you guys can visualize this, but this is exactly how million-dollar brands are built. They're built on capitalizing on problems that are in demand. Like for example, one of the biggest brands right now in the e-commerce space is Groen's, right? And guess what? They shifted their entire marketing copy into GLP-1 users. Why? Because GLP-1 users are massive, they're exploding. So guess what? They're dealing with issues that Groen's can fits. They're capitalizing on can't poop on GLP-1? Well, guess what? Groen's is the best solution.
You're dealing with hair loss? Guess what?
Groen's is the best solution. You're dealing with low energy because you're taking GLP-1? So guess what? Groen's is the best solution. You get the general idea here. It is capitalizing on an exploding topic. They're built off trends. And if we just scroll here on Trend Tracker, which by the way, you can find it in the link in my description.
It is an amazing software. We can see a recurring theme that they're capitalizing on different problems that GLP-1 is causing. And this is just one example. Another one is called Balm Barrier. And this brand, they've shifted their entire hair growth gummies into GLP-1 users because guess what? GLP-1 users are the most inflicted in pain.
They're solving a problem that's in demand. GLP-1 users are literally losing their hair. So this brand's marketing team was really clever, and instead of selling to everyone, they capitalized on a macro topic that came with problems.
And you can see here, GLP, GLP hair loss finally has a solution. No more hair loss on GLP. Again, that's not the only customers that's dealing with hair loss, right? But that is an exploding topic that you can capitalize on. And again, going back to this, you can swap out GLP for basically anything else that's exploding. And honestly, you could do this with a simple cloud search or a simple chat GPT search. Like, what else is equivalent to GLP-1 in the weight loss space? There's massive topics that are creating new problems to solve, right? So, if you can be the first one to capitalize on the new problems to solve, you're always going to know what to sell because you're solving an in-demand problem, right? And as you can see, testosterone is huge. Post TRT, there's the peptide space that's massive and growing every single day in the men's area. There's so many massive topics that are creating new problems that you can capitalize on. That is how you find products. So, now that you understand the principle behind products and in-demand problems, we need to convert those visitors into buyers.
Because you're going to have a store, you're going to know what products to sell. Well, you need to convert them to actually buy your product. Well, how do we do that? Simple. It's what I like to call the blue ocean strategy, right? I think a lot of people seem to overcomplicate this. So, I'm going to just break this down on how it worked for my brand, right? Well, everyone has a very generic customer, right? We have store A and store B. Let's say my brand was store B.
Well, everyone was selling to, let's say, skinny people.
I was selling to bigger people, right? While everyone was selling to men, we were selling to women. And I know this sounds simple, but this is truly how brands are built. If you understand the principle of a blue ocean strategy, it just means to be different, right?
That's why we built Elite Ecom Academy based on the entire principle of applying a blue ocean strategy. Because this single-handedly will allow you to differentiate yourself and actually branch out in brand. And that's exactly what we did. We simply just looked at what the competitors were doing and did the opposite. While everyone was going left, we went right. And this is not just the people that we were selling to, but most importantly the problems we were solving. While people were selling to the weight loss audience, we were selling to the toning audience, right?
Very very different problems to solve.
Everyone was selling to weight loss, we were selling to toning. Everyone was selling to skinny people, we were selling to bigger people. It is as simple as finding a unique customer that your competitors are not selling to.
This single-handedly for us eliminated all competition. While everyone again was selling to one person, we were selling to others. So, guess what? We could price differently because we were solving a different problem. My brand became the household name for that problem. Because since we were the first ones to advertise to a unique problem, we became the only solution to that problem. And this is what really allowed us to brand and scale before we even had custom packaging, before we had a trademark or anything super super branded. We sold to a different audience and that allowed us to scale our brand.
And the last and the most beautiful thing about the blue ocean strategy is that since we were selling to a very specific person, right? We knew exactly who we were selling to. So, guess what?
We created offers specifically for them.
No one could compete. While everyone had a very generic offer that was made for everyone, we had an offer made for just a specific audience. So, guess what? It converted higher. We made ads for that specific audience. We made pages for that specific audiences. We made offers for that specific audience. This is where you see the results, getting specific with who you're selling to. If you look back at these brands, the gummies and the creams that I was showing you guys earlier, they are solving specific problems to specific people. So even in their landing pages, they're making offers for specific people. When you make offers to a very specific person, you have no competition. No one is competing with you. That is the true blue ocean effect.
When you truly conquer a new audience, you literally have no competition.
Right, so we covered how to find in-demand products. We covered how to convert these visitors into buyers.
Well, Leo, when are we going to brand the store? Well, you see the biggest mistake that people do when starting off is that they think they need to brand this entire store and make it super fancy and all that stuff. And that's funny enough the last thing we do. We sold $5 worth of product without custom packaging. And I sit here and I tell you that because I want you to understand what is important. It's not branding, it's not your logo, it's not custom packaging, it's validating demand, it's getting sales, it's getting marketing to work. That is the most important thing.
You brand later. You turn the store and turn it into an eight-figure brand later. It was so easy to do that once I had cash flow, once I had actual consistent sales. But before, I didn't even know who I was selling to. I didn't know my best customers. I didn't even understand what were the best marketing angles to sell to those customers. So what was I going to brand the product or the store around? I didn't have the information to brand, right? The branding, which is funny enough the thing that people care the most is actually the least important thing to do when building a brand. All right, guys, so those were my three steps on how exactly I would restart a branded drop shipping business from zero. Now, I hope you guys got some value from this. If you guys enjoyed it, make sure you drop a comment, like the video, and of course if you guys want to be a part of the amazing community and all the millionaire students we have inside of our program, check out the first link in my description, and I'll catch you guys in the next video. Peace.
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