Apple Called This Launch A “Huge Mistake” Years Later

Added: 2026-05-16

[00:00:00]Apple once launched a product [music] so bad, well, even Tim Cook called it a huge mistake. In 2012, Apple [music] Maps released with broken directions, missing locations, and massive errors.

[00:00:10]People got lost. The internet destroyed Apple for it. Then something rare happened. Tim [music] Cook publicly apologized and even told users to use competing map apps instead. For Apple, that was insane. But instead of killing the project, Apple spent years rebuilding Maps from scratch. [music] Today, millions of people use it every single day.