Why Top Innovators Observe Before They Build!

Added: 2026-05-19

[00:00:00]patients' lives are at stake. But, to have that courage as an innovator before you've designed or built anything, to go out and have those conversations and living in the market, living where the physicians live. And they're quite open when you approach them with curiosity.

[00:00:13]They're they're quite open to having you come and observe their procedures. They want innovation. When I met the inventors, one of the things that was really important to me was to see had anybody outside of their institution.

[00:00:24]And to get that feedback and show that somebody other than your particular hospital cares about the problem. And that's really the the beginning of the plan.