TRAILER | World Cup 2026 iGaming Affiliate: Battle SEO, AI, & End of Cheap Traffic

Added: 2026-05-24

[00:00:00]It's going to be a completely different World Cup to what we've ever seen because everybody now is a more [music] knowledgeable, better because of AI.

[00:00:08]You'll see that all of the operators now, they have statistics. In previous World Cups, people were still placing bets, for example, England to win 2-1, Rashford to score first. There's close to nobody placing bets like that anymore. One thing that I'm a big believer of is owning your audience. So, it's not just having the old school SEO, rank for a keyword, get the traffic in, don't even capture their email or SMS or anything. Get the click, make your money. When you own the audience and actually have an app where you've got their registration, you're able to retarget them.

[00:00:38]>> In Qatar, it was 1.8 billion dollars average value of the betting budget.

[00:00:43]Here it will be 3.1 billion. So, it's 30-40% more. Who do you think will win this World Cup affiliate race? Is it going to be SEO affiliates, media buyers? [music] Everyone. And no one. Those who are prepared. People who started preparing, well preparing, right? Two years ago, one year ago, they will be [music] in better position.

[00:01:03]>> Right now, we are in the middle of an AI-generated content times, and I see lots of betting tips are also coming from the AI. Do you think that AI bots can ever beat a professional human? So, we're embracing AI ourselves, and I think the long-term winners are people that do the best with AI. I think where people misunderstand integration of AI is knowing when [music] you get to pair it with a really smart person. Because it's like trying to figure out solutions is one thing, but AI doesn't have full context. It doesn't have the full experience. I wouldn't rather go for the, let's say, World Cup betting keyword, but I'd rather go on something smarter, more detailed, might be more local, maybe aiming for local teams, local matches, maybe for [music] if we are going for prediction market for a certain players. Then we look back at previous tournaments. [music] What strategies worked in the past you think may actually fail this time around?