The creative industry in Sierra Leone, including fashion, music, and design, has the potential to significantly contribute to the national economy (estimated at 4.5% according to World Bank research), but requires proper infrastructure, intellectual property protection, and government support to fully realize its economic potential and create dignified livelihoods for young people.
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TRUTH MORNING DEVOTION - 29th May, 2026.Added:
Oh man.
You're the true leader.
We rise every morning with truth in our hands.
No more silence. We take a stand for the people who cry. For the dreams that fade, we speak for the hearts that justice betrayed.
Radio 3.93.
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We honor the land the struggle the fight. We shine a light in the darkest night because we believe in hard work and faith to ser anyone.
We are the voice. We are the flame.
Truth will rise. Don't know our name. We are the truth and nothing else. Truth be anywhere in every way. Pro me I You're true.
This is Truth Radio 103.9 FM. We empower the nation.
Heat up here.
Mina Yujalo the cow foot prince and you they listen to truth radio on 103.9 FM live from free town to the last mem for do Truth. Truth >> media.
>> Truth.
>> Media.
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>> Truth.
>> Truth.
>> Truth.
>> Yes.
>> Truth.
>> Truth >> media.
>> Truth media.
>> Truth media.
>> Truth.
>> Watch truth media. Listen to truth media.
>> Listen to listen to truth media.
>> Listen to media.
>> No truth. You don't have truth.
>> Okay. Truth.
>> Mhm. We listen to truth media.
>> Listen to >> truth media.
very no anybody salad any business do some for make any student any way for make or confusion the education Anybody for Lana? Anybody for any song for anybody?
Are you Are you Wait.
Hello.
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New papa.
Hallelujah.
Say hallelujah.
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Australia is a beautiful country with beautiful people, >> beautiful country with beautiful people indeed. Juma Mubarak TGF.
Good morning and welcome to another edition, the final edition actually. um the Friday edition of the tooth morning devotion on to FM 103.9 and uh we on Facebook, YouTube and Tik Tok and we partner radio stations them right across the country. Welcoming all we listeners and viewers them from across the world and the country. Um thanks for joining us this morning. It's cold up here. The weather is changing.
It's rain. It's raining. It's raining.
It's raining outside. Uh we going to get some thunder lightning this early early morning you know and um yeah we are in the end already we are in the games yesterday I meet with the minister of energy and I've been asked about the maintenance yeah unfortunately said the demand they go for go do the work one of they involve in an accident and it's severe for one of them yeah but they've completed it and then they wait for come and um hopefully light go sleep a light dark actually So and M case is not unique. I'm sure it's the same for so many other people in so many other places, you know. But good morning and welcome. It is a blessed Friday morning sitting at the 29th day in the month of May. May the end already by next week we moving to June and one for tell Allah thank you for life for sleep and wake. It's always a blessing.
It's it's something we shouldn't take for granted. We for be grateful and thankful to God for sleep and wake healthy able come here can do this work and um you know and you wake in the morning go you or even wake you okay you healthy you tell god thank you for that you be very very grateful what you get this morning ready it's cold coffee getting coffee this morning but good morning and welcome people 91 central university Dr. Mining C and the team out there people you know yesterday somebody yesterday I play that video about river um that mining where they go river somebody draw me attention to lakef you know I think street back don't scatter inside the river the man in the the lake the people in the mine you know and somebody was was actually trying to tell me about the the how illegal mining now then what waste them so rampant now tonal district you see they go on so so so so so much and most times it's with people in the community the traditional leaders them the law enforcement people they aware according to say this things don't they don't raise it affect the community they look how it affect boom for supply.
You know what I mean? And people and they tamper with her man. And you know sometimes I ask myself what in banking do we you know people naturally can be can can try for be very lawless and in discipline. But that is why you have state institutions and you get law enforcement. You get local leaders them.
You get local authorities because if somebody can't destroy that community now they suffer it they go they get money go they suffer another community day you know. So one bring them to the attention of the people district and go as well for say so so so much. I know killing me. I don't see a video of some mining where they go on reserve place. Somebody been share a video somebody even die somebody go for go save somebody or okay then go the story was then go so the person jump inside the water and end up die but it's happening it's happening it's happening at so many areas there if you go the other day I've been watch um Muna SL news blog even they show some s I think it's the south endai mining they go on park the water you see the water all dirty you know it's it's we we you know the them things are not a lie when you do things to the environment it comes back it comes back at you it comes back at you so we for be mindful and um we for protect the environment not only for generations because people have been before we don't protect the environment I make we enjoy some some some good we able leave they live But if we destroy them then we destroying it for um the generation them we come. Good morning and welcome to all refle and um wherever you listen to we good morning and welcome we people at the peninsula you know Hamilton Sussex people in our tumb people in York as well and listen to we can meet up people for say very good morning and welcome to our people in the mountain communities Leester Glster um regent for say very good morning and welcome and thanks for joining us and another forget man say very good morning and welcome and mand Um you know fun they don't do the road right for go fe and bring that story they look so so nice you know I drive past the other day I see them don't do the road it don't nice now for the people who they live that community day but as well you know a lot of young people they squat day if you watch you they see them you know then they don't by the sea they dirty back now that bridge is so so much you know so they bring bring that's to the attention of the authorities as well, you know. So, don't forget the area. But welcome. It's chilly up here. It's cold. It's raining.
And be safe if you're driving this morning, especially up this end, it's cloudy, you know, the the the weather.
So, driver, be safe. And I see up by the supermarkets up here how they call just after Limokquin somebody of flo right right at the middle of the road right man this country so the things can see you see why how people do man right the one part of the road if you not careful where they drive you because the place cloudy the weather you know right the middle of the road so if you drive come up this morning for be careful school and stay safe. It's Friday TGIF. Thanks for joining us. It's a blessing knowing that every other weekly morning now we always start the morning. But let us pray. Let us pray. Lord, pray for we serve. Pray for we leaders. Pray for we country. Pray that God make we better people. You know God make we better people because country people they get the government and deserve. Now we vote for people and power. Now we campaign for them. Now we sing and dance and turn for them. Now we belong to the political parties there. Now we support them. Now we vote you know and we all run this country for be a better place. So let God make we better people. Better people for make better decision and do things in the right way for the progress of this nation. Let us pray. Join us in prayers this morning.
All you brother them forgive to them.
Allah forgive them.
No jealousy to the one who helpive weight forgive the almighty Allah ask you for this country Allah will ask you Almighty Allah for development almighty Allah Allah ask you from for goodness from outside and inside Allah ask you for my word Allah love for the country we love we love the country Allah I want to start by thanking God for the nation of Salon for Tanki for we president we vice president we ministers we parliamentarians and all the one they were there into authority we pray that God will continue for keep them and that God could continue forgetting the wisdom we need for rule we well. The Bible tell we say any need wisdom we ask. So we ask for wisdom on behalf of leaders them that God fill them with wisdom on waiting for do on how for go about for lead weon become the nation want for be that go live and live for fulfill the purpose where God create them. that people of Sono enjoy the benefit of the nation they think God don't put the land that God help even we the people for use in the good way we go benefit we all we pray that God keep from every arm and danger from every sickness from every affliction from every problem we pray that God keep God cover we God protect we God continue for watch God keep we God go protect we and God will see me through. We pray against the plans of the enemy concerning the nation of Seron. Any way the enemy they plan, every rumor of war, every arrow, every trouble, every affliction we cancel in the name of Jesus. We decree that Selon will continue for blessing. We decree that Selon is blessed. Salon is favored.
Seron go prosper and flourish like a tree planted by the rivers in Jesus name. Amen.
We don't cry for so long.
Hallelujah. We we don't pray.
So today the time come for make you answer pap because we sense the nonsense if we not get you And if we been get we don't fit for we but we know able you capable we because you begin.
We need the pain for we don't make do we just make the rain for so we no suffer for the where they come with them we lead us and please them. Make them do good things for them.
We stand for the love where we love sweet.
Heat. Heat.
talk.
But yeah, you need for talk. You need for ask questions. There is nothing wrong for ask questions or talk.
and go vex.
>> It's normal. It's natural. Just be respectful. Just be respectful and ask questions and ask yourself question.
What you do? What you they do right?
What you do wrong? Let answer our prayers them. Make them easy for we guide and protect we and continue for bless with um well body and um protect probably think more they do you know just give we you know in protection and in guidance because we are never never perfect people. We all make our mistakes but it's how much we learn from the mistakes we make and how much we get compassion. How much we think say what we want for we want the greater good for everybody. How much we accept say there is so much for all of us for enjoy and benefit than few people enjoying it and benefiting from it. Especially we the national kers in King while a while a long where a lot of people still the languish in poverty and we for being intentional about how we want for change we life them. How much we evaluate how many people they move away from poverty. How many people get access to affordable housing?
How many people you know they get job where they graduate young people where they fulfing themselves in so many things and how we not just see young people where they ride k they ride bike and think say that is a stable livelihood for them. I go get young people where get better jobs where they retire tomorrow and buy then get something for look at say yeah I did this job I had a job where I left at least I get something where I keep able take care of me nobody not go ride bike for 5 10 years 15 years and you you think say that is that is um a stable livelihood. It's a challenge.
You're exposed to a lot of things.
You're exposed to illness. You're exposed to accident. I don't talk to a lot of young people. We could tell me, "Yeah, I got into this because there's no job in somebody buy bike for me.
I get into this because I don't graduate bike one, three people. You get what ride morning afternoon evening you get ride just follow man get li no more like them fas not like then depend pana only now because opportunities they're not there and they need to find something for their livelihood and most of them they use for take care of themsel and their families because n day but it's not dignified it's not dignified It's not you go want if you pick go college or you don't learn something you know way come it come you get some decent job you know we able to take care of himself and help him family for they think way and day you know they think and nobody normalize things because we always see so we not go one we we picking them we b our sister spend all their life riding bike mostly with very dangerous so expose them to coal and a lot of things we don't want that for we me I won't want that for myself I want I don't want that for me brother I don't want that for me family if I get way family person get good job decent job able to take care of any family but we don't so normalize this thing because the young people not get better livelihood. They say okay we do this and we don't normalize her now. We don't we don't it's it's part of the donation the way politician and they give you know it's part of the things the way and they add the donation even government they now party the way they say they say youth livelihood skill no it's not decent that's that no we need for think about how do we create decent jobs for our young people decent jobs 5 10 years. If they don't retire or don't tire, they able to get s and go take small for take care of them picking them and then family.
Yeah, that's that's how the state should be. That is how it should be. We all for be hopeful. Young people, a lot of young people they go university, go college, go learn something, then go come back. They not get any option pass and go into that and a lot of other young people they go into small smallmemes entrepreneurship just follow and get something for move on and what until we we build the private sector and support them for them grow and create jobs we industrialize address electricity now go address this economy because government alone not able for now if you check government are the the employee as anybody. But governmentable and people get job money circulate help the economy pay tax. People do services where they sell food go restaurant buyable go boutique buy something for picking them you know because they gather small thing and the money they circulate they go to the private sector. The private sector go pay tax, small business able to run the only way. But you go watch people go open business and go struggle back because when you check the number of people the the the population of how many people able earn for restaurants on a weekend and eat or take normalize taking in family to a restaurant or normalize going for a weekend now any of the hotel them and rest or normalize going to a boutique or go f go buy clothes or you know shop for groceries and all that these are basic things the the people away well I not for compare but dignified way for live because overseas the posy tell you say things hard for and tell in bill where walk done if I get money for groceries if get money for for at least able taking picking if it's going taking them to the park or taking them to somewhere outside and go and get fun or take them out for lunch or breakfast or dinner them basic things and And the dignity life able to run in vehicle able buy for in car able pay not you know if he get mortgage oble pay small and pay for get dignified side for sleep at least he get them basic things in day where be too worried about because the job even if the job not pay all the money we get we need but money day for some basic things same where able to take care Offic and then they circulate because you must go to grocery stores you buy you must go to restaurants you eat you must go store you go buy one or two things for the picking them that money they circulate they pay tax you come to government you know run anyway employ people then they will pay and staff them so that's how until we build until we support the private sector for go we create jobs we complain complain everybody go see politics as the only side for go and get better. Everybody everybody not they live difficult life man they come up college for get job it's like we I know a lot of people people the way they start businesses you get a lot of people who come one job just one job they want they want just sai for day you know it's tough hopefully we get to that point suicai you know we get a population of young people when way and we could get with politicians I mean even with government for understand say just giving young people bike for ride around it's not dignified we can do better for young people and yeah it's what they getting now as livelihood and then they get money and then they able to take care of themsel but it comes with a lot of risk not a dignified way for the livelihood you talk to the plenty of them will tell you but I mean I had and it's good at least engaged and everything and they do not life Instead of them just sit on help one or two young people with them and day because there are no other way you can't employ everybody you don't get you don't get that resources for able employ as much people as you want you know you over air cost and all that stuff but it's tough it's tough and we need to accept and agree on that say we young people whe skills they learn whe small trade whe degree the need for get a dignified job, dignified way of life.
We owe them, we owe them that as a nation, as a country, as a government.
We owe them that. And we and and I can always tell young people and say what politician and they come to you, not to that small thing where they give you no this time ago. Ask him what I plan for you because if you pic you know job they are where you save that much for take care of yourself on Saturday you don't get two picking don't get three picking you get for take care of the one they need in school you get for take care of the health care rent you rent you get for parent at the end of every month or year imagine it's tough it's tough so you need for the ask them People they come to you for power for position ask them what are them long-term plan for people like we young people what their plan for dignified life a sustainable way where you go wake morning decent you go now you hustle commod you come you able to take care of yourself without all this worry about maybe police in you treat you get for involving an accident you know they call you call and all that season don't cancel sometimes I can see them guide and then I'm morning man and I say God God please I can be grateful and thankful for to God and I can say let there be better opportunities for these young people may there be better opportunities for them you get some we wake early morning you go stay t just for end meet some They get for pay for that bike. He get for pay master master bike get the bike get for take care of himself and family.
It's tough. It's tough. It's tough but may Allah make come easy for we take the pledge. We come back shortly. We get some quick stories them for one. Um then today we get an all female panel. you know re talked to um Martina one of the aspandem for the presidency of the cell bar association and talked to isatu ofia with a look at a decade of um fashion and design and the creative industry the impact we don't create and we gave a look at the um um creative industry as well a very recent research where um you know kit kit singer um we didn't We can't talk about that and possibly talk to Sad Bun as well. AV films get a movie with him for premiere tomorrow. We can't talk about that.
Continue for stay tuned to take the pledge and come back shortly.
Highly exalt when I sleep.
Let it go. We are finally finally united ever singing our nying land.
We raise aart and our voice is all that he and the valley are crying and peace me that we love.
I I to my I faithfully at all times I glory the defender and the name of I PUT OUR INSIDE OF MY EYES AND SO HAPPY.
So happy.
Every me I sorry for the youth man system for the youth man Every day and night you want sleep, no play, no one bl you expect them.
You use them one for walk. It was not there. Are you oh.
People come with a smiling face. They rise.
They make you for them. They be you make you fall for them. The wind jump forget about you. If you not you become enemy when you go on the tra every time for life go you say the youth not serious at all then no one was bending no more If you don't walk, are you expecting for them for walk?
Are you expecting for me one day? Are you expecting me oh a My suffering from this book college for over 5 years don't get degree how you is we suffer for a decree. It's not the time for enjoying life. How we going to enjoy another one for walk?
Are you for them for walk?
Now you e oh oh e he e a a dear the youths them one for walk may the soul of steady bongo rest in peace to advocate for young people and for a very long time long time coming. May his soul rest in peace and may the soul of all um with people we don't we don't lose rest in perfect peace. Yeah. The youth want for work just a decent a decent way of living, decent way. And we the young people then we ser take responsibility. You know sometimes we can get opportunities can get people that we can trust. We try we give we opportunities.
So man make some people lost trust in young people. But there are a lot of other young people who are faithful. Young people with trustworthy. You know young people the way they do well where they create their own niche then they there's this guy where I can watch med right med spoken words I think he do some welding business I can follow him now Facebook I don't watch him video them he's doing that but he's also he also they always showcasing us on social media you know in welding business way they do the thing the way they create the m window them kos Um you know a lot of young people whether into business into trade into you know online business whether now IT whether graphics design there a lot of young people they try for capacitate themsel a lot of them you see them every day people college you know Jala colleges them around UNIMAC you know you see them smart young people they try for capacity ate themsel and get something for for for able shows that they can they can do.
All we need now for get a system. We go give them the opportunity for get job because until we do that we could always they get young people we complain about the system complain complain but if people get job they move along with their life.
Sometimes they don't even want to care about politics much if election will come then participate and move on. But now if you watch watch the political party them so young people just the angle man get brown man everybody they think say it's just politics go make it survive. No private sector. Now private sector they run country they bring growth you get small business you able employ two three people pay month and get money they circulator buy groceries able to take care of themsel and the family you know we can take some stories it's the final day of school you know it's Friday TGI Friday man can be very happy most times you know can be very happy that it's the start of the weekend and able to rest on Friday um and Saturday and and and all of that. I want to say very good morning to Lamboi by Shaka Bangura Banga Ali Alisa good morning and commander Towali good morning Kenneet Karimu um yeah Kenneet I I know there a lot of young people way get problem I agree me you know I get a story with me wife me late wife you know it gets it get a fumble way be want help you know and this person and I was like no I said no because experience long ago somebody been there we go up don't say please help me put money up back and forth back and forth and I was like you know make Go let me say go me. But you know I know a lot of people get story and they then go come then buy bike buy somebody and later they end up be blabby get the money for pay back. It's it's tough like I say we as young people need for take we seriously there a lot of people they try for help. I know a lot of people we can come and try for help young people with but you know young people get this idea back everybody want for travel man sometimes we don't get some opportunities and for travel I can tell people and say but I not see all day I said because me experience the first time I go overse I don't sleep and I was like yeah this person also He get for go school he get for go work he get two job way they do so it give me that feeling and picture of yeah people work so hard now and it's not like how we've been there and we see say it's easy you know but people in the way they go they back the land and get easy job and and make life you know either way the opportunities in the overseas and develop countries and passia no matter how difficult it is the opportunities in Hey, you're able to get job, you able to take care of yourself, pay your bills and live a better life, health care go all the social things and go to worry about you know that's the difference. So most times try no more try me anyhow try it's tough but good morning Albert L good morning um Ibrahim I can mi hope you do fine good morning Malcolm Simo um man Conte school good morning Mustafa Jane um Newman Anthony Levy, me Jar Bi Mo, Thomas Samur Musa, Leno Fala, Ambassador Emmanuel, Edwina John, Deson, Ziggi, Anthony. Um, good morning. Good morning everyone and welcome. It's always a blessing for get to the program every other weekly morning. Alpha Ci, good morning.
Um, John Ko, good morning. Gabriel Indulo Lebby, Michael Moy, Aliu Kamar Lamin, Andrew Kamar, Idris, John M. Rashid, Fad Banga, Fouad, William Martin, Abdul Malik, Canu, Ishmael Lin, Sati, Good morning Dali, Suzan.
Um, good morning Santi Kazula Shak.
Good morning. Good morning.
Um yes I look for new names there you know I look for there some names I actually know you'll be here so I'm not worried about you know you know now we start the morning now we end at 10 L good morning um Juliet Bila good morning Sylvester Duba Winnab good morning asan Ceil Bangura, good morning. Ali Suna Andrew Indol, good morning. Ka Bay um Pamela Bangora, good morning. Sufi Ku, good morning. Sister Suma Abdullah Manai.
Um good morning. Good morning everyone and welcome. It always a blessing for get another show and um we pray that we go continue for get the strength and energy for continue for do with you do.
Good morning Juma Mubarak my brother M Cat. Um hope you they do fine. Good morning. Um good morning Bumi Sya Thompson Mel Susan Sea Ka um Shea Concept good morning mo good morning Bangora Aliu good morning Kaio salamkum um Juma Mubarak to all of and thanks for joining us this morning. We take some quick stories um some few stories then um we go come back for talk to first guest this morning Martina Bender we one of the aspand them for the salon bar association the lawyers didn't get for votes but there a lot of controversy presently I can say I'm pr I'm very proud to be a sl member you know sl they get AGM in June right now you can pay in a bank or you pay through mobile money it's Easy for it's very very easy you know and yeah you know what thing we need for do is to set up systems systems and processes when they work you know they get any problem so slid don't set up a system today we all been for go pay a bank we members and say no their mobile money system now so we they use money me actually for pay so if you get a sale you get um Orange you get Q cell you get Visa or Master Card you can pay through that platform they going they going to sl for them so at the end of the all post all the process the service provider and sl secretariat they reconcile all the payments all you need just get your receipt as you pay and they send you receipt just get some so the process is so seamless that nobody for me I don't pay I don't call me sleep they not give for register me Oh, it's it's it's a seamless process and sl for election if ah before the election we get electoral body where they conduct election they responsible then we don't announce nomination processes now then they handle not even the secretariat they handle election we get large electoral body then they handle election so it gets time for petition it get time for nomination it get time for petition every process because we set up we all agree Say yeah for this process be transparent look within credible people we elect to elect the people serve committee they electoral body not the executive appoint the membership now we get tenure we elect one person serve more than two time you know so we set up the system because we understand say if you don't set the system problem go always did but we set up the system and you see we going to election people get complain and everything but before the election you don't make you complain they don't fight try to for address geting we go to the election and for vote now commodity we reconcile and everybody move along you know payment is not an issue election is not an issue because we set up we grief or set up a system I don't understand how we lawyer them we we learned friend still anyways don't take some quick stories There are there are some cars you know the ministry of youth through UNDP um you know don't um receive I think it's 50 cars electric vehicles so I can just show the videos quickly um 50 electric vehicles we get for the run free and um I understand say they been they been make some announcements for some um you know um recruitment of people we get for the ride. You know this project start with um some KK electric K we get it get like solar pan I think it was EPA then and we UNDP been support we been that project we been um roll out that project but this one it's with the ministry of youth now that the minister of youth um Ibrahim we been in a port where um the vehicle arrive this like Uber Ike Uber kind of for me this is this is more dignified than getting young people for ride bike. It they make we at least it will help with city with public transport. Imagine you get 500 of this and you get young people where you will create this kind job for you know and a more a more dignified and how do we sustain the point the only thing why I want to talk about this is hopefully you get forget the minister now for talk about this how do we sustain this and how do we learn from the electric project we don't go with electric project force wait what are the success with that and how do we scale How do we move from giving young people bikes and all that them? How do we train them? Say, okay, you can be a professional driver and get a car like this. You run them, you pay certain amount and it become your own. So you see them as a business, not just government they give something for free, but you see them as a competitive business. And this go help with this.
Imagine a morning you picking they go school you call Uber or you go online you hire Uber it come and pick you picking more dignified than where we pick I can see school picking the way they go school man I can feel so bad I see like three picking and they at the back of the bike with the with the bike rider then no more small picking them and then they control no more it's so risky what I can see down there I can feel uh and one person usually highlight that Dr. I don't see they share a lot of video on that. You they see small picking them morning then parents and they put them on the bike no more then go and go left them. It's so risky. So risky but this is decent. If you get three picking where they go school you get this you Uber man you able to call in the morning please come pick me picking them up you go they drop at school you pay certain amount you know it's it's more decent decent for the man where they drive is safe for the picking them as well where they load day you know. So we're going to talk to the minister hopefully on how this will be scaled and how sustainable this will be because these are the projects where possibly go help young people with their livelihood in a very decent way. Then one of the story that we take this morning and also um the ministry of youth they sorry not the ministry of youth the min the ministry of information and civic education today then they launch the um government printing press the government printing press then they launch um very nice ed you can just play the video let people and So that's now a video of the government printing department.
um you know place I've been going a long time ago you know the car they don't transform they really really look good the president they launch and today and this this is what is this now waiting change is mean and progress you know place them where they serve everybody um get some face lift and huge investment I understand it's a PPP or so we um get for make printing more affordable um for the media space with the print newspaper and other people them as well as much as in the print for for government. So um this is this is this is commendable com um um thanks to the government and the ministry of um information and civic education and then partners them and hopefully we could sustain this hand and with care and ensure say it serve the people of this country then um you know we not just handle them one kind way because we can invest in them there and sometimes 5 10 years if you go check man it's it's gone bad so it will be launched today we come we take a quick commercial break we come back shortly and can continue with the devotion like I see we talk to Martina this morning one of the aspirant them for the sale bar association presidency we can look at aspiration and a plan for do differently um with the salon bar association continue for three this not the truth morning devotion Are you tired of waiting in long lines at the bank? Say hello to your ultimate banking solution from Echo Bank. With Omite, managing your finances has never been easier. Here's why. Only allows you to enjoy easy access to your account information across multiple countries.
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>> Orange the good news with Darin Maku. You don't come with the biggest news this year.
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>> Good morning, Lama. Good morning, listeners and viewers. So um we we publish you know your declaration some time ago and um we share them around and not say I see to myself um declare and we publish the same story but I was reading on on Facebook I read the different comments them and I see lawyers on different side you know endorsing yourself endorsing herself.
Why you get into this race you know why you declare this time for be the president of the cell bar I think it less than a month now right why why why >> um well um we all know say the bar association they cause and for me we preach now unity and I want for bridge the gap between the factions then we don't you know go away from the bar. So um I believe semin unify people.
>> Mhm.
>> Um um I'm a leader and I believe see at this point in time the bar association needs someone like me who cuts across somebody where come um into a reconciliatory you know um mood. So um so far so good. Um the support from the candidacy is overwhelming >> and I know say if we go into a democratic process I am going to win because I know I am I am that mean the person we the band right now >> I don't feel special but I just feel say a force we bring people together so me me what they preach out there is one bar one voice and one commitment to the rule of law So now we the lawyers in Stanford.
>> So you're saying you know you think say the bar need you at this time somebody unify the bar. Is it that people said no um Martina you need you need for come out because the timing of you coming out. Is it that um you know there's this group of lawyers we believe say you should come out and at least contest for the presidency or it's it's it's something you saw and wanted to do.
Well, this is something I I had always wanted to do. I I had always wanted to lead the bar. So, I don't serve as um an executive member before you, right?
>> Yes. During the Edinia Swallow's um um um presidency.
>> So, um there I I learned a lot from Edinia's leadership of course. So there was a need for you know let me self project myself out there >> as um a unifier as a leader as somebody we go for carry on Edinia in in legacy but that didn't happen and of course we all took it in good faith >> so we didn't get intention for contest then >> yes I had an intention but you know I I I changed my mind of course in the nick of time so not notwithstanding that I think this is the time for me you know to go out there and bring colleagues um on board. So already there is there is a very big you know um split within the bar association and of course there are reasons for those for these splits. So I feel say um candidac people together candidacy bring people on the table for um concerns then where some of the colleagues stand on the is um with respect to um the owning of the >> everybody any time I talk to j to lawyers I can for piggy back to what happened in kma you were in kma >> yes I was >> what do you think you think that was you think the way happened We bring a divide at the bar and the unity where you want bring >> yes well that are one of the reasons um so there are several factors we responsible for the split of the bar so it's not only um connected to the kenma um saga >> but I think the kenma saga make can be a bit bigger of course we see we due process was not followed during the kenma um by um elections so for me I think say um we we we need to be held held accountable for our actions as lawyers. We are professionals and we should be seen you know acting as professionals. So well of course we acted unprofessional in the kenom elections >> and of course yeah I would admit that >> everybody would admit that even the journalists will admit that >> every every cell union >> reasonable every reasonable sale will accept yes something went wrong in Kenya and so we need to come to the table hold people accountable and move forward as a bar association we still get the executive being elected and you contest against tum.
>> What the difference with um waiting up on a kennma and waiting upon presently I see even Nikki Nikki Spencer Cooker and other lawyers them yesterday Margaret Mor and others they complain about payments.
Is it that the ban able to come up from the situation from KMA and two weeks to our election AGM you still get issues about systems and processes?
>> Yes, I I strongly feel so because we not don't able to for address happen at Kenna. So that is why um when things like this happen there is a push back people are saying yes due process wants to be flouted once again and we don't want a repeat of the Kenna saga. So we feel say because we don't address what happened during you know that episode.
So for me I think that be an opportunity for let you know address some of them wrongs there will happen within the bar.
So it all boils down to leadership >> for take responsibility would say let me go back the kma situation who should take responsibility for it.
>> So I think we the lawyers should take responsibility for it.
And if if if if you're saying this and that happened and you still having a situation with payment people in the pay and they come and say um the treasur by the way don't ever reach out to the treasur and get a comment from her but it seems difficult somehow um how are they going to this election are you concerned as as an aspirant that's even before the election the whole issue seems for being coming up again >> yes definitely I'm concerned and also you don't the of course the public notice >> out there. So my expectation is that we run this election on a free, fair and transparent um platform. So if we want to move away from this disunityity, this um factionalism and things like that. So I just feel say now is the time follow we prove to ESF say we can do it as lawyers we can do it professionally and let's you know let's just go to the polls and exercise a franchise.
>> Why would the bar not want to um you know organize or hold the free and fair election.
>> Well I don't know.
>> But you're a member of the bar. You serve in the executive.
>> Yeah. So that is why I'm coming that is why I'm coming as a leader of the bar.
So I I I want to come change the trajectory of what's happening within the bar. I think I can do it and that is why I urge the current executive to ensure that this process is free, fair and transparent. What make the process free and fair and and and transparent is is it about allowing people to pay and where the AGM what you look for as an aspirant for agree say this process is free fair and transparent in case a loss I accept the result.
>> Yeah definitely. So if you go into a race you expect a um it's a race that is going to be conducted on you know a level playing ground. So for me the bar association is a company um limited by guarantee. So we are governed by the M&A.
>> So the M&A don't tell conduct we have how for conduct elections the eligibility criteras for for people who want to v for positions. So for me of course we know the democratic principles of electioneering processes. So let's just follow those rules and you know everything will be okay. M and and this issue about the M&A and interpreting it most times when it comes to to the lawyer you know sludge is also a company limited by guarantee and we got few lawyers like capa and others you know we can help with but it seems very easy why can be challenged with with the lawyer the way it come to interpreting it is it about people and preferences and how for conduct the election again I they ask why what you think say now the challenge of the bar not possibly conducting what you consider as a free and fair election is about control or interest well um probably it's about interest and if you follow the M&A to the to the letter then it it guides you on how you know the the the institution is is is run so for me um au definitely says about interest. So people they put their own interest up um rather than sticking the interest and welfare of the the association.
>> So what do you go do differently? Um so so many things in the first place of course um as a unifier and of course we is obsolate so it's a concern that maybe we can work on we man as well and um of course we know say factions in the way satisfied and also with the court right now with respect to the lawyer society and of course the bar association so there are other redress measures and where things say we can take as colleagues to even take the matter out of court and you know just sit on the table and and decide amongst ourselves how we want to be you know um addressed as lawyers >> you you you you you mentioned the the lawyer society issue and it's that came out from um you know the kennma election >> what the idea of bringing you know the lawyer society back and building trust within the barition because um them pull a statement recently They said they're not going to participate in the whole election. You see say with your own leadership if you be president you able to convince them for still be members and maybe or you think say the lawyer so society should not exist when there is a bar association.
>> Well I feel say there is only one bar association. So the lawyer society was born out of something. M >> so and I I feel saying that's something we we can able for work on with regards to the membership now the bar association so them forming the lawyer society does not mean that they're not part of the bar association they are full-fledged members of the bar association >> so they get right for exercise their rights for vote whether or not um well of course there's a public notice out there but they are lawyers so that's why we're calling on them to participate in this process let's get changes you know so we need to unite the bar. Let's everybody come on board and then we make a change.
>> So you know you you you your campaign message is unite the bar and like you mentioned earlier you served in the um former executive now been conduct the election at Kennma, right?
>> Why is it now you're taking responsibility of of what happened at KMA?
>> Well I I I have never denied um that Kenne was wrong. I have never denied that. I'm a human being just like you just like me. So but I think now is the time and and I feel say um colleagues they really feel say um I possess that leadership quality for bring anybody everybody on board. So things have happened. Yes. U we're not going to sweep it under the carpet. We are going to address them when I become president.
So for me um it's just about bringing people back on board and you know working towards a unified B. How much the the outcome of the election now kennma um apart from the creation of lawyer society how much in with your time we don't spend within the bar how much you think it affect um the bar even in the eyes of the public how much it affect the bar association >> well um >> on the law profession generally >> yes well it really it's it has an an adverse adverse effect on the legal profession especially in terms of you know uniting the bar in terms of bringing everybody on board.
>> So it does have an effect on us as colleagues. So um lama now um 14 years ago when I was called to the B you know we go AGM we go there with a zest to learn you know the arguments out there for instance the late bath maui he holds the mic he makes sub submissions and you're in awe >> you know the likes of of course Augustine Mara the likes of Julian Cole the likes of Alpha Cece you know there are so many so many um brilliance lawyers in way they make brilliant submissions where young people go. For me, I think I I was very inspired by moments like that, but we we no longer have moments like this um you know in the bar association.
>> Yeah.
>> And and and what's what the reason for that? Is it people not get the opportunity for DWAM or the Kenna?
>> Well, apart from the Kenna, we know say the the the divide in the bar association not start from Kenma. So, it started a long time ago. It's just that people um avoid for you know address some of their issues systemic issues.
I'll say there are systemic issues.
>> So the KMA thing just made it a bit worse.
>> So >> yeah. But so this divide is it political or it's ideological?
>> Well I think it's ideological. I wouldn't say it's political. Politics is for politicians.
>> Politics is not for the bar. But people politician but but there's a thin there's you know there's a difference so politicians are in their political arena whilst the lawyers are in courts. So I not think say we need for the of course man by himself is a political animal we are all politically you know aligned. M >> so not take that fact away but for me I feel we join bar and politics together.
>> So the legal profession has to be the legal profession but but that point you you get a political appointment right?
>> Yes.
>> You serve as um um um the administrator >> administrator and register general >> and you're appointed by the president.
>> Where do you draw the line in terms of conflict of interest? You know because generally most times you go see um waiting don't they go around is government most times get control of of who runs them group them pressure group there it has happened with us at sludge same we accuse people of being aligned >> what how you how you going um or assure people them that there will be no conflict of interest as much as you appointed by the president and you deserve a pleasure group the buy is a pleasure group as well.
>> Yeah. Um thank you very much um Lama I think I think this is a question we articles they also don't come out with respect to me candidacy and of course being a presidential appointee of course yes I am happy that I was appointed by the president to serve everybody wants to serve I want to make a mark but me appointment is statutory >> so it's not driven it's not like a cabinet um appointment like appointing ministers so it's it's it's statutory so I was appointed based on law So my mandate to serve the office of the administrator and registister general is based on legal principles >> not on politics.
>> But it pleases the president.
>> Yeah, I know it pleases the the president but at the end of the day I was appointed um subject to a statuto um um provision in law.
Yeah, but that that's the point. How you able to differentiate government work, government responsibility and that of the bar, you know, at some point interpreting legal issues or even holding government accountable and that's that posture and out there that this somebody work government and they hold government accountable as well.
>> So that brings me back to the issue of leadership. Yeah. So the bar association not the function just like an or ordinary body. Of course I don't state it's a company limited by guarantee >> and um they are directors of the bar.
>> So men are just the ceremonial head when I become president >> and of course um they are directors of the bar. So the president of the bar not just wake up one morning and make decisions.
>> So that is where there's that is why there is a membership. M >> so when you want to take decisions for instance if there's a public interest um um um action you want to take um um a decision on >> you you call an an extraordinary general meeting.
>> So you put it in front of your members you debate and you come out with with a position. So it's not it's it's not me I'm not making a decision. So the decision is going to come from the membership.
>> So that is that is where we we draw the line.
>> So the independence of the bar is not subject to the way Mr. capability >> based on based on on on on waiting on the Apple I know we all remember the um Samsumana Sakin saga we bring the bar into the picture as well you had people who had political appointments we been the sor the executive and members of the bar you know we think you know the bar association should have a position on this >> and it come out it was so rowdy Yes.
>> Members of you know scatter police being coming some people arrested.
>> Where do you draw the line >> from being a political appointee serving in the government and not making the bar look like it's an arm of government an extension of government.
>> Yes. So lama again the bar is not an opposition to government.
>> Yeah. So we are governed by our own rules, our own mandates. So for me there is always a way to to draw the line between politics and and the bar. So if there if there if there is a situation where in the bar need for take an independent you know view of of of a public interest matter then I feel say we will go by what the membership say devoid of any political um affilation.
>> Yeah.
>> And you commitment you give to the public and not only members it's a commitment the bar is not an opposition to any government.
It's not.
>> Yeah. But the bar also should should in situations the public they look for interpretation on certain things. The B will come out and say this is our position and in the interest of the public.
>> Exactly. Exactly. So when that time comes of course we'll call the membership and take decisions.
>> Presently as the bias what are your assessments of the bar association?
>> Well it's it's the oldest bar association in South Southern Africa. We don't make we mark um to be honest. Um it's just that um I think we need to be serious as professionals. We need >> for we need to be more serious, more professional and draw the line between your interest and that of the interest of membership.
>> The bar gets an executive. It's it gets tum president. What do you think of uh leadership?
>> Well, to is a sister. Um I don't can critic anybody in leadership.
>> So I believe at a point in time um you need somebody where they come carry on reforms and somebody really can unify the already divide where we get. So um I think she has made her mark as a president of the bar association and we appreciate her for that. But um we at a cross >> and we need someone who cuts a cross, someone who is going to unify the already um um you know fraction.
>> So you are more of a unifier than tuma.
Is that what you're saying?
>> Well well not really everybody getting leadership style >> but um I think I cut across and I think say be the right fit for bring people in together. And how how you you you you get for do that because the bar is already divided.
>> You get people way they support the executive right now who might see you as somebody they lean with the other side and the lawyer society people you want bring them on board. So the divide will continue but waiting at the leadership style where you talk about how do you ensure after this election in case you win you not get an agrieve group again where say no we know we not agree with Martina leadership we know the supporter >> well um so I intend for bring everybody on the drawing board again we we need we we really need for decide on how we want for proceed as an association >> but election the campaign really they show show divide already.
>> Yes, it is. But it's an election. So it happens anywhere. It's an election. So you get people ready to support you get for sure say you they want for you governing. So for me it's not a divide.
It's just a a matter of buy in terms of the support. You know >> there are people in Tuma's camp who support me. There are people in my camp who support you know Tuma. So at the end of the day it's one bar, one voice, one commitment to the rule of law.
>> Okay. Low watch. go watch this video quickly. I think it's it's the video of um um Nikki. Then we could just talk a bit about what our expectation in going into the AGM station.
Um I came into law in 2012 at several AGMs whenever I've been in the country. Um coming back into country now. I've been waiting for 2 years and so this will be my first um agent that I've tried to go to since um and the process was to pay your receipt and you know get registered. So, so you're eligible to attend the ATM.
You're eligible to attend close sessions of the um you know the the lawyers.
You're eligible to do anything. And so I expect that I should um still be allowed to do all of that cuz I have you know payment for it. So um it shouldn't be this difficult. It's never been this difficult in the past. Um the treasures treasures have never actually needed to be around. you come to the secretariat and the secretary and staff what to do.
They take all the information down and they will then forward the list to the treasurer. have a list of all of you know >> that Nikki Spencer Cooker um a lawyer self and um you know other lawyers been they say go for go pay yesterday or go with them sleep was a problem you have been treasurer >> waiting at the process is it always this way when it comes to election I see other people say yes when you said I' been treasurer this same way some of them were victimized waiting at the process >> well of course the process is that um of course the executive they set like a price on how much to pay with respect to conference fees or registration subscriptions. So of course there was a notice out by this executive that of course the the AGM is going to be held and then bank details for pay your subscription and um of course conference fees. So as a matter of practice um when you pay at the bank you take your slips to the secretariat. So your name is recorded you know as you know as an acknowledgement of you know having paid the subscription fees and the conference fees but um this is a novelty for me.
It's the first time I'm I'm seeing this >> like you you go pay in a bank you come you get to wait for the the treasurer to come. It has never happened in the bar.
It has never happened. So for me, I just feel it's a ploy to disenfranchise people, you know, during the elections.
But nonetheless, um it's proof of payment. You pay to the bank, it's proof of payment. So for >> be registered as as as as a delegate.
>> Yes. Well, so there's there's there there's a gap in in that. So for me what may be advice me supporters them for do is that okay go pay it at the banks take a snapshot and send it to the treasurer. So that's evidence of that's proof of of payment.
>> What if the name not the list that define a list of people who are delegates and should be allowed in the all for participate in the close sessions and and even vote.
>> Well the name supposed for day um lama it's supposed for days. So that is that is why where the lapses are. So it's it's intentional by the way.
>> So you believe it's intentional?
>> Yeah, it's intentional >> by the executive.
>> Yes. By the executive.
>> But why why they want for do that?
>> I don't know. Because they've seen the numbers. They've seen the numbers. I'm going to win. So that's why so they want to disenfranchise my my my supporters, you know. So that is why I I I've called on the executive with with all due respect. We need to to to to follow the due process. Let's get our colleagues registered and you know we go cast our votes.
>> You you sure say you they go into this election with this concern way somebody like Nikki and you raise resolve. You don't engage the executive.
>> Yes. We we we don't engage we don't engage them. You see when Nikki Nikki be for reach the treasurer >> she was nowhere to be seen. She was in Mckenni yesterday attending to something else. So for me I don't really feel say it take this whole process serious. So that is that is where we are as an association. So we don't take ourselves serious. So you know there there will always be these factions if if we we we we continue in this manner. There's this there's this notice we come out yesterday 28th May 226 I just read them quickly say following the notice dated 11th May 2026 members are hereby asked to submit their bank slips in respect of both annual subscription and conference fees at the secretariat for onward issuance of the SLBA official receipt upon submission of bank slips you're required to write your name and sign as the treasurer will process receipts of sleep submitted not later than 3 on the 29th that 90 day.
>> They said further take notice that the general secretary of the SLBA will only rely on verified list of members deemed to have fully complied with payments of both annual subscription and conference fees from the treasurer. Members are advised to conduct themselves in accord accordance with the ethics of the legal profession and strictly be in compliance with the legal practitioners code of conduct rules rules 2010 statutory instruments number one of 2011 both during campaign and on the day of election signed Alfred Paul Jer um esquare general secretary SLB. So the point again I'm asking is it seems the members are then they remind members and say >> when you get your sleep you need go and register and that least the way the treasur se >> but at the same time the the treasurer is nowhere to be to be seen. So how how people way you think say are being um you know not able to do this go through this process >> how you think suh participate in the in the AGM and the elections if today's the deadline >> yeah today the deadline so at the end of the day that is why we are lawyers >> we will go out well we we don't necessarily need for go court we will go out there and make an argument >> not the AGM >> but if they not allow them for going insideow If if if if you not go through the process, your name.
>> We have gone through the process, Lama.
We have made every effort to get the treasure the treasurer to israel to receive and she's nowhere to be seen. So proof of payment means paying in the bank. So that is what we're going to use to >> proof of being a delegate means your name has been registered as stated in this press release and don't write your name and you don't you get it. I'm sure there will be a delegate list. There will be delegates card and pass will access the the allid.
>> So that is why we are still calling on them to do the needful to ensure due process is followed.
>> You don't talk to the secretary or the president on this?
>> Well, I not talk to the president yet, but my press release is out there. I I I personally took upon myself to call the treasurer. Um I think two or three days before the holiday, she didn't pick my calls. I texted her that my dear can you make yourself available because I don't ever see this happen at the b trust me I was I never happened that way become a didn't happen it didn't happen it didn't happen we registered every paid up member who paid their subscriptions through the banks we issued receipts to every member of the bar I wasn't the person issuing receipts They're secretariat. So that's the job of the secretariat. That's not the job of the treasurer. So for me this is just a ploy to you know flout due process again and we are not going to allow that.
>> Isn't it worrying that even lawyers we understand waiting mean for um follow due process and waiting m and all of that.
>> It's sad. It's a sad state of affairs.
It's sad to be honest. It's really sad.
But um trust me we go into this election and it's going to be free, fair and transparent.
>> But the process you get concern already.
>> Yes, I get concerns and that is why we are lawyers. So >> So if after today the members um we um for go through the process not go to you really take any legal action.
>> Yeah, we definitely will take every legal action.
>> You go court.
>> We will we will go to court.
>> We go for for put the election on hold until it resolved. Well, well me and me me team will meet and decide on on on the way forward on the line of action we're going to take. But you know the question is why why should this be happening you know in a very you know professional way a lot of people hold in very high esteem you know you going to school right now you speaking them what you want they tell you want to be everybody they admire you know why should it be discontinuously you know it's happening and this whole process is happening again and the contest gets concerns >> yeah well I I think um it's it's going to end someday and this is the time for us to end this. So that is why I want people to vote for me so we can end all of >> vote for you get problem right now for for for register.
We'll find a way out. We will find a way out.
>> You you are you sure that this will be resolved before the >> Yes, it will be resolved definitely.
Yeah. So we are engaging and and it's that's the line of action we're going to take. We engage constructively and it's definitely going to be resolved amongst ourselves.
So you know the the the bar association presidency I'm sure will need more time for run the executive and maybe you manifesto for implementing program and plants them >> but you got a job right now a very demanding one right I can imagine concern then say the administrator general not you know for sign document them and how you get from will manage that you know you full-time job and also running the bus if you become president.
>> Yeah. So that is why I have an executive so I'm not going to be doing the work alone. So I I'll do it in tandem with my executive.
>> Are you running with a team? You get like a team like this is my team.
>> Well not really. I'm not I I I'm not running with a team. So I expect every eligible member of the bar to v for any position they want to v for. But you people prefer for be executive for you work with right.
>> Well, I I not really consider it. I just so I just see people end declarations.
So I I'll work with anyone. I can work with anyone.
>> So once you're a lawyer, you you're qualified then I I'm open to working with with anyone.
>> How how you plan for save the bar from um waiting it go to so right now?
Because the points I keep emphasizing on um if this is happening before the election it seems the bar they go the bar they go into a divided election and the tendency it's it was what happening waiting happen preceding to kma it was the same concern same issues about irre alleged irregularities >> and if I come out of that election day how the bag will be united if you become president Well um so that is why I what I preach is is unity um a united bar. So of course I don't state say where I come um we only have one bar. We'll bring everyone every everyone on board and um devoid of whichever faction you you belong to. At the end of the day, it's just one bar association and we there's a lot the bar association can do among. So, it's not just about being lawyers. It's about capacity building. It's about, you know, digitizing the the the the secretariat.
It's about um networking with other international associations. It's about building the capacity of of of of young lawyers, you know, to to to become um um um better professionals. You think much has been done so far under this executive?
>> Yeah. Yeah. She has she has made her gains. I can't I I I cannot deny that.
But um she has run for 2 years. So I believe it's about time we we we get a change in the leadership and that um I am that change.
>> So you are the change.
>> Yes.
>> In what way?
>> Well um um I I believe I cut a course. I believe I can I I can bring sanity back to the bar. Um I believe I I I can bring um lawyers again to one body. I believe um the bar association um would reclaim its independence.
So that is why I'm I'm I'm I'm running for this. I read you you you um you say one bar, one voice, one commitment to the rule of law.
>> Is the rule of law under threat within the bar situation presently? Because even with Unaun, the interpretation of Unaun um M&A can always be um you know confusion and now lawyers as decent lawyers you know they get the situation of registing before the election and you might go to court if this thing whole thing is not resolved. Is the rule of law even within association they under threat?
>> Well yes definitely it's under threat.
It's visible. We can see it. So if the rule of law within the association is under threat then definitely there is no way we could we could make um decisions in terms of other public interest matters that will that will come um before the bar. So that is why we need to sanitize we need to sanitize we need to scale up and you know bring everybody on board. I I want to ask a question. I know the bad seats the bar association gets repa the law school the the the board of yes the general legal council >> where they supervise the law school right >> yes >> waiting waiting you get any plan of of for the law school if you become president it been it's one of it's you know I can say the badation if you check from the judiciary Ghana law school law school first you know the the the posture the picture out Yeah, in recent time you know incredibility and how things and they happen don't they in question >> with the law school what are you planning if you become president >> well um now something I I don't know for comment on because I think um currently there is a committee >> yeah talk about maybe maybe just law school and yeah but the law school is a public institution Yes, it is important. So, we are just a representative on on that um general legal council.
>> So, it's not as if um the bar association is going to make an informed like unilateral decision for the GLC.
So, the GLC is that it's a membership of different um people from different um facets of society. So for me um I guess if we have a representative on the GLC I guess um one of the things I will advocate for is to ensure that we we we we sanitize >> um the profession. So that's one of the things how >> well there there there's certain things you put in place >> like quitting show >> well um um now we get a lot of intake of lawyers so and we really get for you know know the kind of people we we we want in our profession so the GLC no for reduced by the way but we we we we need we need we need the good ones we don't we don't need bad lawyers >> but we have the good ones How how do you identify? You think the intake is too much or the process of taking people?
>> I think the process has to be sanitized.
We need more lawyers. We need more lawyers.
So we are on on GLC not to not to make unilateral decisions but to assist the GLC in regulating the the profession.
>> One of the things way um you know um too they talk about is getting an edif face for the bar association. the bar getting on property, you know, and all of that and but even the property, the land is in question. It come up in a lot of issues with the law law former director on a law school. You you think that is a legacy if you become president that you'll want to continue it or you'll review it?
>> Well, it's it's a matter of um me and me executive for sit and and and see whether or not we we want to be part of that saga.
>> Yeah. But it's it's very legitimate to get a secretariat, an independent secretariat for the bar. We want we've been paying rent >> um for donkey years. So it's it's it's a legitimate um um concern to have a bar secret, but we don't know if in this context we may want to carry on with that particular um property.
>> Martina, why should members of the bowel I think they qualify for now for votes?
>> No. everything will happen after today.
If you're going into this election and not going to court, why should they vote for you as um the next president of the Bation?
>> Yes. Um colleagues um so well I believe I hold a track record of leadership and I've been serving the public service since I was called to the bar. I've been a prosecutor. I've been an administrator. I've been um a tax expert. Now I'm administrator and register general. So for me I I I I I I I think I'm I'm the best fit um in terms of leadership qualities. I believe I'll bring um to the table what the bar really needs which is a unified force and of course I have the the temperament to lead and um I trust the leadership to you know make an informed decision on who they really want to lead them. Finally at the end with this um statement from lawyer society you know and say statement by the lawyer society on the proposed cell bar association SLB annual general meeting AGM elections say the leadership of the society has taken note of several social media post indicating that elections of the cell bar association and um are scheduled to take place on 6th June 206. The society has consistently maintained that it does not recognize the tumor le executive of the cell bar. In light of the forgoing, the society neither endorses nor approves the conduct of any electoral process under the executive whose mandate remains the subject of judicial determination. We trust that members will carefully assess the circumstances um surrounding the proposed process and act in accordance with the principles of due process, legality and acceptable professional conduct dated um the 26th day of May 2026. Is it that you participate now a legal process?
>> Well, well, not really. We are lawyers at the end of the day.
>> But lawyer society say don't go and there's no ruling.
>> Yes. So, so there's no ruling for now.
But um I guess at the end of the day it does not take away the fact that we are lawyers >> and um we need a change. So we need to come on board and make that change despite the fact that of course their association has said that they don't recognize of course this executive but at the end of the day we still expect them to come on board if they want a change.
>> You they you send a message to lawyer society are you lean to lawyer society?
>> No no I'm not leaning to lawyer society.
I'm not leaning. We are all lawyers. We are lawyers. So I'm I'm sending a message across to the executive of the lawyer society. Come on board and let's make a change.
>> You know Martina I want to end on this note. The bar association like the association we belong to sludge is seen as um a public interest institution a pleasure group you know the public they expect a lot at a time like this we'll get constitutional amendments going on and a lot of thing >> waiting you tell um the public and waiting them for expect if you become president of the salon bar association there's this whole concern about state capture the institution that are being politicized and all of that and you get political appointment presently.
>> Yeah. Well, as as state um it's not a bar to my you know um candidacy for the bar association. So well um with me go for tell the public is that um let them put their trust in me and I believe say I will come um bridge the gap. I believe say I will come um work on strengthening the independence of the bar the integrity of the profession and I believe say I will come um I'll come work on on waiting really the the legal profession suppose for which it's it's a public interest group um it it has to serve the welfare of its members and at the end of the day it has to ensure that the rule of law um constitutionality is followed to the Okay. Well, thank you so much Martina um for your time. Ring this bell. Thank you. Yeah. Ring the bell and give message to lawyers.
Come on board. Come on board. Um colleagues, come on board. Um we need a united bar. Come on board. Thank you.
Thank you. We wish you the very best and thank you very much. Hopefully we extend an invite to um Tuma as well. Hopefully we get the program and talk. One thing about that two women >> are contesting. I don't say for for women and for contest for presidency. But wish you the very best and we stay in touch and um we follow the process. We look how it go and we like we don't we don't try for get onto the treasurer for get on side of this whole saga and hopefully it will get back to it. But thank you so much. We take a quick break. We can talk to our next guest then. Continue for stay with me.
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It's been 20 years.
Arsenal Arsenal.
Arsenal are back. Arsenal are back.
Arsenal are back. Just won the league.
22 years now. Rival fans grieve. Can't find expressions. Neither KG. Aby's gone missing. Also, Martis Arsenal are back here. They cannon blast. Years of hurt buried in the past. Our turned us into believers. Rice and od they are our leaders.
Hey, tell everybody tell everybody in defense. Soccer in attack. London is red. That is a fact. Said peace assassin. Your boy can stop all the haters. They were praying. Now all of them are crying. They tried to say we were boring just because we were winning. Arsenal are back. Say it with chest. 22 years back to the best.
Champagne flowing. Red smoke skies. Now it's our turn to terrorize. Arsenal back trophy in the air. Red and white ribbons flying everywhere. Parade at the Emirates. A million people. No one in London can sleep. 22 years now the drought is dead. Not just London, England is red, north, London forever.
That is a fact of the whole world. Arcel back indeed I back in a Manchester United final but I don't genuinely talk now I say I wish and hope say I'll go win um Champions League I really want them for win Champions League don't win the Premier League because I think L get a very good team a young dynamic and good team good squad we deserve for um you know get this glory at this time maybe it will take them another 30 years again uh because by next season Manchester United would be ready for win the Premier League, the Champions League and all the other cups, the FA Cup, the Kin Cup and all. So at least we brother celebrate in regards to me man um the UK fees as well Minkx as he still UK celebrates and um you know man the US and um all the fans JK you know mov at least at least for this time when I enjoy this glory because by next year it get for be tough and maybe take another 30 years for celebrate this kind way but you know some time ago where as in say and they get the treble and it didn't come then loan cup I think it was the FA Cup final yeah >> the cup final they lost and there was this poster this banner where they show Arsenal fans been the plan for celebrate or they think say the trouble not come you know but manage double either way the Premier League don't come and they look forward to the Champions League but then get planned event so they can't talk about quickly so I get Abbasa but how we come about for support Arsenal >> um Arsal I begin support um from 2002 yes to first champion Premier League this.
>> Okay. 2004 you celebrate.
>> I celebrate and I mean board now because my brother and I very tired as fan.
>> Okay.
>> And all like mostly watch ginger beer and all.
>> Yes.
>> You play ball.
I play baller >> which name keeper call me >> yes remember they play midfielder call me anyway so get this event you know but what it mean for you know you you get luck 2004 you celebrated you waited for 20 you get courage oh man you get courage over 20 years and you're celebrating again what it mean for be national fan >> um you know all the mean the happiness why they see now people and face um it means something special you know um as long go through very rough period of trials >> the laugh the bant we all kind win trophy we know go far. Imagine going three consecutively second in a row.
>> Imagine how ready that be. You get up from the start of the season till inside April. You drop very very close >> very close and they drop second three times. Very very hard to follow. Now we know two fans there. Yes.
Well, that's the thing about D fan a real true fan move for nothing >> people in London they buy season tickets where we know win remember over England for almost years then get season tickets every year then they pay no one know if trophy not win but they stay devoted to one club >> not because win club England they don't take 40 years almost win but single fans are very tired fans we stay true to them and they believe this club one day something better be expect Christian Palace get conference league by now >> expect Palace for win FA Cup last season >> so you see >> so I get this this this event um you see when it happen and and truly truly ready for celebrate >> yes um asal victory dance um this event is organized by um a fans of don't Um it will get powered by um as >> okay >> as the governing body we recognized England um for all ASA fans while we just farm base we own as you >> okay >> yes so um we take this venture like 4 months back they turn We as now we lead like I think 9 points or seven points people say hey get mind go pay for Sugarland beach we pray. Yes, we go pay.
If we don't go pay, uh uh uh then they tell the the the management for Sugarland, we say we know but this show it happen because you get the belief and we know we know say this thing this time around they cross the line. Yes. Because they do over and over over and over must I just get it this year with the cost happen.
>> Yes.
>> And it happen >> and it happen.
>> Yeah.
>> So um the the show the event not free.
>> No the event not to free and people talk they go around say the event not free.
No the event to free. The event now 150 for going in. If you go n 200 because we get different points we sell tickets um we get points now j we get um points now lumbly um shell and lodge with chicken town chicken lumbly um max pharmacy and one king beauty salona shell and other parts >> where different different point of sales.
>> What are the price?
>> 150.
>> Okay. Don't put >> Yeah. No. Where you go get 200?
>> 200. Okay. For now if you buy pre-sales now 150.
>> Okay.
>> So waiting how we get performances you perform.
>> Yeah. You know it mean entertainer and >> by that that day they would see me come in comedian stand up comedian for support me and also get um if we can see salon we get half of the best and training song artist right now all of them stand supporter >> okay >> like camouflage stand for Sam daddy by god in G by and underrown artist and we don't forget different events. Don't forget draw.
>> Yes. Don't forget a bon bonfire boo dance. Yes.
>> But only win the champions league.
>> We win the champions league. We not win the champions league. We are going to celebrate win champions of England. The main target for that celebration day was winning the Premier League. The Champions League we know we for but just for be add more salt to what we do make it get more power make more you understand. So we get that particular >> yes forget artist comedians for coming um boo boo don't forget raffle and other things >> and on Sunday we are the day for the event we don't forget health work safe >> okay >> yes before the event evening >> yes we do morning Okay.
>> We start celebrate this.
>> Yeah.
Don't do a fat m branch. Then take from a fat m up now west end. M.
>> So the west we take from Abadin road we march along the whole of Abadin Wilkins road and they come now Sugarland beach.
>> Okay.
>> But what they come because of the crowd for allow people and for go dong the beach and we don't forget a very tight security when I threeway pass of security before you reach the last side.
If you want go down the beach, you get for acquire pass >> for the show because some go the beach commodity the other day.
>> Okay.
>> You understand? So you get for get a pass. We they check in at the first gate, second gate and the third one we get confirm you for enter.
>> Okay. Well um we want for thank you so much um Akbar Susa for joining us this morning and we wish the very best like I say enjoy this enjoyment not take for granted when I enjoy as much as I don't you know for over 20 years you don't win nothing >> 22 exactly imagine if you don't pick any big Big man 22 years.
>> Yeah.
>> Yeah. So enjoy because not sure of next season.
>> Next season now next season really plan for do the treble >> because we just want do mic test in this season. We don't already get two trophy.
>> Okay.
>> Yes. Next season we catch FA Cup because the only team with Man City where Manchester >> Manchester they try but they go through a rebuilding process and Champions League because you don't say they play one match per week >> and it take eight eight days 11 12 days before play one match now play one match per week again play like every 3 days they play one match not get that kind square depth like man city or get and no matter how buyer get for buy >> okay >> so if quality we quality so take time it's a process the real competition between Arsenal and Manchester that we pray for that I make the English football be sweet and we if as play Manchester you see cinema go full up the tension rise then you understand the competition make but now you know look struggle for keeper for some friendlies next month arena in Liberia.
>> Okay.
>> Yeah. But thank you so much, Abbas, sir.
I will remind you at the end of next season, I call you and say, I've been tell you say this not a long celebration. Manchester win next Champions League, we win Premier League, we win Cup, we win FA Cup, you know, just >> okay. We congratulate winner and I for congratulate.
>> No, no, not if we not if not your if.
Especially bank of you know short you know just this this few months by next season we're taking over again.
Thank you so much. We'll take a quick break. We can't talk to our next guest continue for stay with me.
It's Arsenal are back. Arsenal are back.
Arsenal are back. Just won the league.
22 years now. Rival fans grieve. Can't find expressions. Neither KG. Aby's gone missing. Also Martis. Arsenal are back here. They cannon blast. Years of hurt buried in the past. Our tetal turned us into believers. Rice and od they are our leaders.
Hey everybody.
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make different and the place is so comfortable so My name go buy the white car and how they do the car do the Japan take her for the popular is for saloon product this factory when I see that factory looking place is nice actually treat well not buy you must help her help her but they treat you according to level help Well at least go back manage your family there out of here. They try actually two three people then as women this country I think okay for you the idea some But I don't On behalf of team Iselia and myself, I'd like to say a very very big thank you to Sierra Leon Commercial Bank, to the board, management and staff of Sierra Leon Commercial Bank. Thank you for trusting us to design and produce your 50th anniversary um uniform. I enjoyed the experience um from designing the the the the fabric to doing the patterns and producing it has been a joy and thank you so much. I hope other institutions can follow suit. We need businesses like Sierra Commercial Bank to keep us in operation. Again, thank you Sierra Commercial Bank for your trust and for the confidence that you had in myself and my team to produce your 50th anniversary uniform. This is a proud moment for for team Iselia and myself. Thank you.
>> Well, um, welcome back. This the truth morning devotion on to truth FM103.9 with the broadcast live from his studios ilkot with on Facebook YouTube and Tik Tok and we partner radio stations them across the country we can talk look at uh around the creative industry and um it's a growing space and there most times I don't talk about how there's a world bank report where actually they show say the industry right Now as it is they create jobs they put money in our people and pockets and if we do better and for them it gets huge potential. So this morning for can't talk you just watch a video of my sataris in officilia and um you know if you don't creative hob and apart from fashion but a hub espe and um you know express themselves in different way creative ways you know um I sat on the lead that and I get an this morning where they can they don't spend a decade actually in building waiting on a ciso you you know and um it means a lot. We've been just talk about the challenges in running business na the overhead cost and a lot of things but for day 10 years running a business creating jobs for people and producing for people as well it means a lot. Good morning um and welcome.
>> Good morning my brother.
>> Um so happy to be here.
>> Yeah thank you. Thank you. Thanks for joining us this morning. I also get with me um kids. where um they represent soundwave creative and um recently there is um a research document um where they look at the um creative industry and the sector generally and um you know it it explain the opportunities the challenges and waiting need for be done and I remember the last time I get now we talk lendly about the potential and waiting need for be done for ensure young people um reach them potential but also copyright issues. How then they benefit from what they do and how people just see the creative industry as a passive something but something way they create jobs provide livelihood and help with economic growth. Good morning Kate and welcome.
>> Good morning. Thank you for having me.
And I I like that we're having this continuing conversation over time and of course with Isa too this morning.
>> Yes. Yes. It's it's important and continued awareness because when you check the creative industry I've been there bridge the high commission I resident you know during the celebration you not see me I went and I see the number of people I see young people where do they run but young people we go for just go watch and celebrate >> you know the age different people you know from society but how much has it been IA you know being in this for 10 years creating Iselia coming national I watch you picking actually and the idea of leaving her in the UK and coming back and setting this up and the fear of it not working and all of that but how how it don't be for you as a cell union in this space not only you know doing what you do as a business but creating jobs as Um first of all I think I want for commend the creative um um um sector the the creatives nasalon it's a good time it's a really good time for we the creatives them um things are changing we can see the waves uh you know in in you know in in in in in in referral really um it's challenging it's it's still tough um the creatives them people not still take the creatives um serious but I think that's a culture thing um and so you as a creative you know trying for push the creative sector um trying for make people believe the in the sector even the creatives themselves um for believing the sector it's a lot you know it's it's challenging and and totally um And definitely not easy for me especially um leaving my child at she was 8 >> when I left London >> to come back to Sierra Leon and and just focus on what we really do and one of the reasons them I come back salon really um two things I come back for I want for continue for push the the the tie-dye industry you know me me family don't in the tie-dye industry for years since the 50s me you know me me grandma don't in the tie-dye industry since the 50s And then me mama come you know it's a family thing and I think that like a common theme in most homes them because most of the families them you know um the m been depend for me tie- dye for support them families and so when I come back after a long time where I've been London I realize say the industry don't die and so me me mission for revive the tie dye industry and I'm really pleased you know I mean a lot of effort has been made. Um people and they really they appreciate what we make now because I think that is that you know you get for appreciate waiting we get >> um now we get for value waiting we get if until we value it we get other people not go value so I'm really happy this the pace at which that is going um and the next thing where I've been counter really now for creatives >> um I mean they part of uh creative there's something called um um it's like a hub you know um in in in in essay Usay and where I start Iselia um I become part of this hub where now we start the creative that creative space there and I saw what that did in in like the the borrow the the the backing and daggin and borrow you know um I've been fortunate for get a space n shopping center and we have been one of the first business then where they use you know for start the creative um kind of kind of um um hub ni borrow And in 2 years the jobs we creates the the livelihood you know borrow um it gentrified the whole area >> and so I realized you know there's so much we can do a salon I not see anything like that um and so I thought you know what >> a bit tough >> but let us try and where come we start Iselia we launchia the showroom in a small um um kind of studio um slowly we get into the factory space >> and then >> the factory kind of birth um creative hub.
>> It's been tough and it's still tough. Um but like I say, it's a good time.
>> It's a good time.
>> It's a good time.
>> What are the opportunities presently?
You know, a lot of people are in this space now. A lot of people in the create a lot of people they organize event a lot of young people. I don't go few Fridays and creative and I don't see I imagine the the the vibe the young people look >> forward to what happening this next Friday at the end of the month.
>> Yeah.
>> What are the potential and opportunities presently?
>> Um in terms of creatives I think there there's a lot of potential. I I mean the first thing we we want for focus on and we focus on I'm glad um Kate is here.
We've been working on you know just creating first of all working on this IP this whole IP um um um protection thing um working on forming a CMO because we get for be organized you know first of all if we not organized then they're not going to take me serious um there are lots of opportunities in the fashion um um um industry there are lots of opportunities in music there are lots of opport opportunities with art you know um recently I I think it was last month how and and and a group of cialun and the exhibit for the first avenice. Um so you know there are lots of opportunities way for young people then but until we organize we house until we organize we um we not go see the full potential and so that's where we come in as creative hub um we don't for now for make the creatives then realize first of all provide this we provide the space where you know creatives then come like I can always say to people when I first think about creative hub It was really just a space where creatives can meet providing a safe space for them where they go meet like-minded creatives then go exchange ideas um then go develop their ideas and it very quickly very very quickly because it was a space where young people let me know for um before you know we don't get a you know community of over 5,000 young people and like you say then they look forward every week, every month. Um we start with like the open mic and they look forward to it and so what we don't they do with open mic now for connect them with opportunities you know um balanta is doing well because of the the um salon economic diversification projects we be able for revive balanta we support them and and the things that we struggle with nasalon like you know performance spaces you know the infrastructure and so the small infrastructure within country it better support so that space then you know, go support um the young people there until we get the proper infrastructure. And so that's what creative has been doing, working with local um creative centers, creative places where they exist. We kind of go support young creative there for develop waiting and get you know for value for put value in waiting and get um and the other thing they do now for formalize them you know cuz the sector very informal the most informal sector but it's the most you know the sector we also go contribute greatly to to to the to the economy I mean as it is as informal as it is when after the study where we we also contribute to the world bank study be they talk the creative sector they contribute 4.5% to the economy.
>> That's huge.
>> Huge. It is.
>> That's huge. And when you consider say every corner of this country, >> you would find for example a tailor.
>> Yeah.
>> You'd find someone who is making you know their little craft.
>> Yeah.
>> We we we are rich in creativity waiting the stopway for really get to the same place this way countries like Nigeria, countries like Ghana because the government not don't take them as a priority you know. So for me I think whilst the creative with the creatives then they walk in we own little corners for for kind of um um formalize you know the the business them for kind of organize we we we we space for for for create a CMO way we for able body way for cover you know and kind of manage the things of the creatives the government really need for make a priority >> yeah we can't talk about but I want to ask about capacity you know it's it's important I see creative they do that as well you know with workshops you know trainings and All because if somebody they do bid they fix bid and they just see them as something sit on a corner and do and get small team you know understand how for scale them up >> and add value per and see them as a business it's a challenge how much help with capacity with then creative people there >> we we've done we do a lot of training um both um supported training by development partners and proono training where Nami as as the CEO you They fund that but you know space where I I can say if you are creative and you they do business you you do something with your hand you do something creative >> um no it's a space for you for come you know whatever you they do within the creative sector a we go help you for formalize your business you know um you no need for worry but for go corporate affairs we they take all that load day off you formalize your business but also help you for understand what it mean for formalize right But we also they help you. I mean one of the things where they create way business them partic I mean in general they struggle with now for for maintain them books. Yeah.
>> You know so the the most simplest thing where you feel say >> they had money and the profit >> the money they had money and the profit right. Um so wait we do it we focus on creative hub now for make you able for understand you they make >> you know wait they come into your business and wait they go out of your business because you get for understand.
So we we we we focus now for really help the creative the creative business then whether you're formal meaning say you register or you informal you don't get no registration you just they do I'm on the side as a side hustle um we they do capacity building we do business development and when we say business development I want to break them down to a point where the lay man understand now the point where you come we see you books we see you they take something and they not even get books right all day at the age so this guy forget waiting that you aid into a system for help you for understand what your business they make what you they spend by your business every day potential day for your business for grow cuz when you come we go look at your business we assess your business we see okay now you make money now you make loss or this going make you make more money and so that's what we're helping and so far we have worked with over 1,200 um businesses um formerly business that we didn't pay for. We we either partners pay for um like development partners like the World Bank, the EU, the UNDP, ILO. Um we've supported about 750 businesses on that income program and they where you come, we assess your business, we suicide your business day and then man help you for put plans for make put systems for make your business grow. Um and then outside of that we continue for support. Like I say it's a space where if you're a creative, if whatever creativity you get, whether you a photographer, you um digital creator, um you craft maker, you know, fashion designer, you musician, if you want for turn that into a business and we want you for we encourage you for turn that into a business for see value in that, we come now. we go help you for put systems in place and then you before you say one year you go begin for employ and that that's we want for see >> okay um K I'll bring you into this conversation yeah you know this this um re research document examine structural barriers preventing saloon's music industry from fully participating in the global music economy and I read your post you so excited about it about it it's it's for you it's It's it's pos I know we planned meetings with the guys when they were here and all of that and you get them for meet with different people but what does this mean for the creative industry especially um music I don't talk to musicians and I have plenty and they're concerned that they're doing music they're not going to the places they're not making out of it what it mean for this industry >> yeah so I think um maybe the the first starting point is just to imagine Imagine for example that you're a musician right I'm a musician let's say I just released a song it's called find your way home with Ahmed Kamar who's one of our collaborators >> when we release that song it is it can be distributed globally and locally here in Sierra Leon but because we don't have the economic infrastructure in place here in Sierra Leon we don't actually earn anything from that so there's a kind of disconnect between the uh the access to music, the ability to release it, to have people's awareness of the music, and the ability to actually earn from that release. And those are the kinds of things that we're working to try to address. And we think about it like economic infrastructure. So if we have physical infrastructure for example with creative hub music recording studios um and if we have artists people who have lots of really interesting creative different ideas economic infrastructure is the thing that connects those two layers together so that people with creativity can participate in global markets for creativity. That's what we want to try to do.
>> Okay. and how will this research help with that?
>> Okay, so this research points to kind of two two core gaps in our local ecosystem. And the reason that it's important to talk about our gaps is because when we have a full and robust understanding of the challenge that enables us then to figure out how do we solve that challenge. So not just to focus on the negativity but to be clear about the specifics of what's happening.
One gap for us in Sierra Leone is that we lack um proper systems and processes for the entire value chain from when a song is created to determine who owns it, who owns what parts, then registering for tax to make sure that we can then register it as a copyright to be able to distribute it and be able to say this is my intellectual property. I have the right to earn from it. M >> so on the one hand while we have different processes in place it's a fragmented um environment it's difficult for artists to navigate and there are different leakages across the value chain >> the other gap that we have which ISATU has referenced previously is the lack of something called a collective management organization >> and this is an entity you see in countries around the world that's responsible not just for tracking when and where music is played within a country environment um and making sure that artists get royalties, not only local artists in their local environment, but also globally. It's also the entity that makes sure that businesses that are using music for commercial purposes are paying their proper tariffs to be able to do so. If I'm an artist and somebody is um playing my music uh for commercial purposes, that's great, but also I should be earning time and we need systems and structures to do that. So this research is important because it helps very granularly. I will I can very much nerd out about this topic. So if you see me going into a rabbit hole, pull me back out. But in specific terms, it talks about the sort of subgaps within those issues and how to address it >> and how how how will it move from beyond just a complaint, the frustration, the artist not making money to addressing these gaps as well. You know, we've identified them. How will it help with um you know policies, laws, >> Yeah.
>> systems, institutions for addressing gaps in this.
>> Yeah. So, and just to reflect back something that is also said earlier, this is actually a kind of cool moment for intellectual property in Sierra Leon. um where there are two active engagements to support government on the legislative and policy side of things both from the IFC which is part of the World Bank group to help provide kind of a playbook for intellectual property and also for with support from the European Union around the structuring of a collective management organization.
>> That capacity is really important because it um provides technical expertise into the regulatory officials.
Martina Egenda was here on the show this morning. Her office oversees intellectual property in the country >> to be able to provide directions at that national level, but there are other components that have to come into play and we need as Isa mentioned we need musicians to be involved in that work.
Creatives in general, we're focusing on the music sector because it's the biggest contributor to overall creative sector according to some of the recent research and for me because I'm a musician that's what we know. So we need them to be involved. But we also need technical systems and financial systems in order to track where and how music is played. You need systems for doing that in order to have a place for people to register >> and say this is my work. This is who I did it with. Here's the ownership of it.
Let me register for tax. Let me register for copyright. Let me make sure it's distributed and also published properly.
You need systems and institutions. So we want to try to actually build that level of infrastructure. So I read um something on the report. It says ultimately this research matters because it refuses to romanticize creativity while ignoring economics.
>> How can that be better explained?
>> So it's easy. I'm a creative. It's easy to just get lost in the beauty of making something. And as creatives, you're creative. When you make something, you want to share it. You want other people to connect with it. And we do have channels, digital channels for doing that, for getting it out there.
>> What we don't have are those systems of monetization that allow us to sustain ourselves as creatives. And that's the infrastructure that we want to build. We shouldn't lose the romance of creativity ever. We cannot.
>> It's fundamentally a romantic profession. I will say, but we can add economic structures around it that help us sustain that and build that. And as ISO 2 was saying, there's incredible opportunity globally as well. If we put this infrastructure in place, it connects the artistry, the creative romance, if you will, of what we have here with global markets.
>> Yeah. And and and I to usually see I can enjoy the freedom of creative people enjoying themselves whether they're on the walkway >> or the lawyer lady with the what's her name again? She's a lawyer also do. So >> um um um um um oh god >> I enjoy when I creative freedom way they perform you know I I I enjoy that Isaac B doing the MC stuff and that freedom of space and in world >> you know how do we build that and how do we get people for understand say this is something that is they say something where people can make millions from not not just the romantic part of it but it's an industry where if we invest in we can actually create millionaires for >> absolutely and and you know just like Kate said um I I like the romanticizing bit. Um Mickey always say the creative should be a creative.
>> Mhm.
>> You know what we need to do as a country, as a system, you know, as a hub is build the ecosystem around the creative to allow the creative to be a creative. Right. And what do I mean by that?
>> Now you cannot expect the musician to be the manager.
>> Yeah. to be the producer, right? Let us build systems. Let us build the ecosystem around them so that we have, you know, opportunities. We can create opportunities for the producer.
>> So the musician can focus, the artist can focus on making music because that is what they know.
>> Yeah.
>> Right. So if we have systems where the creative can be a creative, the fashion designer for example, you know, not all fashion designers can do everything. But when they're a fashion designer, when you meet a fashion designer that I mean the Stella McCartney of this world, right, they're not the accountants, the managers, the business development people. There is there are systems around them.
>> So this is where we come in, right? We encourage the creatives to be creatives create you know just create and let us have the system that can support you you know that can make you focus on what you're creating and then the people who can then manage these different things for you if the system is in place then you can have people because if you get a CMO >> Mhm. You have where money you can you can generate revenue. You can have you know a team of people around you say your manager your producer or your business development person where means say you can focus on doing what you do as a creative and the other team you know the the engine. So you need an engine around you that can run this engine for you and then they put you you know on that pedestal and just focus on what you do as a creative and I think that's what's missing here.
>> Yes. And and and let me look at that now. You're talking about the informal sector presently as as it is but still they contribute to the economy a great job. I imagine one great artist, how many people we get be designing clothes, the sound producer, the DJ and all of that.
>> But how do we formalize this sector?
>> We did a a study um with the World Bank part of this report. Um we did something called Creatify the first pilot um um program for for creatives in country. Um and and it focus on on female business there and especially addressing just with you say so you know. So we we kind of put different players in the room. We form an ecosystem. So you get the uh musician, you get the fashion designer, you get the um digital producer, um you get the photographer, videographer in one in one space and we did a 3 to six month um um study of what they do. Now bringing all of these people together, you've created a small, you know, ecosystem where the the musician they produce, you know, release a music, it need outfit, you need an outfit, right?
They need a photographer for doing video, you need um, you know, all the different players, the the digital person, you need a DJ, right? You need a digital person for graphic, you need a makeup person. So we brought all of these people in one space and then worked with them and what we do they all support each other >> and and you find out say even the fashion designer putting something on the runway need all the different people in the room and if this small um study can show say if we bring them people create this kind system a then go provide jobs for each other. Yeah, they provide support for each other. Um, but then we provide, you know, employment and empowerment to young people then because most of these people are all young people. But now because it's not organized, you know, so everybody they do their own small small thing and it's okay because they're not been sabi, you know, and that's what we used to for the donkey years, right? So now when we decide for formalize and make people and take we serious, we want for make sure say all of this is done in a formal way where a they then go get help from each other but b they will be registered and been recognized as contributors to the economy um and and c then they empower >> each other so we they do all of them small small t so and hopefully like I say it's an interesting time >> what what could be the government contribution to is an involvement.
>> Ah, Lamana, I I I am so happy that you asked this question. I think you know just traveling around the continent. I just came back from um um Nairobi attending a creative economy um conference. Mhm.
>> Um and and when you see the different countries players we've been conference the difference where we get the thing where they make one of the things then we make we creative sector hasn't moved is that government hasn't taken it as a priority and until government make them a priority seem as an as a sector where really they contribute where get power you know for contribute to the economy then make as a as a priority. I don't talk to people from AFTDB. I know they talk to people from different financial institutions where they work with country where they provide support to country but until we country world bank >> right until we country as a government then take the creative sector seriously make them a priority when they put the I don't want to say bigger paper right when they put them policies then put them whatever it is then things present them to people like World Bank, IMF, um AFDB, let them make them a priority. Let it be part of waiting and they ask for their ask because there's money out there. But if government doesn't make it a priority, if governments not ask, you know, there's money, Nigeria, they get a huge chunk of support. But because then government make them a priority. They they have a bank a bank of um um industry where basically they yes they support um small businesses but the creative they make the creative you know a priority and so there's money coming in because government has made it a priority. Um they're giving monies that a some of them now grant and some of them now loan if government they take loan for agriculture and other sectors.
>> Yeah. you know why would you not believe in the creatives and this is a you know this is I mean this is the year of culture and creativity but I haven't seen anything from government that says okay well you know this is the year of culture and creativity we're making we're creating you know like a financial product >> simple starts with financial access to funds where the young you know creative we the same access to funds when they create you know for for for agriculture project the same access to funds when they create for other industry other sectors you can create if you make this year as a year of creativity and culture. Let it not not just be word of mouth.
>> You know, you cannot just be singing.
It's a year of creativity and culture and not done something that can really create an impact to the to the creative sector >> and funds and >> funds access to funds. very very important you know I mean you cannot we not get any fund where you say this one now for creative them right I mean if the grant the way they come small small grants the creative they need that but you have businesses you have creative business so you always say I'm not a fan of grant all the way >> right but we can create a product where you know some of grants some of our repayment but if you have a product that says okay well like a single digit loan.
You have businesses through the selling economic diversification project. We have worked with creative businesses that are ready for investment but they cannot go take a loan that is 22% interest you know begin for payback and then you have businesses that are ready to grow. If you give them one single you know single percent digit digit loan then go manage manage but you also get business when need just a small push when they need the grant right. So there are different things government can do for me waiting at the guy for it is how we can get a creative fund whether that's big grants me um um um Kate we don't talk about this for at least 2 three years now we've been talking about this and and for me that's what I would like to see you know government get for coming private sector get for coming it's how we can rally around the private sectors we believe in the creative sector raise some money private you know from private sector and then get governments for for for belief for sure we say yes then sir they take me serious >> okay k you know this document it's a research very very insightful look at the gaps recommend waiting need for be done how it go help for address some of the challenges how will it be used will it be um given to the government or the agencies responsible and see how it can the recommendations can be implemented and understand what's in need for be done >> yes so um We produced this piece of research in collaboration with business leaders from the MIT Sloan School of Management, one of the best business schools in the world. And we did that because we wanted to be able to clearly chart an investment case for the music economy in Sierra Leone. And in addition to the intellectual property side of things, there's another really important piece of our music sector that we need to be paying close attention to, and that has to do with the live experience.
And I'll tell you why. We're in an environment where artificial intelligence is now today in this day and age creating massive transformations in our music sector. It's making it so much more possible for many many people to create and produce music. It's also making it really hard to tell what's humanmade and what is man machine made for example. And so um we are not in some corner of the world that's going to be protected from the effects of this transformation. But we're lucky we're in this position now where in some way because we haven't set some of this legacy infrastructure in place we can design with that in mind.
>> So AI is going to mean a couple of things for our music sector. Number one, it's going to be democratizing. More people will have access to making music.
Number two, it's going to be harder to stand out in all of the noise. Actually, most people can't tell the difference between AI music and real music. And that's going to be a real thing for our artists in an environment where we're always already kind of creating um let me say competing for attention. It's going to be more difficult. But at the same time, we're going to need more curation and there's going to be a major focus on the live experience. How do I as an audience member know if this uh piece of music was actually made by this artist? Who is the person? I want to feel that human connection again.
>> So there are two things that we're doing at Soundwave. One is that we're starting to put some of the systems and structures in place around intellectual property. We're doing that as the private sector because we believe every sector has a role to play. We're not waiting on anybody to do anything, but we're trying to do our part to put things together.
>> And the other thing we want to do is actually help to provide the organizing infrastructure for our live music scene.
M >> we have so much incredible music and we can see that if we were able to organize it a little bit better, if we were able to match, let's say, venues that have space and want to activate it with live music, match those venues with artists who have something creative they'd like to share and make it possible for people to know when and where it's happening.
Maybe buy tickets, maybe just go for the for the fun vibes. Then you can actually start to see a formalized live music scene take place. That's the other side of things we're working on.
>> But how do you take the artist along as well, >> you know, in all of this with capacity, you know, you you you mention you you you have some artists who just say, "Okay, I rely on AI now. I don't need to go to the studio and pay this amount of money. I can't afford it." She was talking about access to funds. They just go AI, you know, instructions and get a song, get a beat and sing over. But how do you take the artist along to understand that there's a research like this that speaks to the gaps? Yeah. And the opportunities.
>> Yeah. So, I'll answer that question, but first to say, I don't know if you've played around with Sunno or any of the AI music creation machines. They're really, really good. They're not yet trained on a lot of Sierra Leoneian music genres, particularly the our local and traditional genres. Mhm.
>> And that's actually another reason why we need to work now to put intellectual property protections in place because soon we're going to be in a global rights environment where you have to opt in. But if you can't even register yourself locally, you're not going to be able to opt in to take advantage of the financial benefits of being involved in the system.
>> But these tools are really great and we've sat together with our artists and just played around with them. You know, you can sing a melody into the the tool.
You can tell it I want it to sound like this genre and this genre and it'll give you three or four different options, right? And it's kind of amazing the way that it so quickly gets you closer to something, a demo of something that you can then take to the studio, maybe work with a music producer or some live musicians to say, I want it to sound something like this, but let's add this and this. And then let's say you record your vocals live on top of it. So that's why I say it's actually a very democratizing tool because it makes it so much easier for many people to get closer to their musical ideas without a lot of musical training. But it's also the kind of thing where we want to make sure that we're not cutting out music producers. We're not cutting DJs out of the earning infrastructure. And that again is why intellectual property is so important at the level of the studio session. Mhm.
>> making sure that everybody's clear about their ownership, that they're registered in all the proper ways, and that they can earn from their creativity.
>> Yes. And talking about creatives, um, we get a creative person at the studio. We don't join. We um, Sad, good morning and welcome.
>> Good morning. Thank you.
>> Yeah. So, we talking about the creative industry and you've been in it, you know. Um, we can't talk about the AY films, the the measure of a man. Um we um launch premiere tomorrow but generally as somebody in the creative um sector you make money right now right >> small youitate for even answer why the money day money day is not coming >> so we I don't reach outside yet >> where they make a lot of money so just small you need for start somewhere for rich you want for But but as somebody in the creative industry you you see potential right you believe say there are opportunities but what are the challenge where you do able identify as somebody into this you don't in a reality TV show you don't into movies as well what you able to identify as an individual think say now the challenge we need for be addressed >> so first of all I'm not there in a lot of movies yet so I I I feel like it's too early for able to tell some of their challenges there. But um when it let me talk on um being an ambassador >> for brands in Seron. So what I've noticed is that most of them brand they want for you know take your face put your face on billboards put out and pay you just a little amount of money. where if you go to other countries they say people get paid a lot of money for let them face on billboards or you know any other side >> but I feel like that is one of the challenge with again we're not getting enough of >> it's value right >> yeah how much how much are you valued as as as as a creative person and you've been a star but for be that star that you've worked on yourself discipline investment >> and how are you valued me I don't get like you they say I don't get people approach say we want we collaborate on this and I ask what the value what am I having >> sometimes they think they giving you an opportunity even they not even value you person and you your image and the value they bring come to their institution and their own business >> yeah that's that's that's a very big challenge I mean I tell Vicki yesterday about advertising >> you know I was telling her that you know in salon >> when you meet people who advertise they don't understand that you adding value to what they're doing it like they doing you a favor for advertise with you on your platform. Yeah. But don't talk about the movie. You know you you're into movies now right you with with AYV and um movie tomorrow the measure of a man waiting waiting there but I not watch the trailer actually there but not send to me I don't ask but not send me >> I don't believe >> but um first of all I want to start with the title the measure of a man for me personally I believe say um if you measure a man not by the amount of wealth or money where they get but older than when it come to their personality, how they respect people, how >> So you're measuring a man. Actually, >> every woman they measure a man, >> it's good to know.
>> Every woman they measure a man. It's just that most women women they want something different. Maybe I like somebody we get a lot of money plus she has >> going somebody where they going to club and stuff. And then you get other women we want somebody we're interested in investing in the future and stuff. So this movie short so just uh a character called Nana and then you get two mand serious hardworking and serious in the sense it focus on the future and it invest wisely and you get the other one just wants to happen the whole club and you know they give gift and say money okay so Um I advise you for watch the uh trailer but I feel like say this movie very important for people in their 20ies like we early 20ies make we watch >> because this age where we feel like say important things in our money >> flashy things going to the club buying expensive clothes wigs but if you do grow older you realize say you just want stability you want um peace you just want somebody even if you're Not able kill the whole world. Somebody thoughtful way able for come through for you able invest in you for make you rich you want for rich somebody for help you secure your future. So make people watch this.
>> So which role you play in this movie?
>> I played the character Nana.
>> You so na na.
>> So Nana is a young beautiful lady where man but he grew up with papa and auntie.
She's a career woman teach how for make wise decision when it come to life and then relationship to be specific.
So nana the person at the movie where at the end of the day >> we not like money.
>> Ah no you like money like money but uh n want peace now want respect. N want somebody value.
>> Okay. And that na you >> Yeah.
>> So you between the two characters you know the person will make the right decision.
>> Yeah. So okay and and but but what this mean for you you know as an individual I see recently you've been in Nigeria right? It was on another movie right?
>> Is it a new part you you you taking getting into movie fulltime?
>> Yes. So this is something I've actually wanted to do since I come up. I've always I always they say oh you know I watch Nigerian movies and say okay Mr. be actress one day. So for me this it mean a lot uh for me this not growth because the fact say um things the way I dream of doing they come to pass it means I'm actually going somewhere.
>> Okay. So we we were talking about intellectual property. I'll come to you directly Kit and um generally I know it's something we've been talking about.
She mentioned something that is very important. Um, I've seen a lot of young people who come from reality TV shows.
Their faces are all over, you know, maybe they even featured in some TV commercials and and and stuff like that.
But the knowledge, the understanding of um intellectual property and how they could hand from this in this space, this creative space, it's all because it's informal. People don't understand that this is my profession. I can benefit from it. How do we get it to work better so people can hand from seeing her on a billboard, if I see her on a on a product now, I want to go and buy or try it, you know, patronize because I like her or someone else. How do we get that from so that they can hand from it?
>> Yeah, I think that the the first step is just awareness and understanding. Like I said, it's kind of a complicated thing.
And so I think if we can find ways to break it down and make it real, give an example of an actress or a fashion designer or a musician, really work from the perspective of the creator. What are they focused on? And then help them break it down into smaller bits. Okay, step one is doing this, step two is doing this, step three, and try to provide processes that make it frictionless for them to do that. That's something that what we're trying to do with Soundwave is actually kind of be like a service provider in a way like we'll help you figure out this whole long complicated chain of things. just um you know have the intention and and be along for the process but we need to understand kind of why it's important in the long term >> and I think we can give examples of um you know artists who've been incredibly successful when you look at them as Isatu was saying earlier they've actually built a business around themselves not every creative has the ability to do that if you have the ability to do that it's great if you don't have the ability maybe there are services that you can pay for not at very high amounts but reasonable within a creative's budget to help you kind of create that infrastructure so that you can be a creative. But there's somebody else. There's a credible institution that's localized that can help take care of some of those things.
>> Yeah. I see you want to say you want to say >> um I think again you know just coming back to Abi Alon um I totally get waiting waiting Sad Bindi Alia um >> some of the problems um Kate just touch on him the the the whole thing about so take for example we swad you know come out of the house um I don't know if you can get a team around Mhm.
>> But if you get a small team and and something they it's not even it probably not will cost you >> initially right I think then system now we need for put in place you know because if you are the face you probably not going for negotiate >> with a with an institution >> right but if you can get an organization where maybe that is what they do >> professional professionals. Yeah. Not to just any kind. It's not one two man team not just a manager manager for the sake of it right but get a professional body >> we and I think that's what that again is lacking right in in country. So getting like a firm or a professional body will say okay well this is what we do for creatives and we they think about forming something that creative how because we know say a lot of the people in don the young people in Indicam you not get like a formal kind of organization where you go say okay well go negotiate with somebody like a bank like an institution say okay we represent swad and this is what we think the value of this contract could be and swad you don't cost swad any money initially right it is from the you know proceeds from waiting and pay negotiate then you get a percentage as the organization where they manage SUAD and and represent SUAD everybody benefit so it's just putting those systems >> in place and hopefully you know like I say it's a good time >> um we will get there >> as creative hub we're thinking about doing you know cuz we know that like suad there lots of young people like swad out there we even like the one through the hub we not creative individuals them because also every creative you go say okay well if sabi sing you know they sing well >> and probably now in fact you probably go just release something now you now your living room or your bedroom on and put them on Tik Tok before you know you're picked up >> somebody call you then you don't know anything for say >> yeah right and then and that the issue about formalizing getting them understand don't get a lot of people you can reach out they create this thing I create this and sometimes they're vulnerable as well most young people take advantage and the issue about intellectual property they can create things to people who can you know escalate them can use them as they understand then they don't lost >> we've seen so many of that so many things like that >> how we start with some of them young people some of them college some of them they communities and they do technical training >> how do we start with the um you know education sector say possibly and helpful and they say if you get this idea we can work with you you know and support you so that you benefit from not be like somebody just come we don't see a lot of people can come then spark no more then >> then disappear >> yeah other people take advantage >> because people take advantage and there are no systems for support them you know then go get one maybe musician one song way boom before you make up 3 months or 6 month later they're gone >> yeah because system no day you know for support them and so this is where you know like I say creative hub whatever it is you're doing whatever it is you know you feel like say you're good at please stop by the hub you know we get organizations in country and outside of the country we make lots of different connections like I see just um Nairobi um we we we get people now South Africa now we get organizations now Ghana Nigeria so all the different travels where they travel it is to make you know create some some some relationships get some useful contact where we can able for connect then young people there. So now the different things they do the creative.
>> So when you talk about creativity, how do we generalize it? We all look at say music or me as I be you know um um design something I get we get some tailor right now we communities they don't do take from them but they can design it move into another way. Who and who should we think about and understand say then they inside this creative industry?
>> I mean so you get so many um disciplines within within the sector but even the tailor we where where you feel say the little corner we begin for look at how many tailor I think sometime last year I mean once for do some think about collecting offcuts with Iselia um to the different tailor them. Lamana before you say like in a very short space of time we get a database of a,500 tailor >> just then small small Taylor >> for collect just for collect like them rubbish you know so that we can able for use off cuts then do something and make you know something way way way useful out of out of that offcut so just imagine now say okay well if we take just then where you pay 100,000 or you pay 60,000 you pay 200,000 in for make something if we collect if we say we put take a data of how much money them people in they make >> it's a lot >> yeah it is >> right and so we cannot look down on say okay this not just the corner Taylor right so they all fall on that so me they take say the fashion industry consider all them small small tailor they and then you get the craft you know then people we we look away from we craft um um um sector >> there's so much you can do and there's so much they can contribute to the economy where you go now places like Nairobi the craft market is booming every probably every day of the week and get craft market at different places and then get um the way they survive with their life and their livelihood depend on so when you think about the creative sector we get people like Dandi the craft makers we get the fashion industry we cover you know from the fashion designer to like all the different people the way they within the fashion industry right not so just the person they make the clothes you get the tailor they get the way they manage you know them books you get so you get different um discipline within that discipline there then you get the musicians >> you know again in the management team so you get the music so under that we call that the music the music discipline right we think about the ecosystem under the music and then you get the the the visual artist performing arts >> you know like the performing art as well not a big sector that we country remember when we grow up back in the days like every week you get to play now town hall then different places now was it Liberty Hall they call it right and there were lots of people getting their livelihood from that let's bring that back >> you know but bring it back so that we can we can able for actually get data real data I think that's what's missing in terms of a lot of what we do the data day so we they work now um one of the things that we try for do within the the the creative sector as well. So the different disciplines within the sector we try for organize them in terms of say forming an association.
>> Okay.
>> Right. So you get like the photographers get an association. So you get all the photographers into one association. You get the filmmakers into one association but there's a lot of >> small small group name >> small small group them.
>> It's always a challenge.
>> It's always a challenge. We says you know me appeal to we the creatives for people for take we serious whether our governments whether our private sector um we need for take we serious we need for organize we need for come together and make we able for work together because the problem we get we don't want to work together we don't want to collaborate >> and you can't achieve anything >> you can't achieve anything you know they can say when we speak in one voice >> Mhm. M you know people will listen to me it's stronger than if you wind in your little corner they talk by you. So me appeal to the creative sector as a sector creatives let us come together work together work collaboratively work with in one voice >> so that people can take me serious.
Yeah, I think that is important. Watch this trailer quick. Um the trailer of the movie watch quickly.
>> Was the way a man handles a situation in the presence of the woman he wants to end up with. Helps to boost her confidence and gives her room to study his emotional capabilities which eventually leads her to be comfortable.
Oh my. Are you okay?
>> They love to travel around the world.
They love gifts and they love to have fun.
>> Perfect match. You can take this home.
You call your fair his fair. A proper shop Jenzie for you.
>> Dating two men at the same time and you can't make a decision about it. That's so irresponsible.
>> I think there's another man in the picture trying to make her as a woman. I don't want to ever sit in this house. I need to rest. I need to freshen up.
>> He's my father.
>> ARE YOU SOME DUMB, SON?
>> Big point of correction. I've never dated two men at the same time.
When your heart finds love with someone, you do not need any sea to tell you.
>> So that the movie The Measure of a Man.
Um so at the premiere, right?
>> Yes.
>> Not free.
>> No.
>> Okay.
>> Not for free. uh regular tickets and they for 100 >> and then tables they 10,000 7,000 >> for certain amount of people >> now available >> this this a production of a film >> okay and um the idea is will it be available after afterwards after after watching it will be public >> um after all the premiering >> then yes it'll be available in channel >> yes um So we just sh we don't talk about the creative industry and and all of this and somebody um um this industry I told me they talk about management how do you I'm sure with them venture there you are in a system where they I know you get people they manage you right they manage you either you page or things them way they do but moving forward as as a young person as we decide for conclude this conversation What do you think say other young people I mean the creative industry the entertainment sector can learn um you know with regards to what you could benefit from possibly somebody not take advantage of what you do and your potential and um the service where you provide >> okay so first of all I'll ask that from the management side I believe say um when I first discovers I want housemate salon waiting force aduna for change me mindset cuz I want to be different from any other person and I notic that most of the things the way people like structure. So what I did was I be set of people the way they do all whether for post on social media whether for talk to people whe phone and then when I came out of the house yes I get a very uh structured team um everybody get what they do. So in terms of because if you talk about negotiation >> say if somebody gets a structured team or management somebody would be able for Dam. So I don't do the uh negotiations.
It's just that even if me team do negotiation and then I find out something I want I'm not doing it because me aim trust all side >> anyway somebody go see me face any you lose value >> because even we notice the artist we get salon the one we scarce >> now more if they make sure people attend show not all side because if I don't see all I want to >> and there's no need for you for can do something for me Mhm.
>> And then what's the other question?
>> Yeah. What could young people learn from? There are a lot of young people we can see now, you know, as role models, as people them within they admire and then go and go into the creative industry. What could they learn from your own experience?
>> From me experience honestly I think it's left to them because they're the one watching.
>> Mhm. And I know now like I tell you earlier on as we grow things they change.
>> Yeah.
>> So okay advice but what I just noticed is that what work for me might not work for you.
>> So I don't want to force all the time they give people advice but I just >> want for make them understand if you have a dream follow it >> if and manifestations real >> the tongue is really powerful. Whatever you speak on your life whether it's negativity positivity it come to life and I want to understand say if always you think about negative things and it come to pass not as village people they do you now your mind work because your mind control whatever they happen at time bad people they do but how you think how you process things so I just wanted understand manifestation they work for me and all of waiting I say I want for do actually they come to pass Now >> yeah and and and it's discipline and understanding which thing you want as well and how you carry you safe. So if you not see too frequently keep away some people get concern it's not I'm keeping myself away people get concerned say oh this one come not sign any deal >> we not see you know because it's not like they not they come >> but I not able for meet up to waiting one forgive me just like what you said earlier on then feel like a favor they do you and nobody's doing me a favor I do something for you and you're paying me back in return because if I'm face if I want the fame I already have the fame I can just go on social media create me own content continue for the go viral I no need for go help somebody promote whatever in the >> yeah yeah it's it's important it's self value you understand what you carry on the table and not so like somebody they do you favor you've built yourself already and it takes discipline for you choose how you do so and you know if if If if I think we need for the get session in there and I see before you you've been going to school.
>> Yeah. You know the point I'm saying about speaking to people they see you as model sometimes it's important for tell people learn from that agency you need for value so somebody take advantage of you and just think say yeah they come you face this big billboard you go fist say oh I listen right >> so yeah make for some people and They look for be seen.
>> Yeah.
>> They like their face all side. It don't really matter as long as people they see their face on billboard as long as they see that on TV. Now they want.
>> Okay.
>> And then me on case is quite different.
>> Yeah. Yeah. It's it's a brand >> and you don't expect somebody for now you want me for good day on commercial for you want give me a little amount of money but now not to say the distance you're paying transportation for good day. have to make up make your hair get a costume for look good all for just one small no so we pay the other person yes that's what you gave the other person me and the other person we're different if the other person take no mean for take so I feel in a high time then add respect to people because no mean for you know um compare but let's look at Nigeria if you notice the entertainment industry is very big >> people in the they succeed Because now when it come to packaging, when it come to branding, they're really good at it. But we even supposed pay for advertise your business for legal before you can say I had do for me. You don't mind you take your camera, you going Tik Tok, it's not the same way you pay somebody know but can't help you advertise your business the way you do yourself just because you don't want spend.
>> Yeah. Yeah. It's tough. Well, finally a message to people and we on the premier um and at what time is it happening and what should they expect? Yeah. So, it's happening around 700 p.m. because we get for red carpet and um if we expect a movie, we get love >> because people love >> and then um career of course advice from somebody when a big person. So uh like I say, I just want to encourage people in their early 20ies for really come and can watch this movie and learn.
>> Yeah, please you can be part of it tomorrow. Um AYV and um you can go and support and learn young people agencies you can you can come and learn as well.
Kate. Um, finally, how how how do we, you know, um, ensure that this research work is is is popularized, artists understand it, the policy makers, and it's helped to inform whatever we are doing to address the gaps and um, >> think about intellectual property and see how creatives can earn, you know, from from what they're doing. Yeah, I love that question and and just before I answer it, I want to speak to the conversation we just had about brand and personal image and not to be the person that always talks about AI, but AI is also going to affect that reality.
>> I saw a picture of myself on social media and I looked closely at the picture and I said, I don't own those clothes. Somebody had put my head on somebody else's.
It's so possible now to fabricate things about real people with artificial intelligence. And so for artists, for creatives in general who rely on a brand, a particular personality to promote their artistry, it's important to actually properly copyright, trademark, do everything that you need to do to make sure that you can demonstrate you actually own yourself.
That is the world that we're going into.
So, I think that's another thing for our brand ambassadors, our creatives to to be thinking about.
>> I think to answer your question, the duty is on us to roll up our sleeves and just get to work. If we need something, make it. If we need to help people understand why it matters, go and talk to people. This is one of the reasons I'm always so grateful to be on this show because there's an opportunity to communicate about these issues that affect us in the creative sector with a larger audience. We're taking this research report, of course, to all of the stakeholders who helped fed into it.
Um, but we're also now doing something with it. Okay, we know what the problems are. Let's not wait around for anybody else to come solve them. Let's start prototyping some things and see what we can do.
>> And it will take a whole of sector approach to that. There's a role for everybody in this creative sector future. I really mean that. Not just the creators, the managers, the business people, the lawyers, the government folks, private sector, um the technologists, everybody has a role to play in something that with the structures and support and leadership and vision can become a major engine of our society.
>> Thank you so much kids. I want to congratulate you for becoming a citizen of this country.
I think we've been on maybe already consider you as one of us and a citizen already. But how does it feel you know for wake up in the morning and realizing that yes I have the book I'm a citizen.
>> Yes I it is honestly such a privilege.
It was a very um like emotional and overwhelming day when I got to take the oath of allegiance to Sierra Leone um with my children present. I pulled them out of school because I wanted them to witness this. You know, this is um an opportunity I have in my life that so many people don't get to have, which is one shared national identity within our family >> and I consider it a blessing, a blessing to be a citizen of Sierra Leon. So, I'm grateful.
>> Thank you so much. And you're a blessing to this country as well. what you did with a lot of young people with me don't see and um you know it it means a lot that you know you can support and feel belong and believe and get the understanding say and um you support the creative industry me know and I don't see I don't attend activity I don't see a lot of young people we thank you so much kids and hopefully we continue for the getting conversation there and on how we um you know support the creative industry is too finally How do we get things working? How do we when are the next open mic?
>> Um perform.
>> You should you should come to perform.
>> You should definitely you know you're a real creative um you can you can do some music or some poem um the next um open mic next Friday.
>> Okay.
>> Yeah.
>> And um so how how do we get things working? How how do we get things done with the creative? How do we get been say people value and they do and as well help and protect them so people will will not take advantage of them. Um I really like what Tiny say uh way they talk with why they talk. First of all, you as an individual get for valuef >> and that is what a lot of young people then they struggle with you know they not know them value um is it cultural is it I don't know >> you know but um so waiting we as creative um um hub they do >> is a just providing that space we then go come you know um where I start for talk earlier on I say one of the things then we make I really think about creating a space like that it was just to create a safe space where creatives can feel valued you know um so one of the things in way we focus on is every creative we step foot into creative um help first we want for make you value you with a guy for walk with you for know you value because when you know you value then people will not take advantage of you. Um so knowing your value then we put the structures in place. So um if we see say you get a talent we we need for support um whether that is through formalization putting you know um business development structures in place for support you and support you act then we do that um with they create market for for for you the creative um whether you musician you fashion designer you music management person we get opportunities then where we can take people on a trade uh mission like We just come on like I say I just come on Nairobi we one of the people who take now the president of the fashion um um um textile and fashion association.
So we we they do different things way for creatives if you there any part of the country it is not just for free town right um with space night virtual and physical space you know so you can connect with us virtually we get virtual programs where we can run where we connect you know so it no matter which part of the country you the hub is for you not so just for free town we currently I think you've been send people I don't know if you come last Yes, we'll cover that.
>> We get a program with a mobility program with the EU. All of them program there.
So, you know, they make people aware of what they happen at the sector and the mobility program not just for free and in fact the interest is for the rural.
So if you day nasai where you feel say you know nobody not don't think about you um people not reach reach you I would encourage you follow us on social media all social media um WhatsApp they walk all sign out the country we numbers then we um social media link follow us and then wherever you we ready for help you we ready for work with you we ready for make you be part of the community because you get to be part of the community for we for able for work together and make you know provide solutions >> and this is a very is a growing community where they admire so much they see a lot of young people they create I can talk about young people for do something >> it's a lot it's a lot going on the the evening where we've been getting at the British high commission in residence for celebrate ailia 10 I remember sided you know chief minister sidon near me every person young person we we performed that evening day it probably maybe no one or two but everyone There was a union.
>> Yeah. and young >> and people they ask question even they ask me say is this you know the fashion designers the the poets the the the musicians and you know what didn't happen the interesting thing will happen after that event day several events we take place the first lady in dinner almost everybody we perform n event >> get a gig out of that in >> and I see the first lady get you you designer.
>> Yes. And even the um the sen the second Yeah. of Ghana the former the former second lady. Yes. You know that was a huge um um um opportunity for because you know like woman you can don't get your outfit then sorted right. Say this day this weather that day. But for C and say it come actually putting outfit away supposed to wear that day and use an Aelia outfit. It was huge you know um but a lot of things they happen like I say a lot of opportunities just from that next day so many different things then don't happen people they reach out to me and say thank you misselia this person contact me management this person contact me I'm performing at this place so you just see how much opportunities are there >> yeah it's it's huge it's huge job formalize them create jobs and like I mean they say this morning you know private sector they they help governments with economic development governments alone Government alone will create all the jobs. But if young people and get jobs, the economy they go get money go back to hotel and the sector they grow. That is that is how we we grow the economy and and help people.
Hopefully we get there so much and I appreciate that. So they get this conversation. We commitment now that we need for the we committed to be having this conversation so that now we support to the creative industry so people go aware you go see somebody where they do the the runway no more you think idleness if you see pick it's a big industry you know they better out of you they sing >> support >> it can be >> beneficial to in family just like how it be to other people so Um let we create that and get the understanding. We we just send the left we come and come close. Continue for stay with me briefly. Thank you so much um too. Thank you Kate and thanks I go watch the movie too.
>> Yeah we take a quick break. Yeah.
Thanks. Because the way a man handles a situation in the presence of the woman he wants to end up with helps to boost her confidence and gives her room to study his emotional capabilities which eventually leads her to be comfortable.
Oh my god. Are you okay?
>> They love to travel around the world.
They love gifts and they love to have fun.
>> Perfect match. You can save people from your fair. He's fair. A proper sharp sharp jenzi for you.
>> Dating two men at the same time and you can't make a decision about it. That's so irresponsible. I think there's another man in the picture trying to make her as a woman.
>> I don't want to ever sit in this house.
I need to rest. I need to freshen up.
He's my father. ARE YOU SOME DUMB SON?
>> Big point of correction. I've never dated two men at the same time.
>> When your heart finds love with someone, you do not need any seer to tell you.
my Sunny Come on.
Ghost IP.
I didn't believe this.
All right.
Heat. Heat.
Well, um thanks to we guest um um this morning and um it's been a very good conversation from Matina of the Sing Bar aspirant for the presidency to Abasa support fans on Sunday then they sugar land and they celebrate the Premier League championship and um also if they win the Champions League then we continue the celebration but then they celebrates win or not win and one for wish them the very best and say me personally I wish them the very best on Saturday and President win the Champions League. So we all go celebrate with them. But thanks to Kate, thanks to Isa, thanks to Suad AV Films, they launch my movie to the measure of a man. Now the AV compound um Wesley Street, you can go there and support them as well. Um you know, and be part of them. Well, yeah. And I end the program this morning and um we bring you live coverage of the official um commissioning and the launch of the uh government printing department with refurbish. It looks good now but settle meets back next week. I say very many thanks to um viewers and listeners and we collect through we partner radio stations them.
We appreciate on our time so much and thanks to my colleagues the technical and production team and um we return again next week Friday TJF we can't close the shrine well we get another shrine outside but the studio shrine they close for the time being whatever make a shrine you know when we finish invite people can see we we building a space as well for creative people and sway um young people they come and express themsel freely because it's important that we support young people and for um you know realizing potential meet back next week. Thanks to me man DJ Flex, the Minister of Enjoyment Mutani Simon um Joshua and everybody we support the program we social media manager Ibrahim Mansi um t meet back next week have a lovely weekend enjoy yourself responsibly and it's a weekend of football actually as will be playing against PSG the finals of the champions again I think Eastern Alliance gets a game this weekend don't forget there is a sale Premier League where play as Well, so you can go out there and support them till meet back. Enjoy yourself. And as always for God and country, serve your conscience. Strive for do right. Avoid waiting wrong. Be a law-abiding citizen. You know, play your own part for change this country because we all get a role for play for make salon a better place. And as always remember, bye-bye. Have a lovely weekend.
Respect to all massive and crew. It's been a long time you've been away from home. Let me come back.
Y'all be my guide ra the progress of the process. wearing character represent white and blue that's what You meet the water you make and then you jump now.
Heat up here.
This is Truth Radio 103.9 fem.
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