This video demonstrates strategic brand management through the example of the Jackson family, where the speaker emphasizes the importance of capitalizing on family brand value, comparing it to a major corporation like Coca-Cola, and planning international expansion to maximize commercial opportunities.
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Micheal Jackson | Billie Jean | Song | Cover by BipinAdded:
[music] [music] [music] [music] [music] >> We need to capitalize on my contestants.
Because the Jackson family is a brand.
That's our own Coca-Cola.
And we need to start selling.
So, I'm planning an international and this is just the beginning.
>> [laughter] >> I need to think.
I told you what to think.
I love my family.
I just want to do my own thing.
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