Even successful online entrepreneurs like Pat Flynn, who built a brand around 'Smart Passive Income' through affiliate income, courses, and membership communities, have come to recognize that evergreen income streams require ongoing attention, optimization, and maintenance, making the term 'passive' a misnomer for sustainable business models.
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Even Pat Flynn Doesn’t Call It Passive AnymoreAñadido:
I don't know if you follow Pat Flynn.
You may have heard him talk about how he's less and less likely these days to call his business smart passive income.
Now, if you've been in this game as long as I have, you'll remember Pat used to be all about the passive income. He started with affiliate income and then courses and then his membership. And when he combined all of his courses into a community, that brand identity around passive income became even more established. So, this is not a small detail. This is a very important part of Pat's brand. But, he has said that more and more, he doesn't really want to use the word passive anymore. Because while evergreen income can give you a degree of freedom, there's actually nothing passive about it.
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