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New Surfaces are too expensive! | Windows Central Podcast | 05/21/2026
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2,122 views68likes1:09:34WindowsCentralOriginal Release: 2026-05-22

Microsoft has shifted its Surface hardware strategy to prioritize enterprise and business customers first, launching business devices before consumer versions. This approach reflects a strategic pivot toward profitability, with Surface devices now featuring conservative, refined designs rather than innovative form factors. The new Surface Laptop 8 and Surface Pro 12 models emphasize quality-of-life enhancements like haptic touchpads and privacy screens, while pricing increases reflect component costs and Microsoft's smaller market share compared to competitors like Lenovo, Dell, and HP. Consumer devices are expected to follow later in the year with more affordable options, including potential Snapdragon-based models.

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