$26 In The Bank: Why Business Owners Are Panicking

追加: 2026-05-15

[00:00:00]business owners are in pure full-blown panic mode right now. And I got a video showcasing why they are in panic mode from the news today because they're saying that we can't budget. We can't get stuff. We don't know how much stuff's going to cost. They're adding fuel chargers. They're doing all kinds of stuff and people are just not coming.

[00:00:22]And so to add on a layer of stress, it's not that they can't budget. The customers are just not buying as they used to. And this creates a crazy environment for these people, for these business owners. Sleepless nights, stress, and we are going to watch the video right now. So, let's watch this business owner talk about his struggles >> for veteran restaurant owner Mark Magcguire in Dallas, Texas. two cheeseburgers.

[00:00:52]>> Business has never been quite like this.

[00:00:56]>> Since the beginning of March is probably the craziest time I've seen in my entire career in the restaurant industry.

[00:01:02]>> The craziest in your entire career.

[00:01:03]>> Craziest. Outside of maybe the first two months of co.

[00:01:06]>> He showed us his invoices, which now all include a fuel sir charge. He says vendors are constantly changing prices and regular menu items are sometimes unavailable.

[00:01:16]>> I I don't know tomorrow what I'm going to pay for my salmon. I don't know if I'm going to get my wine. It's It's crazy.

[00:01:22]>> And customers are ordering less.

[00:01:24]>> People come in here, they order an entree. Um they may or may not order an adult beverage and or a soda and that's it. They don't My dessert sales used to be about 7%, now they're less than one.

[00:01:38]>> Consumers across the country are now weighing where to spend their money.

[00:01:42]There's reason for concern with inflation rising to a three-year high.

[00:01:46]Latest data shows double-digit jumps in the price of gas and airfare compared to last year. Everyday staples like fresh vegetables, roasted coffee, and steaks also saw sharp increases. Back in Dallas, Maguire is thinking about when he will have to raise menu prices. If you're already seeing people pull back, I would think the last thing you want to do now is try to increase prices even more.

[00:02:09]>> It's pretty scary. It's it's it's it's a pretty scary place to be, for sure. And Magguire is not alone in feeling the strain here. The Texas Restaurant Association recently surveyed its members. 77% of them reported that they're seeing a higher cost of goods from their vendors and 66% of them are now seeing those fuel search charges on their invoices. Nate, >> where it's not just these restaurants, it's literally everybody. it's that they want to pass their cost on to the consumer, but when the consumer is tapped out, there's nothing you can do because it's like, okay, we're just not going to come and we're going to stop.

[00:02:48]And so, you've seen it with restaurants.

[00:02:50]It's it's the first thing that's going to hit because that's an easy one for people to kind of stop going. People will just say, "Ah, I don't need to go out." You've seen it. People are like, "Ah, let's just not order dessert. Let's not order an entree. Let's share one.

[00:03:06]Let's not order two entre, let's just share one. And so this is where we're at, where these business owners are literally in trouble. And then the logical solution might be, oh, let's just increase all these prices. But then when you increase prices and customers don't come, then it's like, okay, now we got to lay off staff. Now we got to lay off um more people. Now we can't order like we used to. And so it's going to be diabolical for so many people. And this has effects on everybody because the other day somebody asked me this comment said, "Why do I care if a business sells one hammer rather than two?" Because if you only sell one hammer and you bought five hammer, the business owner did, that means he has holding cost because he's not going to make the money back till um till that item is sold. So you as a business owner upfront all that cost. And when these places don't uh can't budget, they can't uh they can't say like uh you know, I've put up half a million dollars of inventory and now I got to wait till all that sells and I don't know when that is. And so all of a sudden, you're sitting on inventory that's not being sold. How are you going to pay your employees? So what do you do? You reduce hours. And then you say, you know what, now I'm gonna let one go because there's no hours. And then what else am I going to do? Okay, I'm going to let him go. And then it's like, okay, I'm going to let the other person go.

[00:04:39]And the store owner is going to be in the store. And so, as you're seeing now, there is a few people unemployed. And now they're drawing on the social net, right? They're going to get unemployment and then they're going to have to find and then they're going to have to find a new gig. And so now, okay, two people are unemployed. So those people might not go to their favorite pizza spot and or they go less. So if they're not going to go to their pizza spot, the pizza maker might be in the same predicament.

[00:05:09]So you're seeing it's a whole domino effect on everybody. And that's why I said you should care. But I'm also telling you like save your money. So people are like what is it now? And I'm telling you that you as a business owner, you go in with the risk, but you as a private individual also have to make sure that your household is protected because like I've been telling you, if you're not Elon Musk, you're not one of these CEOs that went to China, you will not have a life raft. They will let you fail and you're just done. And if you're one of these CEOs that has the money to get these bailouts, you're good. But unless you're worth something with a B in the front, you are just a small little fish and you're just going to be going under. But yeah, this is how the world economy is going and that's why you should probably care. And now let's watch one of these clients talk about how she's dealing with it. And this video gave me some anxiety watching it. So let me know what you think about this one.

[00:06:20]>> Spend a day with me when I literally have no money in my checking account and $76 in my savings. We're rocking with nothing for gas. So that's our first stop. This is physically painful to see.

[00:06:35]That's like most of my savings right there. I officially have $39 left in my savings and I still have to go grocery shopping. Okay, I just had to turn in an incident report to my boss. Um, and now we're going to go to Walmart and I just spent 719 at Walmart for my animals.

[00:06:54]Okay, I used some of my McDonald's rewards to get myself a happy meal because I'm starving. But our to current total, my savings right now is $32.

[00:07:02]Okay, we just did the last stop of the day and I spent642 at PetSmart to get crickets and calcium powder for my lizard. We ended the day with 2634 in our savings, nothing in our checking, and I don't get paid until the 8th.

[00:07:19]>> So, yeah. So, you're seeing it. This literally gives me the chills running down the spine. If you're maneuvering on a $26 budget, basically on a buffer till you're gonna get paid, this is absolutely bananas.

[00:07:36]And this is what I trying to prevent you guys when I say you need to stop spending. You need to save up some money. You need to have a few thousand sitting in your savings account. So imagine having a blowout on a tire.

[00:07:49]Imagine having something else go wrong with your car. And then who's going to pay for that? How are you going to do it? You have to put it on a credit card.

[00:07:57]And you then have to go out and be like, hm, how am I going to figure out how I'm going to pay for it? And the problem is when something breaks on your car, it is always at the worst time. So, it is when you're trying to go to work, when you're trying to get somewhere where it's really important, then you get a flat tire, your engine has an issue, or you just stall or you can't get it started.

[00:08:21]And so then all of a sudden you're in a very bad spot because you can't afford to take an Uber, you can't afford to just let your car there. So this is why preemptive maintenance is so important.

[00:08:32]But if you don't have the money and you can't repair the tire or your tires are overdue and you can't do it, then it's like, "Oh man, now I'm taking a gamble."

[00:08:42]And it's always going to break. It's some kind of law that just breaks when it is least convenient. But this is where we're at. You saw $26 in her checking account. And you see in the business zone, it says, "My desserts went to 1% of revenue. Before it was 7."

[00:09:02]And why is that? Because people are tightening spending. They don't have it as they used to. So now if they really want desserts, they make it at the house. They go to Walmart. They get something or they go get it at their local local grocery chain because it's just so expensive. And you see the salaries haven't come up like they used to. People don't get those bonuses as they used to. And yeah, this is really hurting tax season. I haven't heard people come and say we had the best tax season ever where there were so much sales like crazy. Haven't seen those videos. And when you look at these car dealers, some say I there was crickets.

[00:09:41]I expected more. and other ones said, "Yeah, there was absolutely zero um tax season pure sales going crazy like it did the previous few years." So, you're seeing it now that consumers are tightening, restaurant owners are trying to budge, seeing, can I increase prices or what is going on? And yeah, it is scary for everybody. For business owners, for individuals, because if you're if you're fired tomorrow and you don't have a safety net, then you have to live off of credit cards. You have to live off of buy now pay later services.

[00:10:21]And that's stressful, too. And I get it why she's like running full of anxiety.

[00:10:28]But that's just the world we are living in. People should have prepared. People should have listened. people should have um been like, you know, I've been through '08 and that was a disaster and I never want to do that again. But it is always hard when people don't want to listen and they think, "Ah, this is this not going to be like, oh wait, we're going to change it up and it's going to be a lot different." And then what happens? It is similar. It's just a different text, but it's the same outcome. The formula's different, but the sum, the actual thing is the same.

[00:11:02]It's people spending less, people getting fired, and it's not just a rapid one like we've seen in08. No, it's a more of a trickle up or down type of deal where it's slowly but surely hitting each sector. So yeah, this is this is life. And now you have to ask the question to yourself is where am I going to position myself? Am I going to go and finance cars? Am I going to leverage myself in these times or am I going to play it conservatively so when I see the light at the end of the tunnel I am ready to pull the trigger on some investments wait for the discounts to come or am I going to be like the person that a few days ago on my video that said I frankly I don't care I don't give a you know what and I'm just going to spend spend because I don't know how long I have. These are two different mentalities. But I had this woman on that said, "Oh, I got to go to concert.

[00:12:03]I refinanced my house." Because, you know, you got to live a little bit. And I'm telling you, if you sacrifice in the US and you kind of play it right, you sacrifice for 10 years, you can pretty much make it. But that might mean you live with roommates, you live with your parents, you pay off your debt, and all these things are not glorious. It's not the Instagram highife reels that you see online where they come out and say, you know, I'm in the Bahamas on a five-star resort. No, you won't be anywhere near it. You will be going to work, coming home. Hopefully, if you're living with your parents, your parents are like, "Yeah, I uh I went grocery shopping so you can have some of that so you can pay off your debt." and you learned your way of doing things did not really benefit you and now it's like okay pay it all off and then you save up some money you buy a house and you're going to then be better off but like I said you have to sacrifice to then get that gain to then catapult you into the next category from like from like low income to like middle income from like wealthy to super wealthy and anything in between and now people are going to scream in the comment. There's no upwards mobility.

[00:13:22]You just can't do it. And to that I say, yeah, if I see 80% of these people, they will never ever reach any financial success because they're giving it to PepsiCo, buying Mountain Dudes, buying who knows what, that don't really benefit their life, that doesn't do anything really good for them, that don't have an ROI. And it's not fun to when I think about it. It's like, oh, you always got to maximize your money.

[00:13:49]You always got to think about, is this going to give me an ROI or not? But at the end of the day, unless you have some sort of wealth, you have to think like that. You have to switch your mindset to, is this going to make my life better or not? What's the ROI on me going out to Burger King, to McDonald's? Is the ROI short or is it long? Is it going to make me money or is it going to cost me money? or should I just buy the burgers at the at the grocery store and make it there? What's the ROI? What is this going to cost me in the long run? And there's like the three yes strategy that I apply. So, what is a three yes strategy? Do I want it? Yes. Do I need it? Yes. Can I afford it? Yes. And if some of these are no, if there's two nos in it where I can't afford it and I don't need it, then I don't need to buy it. And so that's kind of how this strategy works. I hope I said it right, but the strategy that I live by. Can I afford it? C. Do I need it? And how is this going to impact my future self? Is it going to be a positive ROI? And I think if you're going to go in to any negotiations, any any store or any any type of where you spend money, then you can be like, you know what, it is absolutely going to benefit me. And ROI doesn't have to be about the financial sense. It can be joy, too. It's like, do I do I want a boat? Yeah. Can I afford a boat? Yeah. Um, is this going to bring me joy? And if you say, yeah, then go out and do it. It doesn't have to be that it's just like, oh, I need to buy stocks. I need to do this. I need to invest in real estate. I need to get a better job. No. If you're at 60 or 55 and you wanted to do that and you saved up for it, you should by all means go and do it. You just have to play the cards, right? You have to play the game for a long enough time for luck to find you and then to go out and do it. But yeah, this is where we're at where people have $26 in their checking account and this is an example to you that's like, okay, maybe that buying that li that pet lizard wasn't that good of an idea if it brings me to $26.

[00:16:09]Maybe I should have waited a little while till I'm um more senior in my career and then buy that lizard and so I don't have to eat happy meals for free so I can actually launch into my career and make some real moves so I can be super super successful. And it starts off with the mindset. That's why these Tony Robinsons and all these speakers have such popularity because they say, you know, you can do it. You just have to switch your mindset. And I would actually take it a step step further because these coaches don't really do it for me. But you have to realize that there's a problem first and then you go and you apply the solution to it. So if you're broke every month, you have to look at it. What led me to my situation?

[00:17:01]Why am I broke? What happened? Did I overspend? Did I have car issues? Did I have um am I not making enough? And you're looking at your capabilities in life. What do I want? Do I want a career? Do I want to do that? And then you back engineer. It sounds easy when I tell it on YouTube, but that's literally what me and Ally did. We wanted to own a big house. We wanted to own a pool. We wanted to move away from Santa Cruz. And so we did. wasn't easy. I mean, we had to sacrifice. We're not not living closer to family, so that's a sacrifice.

[00:17:38]And yeah, it turned out well for us. But like I said, you have to have to work up towards it. Like I said, I lived in a trailer park. I wasn't born with a golden spoon in my mouth. That's like, huh, I'm just going to gift you $20 million because I just like, you know, the everything I had was worked for late at night on weekends when other people were hanging out, drinking at bars. I was literally working remodels, getting, you know, breaking my back, sweating, doing stuff. Those were my days. And so yeah, you find a career, you find a path, and you just go and apply it. And for all these people that say there's no career path in my field, yes, there is.

[00:18:29]You most likely have a boss and that guy must have a boss. And so you can look it up for free because your boss probably has peers that are at the same level that have job descriptions out there.

[00:18:41]And so you go out and you look at the skills that they have and you can then move up the chain. But yeah, I know I've spoken to people that give me a thousand and one reasons why they can't do it or why they're handicapped, why they can't do this, why they can't do that. And I said, we shot, we brainstormed for one hour, and I had this one client that paid me for for uh I think for an hour or so. He said, you know, let's uh let's brainstorm where you want to go. And I after 35 minutes I said we've brainstormed for 35 minutes and every idea you shot down. So what is it about you just shooting down every idea? If you say no to everything then what is there? You know what else? How do you want to improve your life? You're not willing to take any risk. You're not willing to move up or down or do anything else. So this is the outcome.

[00:19:37]You're paralyzed by choice. You need to take a direction, live up to it, and most of the time, your intuition will know what to do. But yeah, when you have $27 in your checking account, man, you got to hustle. You got to pick up another job. You got to do something so there's a few thousand in that checking account so you can uh sleep a little bit better. because man, if I see $27 in my checking account, gosh, I'd be like, "Holy moly, what happened?" So, yeah, that was kind of my my two cents on it.

[00:20:17]Completed my walk. It's kind of warm out, but yeah, this is life for so many Americans. And some of them, I don't even fault because their parents, their environment, they just haven't been taught the right stuff. They haven't learned about it. All they've been doing is watching videos on Looney Tunes and who knows what. And then they wake up when they're 55 and they have nothing saved for retirement. And they should talk to some of my viewers that have been through it that are now very well off. And so, thank you for all the comments you guys do. Thanks for all the channel members. Thank you. Thank you so much for inspiring other people because I know some people they watch my videos, they read the comments, but they never contribute. And so you guys posting, "I've been through 08. I've been through the downturn. This is how I got out of it is so helpful for some of these people." And so, um, of the bottom of my heart, I thank you guys. And if you haven't seen my previous video, go watch it. And I'll see you guys in the next