TitleWhy our feature adoption always died in week two and how I fixed it

Added: 2026-05-16

[00:00:00]When I ship a new feature, we announce it, adoption spikes. Two weeks later, nobody's using it. I used to blame the launch email, but the real issue was that the customer needed to see the feature in their context, not ours. A generic demo video doesn't cut it anymore. So, now every feature launch come with a personalized walk-through per customer segment. One recording, different versions per segment. Their industry, their use case, their workflow. I use a feature launch template, so every video stays on brand.

[00:00:34]Features adoptions stop dropping off in [music] week two. Now, it holds.