This video demonstrates the complete process of running a small handmade business at pop-up markets, from booth setup and customer interactions to sales analysis. The creator, Madison of Madison Stitchco, shares her experience at three markets over a weekend, revealing that affordable, low-commitment items like keychain wristlets, cup koozies, and chapstick holders consistently perform as best sellers. Key takeaways include the importance of strategic product placement, understanding customer preferences through sales data, and the value of community engagement at market events. The video provides practical insights for aspiring small business owners about market logistics, customer service, and inventory management.
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Mic’d up Market ep. 2 | Market set up, Stats, Customer Interactions, and more!Added:
Hi everybody and welcome back to my channel. My name is Madison and I own Madison Stitchco.
[music] In today's vlog, you're going to see me attend uh one market because I only brought my camera to one market, but I did have three markets in one weekend.
So, in the end of the video, I will go over the stats for each of the three markets, and then I am going to show you the footage from my one market that was on Sunday, and that's a miked up market with Rachel. So, please like and subscribe, and please stick around. It's going to be a fun video.
>> What might look like a map?
>> I don't want to answer that. Door.
That's what that made me think of. Wait, who does the map?
>> Dora.
>> Oh, is that okay?
>> Okay. So, we obviously need to do a tent first.
>> Tent and walls so that the wind stops touching me. [snorts] Wow.
>> What? Okay. But all of this stuff is in the way.
Start. I'm glitching out already.
>> I know. Literally. [laughter] >> Um, okay. Let's So, we need to move >> Well, let's just start with the T.
>> We could probably just like put it up and go that way.
>> Well, we got to be within the posts, I think.
>> No, I know. But like for now.
>> Oh, yeah. Well, and if we don't put the walls on it right this second, then the stuff's not going to be in the way, >> right? Like we can like pick it up and put it over the stuff is what I'm >> think. Yeah, it'll be fine. Maybe. I don't know.
>> Well, I know.
>> Like I said, I'm often mistaken for an adult because of my age. So, I don't think anybody has mistaken you know, you'd be so surprised.
>> And watch your finners.
You said watch. You said watch my fingers. And then I didn't.
Oh my god. Okay.
Watch out.
Okay.
>> Wow.
>> Now we need to put up the legs.
>> Oh. Oh, wait. Wait. Did I go too far?
>> No.
>> How many things is there?
>> Is that it?
>> Wo. Is >> there too? [laughter] >> Okay. Let's pick up and move it over the stuff. Oh my god, I'm so short.
>> You can use the legs if you want.
>> Oh, I'm short, too. Let's use the legs.
>> What leg using? It's got to be opposite.
[laughter] >> I'm so scared. We're actually like in the post already. This might actually be fine. Aby's kids watch this. Oh god. Um, what are their names? Ken and Ganon.
Ken. Kalen and Ganon. And Ganon. I'm I'm so sorry. Ken and Ganon.
There are Madison Stitch Co.'s number one supporters. Oh my god, that was so fast.
Do you think we need to be worried about my This is crooked.
>> Huh?
>> It's fine.
>> What?
>> Do you think I need to be worried about my tables being level?
>> Um, we'll have to figure that out when we like >> Well, the tables are next.
>> Well, [snorts] then we'll figure that out right now.
>> Okay, great.
That's a good angle for me.
>> I don't know where to put it. I'll put it right over here.
>> Okay. Maybe like in the back.
>> That's what I was thinking. Oh my god.
>> I can see myself.
>> Are you in like.5 right now? Cuz that'd be hilarious.
>> I don't know. How do I put myself in five?
>> Is that a thing?
Can I >> Oh my god. Oh my god.
>> You're so lucky. And then I have this I have this thing cuz that would be really cute.
How do I where the how? Where? You can definitely figure it out.
I don't know. I know. Wait. Ah. How? No.
I have it, but I can't. It's I don't have it. Wait.
>> This is actually like I got it. This is This is I got it. No, this is great. No, keep it up.
Keep up the work. I wouldn't say it's good, but just keep it up. Uh, it's as good as you're going to get for free.
>> Well, I was going to buy your coffee, but I mean Oh, no. You can't. I got to get Morin her stamp.
>> Yeah, that's right. And Morin paid for it, so it's fine. I think that's good.
No, it's not. So, why are you on your phone anyway? cuz I was looking at a notification.
>> Yeah.
>> No, you have your watch for then >> cuz I couldn't read it on my watch.
>> Anything else? Don't put your mic.
>> Oh my god. I paid money for that.
>> I would hope so.
>> It was your paycheck.
>> Probably.
Oh god, I'm already up for now. Okay.
So, this one over here was going to be like book sleeves, catalyst sleeves, and Kindle sleeves. Uhhuh.
I can't do blind date with the books today because someone is here doing blind date with the books. And that's fine. Sell her your blind.
>> That's why I left them in the car. No, in the trailer.
>> Oh, it's for the vibes. Okay.
>> But I think we need to put things on the table first. Or Oh, you're going to put just in the middle.
>> It's like this like in the front so people can see it.
>> Oh, what is that?
>> A rug. But I don't want to use that.
>> Why?
>> Cuz I don't want to.
>> Oh, okay.
Mind your best, huh? For real.
>> And perhaps a salad.
>> I'm putting this in your bag cuz it's closest to me. I don't care.
>> Damn. We really should have picked it better. There's a huge hole.
>> I know. I'm very concerned about it.
>> Well, if we put the mat What if you put the mat you don't want? Is that a mat you care about or you going to throw it away?
>> No, I do care about it.
>> Oh, well, why would you do that?
>> Cuz well, at least I bought it first of all.
>> Oh, queen.
But cuz I was thinking if you didn't care about it, put the mat down and then put one of the tiles down on top of it to like level it out. That makes sense.
I'm just going to take this bad boy off.
The gloves coming off.
>> Oh my god. Oh my gosh. I don't remember what the picture looked like. So, we're just going to do what we want. This is for koozies. Yeah.
So, bookmarks I think are going to go on that table over there because that's where like all the book stuff goes.
Okay.
And then chapstick holder tree.
We're probably going to need these bags at some point cuz we need to sticker them.
>> We'll leave them out.
Okay. Bye.
Where are they?
That's the most pleasant I'm going to be. Shut up. You didn't even hear what I said.
>> I didn't have to.
>> So, you I have said something delightful.
>> I don't have anything nice to say. I >> should have left my jacket on. I'm freezing. Are you going to make me dinner tonight?
>> No. Why?
>> I'm not making myself dinner tonight.
>> What are you having?
>> Not my problem.
>> What do you mean?
>> I have a husband to figure out. He's not going to cook, but at least figure out whatever we're having. I'm trying to invite myself to dinner if you're going somewhere good. Well, we're probably going to like I don't know what Taco Bell or something. [gasps] >> I don't know.
Okay. My phone going off. Oh my god.
You want to confiscate it?
>> I'm [snorts] not.
>> I didn't move it so you could put stuff there. [gasps] If you put one more thing in the corner where I need to put something, I swear [laughter] to God.
>> I forgot what you were doing.
>> I just said it.
>> I [laughter] know.
>> I If you're watching this, come pick me up.
>> Moren's not watching this.
>> That's not true.
>> She's a fan from afar.
>> No, she would watch. I would just have to send her the link and tell her exactly how to open it. She'd be like, "What's a YouTube?"
Okay, there we go. Okay. Okay. [snorts] Do you need this or no?
>> Yeah.
>> Oh, here.
It's my wedge.
>> I [snorts] literally put it on there.
Then why is it off? Oh, well, cuz you touched it. Oh, [gasps] jail.
And then >> like where do you want >> cuz you can move that forward if you want and then you can put it here.
>> Yeah, let's do that.
>> Okay.
>> Then we can hold hands and laugh.
>> Nope.
>> Oh, sorry. I don't know if you're ready or not. Do you want to move it over a little bit that way or no?
>> No. Okay, that's fine.
Are you in or not in?
I'm like just barely in.
And I'm looking at this thing on the ground.
>> Do we want to puddle a wall up or we don't want to put wall up?
At this point, I like don't even want to I We can always put them up if we want to later on, like if it gets gross, but at this point, I don't care enough.
>> I think I want to hang tote bags from the >> from the rafters.
>> I'm not answering you.
>> If you think about it, those >> I'm not going to think about it.
>> Are the Raptors?
>> I'm not going to think about it.
>> Ooh, Maddie, >> why you should get a disco ball?
I was going to get a fan.
I mean, that's practical, but is ball be fine.
>> Okay, I'll think about it.
>> You could do both, probably. M.
I'll think about that.
>> Yeah, Lunchable looks so sad.
>> I did eat it all. So, >> except for two cookies.
>> Except for two cookies. The cookies aren't very good.
>> No, cuz they sit in there with like I feel like they have like a a remnant taste of meat from being in the package with meat.
>> Meat and cheese.
Uh, I think I want to put bookmarks in a crate to like shield them from the wind.
>> Okay.
>> What do you think? And I think I'm going to put mystery bags in here.
>> Okay.
>> The ones we did yesterday.
>> Yeah. Do you have any more of this one?
>> Which one?
>> Yeah.
>> Could you make me a big koozie in this one?
>> Oh my god. Oh my god. Do I have my stuff? Oh my god. It's just me.
>> That scared me for I didn't see it there. I was like, what?
>> Okay. Booth tour.
tote bags hanging Rachel. Hello Rachel.
>> Then we have price signs, laptop sleeves, book sleeves in both of these bookmarks.
Ta sleeves and Kindle sleeves, mystery keychain wristlets, checkout station, cup koozies, Rachel, uh, wallets and wristlets. More wallets, wristlets, wallets, chapstick holders.
need to put business cards out for my friends. Hotos bags, boxy bags, pencil cases, zipper pouches.
>> This is her.
[music] >> Okay, we're set up and we're ready to go. We've already gotten a couple customers. Um, and it's only 10:30 and it starts at 11:00. So, I've [music] talked to a couple vendors and they said that I'm in a very good spot and I'm going to do very well. So, I hope they're right. But, we're going to we're going to do the thing. Yeah, of course.
And you're all set. Thank you so much.
Have a good one.
>> Of course. I need my glasses. All right.
It'll be 10 even. I can do cash card or cash.
>> Sure. You want a little bag for it?
>> Perfect. [laughter] Get my piercing. Actually, that's the small one.
>> I'm definitely getting one. I just need to decide.
>> No, you're totally fine. Take your time.
>> That's a good choice.
>> Thank you so much.
>> I'm also obsessed with ducks right now.
I don't know what it is, but it's like [laughter] unhealthy. Honestly, >> you [music] were like literally holding. [laughter] >> Anyways, I'm going to forget that. Oh my god. 14.
>> Oh, matching sock. Perfect. There's yours. You're welcome.
>> If I did not for my Stanley, I'd get one of these, [music] too. But I >> I force.
>> I'm glitching.
>> Yes. And it fits. So, like if this is a little >> but um like the 32 oz cups that you get at places in like I think large Duncan it would fit too fit.
>> Yep. [music] >> Cuz I'm a big I'm a big [laughter] >> I'm not paying her. I promise.
>> I didn't pay her to say that.
>> You give her something so excited when I I WALKED IN. I'M LIKE >> YEAH. OH my god, that's so funny. All right, it's 14. Now I can cash card or bun mount.
>> Okay. All right, you are all set.
>> Thank you. Have a good day. [music] >> I'm very cold. I mean, too. You said it wasn't that cold this morning when you were like when I was rushing around.
>> Yeah. You're like, "It's not cold at all." I'm like, "Girl, I wasn't cold then. I'm cold now." Freeze on. Of course.
[music] >> It'll be seven. I can do cash card or Venmo. Whatever works best for you.
>> Okay. There you go. You're welcome.
>> And I was so excited to see that you had an Etsy.
>> Yeah.
>> Another one.
>> Yeah. [laughter] Well, now you have it. So, you can browse my next collection. My next collection.
>> Have a good one.
>> Sleeve and chapstick.
>> And sleeve. Yep.
>> Okay. It's going to be 17. I can do cash card or Venmo.
Are you doing cash?
>> 17.
[music] >> There's the three back.
[music] >> And there you are.
>> You're welcome. Have you got a cherry one like this?
>> I don't have a fulls size one in there, unfortunately.
Not enough time in the day. Okay. Do you want a bag for it?
>> Uh, sure.
>> Okay.
>> Put it in a bag, man. There you are.
>> Thank you.
>> You're welcome. [music] >> Oh, yes. No, you're totally fine. You can if you want the duck one, you can have the duck one. I'll just switch it out with a different one.
>> Yeah.
>> I like the car one. I like this one cuz I feel like I don't always get a huge coffee. Like sometimes I'll be >> Yes. Yep. I'm the same way.
>> Want a bigger coffee too, right? I just want more.
>> Yes, basically. Thank you for understanding that. I appreciate it more than you know. [laughter] >> My money gets spot. Would you like a bag?
>> Okay. [music] >> What was I don't know. Something fell somewhere. It's probably in there. There you go. Yep.
>> Okay. I think I'm just going to do this.
>> Sure. Rachel, I'm out of ones. How many ones do you need in my wallet? Um, well, I have zero, so more than that.
[clears throat] Okay, I'm sorry. It's $10.
>> I don't think I have.
>> There's a 10 back.
>> Thank you. Have a good one.
>> You, too. [laughter] >> I have four ones.
I want one like this.
>> Okay. Two cup koozies.
>> Yeah.
>> All right. We'll give you a little bag.
You want a little bag for them?
>> I'm going to put it right here.
>> Oh, perfect. Perfect.
>> I'm going to just tell.
>> Okay. It's going to be 20 even. [music] Hi everybody. Today is Monday. So I am done with my three market weekend and I am just getting home from work, getting settled in and kind of just unpacking from the whole weekend. But I wanted to go over the stats of the weekend with you guys. The first market of the weekend was on Friday and that was at 114 Reserve which is a local coffee shop in uh Fulton, New York. That was a nighttime market and that was from 6:00 to 9:00. So, it was about it was 3 hours and it was a blast. I love going to 114 Reserve. It's beautiful. If you're from the area, please go. If you have not already gone.
Amazing coffee, too. So, like, you're really missing out if you're not going.
I had a 6ft table space set up. Ended up being inside because it was cold out.
I'm fine with that.
I don't want to be cold. So, I was inside.
My husband came with me and he helped me set up and then uh he ran a few errands and then he came back and sat with me for the rest of the time so I wasn't by myself and we watched a Sabres game so that was a lot of fun. Um I had so much fun. All the other vendors that were there were amazing so I can't complain. Now I want to go over the top three of Friday's event. The top three items that were sold at the market on Friday at 114 Reserve. In third place was cup koozies. It was like a coffee shop.
Cup coozies are going to sell. Like that. Duh. Um shocked that they were third though cuz I honestly thought that they would be first or second, but that's okay. That's okay. The Cub Cooies are a big hit right now. So, and I'm going to lean into it as much as I can.
So, in [clears throat] second place were the wallet keychain bundles. So that's like obviously when you buy a wallet and a keychain you get it for $20 instead of I think when you buy them separately it's like 23. So like you say like $3 by getting a wallet keychain bundle. So that was my number two best seller. And then my number one bestseller was keychain wristlets. That comes as no surprise to me. Keychain wristlets usually do pretty good. They're pretty affordable and low commitment. So that doesn't surprise me at all. Again, I had so much fun on Friday. I love that coffee shop. I love being in a coffee shop with other amazing vendors.
[snorts] I had so much fun. I would definitely go back. I have been back, but I would go back again. Okay.
Saturday, we were at MNV Boutique, which is inside the Looking Glass Salon in Phoenix, New York. I set up there again.
I had a 6ft table space. I was going to be outside. It was cold. I'm thankful that they let us set up inside. So, I had a 6ft table space. Rachel came with me to that one. So much fun. Love yapping with the girls, even though there's only one of them. We had duskies for lunch. That was delicious. We had some loaded tatered tots. Yum. I had a [sighs and gasps] chicken Caesar wrap.
Delicious. She got cheese curds and a quesadilla. Yum.
So much fun. All the vendors again were great. Uh the host wonderful. I love Cat. She's so funny and she's just so nice. So, I'm so thankful that she asked me to be a part of that event. I would absolutely go back. Saturday's best sellers.
In third was book sleeves.
Not a surprise to be honest with you.
Book sleeves always do good. The bookies know. They always know. And second was blind date with a book. again. The book girl is now.
I get [snorts] it. I'm part of the book cult as well. And I'm happy to be here.
I'm happy to be here. And number one bestseller were chapstick holders. I love that chapstick holders are like always a bestseller because it's kind of funny to me because I use my scraps to make the chapstick holders, but they're iconic honestly. Um, I do have to restock chapstick holders. Anyway, Saturday was amazing.
I had so much fun. Obviously, I was hanging out with Rachel, so that was a good time. Rachel, if you're watching this, don't let it get to your head.
And I would absolutely do another event there. Last but not least was Deja Brew in Palaska, New York. Their Mother's Day event. I have never been to Deéja Brew.
It is so cute there. It is so cute.
Everybody that works there is such a delight. They are so sweet. Their coffee is delicious. No notes. Honestly, no notes. That was my first ever outdoor setup. I love an outdoor setup. I loved it. It was super cold outside, which is why I was standing in the sun a lot. But I had a blast. Like, that was so much fun. Rachel and I yapped again the entire time. Would I go back?
Absolutely. Deja Brew was so fun. Every single vendor there was fantastic.
I had fun just chit chatting. I I did good in sales. My first ever outdoor setup, like I did great. The only thing I didn't do great at um I brought my trailer and I like set myself up for success. I tried to at least. And that I don't want to back up the trailer. Um fatal flaw of mine. I had to back up the trailer in front of a lot of people. I did not do good.
I was sweating the whole time. But we did it. We did it. My husband wasn't there, so I had to do it on my own.
Absolutely ridiculous. Um, everything else went great. Like, I figured out the trailer situation, thank God, but like I didn't want to.
Anyway, I'll go back. I loved it there.
Now, for the top three best sellers.
Number three were wristlet keychains.
Again, low commitment, low price.
Why not? [gasps] Number two, cup koozie sleeves. This is a coffee shop.
[snorts] I'm not surprised. And then number one were chapstick holders. I actually want to know how many chapstick holders I sold. Let me look. Okay, I sold 16 chapstick holders. So, that's a lot of chapstick holders. And then let's see how many koozies I sold. So I sold 13 koozies, 16 chapstick holders. So that's my whole recap on the weekend.
And I'm so glad I could take you guys along with me. It was so much fun and I cannot I can't wait for the next market vlog. Miked up markets are so much fun.
So if you stayed this long, please make sure that you like and subscribe. It really does help me out a lot. Thank you so much again and I will see you on the next one.
>> [music]
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