A poorly performing fulfillment center can destroy a business by damaging its online presence through high error rates (such as 40% wrong orders), which social media amplifies, giving fulfillment partners significant control over a company's reputation and customer satisfaction.
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You can destroy your business...Added:
Mhm. You can destroy your business with a bad fulfillment center. I have seen it happen. I've seen brands go under because the fulfillment center destroyed their online presence. Wow. You know, I mean, you think people talk so much in today's world. If fulfillment center goes out and gets 40% of your orders wrong, >> Mhm. social media is going to know about it. Right.
>> a lot of control. When you think about it like that, your fulfillment partner has a lot of control over your company, doesn't it?
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