In the music industry, album rollout strategies involve carefully managing information release to build anticipation, but even top artists like Drake face challenges with leaks and premature information disclosure that can undermine marketing efforts.
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CHARLAMAGNE THE GOD & JOE BUDDEN EXPOSE DRAKE WERID SECRETS RIGHT BEFORE ICE MAN DROPS追加:
Cuz y'all know what it is.
I was with [music] Rich Rapper.
>> [music] >> What's the deal, y'all? What's the deal, y'all? What's the deal, y'all? Rich Rapper tapping in TNN Trap News Network back in the day, back in the day like cook crack in the day, crack in the day here at TNN Trap News Network.
It's come to my attention that we have surpassed that 31,000 threshold and we are giving away the chili May the 16th at 12:00 noon Pacific Standard Time. So, make sure that you arrive for that chili giveaway May the 16th Sunday 12:00 noon Pacific Standard Time, man. No long intro, no long talking. Just giving y'all that chili y'all know that y'all been waiting on, man. With that being said, let's get to the Yeah, right into this content, y'all know, man. For those of you guys who don't know, Drake got the Ice Man album coming out I believe this week and Charlamagne tha God is stepping all over the rollout. Let's get into it. Let's go. Charlamagne tha God destroys Drake's rollout.
>> [laughter] >> intellectual curiosity about things. Oh, man, it's officially here, you guys.
Drake's Ice Man album is going to be dropping this week. That's right, you guys. No more delaying this album, no more teasing and edging the fans. Drake has already committed to dropping this album on May 15th. So, that means this week until the album drops, we're going to see different kinds of rollouts. Now, for the most part on social media, after Drake revealed the date for Ice Man, he's been awfully quiet. There's been no interviews, no podcast, no vague Instagram post. Right now, the only thing we know is that Drake is going to be dropping episode 4 on May 14th. Now, unfortunately for Drake, it looks like history is going to be repeating itself.
Anytime Drake is getting ready to drop a project, an album, a mix Who's genuinely excited for Ice Man? Like, who's outside like really holding out hope? Like, yep, I can't wait to see this Drake Ice Man album coming Keep. Somehow, something about the album always leaks. At this point, I'm not sure if Drake is in the studio with a 100 plus people recording this album, but it's mind-boggling that he still has not addressed this issue with his camp. Being a top artist and being in the game as long as Drake has been in it, there shouldn't be a way for people to be able to leak anything from your album. This morning, Charlamagne revealed some details >> Yeah, it's crazy that Drake and and the caliber of artist he is is still dealing with his things being leaked.
about Drake's upcoming album, Ice Man.
According to Charlamagne, not only is Drake flying out streamers, Drake is going to be dissing DJ Khaled and also ASAP Rocky. He also claims that Karol G is also going to be on the album. He's going to be busy this week though. I heard they all flying down to Toronto.
Yeah, they flying Drake is flying all a lot of the streamers out to be with him for his release. He's also flying He was supposed to be doing it for the DJs and the streamers out there. I was told that stream is going to be pre-taped though.
It's going to be at the CN Tower, but it's going to be pre-taped. Well, he was at the CN Tower over the weekend. There was video that people believe was him in the tower shooting something. Yeah, it's going to be that live stream. It's just pre-taped. Look at you. Are you congratulating Drake for being on top of Drake is doing a pre-stream live. That's absolutely barbaric. A pre-stream live is Look at you, Ice Man. Look at you, Ice Man.
I'm just telling you things that I just like I told y'all Future was going to be on the album a few weeks ago. I heard that Drake got the Ice Man fans on edge. It's It's actually Hey Khaled, you need to be on edge too. You and ASAP Rocky, y'all getting direct shots on the project. I just want y'all to know that. Khaled?
Yes. Yep.
He tried to stay so positive What did Khaled do? What you getting mad at? and at work and working out.
Well, Khaled, you might have wanted to keep some of that weight on, man, cuz you know, I believe now he's That's what I was told. He's getting direct shots on the album. Do you got any shots coming your way? I have no idea. Mhm. We'll see. All right. That's the latest I wouldn't imagine that Charlamagne has shots coming his way cuz I don't think that Drake cares about Charlamagne like that.
And Karol G is on the album as well.
Y'all know Karol G? Yeah. Oh, okay.
Anybody else? Is that Is that a big deal that she's on You are a Drake fan, man.
I mean, you are a low Drake fan. No, I'm not actually. I'm probably saying a lot of things you don't want out yet. Karol G with his With his With his Is Karol G She's like the She's like isn't Is Yeah. Is she Spanish? Uh-huh. Oh, she's on the project, too. Well, I know people heard some things from the the album and they said it it has like the vibes of like the Spanish and then he goes into like the reggae and the Caribbean She's from Colombia, yes. I don't want gentrified Drake. I'm sick I'm sick of gentrified Drake. I'm 100% sick of gentrified Drake. I ain't going to lie.
She that's >> [clears throat] >> She's Colombian, yes. I have no idea.
But Future is still there. He didn't take that verse off cuz you ruined his uh rollout.
>> I have no idea. I'm Okay. Let me find out you got a [clears throat] OVO tattoo on your ass.
Who you giving your donkey to, sir? It's probably It's probably They probably don't want none of this out.
He didn't want people in the studio, either, after I said the thing about Future, so. Then why you keep DOING IT, MAN?
>> [laughter] >> I DON'T KNOW.
YOU KNOW YOU KNOW THAT I LOVE YOUR OUTLINE, BABY. It's working overtime.
Now, first off, Drake, please leave my man DJ Khaled alone. The man has been defending you ever since the beef popped off. And also, let's give him credit.
He's been Yeah, I'm not sure why Drake is beefing with DJ Khaled. What did DJ Khaled do?
losing a lot of weight. This was DJ Khaled this morning.
I'm behind the camera. Come closer.
Tony had moments. Now, show them the shoes.
Come closer to the shoes so you can see.
Let them know what time it is. Let them know what time it is. Show them the watch. Let them know what time Pull up.
Pull up. I'm behind the camera. Pull up.
Pull up. Pull up. Pull up.
Now, back up. Now, back up. Back up.
Yeah, DJ Khaled has lost a lot of weight. What you mad at happy skinny DJ Khaled for? Now, show them I'm Show them I'm slim, Jeff. Slim belly. Back up.
Back up. Let them know. Let them see this.
You know what I'm saying? Like Show them the slim.
You know what I'm saying?
I'm looking good? Yeah. Now, keep going.
Keep going. Now, come back over here.
Now, come up here right right here. Now, back up. Now, back up. Now, back up. I'm behind the camera. Now look, before you go back a little more, go back a little more. Now before you come in, before you come this way, you end it off with the sign, okay? With the R. Ready? Go.
So why would you make a diss record to this man?
>> Yeah, how you mad at a [ __ ] who's doing I used to be fat now I'm skinny videos with his kid? Now your album, that's only going to make him start stress eating and gain all that weight back. Now remember earlier in the video when I told you guys Drake has a leak in his camp once again. Joe Budden also revealed that somebody told him Drake had a special diss for him lined up on the album, but he took it out last minute. Do y'all think I'm getting dissed on Iceman? Yes. [clears throat] No. 1000%.
Yes. I don't think I don't think so.
I think he might be What's that [ __ ] What's that bullet? What's the the [ __ ] where you choose I don't think that he'll get dissed directly. I think Joe Budden might catch a sub though.
Probably won't he guess. I'm I'm here.
Yeah. Maybe a sub. Yeah.
I was talking to somebody that I can't say publicly who I was talking to without having a little time.
And uh they were telling me that they heard something that's not coming out. Mhm.
For real?
Yeah.
And it was a uh naked in the hallway reference. Mhm.
Mhm. And are you sure it's not coming out? I would Naked in the hallway reference? That's a shot at Joe Budden.
That's for sure a shot at Joe Budden. So happy that that wasn't coming out. It might come out. Are you confident that you got Iceman coming out before the album?
>> [laughter] >> What's the Iceman coming out?
Yeah, it's coming When is it then? Send that over my way at least.
DM me.
>> [laughter] >> I got you. And if he did it clever Yeah.
You think he wasn't? Yeah, he definitely did it clever. It's It's good marketing.
A naked in a hallway diss is crazy.
>> That's funny. That's good It's great marketing. I don't care.
We wouldn't laugh at Your dog [ __ ] going to go down just to hear it.
I need that to drop. I'm not even going Now of course so far these are all just rumors and speculations. Until we hear the actual album on Friday, we have to treat all of this information as just pure speculations. Now, there's also a whole another element to this. If you're Drake and these guys are actually correct about their Iceman speculations, you're now going to be forced in the position to where you got to scrap some of those records. The last thing you want to do if you're Drake is to prove that your ops were right. Now, I'm not one for If Iceman don't smack, we putting G in his back on. Okay, conspiracy theories, but this is definitely some kind of mind game from Joe Budden and Charlamagne. All this information being revealed on the week of the album getting released is definitely intentional. Let's see how this all shakes up. You guys get in the comments below.
>> man. We about to do the next one. Big shout out to Shake's move. Red dot to the left, you know the rest. We Saints Row You can't come outside when it's Saints Row. Saints Row.
>> [music] >> I call it the floor, boy.
Tryna option sports for sports.
You can't come outside [music] when it's Saints Row.
And if you shoot, you can't miss.
A [ __ ] ball like Game 6. [music] A [ __ ] ball like Game 6.
You can't come outside when it's Saints Row.
Gotta get the blicky [music] when it's Saints Row.
All our [ __ ] we didn't get from Nation.
Thought we would stop, we just can't quit.
Thought we would stop, we just can't quit.
>> [music] >> All our like us [ __ ] up in Game 6.
You see what the pusha you can save [music] me.
All our like us [ __ ] up in Game 6.
Hands on my neck When I got it on me And I remember I was broke, I never let them hold me Final seconds with my back against the wall. 81 point strong with this K, I call it Kobe.
Running through this lettuce, nothing [music] you can tell us.
Gotta watch my back, I know that they get jealous. Real [ __ ] I got rich, ain't gotta embellish.
>> [music and singing] >> Real life made men, they call us good fellas.
And I ain't got anxiety, I know a situation. [music] May never love a [ __ ] but I for sure play my position. I know the streets talking I'm cracking, so I ain't tripping. Thought I played [music] for keeps, but I guess them [ __ ] ain't listening. Safe like Jordan, call it game six.
>> [music] >> Shoot like Curry and I can't miss. Nah, you can't come outside when it's dangerous. The [ __ ] never outside when it's dangerous.
>> [music] >> You can't come outside when it's dangerous.
Got to keep the Blicky when it's dangerous.
Young [ __ ] we didn't get from Nathan.
[music] Thought we would stop, we just can't quit.
Thought we would stop, we just can't quit.
Ball like us [ __ ] up in game six.
Messing with the [ __ ] you get saved.
>> [music] >> Ball like us [ __ ] up in game six. I've been winning till my opps check the scoreboard. Money in the attic, work all in the floor boards.
Late night, that's the life that we prayed for. All the time with the pack is what we in the game.
Put myself in the game and everything is [music] just a mirror. Medicate the pain with the place, but the pain not the end. Got to watch my friends more than I got to watch the enemy.
>> [music] >> [ __ ] hella fake, I know what enemies intentions is.
I let it go until it click if I'm aiming. Started staying safe and ended up staying dangerous. Fame on the line, see the pressure I can take. Call it fame [ __ ] [music] so if it's mine, I'mma take.
[ __ ] safe like Jordan, call it game six.
Shoot like Curry and I can't miss.
[ __ ] [music] never outside when it's dangerous. The [ __ ] never outside when it's dangerous. You can't come outside when it's dangerous.
Got to keep the Blicky when it's dangerous. [music] Young [ __ ] we didn't get from Nathan.
Thought we would stop, we just can't quit.
Thought we would stop, [singing] we just can't quit.
Ball like us [ __ ] [music] up in game six.
Messing with the [ __ ] you get saved.
Ball like [music] us [ __ ] up in game six.
You can't come outside when it's dangerous.
Got to keep the Blicky when it's dangerous. [music] Young [ __ ] we didn't get from Nathan.
Thought we would stop, we just [music] can't quit.
Thought we would stop, we just can't quit.
Ball like us [ __ ] up in game [music] six.
Messing with the [ __ ] you get saved.
Ball like us [ __ ] [music] up in game six.
Safe like Jordan, call it game six.
Shoot like Curry and I can't miss. You [ __ ] never outside when it's dangerous. [music] You [ __ ] always inside when it's dangerous.
Shoot like Curry and I can't miss.
[ __ ] sick like Jordan call it game six. [ __ ] [music] never outside when it's dangerous.
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