Who is Rory Sutherland?

Añadido: 2026-05-27

[00:00:00]Rory, would you ever see yourself as a leader?

[00:00:02]>> I would like to have influence. I don't really like telling people what to do. I like telling people where to look.

[00:00:07]>> Rory Sutherland is one of the sharpest minds in behavioral science and advertising who spent decades at Ogilvy shaping how brands think and decide. So, does your brain ever stop?

[00:00:17]>> I've just monetized ADHD, to be absolutely honest. We go beyond the theories into how he really thinks and sees the world in a way you've probably never heard before.

[00:00:27]>> I basically have two modes, [music] which is if I'm in a non-serious car crash, I'm weirdly calm. But, if I'm in an I get absolutely [music] bonkers.

[00:00:37]I learned a chunk of my creativity from a mathematician. They realized that reframing the question isn't cheating.

[00:00:43]Wow.

[00:00:44]I work with a lot of leadership teams, and you can just see everyone with even within a team have become a silo.

[00:00:49]>> You should only measure productivity really [music] at the level of a team, not at the level of an individual. If I followed you around for a week, what would surprise me to know about what your week is like?

[00:01:00]>> Will I get canceled [music] if I say?