In the entertainment industry, manufactured conflicts between celebrities (such as Katt vs. Kevin or Drake vs. Kendrick Lamar) generate profit and fame by creating audience engagement, fan rivalry, and widespread discussion, which elevates the celebrities' popularity beyond normal levels.
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That was all a quick money grab, and they know what people want to see. They want to see them two collide. It creates a lot of profit in both them because it's Cat versus Kevin. Then both fans clash clashing with each other creates friction, and this rises them higher. It's like what Drake and Kendrick Lamar did. It just made them bigger stars than normal cuz it gets people talking, right? So, these guys are smart.
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