Do you have home country bias?

Added: 2026-05-25

[00:00:00]Home country bias is the tendency of people to over-allocate to their home market.

[00:00:07]That's been a negative alpha, unfortunately. For instance, if you're British and you're living in London, I am in London right now.

[00:00:14]Um the UK is only about 6% of the global equity market.

[00:00:20]Mhm. But a lot of UK private bankers, a lot of UK families are allocating, you know, 40 to 50% of their equities into the UK.

[00:00:29]>> So, you're not in doubling down.

[00:00:31]You're almost 10x-ing the neutral exposure because you know, the names are more familiar to you, because you're local, because there's no currency risk to worry about.