Products that combine multiple functional benefits (such as energy boost, digestive support, and nutritional supplementation) may not fit neatly into existing market categories like 'energy drinks' or 'juices,' creating a unique product category that requires new marketing approaches and consumer education.
Deep Dive
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Deep Dive
TATI WESTBROOK GO GO JUICE DRAMAAdded:
Tati Westbrook's Go-Go Juice. Okay, let's talk about it. What's up, guys?
Okay, I have made several videos on these on TikTake talking about this. So, this is my YouTube video version. I have a lot to say. I'm going to say things in this video that Tati doesn't even know about. This just like these are just like nuances about this product. Okay.
So, first of all, when I when I got the package, just this feels good. Like, I knew that this was a premium product by the way it feels. I like, okay, nice.
But listen, hold on, hold on. I'm not trying to sell you. I'm just trying to tell you. And some of the things I'm going to say in this video might sound bad, but they're really good. Okay, if you hear noises, they're doing construction over here. Okay. What drew me the most to this product is um hold on guys, the the B12 that's in here, the methyl Cabala, whatever, because there's a sino there's there's a B12 that starts with a C. And I know this because when I went to my doctor and I asked for a B12 uh like a vial, it said syino something cyanocobalin or something like that. And then when I went to the med spa that I go to and I asked for a B12 shot there, uh, they gave me one that was a methos methabolic or something like that. And I told him, I was like, you know, that's interesting cuz I I have one at home.
And they were asking me like, oh, if it's the one with the C, it's like a synthetic version. This the meth one methylcobalin is like a better version.
I was like, oh, okay. It's like more I guess like more original, more organic, however you want to say it, right? So, I stopped using the one the doctor gave me cuz I didn't want to take a synthetic version, right? So, when I saw this and it had the the methylcoal and whatever, I'm probably saying it all wrong, girl.
The one with the M, the BTO with the M, I was like, "Oh, score." Like, smart, right? I like how it says no added sugar, no stevia, no filler, no artificial flavors, no added preservatives, you know. Love, love that. No artificial sweeteners. uh third party tested um ionic C gluten-free, no soy, keto friendly, low glycemic. We'll get to that in a minute. Have a lot a lot to say about that. Cruelty-free, vegan, and polyh blend. Okay.
Phyto phyto blend, but to me, it's like plant-based stuff. Okay.
So, for those who don't know, I'm a type two diabetic. So, I just take a pill just manage my blood sugar, right? Um, I've been on a GLP1 for quite some time.
As if you look at me, I like I've lost a lot of weight compared to like other videos. Like I like the A1C is great.
The numbers are great. Right. Awesome.
Right. The GOP1's working. Well, I've been on it for so long that sometimes I will deliberately not take the GOP1 injection for like two weeks.
I'll just I just won't take it cuz I actually want to eat. I want to enjoy maybe I'm going on vacation. I'm going on a trip. You know what I'm saying? So stuff like that. So in this case, I was not taking the GOP1 for like at least two weeks. I'm on it now again. I took this for the first time when I was off of the GOP1. You see where I'm going here? And I noticed that like when I drank it, I got the boost of energy. I felt amazing. No crash. It was like flushing me out like in the restroom. I was like, "This is amazing." Right? The flushing out thing, I mean, after like a couple days, if you keep drinking this, like, it doesn't happen all the time.
Your body gets used to it, right? So, it's it's the only way I can describe it is like if you drink um celery juice, like pure organic celery juice, like juice at home or from Whole Foods, and you get it juiced like pressed real and raw, right? When you first drink that and you're not used to it, it flushes you out immediately. It's amazing, right? But if you drink it a lot, you don't get that sensation because your body's used to it, right? So, it was that same feeling when I was off my GOP1 and taking this. I was using the restroom like, "Oh, okay, cute." Well, then I got back on my GOP1, took this, and that's where I was like, "Oh my gosh." Okay. So, when you are on a GOP1 and you're taking like a supplement that would help you use a restroom, you get like a little cramping. And when I was on the GOP1, I was like, why am I why am I having cramping?
There's something in here that flushes you out, right? So, just know that. I don't know what it is. I could be totally wrong, but I don't think so. I think there's something that flies you out, which is again, y'all might say it's a bad thing. It's a good thing.
>> I don't know what it is. I saw a lot of discourse about is this an energy drink?
Uh why doesn't it say energy drink on here? Is it a juice? Is not a juice? And you know, the only thing I can think about that I would say to that is that maybe this is to me it gives energy drink vibes cuz it makes it gives me that boost of energy and like I'm laser focused and stuff like that. It gives me that but it's not because like it's so clean. It doesn't have all the junk in it. So that's like the twist, right? I was like, "So may Sorry about Sorry about that. I got a phone call. Maybe in the world of these drinks, it doesn't meet the requirement to be labeled as the energy drink." I don't know. I'm just like guessing here, right? Or maybe there's like certain stuff you got to go through loops and stuff, whatever.
This is to me almost its own microcategory or its own category within itself.
because it's in my opinion it's not an energy drink and it's not a juice.
I know. Let me get there. It's not an energy drink in the sense because I feel like it doesn't have the junk that the energy drinks I have seen have. And I'm talking like brands like um like the Alanis and uh some some of the other like prebiotic ones, you know, talking about like the Poppy or whatever, right?
those, but then it's like it's not like a juice like a crystal light or like a crystal tea or you know what I'm talking about. Like it's like it falls somewhere like in the middle. It falls somewhere in the middle between those two things.
The flavor is amazing. The branding and this packaging, all this over here. I like it. I think it's fun.
But this is me talking. It's like I was shocked because I didn't know Tati Westbrook can get this fun, right? Like in the wheelhouse of Tati Westbrook like the bubble letters like this to me screams like young fresh like you know like you know 20 20 like 18 to 27 years old like fun vibes like this is what it's giving right. It's not like giving like um like something serious for your health, right? That's what I'm trying to say. like it just looks fun. And so there's like a lot going on like with the packaging, right? So sour raspberry is a flavor that I have. Tastes amazing.
I like again no added sugar and I like how it says does not contain does not contain real fruit juice and 75 mg natural caffeine. The natural caffeine that's in here is not a caffeine that makes me crash. And like my little research I did on it, it's that's like a what, like a cup of coffee or something.
But the fact it says natural is good.
Then I get into the back.
This is where I was like, "Wow, potassium.
Amazing. I love potassium. I think I get potassium in bananas, but I don't really get them as much." Right. Vitamin A. I mean, I'm Listen, I'm not I don't have a farm. I'm not growing my vegetables in the backyard, right? So to able to get this in food Yeah. and clean. Yes.
Vitamin A, 900 mg, vitamin C, B1, B2, B3, B6, B12, and your chromium. I'm like, this is some really good stuff.
Those are all 100%. It's like, wow.
But not as good source of vitamin D.
Okay, get I get that, 10 calories. All right. And you can see here, dietary fiber, three G's. All right. And then total sugar zero. Love love love it. But I got a message. Okay.
I don't understand, and this is coming from me, a drama channel. I don't understand why people are so upset with this because it's it's not saying something that it's not, but then I see people upset that almost because how vague it is because it doesn't say energy drink on here. It doesn't. But I feel like it's giving energy drink of how it makes me feel with the alertness and my pep in my step. Does that make sense? But then it doesn't it does say juice, but it's like it's not like a juice like this typical juice that we would think it is. So it's kind of like again it's I'm circling back to what I'm saying like its own category. In my opinion, this is a disruptor in the industry.
Will it go far into like mass market?
Only only time will tell if you guys are buying it and supporting it. But I think it has what it takes to get there. I think that this packaging and how fun it it is, it could get there. It really could. Does that makes I hope that makes sense. Okay. So, here's the kicker. So, I don't know if this is like an inky list where the top ingredient is the most potent and the bottom is not as potent. When it comes to this food, I'm not sure. What I do notice is at the very top, the first ingredient here, you can kind of see, it says soluble prebiotic digestive fiber, quote unquote natural vegetable sources. So I'm like, well, hold on, hold on, hold on.
Is this like like a napolina? You know, in the Spanish community, like we use it a lot.
Is this like something like a hold on me?
like it. You know what I'm saying? But then again, the but it can't be because it's not like how I'm used to those products where it goes to your stomach and like a glob and you know what I'm saying? But it's like giving that because it does make me use the restroom. It does flush me out, but it gives me energy, but it's like it's not like a coffee, right? So, it's a lot.
It's a lot going on here. So, I just I don't know where to label it because at one point I just I want to call out and say, "Oh, energy drink." But then another part of me like, "Oh, it's a juice." But then now I'm thinking like, "Oh, it's that'll flush you out, girl.
It helps you use the restroom." But it's like all that in one, it's so that's why I'm saying it's its own thing. And on top of it being clean, that's the part that I really care about because we have so much junk in our bodies and life and food that you can out there in the world. The fact that it's clean is what really gets me on this one. So, I don't know. It's a banger. It just I feel like it's a unicorn and it's trying to just find its place.
And what else is like this on the market? Like, and I think that's what people are upset about is they can't pinpoint it to where can I fit this in?
Like, I want to label it. I think most people get upset cuz they want to label it. So, like, oh, it's just like that.
Oh, it's just like this. But this is like its own thing. And that's why I think it's a it's a disruptor. Okay. I think this is phenomenal. It's a great idea. I think it's fun. Uh, especially for a pickme up on the go. I wouldn't take this on a flight though, like far far away if I'm going to be using the restroom a lot. You got to think of that stuff like that. But I would take it on like a to go 3 4 hour flight some something somewhere real cute. Um but yeah, that's all I want to say about that. That's my review. It tastes great.
I think it's an amazing idea. I think that this the difficulties from a like PR marketing standpoint is like where do you fit this in and who is this for and like the demographic that it that it's for, right? Cuz I could see like a total commercial of like a like a girl with a slick back pony and a G Wagon going to her yoga hot Pilates class and she has this, you know, I can see that. I can also see like a student drinking this. I can also see someone in the nursing fields like a working woman, working man.
I can I see all that. It's just like coming to life and then just letting people know like this is something different. Wake up. It's like it's giving Apple computer think different.
Like that's what this is giving me.
Okay, that's all I want to say about it.
If you want to try it, I think the price is good for what you're getting. I hope that makes sense. For all these ingredients, especially the ingredients that's not in here that she could have easily put she could have easily put some junk in here and sold it for less or put some junk in here, sold it for more. But I think that Tati Westbrook because she's such like to me she's such an icon that anything she does is like under a microscope especially coming off the the vitamins that she did cuz those I always the kiwi was my favorite. I always took those and I got those a lot and I had my friends had those so when I would go there I would pop a little kiwi one. Um, I just think like with with anything it's like consist consistency is key. I think that business like ended up like dissolving.
But like I was using those. I was on it.
I liked it. And I think that Tati Westbrook is on to something with the beauty and wellness category because I think it's a category that people really need to wake up to because it's one of those things that you can you could really extend your life, your longevity of things if you really use them. like me, I love NAD+ uh injection, not the drip. I like getting my B12 injections. I like getting my glutathione injections and things like that. The cryotherapy, the red light therapy, the Yeah. All that the the red light saunas, like all that's like all encompassing like continued use. I do see benefits.
It's like this pill, and I'm not telling you to get it. This is my me talking. Um there's this it's called uh damn my doctor gave it to me like about 10 years ago and let me get the name of it. Oh it's called metformin. So I was taking that for a long time and what I noticed with metformin is like it made me like look younger. I don't I do not know how to explain it to you. And then I watched his documentary about the man who wants to live forever. The one on the Netflix documentary and he was taking that and it was prescribed as a diabetic medication to help people like just regulate their blood sugar. But people who don't have uh any diabetic issues, they take it for the longevity of the life because apparently it helps you live longer. And but you only get there if you continuously use it. And I just think it's this is one of those things that the added benefits of this is good with continued use. And that's the struggle. The struggle is the balance of like how is is this going to fit into my life every day. And so the fact that it's this in a packet form, I can easily take this for lunch with the girls or brunch with the guys or out and about or let's say I I'm going to I'm feeling kind of sluggish, but I I need to get through it. Like this will pick me up. And I love how it's a little packet I can take with me. And I don't use the whole entire pack for a drink. I can get a about good three drinks out of this, maybe even four. I don't need a whole lot. I don't need a whole lot of it.
Especially I don't need a whole lot to get the benefits of the soluble prebiotic digestive fiber. I don't need a whole lot of that. But again, I'm not trying to sell you this. Not sponsored.
Just my honest review. I think it's a great product. It's just finding it if it fits into your everyday life. I think everyone should try it. Just try it once. I mean, it's not going to hurt.
There's some good stuff in here. That's all. Okay. Bye, guys.
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