Platform ownership should prioritize community engagement and player experience over growth metrics and financial goals; the best platform owners are those who rule with their players rather than over them, as demonstrated by how focusing on numbers and investor demands can alienate the very community that makes a platform successful.
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If I owned ROBLOX?Añadido:
Guys, what would happen if you owned Roblox for 7 days? Well, today we're going to find out cuz this this goated video by Qubinks. Now I've liked it and typed goated video. Okay, W Vit.
He has definitely react to it probably.
But today it's our turn.
Would you spend all of your Robux or would you give yourselves like infinite Robux?
And give you guys free private servers?
Well, today we're going to find out cuz yeah, there's this video. I spent 7 days as the Roblox owner.
So, yeah, let's start watching. You just woke up as the Roblox owner.
The most powerful position on the entire internet. You now have control over millions of games, billions of players, and more money than you can ever dream of. But there is a catch. [music] You're only given 7 days to experience it all before losing your powers. With limited time and unlimited freedom, will you make Roblox a better place or use your powers for evil?
For your entire life, you were [music] just a normal player. Now you have the power to ban innocent people, delete any game at will, and force everyone to worship you. You're so tempted to rain down chaos until you realize whatever you do will be remembered forever. Your actions will have consequences. I can't ruin my name. So, you make it your [music] mission to be the best owner you can, to do what no one else has done, get Roblox to 100 million concurrent players. [music] Yeah, that could happen. So, what happened actually? Love Roblox? Earn Roblox digital gift cards with Microsoft rewards.
So far it has 10 million. Surely we can do better.
It's time to prove your worth. Your first move, give everyone a million Robux.
The most sure-fire way to attract more [music] users. And although you've drained god knows how much Robux, it's totally worth [music] it if it gets that sweet number up. But with 7 days to do this, [music] surely you can do more than that. Your second move, make a bunch of things free. Hats and game passes that were once worth [music] fortunes are now open for anyone to buy, making Roblox a lot more fair for poor players, which helps the player count even more. What a fantastic [music] start. Yeah, fantastic indeed. It's awesome how everyone now loves you.
Right?
>> All right. Hello, sir. Huh?
I'm the owner of Volleyball Legends.
Stop making our game passes free. You're making us lose money. Something in you breaks. You spent the whole day helping the platform, and this is the thanks you get? Quit complaining. I'm making the platform better. Undo everything you did to my game. I'm serious. Oh, we can get serious.
I'm deleted it. Ungrateful little [music] rat. Your ego got the best of you, and as a result, an innocent man lost everything he worked for. It's just one person, right? It shouldn't hurt the player count. [music] But deep down, you know you messed up, and you know you're in for a slippery slope. So you try to sleep it off and prepare for day two, hoping that no one will notice what you [music] did.
New day, new man. You go on as usual and check [music] your player count.
35 million on a school day, too? Despite [music] ruining a man's life, you're growing Roblox. You're making progress, which totally makes up for it, [music] right?
Huh?
Free Bob! He did NOTHING WRONG.
>> BRING BACK HIS GAME! Unban his account.
It hasn't even been 24 hours and you're already getting mobs of hate. And as the storm rages on, something in you breaks again. Do you realize who you're talking to?
>> [music] >> You all asked for it. Once again, your ego got the best of you.
Except this time, you banned a hundred X more people. Feeling guilty, you go back to your computer and contemplate [music] on unbanning them.
New email.
Let's grow together.
I'm the owner of Monopolite [music] Industries. I've caught wind of your recent actions and I admire your way of thinking.
Want to work [music] with our company?
We have billions of dollars at disposal.
Billions? You know what? Forget feeling guilty. [music] This offer is huge and if you could somehow catch it, it'll make up for everything.
Here's our location if you're interested.
>> [music] >> Woah.
Woah, indeed. [music] Welcome. The name's Bags. Now, let's continue that talk. You want more players, don't you?
Anything for that 100 [music] million.
I'm trying to make history here. Well, you found the right guy. We're willing to partner with you [music] and invest billions into your company. This means more ads, more games, and yes, more players.
>> [music] >> But there's something you must do for us first.
I'll do anything. See this list of games? Ban every single one of them.
Prove you're worthy. But wouldn't that hurt the player count? Hurt the player count? Nonsense.
When you banned bar yesterday, sure you lost some [music] players, but here's the twist. You created enough attention to gain new players to make up for it.
But people were angry.
>> All attention is good attention, my friend. You want that 100 million, right? More than anything.
Good. [music] Now sign the deal and get to banning. Go on.
It won't bite.
As expected, the hate rose.
But with your new found mindset, you don't care because now >> [music] >> the player count is rising and Roblox is more relevant than ever. I mean, sure, the community is much less passionate overall, but that doesn't matter, right?
I mean, growth is growth. And as promised, the investor went ahead and made some upgrades. A new logo, a new layout, a new everything, which does look off, but who cares as long as it pushes you to that 100 million milestone. [music] Man, I wish this was permanent.
I'm the best owner ever.
>> [music] >> Another day on the job. The birds are chirping. The community is raging.
But most importantly, your player count is rising. [music] Wow, I guess Bags was right. You hop on your computer and scroll through 10,000 angry messages, which would normally ruin your day. But, suckers, you see it as an investment. As long as the player count is Wait, wait, what?
Open this letter or we'll sue you. This doesn't look good.
The letter is from Do Big Studios, the largest Roblox game studio in the world.
Dear Roblox, this is a cease and desist notice regarding your recent attacks.
Over the past 3 days, you've banned several of our games without warning and caused massive financial losses to our [music] company. We've poured years of work and millions of dollars. We take this very seriously. You have a day to fix everything. [music] If not, Do Big Studios will have no choice but to take legal action against Roblox. We're going to be suing you for $12 billion.
We'll also be taking all of our developers elsewhere. This is your final warning. See you in court tomorrow. $12 billion?
A loss like that would devastate [music] the platform. You have to do something or else your reputation will be ruined forever. [music] So, you show Mr. Bags the horrifying letter.
$12 billion?
Huh, that's nothing. Bags, are you insane? We have to unban those games.
[music] I can't let you do that. We have a deal. And if you break it, I'll cut all of your funding and you can [music] kiss that $100 million goodbye. If you don't listen to Do Big, you'll certainly get sued and lose the top Roblox games.
And not like the ones you banned, but games that literally carry the platform.
And on the other hand, if you do listen to Do Big, you'll avoid getting sued, but you'll lose all your funding, which would have massively helped the 100 million goal. You're in a lose-lose situation. [music] So, who's it going to be? Me or that dumb little studio?
You seem a little [music] confused.
Here, make me co-owner.
I'll handle this whole do big thing for you. Are you sure? Kid, I do this for a living. [music] I'm as sure as I'll ever be. On the surface, it makes no sense.
You're about to give half your power to this person you barely know. But, what choice do you have?
Thank you for complying. Now, relax [music] yourself. Take the day off while I'll handle the rest. I'm counting on [music] you.
Don't you want a mail?
Oh.
What are you doing now?
As your new co-owner, I'd like to introduce some new rules.
Online dating is now allowed. [music] To attract an adult audience, the default character will be replaced with something simpler. Say goodbye to the bacon hair. Roblox games will have ad breaks every 10 minutes. The oof sound will be replaced with something [music] more professional.
Game developers now owe 80% [music] of their earnings to me. Failure to follow any of these rules will result in a permanent ban.
>> [music] >> Duh.
Yep.
>> [music] >> You're joking.
Right as you were about to hit your goal, the player count went down by a lot. Where's that sleazy dirtbag at? You scout every inch of the building, but Bags is nowhere to be seen.
>> Don't tell me he ran off. You spend hour after hour searching for our co-owner until you realize that today is the day you meet with Doobie.
12:00 p.m.
I'm late.
>> [music] >> Look who decided to show. I hope you have a good defense [music] because things are not looking good for you. And this is supposed to be fair?
I don't even have a lawyer ready.
Oh Shoot. I don't even need to explain myself again.
What you did is criminal. And I think that all of these witnesses [music] can agree.
Yeah, just I'm giving you one last chance. Release our developers or we're pulling out our games and taking legal action right here, right [music] now.
If I were you, I wouldn't want to betray my co-owner.
So, what's it going to be?
>> [music] >> Are you going to do the right thing or sell out to some investor?
>> [music] [singing] >> Life is what you paint it. Dulux.
>> [music] >> So, what? I help you study and you play my fake boyfriend to get Justin's attention?
Theo?
>> [music] >> You made the right choice. But you know you didn't. I mean, it's not like you even have a choice. Remember, you made him co-owner, meaning you literally cannot get rid of him unless he what?
Steps down himself? No way he would do that. And people call me selfish. Well, I guess you asked [music] for it.
Unfortunately, the attention generated from this was not enough to make up for the player count, bringing Roblox to an all-time low. Was this your plan all along?
>> [music] >> To get me canceled?
You're right.
Because of me, we lost everything.
Hey, it's all right, man. I mean, it's still fixable. We just have to do >> And that's why I brought a backup team.
>> [music] >> Don't give me that.
>> These are top-of-the-notch robot [music] game developers. They're much better than those stupid kids that sued you.
With how fast they work, [music] Roblox will be at 100 million in no time. Maybe he's right. I mean, this new team looks a lot more refined and elegant than previous, which could make up for the losses.
You had me at 100 million. Yeah, you're right. Who needs [music] those ungrateful losers anyway?
All right, team.
Crank out those games.
You won't be disappointed. [music] They're already getting started. These look promising. Huh, what was I so worried about?
>> [music] >> Bro, these new devs are kind Not going to lie. What happened to the old ones?
>> when Roblox games were made by people.
Not by some company trying to look cool.
>> Even AI can do better than this.
>> Everything looks the same, and not [music] in a good way. Even Doobigs games had more soul than this crap.
You can tell these devs [music] don't even play Roblox. As a player of 14 years, I'm disappointed.
>> Goodbye, Roblox. [music] I quit.
>> [music] >> Hey boy, two more days.
>> [music] >> Yeah, I'm really disappointed. [music] You're just in time.
Subject 78 and 79, your work here is finished.
So, how do you like it? This is just one of the many games we've built while you were asleep. I mean, yeah, it looks amazing, but there's a problem.
>> No, isn't it great?
>> [music] >> Dude, have you seen how low the player count has gotten? I'm not trying to offend you here, but I think you're doing it wrong.
And who are you to judge?
But the player count is But the player count is this. But the player count is that. The people who made these have years of experience. You're just a normal player pretending to be important.
Ouch.
I'm taking down everything.
Do you realize who you're talking to?
I own half of your kingdom. I run this place. I did all the work. And if you're just going to be ungrateful, then I guess I'll sue Roblox for the rest of its worth. Oh, no. No, no, no. Roblox is already in a horrible financial state.
One more lawsuit and the platform is finished. And again, while this may be a 7-day challenge, everything you do will have permanent consequences. You can't mess this up, especially when you have two more days to fix everything. So, to avoid making him angrier, you leave him alone to think in private. You feel like a horrible owner. I was supposed to be the best. Your perfect picture of yourself is now shattered at the sight of your dead player count. [music] The player count was thriving until you somehow messed it up. The investor was [music] right. You're not meant to run a company. You're just a normal player.
Wait a minute. You're just a normal player. That's it. You're just a normal player. If you want to know how to be a better owner, maybe you just got to see Roblox through the lens of a player. You know, to get an unbiased view of where you went wrong. So, for once, you put the ego down and test out your platform.
[music] Mainly, the investor's new games. The ones you were so confident in. The ones you allowed to take over Roblox.
>> [music] >> And immediately, yeah, you start feeling off, but you don't know why. You can't explain it. See, back then, you were immersed [music] in every single Roblox game, but now that you're in charge, that magic is just not there anymore.
Why? You test more [music] and more games to maybe see the appeal.
But, each time, for some odd reason, you feel like turning off the computer. Why does everything suck [music] now? Why am I such a bad owner?
You scroll through the cesspool praying for a solution until you see a game that grabs your attention. Michael's Zombies.
Now, the interesting part is this is one of the last few games [music] that aren't made by your investor.
Interesting. And after playing it for a bit, you like it. Actually, you don't just like it, you love it. This game challenges you and [music] treats you like an intellectual, not some drooling toddler. This is amazing. You feel a connection to the world around you. It's almost like the owner of the game is cheering you on as you play.
>> [music] >> It feels human. Like it was made by players for players. Like the owner actually cares about your experience. I need more of [music] this.
We have got to the point where literally anybody can build a fully working app without knowing how to code. This is >> [music] >> These devs are amazing. I can't believe that Bags called them stupid. You feel a sense of bittersweet [music] magic. You start thinking about the way you treated your players, treating them as numbers on a screen instead of actually engaging with their experience.
[music] And at that moment, it finally hits you.
You were blinded by the investor into making choices, [music] choices that scared off your players, your community, the heart of your platform.
I need to fight [music] that scumbag.
I can't let him take over. You're now determined to bring back that heart by defeating the investor.
You don't care about the 100 million goal anymore, cuz whether you have 10 million or 10 players, you just want them to be happy. You just want to bring Roblox back to what it used to be, to what it's supposed to be.
>> [music] >> So, you go to bed and prepare for the final fight.
>> [music] [music] >> Hey everyone, I was wrong. I was foolish. All this time I was focused [music] on numbers, but I forgot what made Roblox special. You guys, the people behind it, >> [music] >> the players, the creators, the community. I silenced you when I should have listened. I hurt what I was meant to protect.
I let my ego get in the way.
I'm not just here to apologize. I'm here to [music] make a promise.
A promise to take back what was lost and a promise to make Roblox ours again.
With love, Roblox.
>> [bell] [sighs] [snorts] >> Let's do this.
>> [music] >> Honestly, I can't say I'm surprised. From the moment we met, I knew you were weak. You could barely form [music] sentences. You couldn't think for yourself. And now, you have the audacity to frame me as the villain in your stupid little tweet. I'm no longer that person. [music] I'm not going to play your games anymore. Aw, look who's finally growing up. [music] Bags, I'm going to make this easy for you. I'll give you an out.
Scary. You're [music] going to step down right now and leave Roblox alone.
Or I'm going to have to make you. Is that all you got?
Remember, you're under our partnership.
If you break it, I'll have [music] every right to sue this platform into oblivion. Unfortunately for you, he's right. Fate of Roblox rests in his hands. You're helpless.
>> [music] >> But unfortunately for him, you're not alone.
>> [music] >> Would you like to [music] repeat that?
Where did all these people come from?
>> [music] >> With your power in numbers, with the entire world watching and with the community on their side the tables have turned. [music] The investor is now helpless. Scared that the world knows your true colors?
All attention is [music] good attention, isn't that right?
Care to do the honors?
Go on. [music] It won't bite.
>> [music] >> Okay. You've defeated the investor.
Roblox is back. Unfortunately, I don't have much time, so I'm going to use the rest of what I have to make it up to you.
>> [music] [music] [music] [bell] [music] >> Although we didn't reach our goal, that's [music] okay because from all of this we've learned a valuable little lesson. Having power is not about control or having more of it, but rather [music] using it to serve others.
Cuz at the end of the day, Roblox is driven by its community. It cannot function [music] without it. So really, the best kind of owner is not one who rules over their players but one who rules with their players.
>> [music] [music] [music] >> Okay, well, that was the end of today's video, but if you did enjoy it, please do make sure to hit the like and subscribe button. And yeah, join the Keio gang and peace out everybody.
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