XM RUM SIGNS AS MAJOR SPONSOR FOR GLOBAL SUPER LEAGUE

[00:00:00]This partnership aligns seamlessly with our Superweek campaign, which speaks to the cultural significance of cricket in Guyana. Cricket is much more than a game of bat and ball. It is a unifying force that brings together people from all walks of life and forms part of the social fabric of our nation.

[00:00:16]The Superweek campaign leans heavily into that identity, celebrating Guyana's rich cultural diversity while embracing the country's soaring global ambitions.

[00:00:26]It reflects who we are as a people and who we aspire to be on the world stage.

[00:00:30]And what better way to celebrate that partnership than through the globally recognized, award-winning XM line of rum and a global cricket league that is committed to showcasing Guyana to the world.

[00:00:42]>> What a better set setting than a global cricket tournament on home soil to celebrate a brand that is, in every essence, world-class and proudly Guyanese.

[00:00:54]Furthermore, as a Guyanese company, sponsoring the GSL is not simply a business decision.

[00:01:00]It is an affirmation of our commitment to this country and its people.

[00:01:05]We believe in investing in experiences that bring Guyanese together, that give our people something to enjoy, and that show the world what Guyana is capable of hosting and producing.

[00:01:18]As you may know, sponsorship of this nature is not new to us. At Banks DIH Limited, we believe in the power of partnerships and the value they bring to both community and our brands.

[00:01:32]This sponsorship represents a combination of our shared vision to promote and support cricket in Guyana. We recognize the tremendous impact this event has on the local community, the industry, and the spirit of competition.

[00:01:48]During the 9 days of exciting cricket, XM fans will experience XM rum sampling, winning of XM premiums via trivia games and on the final day of the tournament one lucky XM fan will win one XM chest made of the original oak barrel.