The SECRET Offer I Used To Make $2.5M+ (Full Breakdown)

Added: 2026-05-30

[00:00:00]All righty, without further ado, we are going to get to the workshop to the content for today. This is all about the fastest way to turn your expertise into a $1 million plus per year income stream.

[00:00:13]And if you're new here, if you don't know me, my name is Matt McGary. I'm the founder of Growletter, a new media summit. We help media businesses, education businesses, creators, and publishers grow and monetize their audiences. We've worked with some of the biggest clients, creators, and brands in the space. People like Cody Sanchez, James Clear, Steven Bartlett, and many more. All the way from tiny creators to massive personal brands to small media companies in every single niche you could imagine to massive companies like Robin Hood. We've helped those clients add over hund00 million in sales collectively. And one of the things we specialize in is audience monetization.

[00:00:53]One example of this is the flyover. We helped them go from zero to seven figures in revenue profitably after launching and doing that in just 17 months. This is what Guy Short, who's the founder, said about me. I've studied a lot of Matt's content, and much of our early success can be attributed to what I learned from Matt. We started from scratch and quickly built our publication to nearly a million readers and profitably in 17 months.

[00:01:16]Squirrelletter is now part of our growth team at the flyover. And that was actually two years ago. And according to SEC filings now, the flyover is projected to do 12 million to 16 million in revenue in 2026.

[00:01:30]I also and my team and I should say we host a conference called New Media Summit. If you are at New Media Summit, just drop a two in the chat. We had over 520 attendees, speakers like Ryan Dice, Matt Pollson, Cody Sanchez, Sager and Jetty, a bunch of people. I see Taylor was there, Brett was there. Awesome.

[00:01:50]Um, cool. Yeah, over 500 people there.

[00:01:52]Um, that's been a great business for us.

[00:01:54]And these are just a handful of the testimonials that many of the products, offers or services we've published have received. Okay? We've received literally hundreds of video testimonials. So, the reason that I'm sharing all this stuff today is I'm not going to go on and on about myself for the entire workshop. I just want to show you I'm legit and that this is worth your time. Now, I want to get into the main event, which is the fastest way to turn your expertise into a $1 million per year income stream. So, if you are ready to get started, drop a one in the chat and uh we will begin. We got 262 people. Welcoming everybody for just here, if you're just joining, we're going to get into the meat of the content, the meat of the workshop right now. And no, the fastest way to turn your expertise and income right now is not courses. It's not digital products.

[00:02:46]It's not private communities. It's not memberships. It's not one-on-one coaching or done for you services or high ticket coaching. What I'm going to show you today is not require you to be an AI expert or have a super complicated tech setup. It doesn't require you to have a large audience of 10,000 to 100,000 plus people. It definitely doesn't require any fancy or complicated marketing either. You can do this and make money without testimonials or social proof when you're starting. You don't need to be a known expert or authority to launch this type of thing.

[00:03:19]And if you do this and you're successful, you're never going to be perceived as salesy or a scammer or a guru or anything like that. I'm going to show you that this is the best beginner friendly offer that you can launch to make your first $100,000 plus fast. And it's also an offer that can scale to seven figures per year in sales with very very high profit margins. I think this is the next big thing, the next hot educational product of 2026, but 2026, but it's still very underutilized right now. Now is a great time to get start started before it gets popular. What I'm also showing you, it's it's new, it's underutilized, but at the same time, it's proven. This has actually been the most proven way to turn your expertise into income for the past 100 years. I'm not exaggerating. I'll explain that in a moment. Hundreds of millions of people have gone through the offer format that I'm going to show you. Now is the best time to get started before everybody else does. And that's what I'll show you how to do today. The 100-year-old product offer that's outlasted every marketing trend, platform change, and economic cycle. This offer format is something that AI is never going to be able to replicate. And by the end of the workshop, you're going to see why it's about to become the most valuable and profitable thing that you can sell as an expert in 2026 and beyond. So, what the heck am I talking about? Some of you might be aware of this, some of you might not. Um, and even when I reveal it, some of you don't really know what it is. But don't worry, I will explain all of that very, very soon. I'm talking about cohort-based courses. This is the most powerful and the best way to turn your expertise into income. Live cohorts. Almost no one is doing them and most people don't even understand them.

[00:05:03]But I'll explain all of this today. And by the way, if you're wondering, live cohorts are not online courses. They're not coaching programs. Live cohorts and traditional online courses and digital products are completely different. And I'll explain that to you as well. Here is why cohorts work. They provide the best student outcomes, the best client and customer outcomes of anything. The only exception to that is something like one-on-one coaching, which can't scale, but really nothing else comes close to cohort-based courses. And I've used these personally and had a lot of success. Over the past two years, I've done over 2.5 million revenue from just seven live cohorts. I wish I would have done a lot more because I would have made a lot more money, but we're starting to do more now. These cohorts have 92% profit margins. For me, it's they're very profitable. It's really hard to have a lower margin than 90 or 80%. And we've served over 1500 customers. I launched my first cohort-based course back in January of 2024 to a little over 4,000 people. You can see that initial launch email right now. And because I used just a fraction of the system that I'm going to show you today, I made overund thou $100,000 in that 30-day launch for my very first cohort with an email list of about 4,000 people. And most importantly, because of the power of live cohorts and how effective this format is, I've been able to help hundreds of people change their lives and change their businesses. These are all the reviews. Really, not all the reviews. There's over 400 plus. These are a handful of the reviews for my cohort-based course. Over 400 reviews.

[00:06:43]And that cohort has achieved a 90 score.

[00:06:47]That's actually a higher NPS than companies like Amazon, Netflix or Apple get. In this workshop, I'm going to show you why the traditional course and digital product model is dead and the four hidden forces, including one you never guessed that killed them. We'll talk about three secrets that will enable you to transform what you know, the knowledge you have, the audience that you have, even if it's a tiny audience, and transform that into a sevenfigure plus cohort business and a whole lot more. So, let's get into it.

[00:07:18]All righty. Here is why the old way to make money from content and make money from your expertise is dead.

[00:07:26]I believe the publishing industry, the education industry, and the creator industry is undergoing the greatest shift since the rise of the internet.

[00:07:34]And you probably guess what it is. It's AI. Of course, AI is the catalyst that is either going to destroy your business or help you grow faster than you ever thought profitable. And my goal is to help you build a brand that gets stronger as AI rises, not one that gets replaced by it. Now, the traditional monetization playbook is being destroyed by AI in forces you can't control. The basically the old way to make money from content, and your audience just doesn't work like it used to. And what I mean by the old way is things like advertising and sponsorships, especially digital products and courses, memberships and subscriptions, done for you services, and more. All that stuff is not working like it used to. And AI is only going to impact this more soon.

[00:08:24]The business model of experts, media founders, authors, and creators is broken right now. And I want to explain to you what happened because this is why cohorts work so well in 2026. There are four headwinds that have drastically changed our market. I call these the four forces. And the first is AI. It's the biggest one. AI is a commodified knowledge and it's also commoditized a lot of services too. People just don't need more content because answers are now a commodity. There are more courses than ever and LLMs like Chat GBT or Claude can teach you more than a lot of these courses or digital products. They can customize advice to your situation.

[00:09:04]They can answer your questions instantly. Things are changing really fast in every niche in every space. It's this is not just about B2B. It's about anything and the static content that you're charging for becomes outdated quickly. Pre-recorded courses age while AI provides up-to-date information. So customers are choosing LLMs like CL and chat GPT instead of buying your premium content. And by premium content I mean any type of information product you sell. A course, a digital product, a subscription, an ebook, the list goes on and on. The promise of AI is massive.

[00:09:37]It's bigger than anything we've ever seen. It's going to answer your questions instantly, teach you anything, and actually do the work for you with things like clawed skills or workflows or AI agents. And even if AI falls short to do a lot of those things, which it does many times, but it doesn't really matter if it does because customers are still choosing AI over buying your information product, your digital product, your course. And this impacts every business that monetizes content anyway. The market for paid content products, courses, digital products, memberships, etc. is shrinking fast. And if your business is built on selling information, training, or knowledge, your sales are going to keep declining as AI advances. But that's just one of the four forces. There's actually more.

[00:10:22]The macro economy has squeezed a lot of your customers. A lot of you have been around for, if you've been around for, you know, 5 or 10 years, you probably saw the the boom in education and digital products and and all that stuff back in 2020 to 2022. That's long gone at this point. People have less disposable income, less free time.

[00:10:41]They're not stuck at home like they used to. Interest rates are higher. They don't have a stimulus check to buy another information product. The third force is one a lot of people don't expect, which is GLP1s. GLP1s have killed the impulse buyer. And let me explain that. We need to be honest and realize that most people impulse buy courses and information products. And now about one in US adults take a GLP-1 drug. And that number is growing very quickly. These drugs don't just reduce food cravings, they actually reduce impulse buying, too. Research shows that they reduce spending across over a 100 consumer categories. And for many customers, buying more courses and digital products and things like that was an addiction. And most of those, I should say not most, but a lot of those impulse buyers are gone now. And that trend is is small right now, but it's only going to keep growing.

[00:11:34]The final force is content saturation.

[00:11:36]There are a lot more YouTube channels and newsletters and podcasts and creators fighting for attention. And over the past five years especially, YouTube has massively raise the bar for both free and paid content. It's just better than ever right now. There are tutorials and creators and videos and even free courses for every single subject that exists, including the the content that you sell behind a payw wall. So, why should someone buy your content product when they can just get that information for free from YouTube or Chat GBT or Claude or whatever it might be? How do we answer that question? That's what you're up against.

[00:12:15]But there is a way to fix it and that's what I'll cover soon. But first, you need to know how publishing businesses make money. And if you're here, you probably own a publishing business or you want to start a publishing business.

[00:12:29]Okay? And what I mean by publishing business is just anybody who publishes content or monetizes content. Okay, that's what I mean. So that includes creators, media companies, experts, and more. If you sell some type of digital product, anything like that, even if you sell advertising, you're a publishing business. So how do they make money?

[00:12:48]Every content monetization model, every publishing monetization model falls into one of one or more of these four categories. Okay? And there's basically four things that you can sell as a publisher or creator. You can sell and monetize content, community, experience, or implementation. And content's just information, things like articles or podcast or newsletters or videos.

[00:13:14]Anything that transfer transfers knowledge. And you can monetize your content by selling the content itself like a course or a subscription or ebook. Or you can sell advertising within that content. Community is people, private groups, memberships, peer networks, any environment where your audience connects with one another.

[00:13:30]That's what community is. Experience is presence and action. Things like live events, conferences, retreats, workshops, festivals, performances, things that bring people together in person or online to achieve or experience something together. That's experience. And finally, implementation is execution. It's a done for you service, an agency service, a coaching program, consulting templates and systems that actually get the work done for your customers. So those are the basically the four things that you can sell. Your product sits in one of those four circles or maybe a combination of them. And it's important to understand this because you need to know why the old way to monetize your content, your audience, and your expertise no longer works. And it's because for most people, your products only sit in one category.

[00:14:17]Pure content products or something like a digital product, an ebook for 47 bucks or a course behind a payw wall is pure content. Or a paid content only subscription like a paid newsletter is pure content. Some people sell paid uh some people sell pure community products. That's a little bit more rare.

[00:14:35]That's something like an online community like a slack group or a discord channel. Pure content product.

[00:14:40]Another example is like a newsletter or YouTube channel that only makes money through advertising. That just sits in one category. A pure implementation product would be for example an agency that delivers a service that's being commodified commodified by competitors AI workflows and agents that are lowering the cost and lowering the barrier to entry to get that service done. The businesses that will get stronger as AI rises have products that set in multiple categories at the same time. they can deliver a combination of content, community, experience and implementation to their customers.

[00:15:16]What I want you to understand is that single category products are fragile.

[00:15:21]Advertising, digital products, a done for you service, just a pure community.

[00:15:27]Pure content products are fragile and they're getting hit the hardest. They're the most fragile out of these single category products. So things like courses, ebooks, these are all content plays and all of them are under attack right now. They're under attack by the four forces that I just showed you before. So the bottom line is people don't need more content. They're not going to buy more content. People are drowning under the weight of just one more course or information product that they're never going to finish. And monetizing pure content offers is only going to get harder and harder. Your content needs to be paired with community experiences or implementation that will give your customers clarity and systems that actually get the work done for them, not just explain how to do the work like a pure ebook might do.

[00:16:15]So when you add these pairings, the combination of all four categories, you get what I call the overlap effect.

[00:16:23]Okay, this is what that looks like. And I'm going to make sure everybody in the waiting room gets in.

[00:16:29]This is an illustration of the overlap effect. Each of the four circles, content, implementation, community, and experience, all put into one vin diagram. As you can see, there's a lot of different overlaps. Most founders build products that only sit in one of the four categories. An online course or a digital product is pure content. A private Slack group is pure community. A private, excuse me, a done for you agency, that's pure implementation.

[00:16:53]Single category products are the easiest to create and they're also the easiest to kill. They are most likely to be disrupted by AI. The overlap effect is what happens when your product combines two, three, or all four categories into one. And the more categories your product touches, the more valuable it becomes. You can charge more. It's harder for competitors to replicate. And it's more resilient to disruption from AI and other economic forces.

[00:17:22]Each additional layer of overlap compounds the value of your product. It doesn't just add to it. So, a simple example of that is this. Let's say we're selling a $27 ebook. That's pure content. Um, if you take that same information but put it into a cohort, we could charge $2,000 because the cohort adds community, live sessions, implementation support, and it takes the same knowledge that's in the $27 ebook, but it delivers that across all four categories instead of just the content category. So, $27 ebook sits here. And if you ever sold an ebook before, it's very hard to charge more than 27, 29, or 40 bucks for an ebook. Okay? you have a hard price ceiling because it's not very valuable because it's single category.

[00:18:07]But if you have a cohort, a lot of cohorts have sold thousands of units at 2,000,500, 3,000, $5,000 and more. And the crazy thing about this is the information across those two products is identical, but the overlap effect creates the premium. This matters more than ever because AI can generate content. But AI can't build a trusted community, create a live experience, and hold some accountable to finish the work all at the same time. Single category products have low margins, high churn, and no defensibility. Now, I don't want you to just throw away your product. The fix isn't to abandon the product or the monetization model that you have now.

[00:18:49]It's to move towards those overlaps. So, if the overlap effect makes sense and that resonated with you, just drop a yes in the chat. Yee. Yes. And then I want to ask you a question before we continue. If you have a product or offer right now, where does it sit in these categories? Is it content only? Put a number one in the chat. Is it implementation only like an agency service or one-on-one coaching? Put a two in the chat. Is it experience only?

[00:19:17]Like maybe you're a stand-up comedian, you sell tickets, put a three in the chat. Or maybe you have um a conference.

[00:19:23]Conferences can also often have overlaps. Is it a community only? Number four. And a lot of you will have, you know, one or a two, but also a lot of you will probably have one overlap already. Maybe you sell um a membership that has content and a community. So you're a five, for example. There's a lot of different overlaps. And there, of course, some some of you might not have a perfect answer to where you're at now.

[00:19:44]And that's okay. But just do your best to put uh put some in the chat. And um just going to keep everybody off camera so we can keep the focus on the slides here. So Colobby um and Tance just make sure to monitor that. All right. So I see a lot of ones. I see twos and threes. Um a couple fives, too.

[00:20:06]All right. And of course, a lot of you have multiple products, so you put multiple numbers. Um that's great.

[00:20:13]Oh, let's see here.

[00:20:17]Okay, where are we now? To continue, the more overlaps that you have, the more durable your business can be. There's a lot of fragile products out there like pure courses, pure advertising, especially programmatic advertising.

[00:20:31]Done for you services can be commoditized. There there are some services that are great. There's some services that are bad because basically an agent can do it 90% as well right now and it's only going to get better.

[00:20:41]Digital products are fragile. Especially content subscriptions are are fragile.

[00:20:45]They're a very tough model for many many people. A pure online community is very fragile and impossible to sell and very hard to keep people retained. There's only one offer that has all four overlaps and that's a cohort. You can see a map of where things sit.

[00:21:00]Advertising, community, done for you service, performance, uh course will often be overlap of two, etc., etc. Only cohorts have all four overlaps.

[00:21:11]They combine content, implementation, community, and experience better than anything else. Okay, that is where live cohorts sit and that's why they're so powerful. So, if I can convince you of anything today, it's that a cohort-based course is the single offer that AI can't kill and it's the fastest path to $1 million per year for any expert. Okay?

[00:21:31]I'm not saying it's the only business model in the world that matters. I'm saying if you haven't done at least a million dollars per year, cohorts are the fastest way to get you there as an expert, a creator, or someone with an audience of any type in any niche. So, how do cohorts work and what even is a cohort? Because some people don't know yet. I want to explain that right now.

[00:21:51]And if this has been helpful so far, just drop a one in the chat and let me know. Okay, I'm going to get into the three secrets. Why cohorts work, how they work, and how to get started building your own cohort. Secret number one is that cohorts beat everything else. They are the best beginner-friendly offer you can launch to make your first 100K. They can also scale to seven figures per year of sales and seven figures per sale of profits with a small team and a small audience.

[00:22:15]And anyone can launch a profitable cohort without a big audience, without testimonials, even if you're not a well-known expert right now. And that's because of the four forces uh that you know because of the four forces right now. The problem isn't access the knowledge. That's not the problem your audience, your prospects, and your customers have. The problem is actually getting things done. Your customers need clarity, execution, accountability, and systems that actually do the work, not just explain how to do the work like I mentioned before. So instead of selling content, train your information, you should sell an experience. And that's what a cohort is. It's it's an experience that helps people execute the work they need to do to reach their goals. And it could be any work they need to do. It could be any goal.

[00:22:59]Doesn't have to be B2B. It doesn't have to be how to launch a newsletter. That's what my cohort's about. It doesn't have to be how to post online or how to do stock trading or something like that. It could be about fitness, um, health, wellness, relationships, any niche that exists. A cohort can serve that niche.

[00:23:14]That is what live cohorts do. They deliver clarity on what matters. They deliver a plan to execute from a trusted mentor and a community to hold students accountable and for them to bond with.

[00:23:25]They deliver gamification to make it fun and increase the odds your students get results. They also deliver systems and templates and feedback and examples that make it easy for people to implement what they learn from that cohort.

[00:23:38]According to maven.com, which is a large platform where people host cohort-based courses, they are 20 times more engaging than recorded content. Higher student engagement and success. It's off the charts. A lot of traditional online courses have a less than 1 to 5% completion rate. Most people never log in to the courses and info products they buy, but the cohorts I've done personally have had up to a 46% student completion rate actually doing all the assignments, watching all the sessions.

[00:24:07]And because they have a higher completion rate, they have way better student outcomes, too. So, this enables you because your customers get more results because they share testimonials.

[00:24:17]It enables higher prices. It enables word of mouth marketing. People actually talk about how awesome your cohort is.

[00:24:23]And if you've been to my events, especially New Media Summit, everybody that's been in my cohort, Reichel, talks about it there. And I get a lot more customers that way, which is incredible.

[00:24:31]And I've sold traditional online courses, and it's night and day different.

[00:24:37]Self-paced online course, low completion rate, no one really talks about it. Very hard to get testimonials. Cohorts are the complete opposite. We've gotten hundreds of testimonials and changed many people's lives. Cohorts are a new and proven business model for getting real student outcomes without making your customers overwhelmed, without burning them out, without giving without getting buyers remorse. Cohorts build your brand reputation instead of destroying it. If you've ever seen people online, all they do is they just sell courses or info products, you'll find that even if they're, you know, pretty good or like provide a good experience, they still have a very ne negative reputation because they're seen as a course seller or like an info person. But if you look at all the people who sell courses or sell not courses, live cohorts, big difference.

[00:25:23]I've never seen anyone who's done a live cohort over and over again have a negative reputation online or is seen as some type of scammy course seller. It's a very different product experience and your customers will showcase that after they complete it. Secret number two, let's get into some of the details of how to build your cohort from scratch.

[00:25:43]This is the short, narrow, small framework. how to build your cohort, even if you have no teaching experience, no testimonials, and you never sold an offer like this before.

[00:25:55]A cohort is a live timebound group program where students learn, implement, and get results together over a set number of weeks. That is the essentially one sentence definition of what a cohort is. It's very similar to school.

[00:26:09]Anybody's here ever been high school or college? Anybody drop a one in the chat if you went to high school or college?

[00:26:14]Kind of like that, but a lot shorter.

[00:26:16]and a thousand times better. Okay, I wasn't a big fan of high school or college, but cohorts are similar because that format works. It's been working for hundreds of years. That's what I that's why I said earlier 100-y old business model that hundreds of millions of people have gone through. It's very similar to the traditional education program, but it takes the best elements of that and removes all the bad elements of that. Okay, that's what a cohort is.

[00:26:39]And you can build a cohort with eight simple steps. Step number one is this.

[00:26:46]You need to be selling and providing transformation, not education.

[00:26:50]This is one of the biggest ways cohorts are very different than a regular course or you know regular high school or college for example. Your cohort is all about a goal outcome and you need to have a clear goal outcome for the students that take that cohort. People need to be achieving a real tangible result fast. Ideally, it's one simple and achievable thing, one outcome that can be done in four to six weeks. That time is super important. If if the outcome takes a year, it may not be great for a cohort-based course. It could be. There's definitely exceptions to this, but if it's a outcome that can be achieved quickly, even if it's not a big outcome, it's a small outcome that people can get done quickly and have some type of quick win, that's important. Okay? And it does not need to be complicated. It does not need to be uh fancy or unique or new. It can be something and it should be something people already want to do. So, a lot of people want to run a 5K. They want to maybe kickstart their weight loss journey by dropping 10 lbs over 30 days.

[00:27:52]And if a lot of people are if if you got 50 plus pounds to lose, like many people in America do, that's very achievable.

[00:27:57]Um, if you have a newborn or a baby that's what three to six months, whenever sleep training happens, getting your baby to sleep through the night in the next 30 days, that's a awesome and achievable goal that a lot of people need.

[00:28:11]And there's so many more examples. These are just very three simple ones. There's thousands of things like this, both B2B, non-B2B, etc. Here's a couple examples of cohorts that have done well, and I'm going to show you like four or five examples. Uh but just know just because these examples cover certain things doesn't mean your cohort should be the same. It can be totally different, right? And because cohorts are just people don't know about them. A lot of people haven't heard about them and most people definitely don't understand them. There's not as there's not a ton of great examples out there. There's a lot of people who have sold an ebook and you can see examples of that, but there's not as many examples as I would like about cohorts and I'm hoping to change that, but just keep that in mind. Okay. there. The possibilities to do a cohort um around various topics and outcomes are really endless. But a great example is Ship 30 for30. They've done over $10 million in lifetime revenue. And the outcome is really simple. They help you create and publish 30 pieces of content basically online writing like a post on LinkedIn in 30 days and help you kickstart your journey of becoming an expert and building your audience. Cut 30 is similar, but it's for short form video.

[00:29:18]Learn how to create and publish short form videos and publish 15 to 30 videos over 30 days over 2 million in lifetime revenue. Very simple product and outcome. Right? Grow Sell is the cohort that I've done for the past two years or so. Helps people launch their newsletter, get their first couple hundred subscribers, and make their first dollar online within 30 days. It's done over $2.5 million in lifetime revenue. Part-time YouTuber Academy is all about just starting a YouTube channel and publishing your first video.

[00:29:46]It's not about publishing 100 videos or getting to a million subscribers. It's just about publishing the first video.

[00:29:51]This is from Ali Abdal who created this and it's done over 10 million in lifetime revenue. Building a second brain is basically about how to like set up notion, how to get all your ideas and work and put it into notion. So you have like a great notion system within about two weeks of starting the cohort. It's done over six million lifetime revenue with a very simple I would not think this would sell so well, but it does.

[00:30:12]people pay and they go through a cohort to build out notion. And notion is a very powerful software. It does really help you save time and make more money if you know how to use it. But I was not expecting this to be so successful, but it totally has been. The creator accelerator is basically all about how to start publishing and growing your audience on LinkedIn. Over 5 million lifetime revenue. Amy Porterfield has digital course academy. It's done over 50 million lifetime revenue. It helps people launch their first digital product. maven.com if you want to see a bunch of examples of various live cohorts. Some are good examples, some are bad examples, but it's a platform for live cohorts. You don't have to use maven.com to build your cohort. I'll show you some other options later. It's not very cohorts require a very small tech stack. I basically use one tool which is a circle to host the cohort and I use Zoom for the live calls. Okay, two tools. But over 12 instructors on Maven have earned over one million. Over a hundred have earned over $100,000 from their cohorts. Most people on Maven are doing it part-time. And if they were really good at cohorts, they would probably just do it on their own. They wouldn't do it on a platform.

[00:31:21]Awesome. Now, cohorts are not comprehensive education. That's why I said it's all about transformation, not education. You don't want to provide comprehensive education. You're responsible for kickstarting your students success, not giving them everything they need for the rest of their lives. Knowledge transfer is not the value proposition of a cohort.

[00:31:43]Helping your students implement and execute what they need to do after they learn the basic thing is okay. It's all about basically a challenge. You you need one goal outcome. You need a two to four-week plan, curriculum for those two to four weeks, and a system to help get your students there. That's it. It's not complicated. And I highly, highly encourage you to keep a cohort between two to four weeks long. A lot of people want to incl if include everything.

[00:32:14]That's a really bad idea. And I'll tell you more about that in a minute. Now, how do we structure your cohort? A lot of people are really confused about this when they get started, but it's a lot simpler than you think. You can use my short, narrow, small framework. Short means that your cohort's only going to have between four to eight hours of live content. So, it's it's relatively short and and easy for people to complete and get value from. You're not giving them 10, 20, 40 hours of modules like a lot of courses do, and no one watches that.

[00:32:41]No one wants it. They want something short and concise. So, that's what you're going to do. 48 hours, four to eight hours. It's going to be narrow, and that means it only solves one problem or delivers one goal outcome.

[00:32:51]It's not going to give you everything you need to build a $10 million business overnight. Okay? Um, it's not going to help you lose 50 pounds of fat and gain 10 pounds of muscle. That that's two different outcomes. It's just going to be one thing like launch your newsletter, run a 5K, get your baby to sleep through the night. Really simple stuff. Again, lots of examples outside of the ones I'm mentioning. And the final thing, it's going to be small, so only two to four features. The reason for this is it's better to leave customers wanting more than to make them feel overwhelmed. The biggest reason people don't use traditional courses and digital products is because of information overload.

[00:33:28]People feel good when they complete something. You want people to complete it and graduate. That's the job of your cohort to get it done and to implement what you learn from it. So, the most common format is a 30-day life cohort, but really a lot of different formats can work. So, let's say we're going to do a 30-day live cohort, so four weeks.

[00:33:50]If we use the short narrow small framework, we're going to have eight live sessions, and of course, people will get the recordings from those sessions, too. So, that's about eight hours of content. Um, we're going to have another feature which is eight resources. So, each session will come with like a resource. So, let's say we're talking about email marketing. In one session, we'll give our students 10 examples of the type of emails that we're writing and sending. Um, part three is going to be 48 homework assignments. So, what do they need to do after they learn this stuff? What do they need to do to get results and implement it into their life, into their business? That's what a homework assignment does. It's not like fill out a worksheet or do busy work. It's like build a landing page or do whatever it is, you know, run your first uh 500 meters, etc. And then the final thing is one community with a few channels. So, these are all features. The live session is a feature, that's one feature, the resource is a feature, the homework assignment is a feature, and the community is a feature. So that's four features. You don't want to overwhelm people. You don't need a dozen features.

[00:34:47]You just need three or four like this.

[00:34:50]If you're not sure what the live se session structure should be, I typically do a 90-minut time lock for my for my courses time block where I do about 60 minutes of instruction. Sometimes it's shorter like 50 or 45 minutes. And following that instruction, I do 30 minutes of Q&A or group coaching. And I like to host these live session calls on Tuesdays and Fridays, but you could do Mondays and Thursdays. And I always host them at 12:00 p.m. Eastern time. Now, a lot of mistakes people make when they are uh fulfilling a cohort, is they just make it way too long. Your cohort should not be longer than 5 weeks, especially for the first one. Now, if you've already done five, 10 cohorts and you've made a lot of money and you've worked with a lot of students, then you could explore doing a six week, a seven week, and 8 week. And that totally can work.

[00:35:37]But you need to master a short cohort first. That also allows you to get quicker feedback. So you do a twoe cohort, a threewe cohort. You get results, testimonials, you tweak it, and then you launch it again for another two weeks or 3 weeks.

[00:35:51]So two to four weeks is the sweet spot of where you should start with. No more than two sessions per week. And you should keep the time for most people at 12:00 p.m. Eastern time because it's the most inclusive. It's good for most of the US. you know, it's 9:00 a.m. on the West Coast. It's okay for Europe, you know, it's 5:00 p.m. for a lot of Europe. Okay. Now, if you feel the need to have your cohort that's longer than two than four to five weeks or more than two sessions per week, you're just teaching too much and you're over overloading people of information.

[00:36:22]Remember, it's about transformation, not about just filling people's brains with more information they don't need. Okay?

[00:36:28]How do you help them execute, not just learn?

[00:36:33]Step number three, and by the way, if that short, narrow, small framework is helpful, just drop a one in the chat and let me know.

[00:36:41]Step number three is homework. Not a exciting word, but homework is is really important. I like to usually call it something different. I don't call it homework, even though it technically is homework.

[00:36:50]If your students, if your customers do the homework, they should get the result. If they complete all the homework assignments, they should be able to achieve the one promise or outcome of your program realistically.

[00:37:02]And homework again is all about execution. It's about taking action to get the outcome. Homework is the stuff they need to do to see results. So whatever they need to do to see results, that's what your homework is. It's not, you know, some worksheet or some spreadsheet they're filling out or something like that. If your students can't get the core result realistically by doing the homework, you need to either make the program better or promise less. You don't want to overpromise, okay? It's it's all about doing the things to get the outcome.

[00:37:28]Step number four is you need to have a system because cohorts are very valuable, but people don't want a cohort. They don't really want any type of course or program or ebook. They don't want to learn or work. They just want results. So, you need to make your cohort feel done for you even though it's not going to be a done for you service. And the way you do that is to give people shortcuts. You create and share tools and templates and scripts, examples, AI prompts, claude skills, checklist, and more that do the hard part for your customer. So, for example, let's say we have a cohort about email marketing for e-commerce companies.

[00:38:06]You're going to teach your email marketing system. You're going to give examples of emails that have sold a lot of products and made a lot of money.

[00:38:12]You're going to give your customers fill-in-the-blank templates that help them write the emails even faster because they have the example they can emulate and then they have the fill-in- thelank that they can emulate and copy faster. And then you're going to go one step further and give them AI prompts or a cloud skill or a workflow that just writes the emails for them and it's been trained on the best performing emails that you're teaching your system based off of. Okay, if that makes sense, drop a one in the chat. That's what I mean by a shortcut. It does the work for them, but it's not a done for you service. It cost you zero dollars to add an example or to create a claude skill or a template, but it speeds up the process to get results for your customers a ton.

[00:38:51]Here's step number five.

[00:38:53]You should add gamification. This is what makes cohorts really fun. You can gamify the program to incentivize your students to do the work, to participate in your community, and to get results.

[00:39:05]So, this can and should be very simple.

[00:39:08]Uh, oftent times in my cohorts, usually in Riker cell, we've always done a community prize. So, the person voted most helpful by the other people in the community at the end of the cohort gets a $1,000 Amazon gift card. Sometimes we've done up to three or $4,000 in Amazon gift cards for the community prize. You can do a completion bonus.

[00:39:28]Everybody who completes the program by attending or watching all sessions and completing all homework assignments gets maybe a a group coaching call with you as a bonus that they don't normally get if you have a smaller program at a higher price point. It could be a one-on-one strategy call with you or it could be access to the next live cohort for free or something else. Every cohort program should have a wins channel. This is just a dedicated channel for sharing progress, wins, and results. Your students can post screenshots, share metrics, share small victories. No win is too small to share. And just by having this channel and telling people about it, they'll share their wins. I've um at first I didn't have a wins channel, I just said, "Hey, share your wins in like our main chat." And people had a lot of wins, but because there wasn't a dedicated space for their wins, the results, they didn't share them. But when I added this dedicated channel, I'm getting five 10 times the amount of wins that were happening before, but I just didn't know about them because I didn't give people a space to share them. So, a wins channel is a must-have for your cohort community. You could have a hall of fame space online, like a dedicated place for showing all student wins and outcomes from all cohorts, screenshots, testimonials, results.

[00:40:40]An an example of this is SAS Academy.

[00:40:43]They have a million-dollar wall for students who hit a million dollars in ARR. They have a photo and story of how they did it. It becomes proof of concept for all new students. So, when new people join your cohort, they see those wins. they see your hall of fame and they see that this is going to work. So, I'm going to stick with it. Do it. And that also reduces refunds, too. Another fun thing you can do, probably not for your first cohort, but you could do it eventually, is a win your money back contest. So, let's say the first 10 or more people who hit the primary goal get a full refund. Especially if it's like a clear goal you can track, like a a public 5K or a financial thing or some type of numeric based thing. That's a that's a great thing you can add. But to get that money back guarantee or to win their money back, they need to complete the program, which just means that watching all sessions and doing the homework. You could give it to more than 10 people. You can give it to just one person. Doesn't really matter. Um, just try it out and see how it works for you.

[00:41:38]And more, okay? There's there's dozens of ways you can gamify a cohort. I'm not saying you should do all of this, especially for your very first cohort.

[00:41:47]You should probably pick maybe one to three ways to gamify your first cohort.

[00:41:51]Over time, you can tweak those or add on more gamification methods.

[00:41:57]All righty. Step number six is scarcity and urgency. This is a short one uh because it's an important concept that you need to understand. Real scarcity and real urgency make it easier for you to sell. It makes it not just a little bit easier, like a hundred times easier.

[00:42:13]And that's what cohorts have built into the structure. It's not fake urgency.

[00:42:17]It's real. Enrollment's going to end for your cohort on a certain date. And after that, people can't get access. So, people have to buy before. And because there's a deadline, people buy way more.

[00:42:27]Scarcity. You can have a limited number of spots. If you want to have more time for Q&A and coaching, you can cap your cohort at 25 people or 50 people or 100 people or whatever it might be for you.

[00:42:37]So, you have more time to support everybody. When you hit that cap, enrollment ends. So, that gets more and more people to buy and it makes the marketing and sales process way easier for you because you have that built-in scarcity and urgency. Step number seven is social proof and authority. You do need proof that you can deliver results to sell cohorts, especially to sell a lot of a cohort. Okay? And the more proof you have, the more sales you'll get. And as you keep doing your cohorts, you will get more and more proof from every single cohort. You have a very high testimonial rate. Oftentimes, my cohorts will have a 50% or higher testimonial rate. So 50% of people who join and enroll share a testimonial at the end. That's not very common for other types of products, but it's very common for cohorts. So, you want testimonials and case studies and student data and endorsements, but you don't have to have that to start with.

[00:43:28]If you don't have any of that, if you don't have product testimonials before your first cohort launch, you can ask for character testimonials instead. You can go reach out to five, 10, 15 of your friends in your industry, clients, past employers, loyal readers, or subscribers, and you can send them an email like this.

[00:43:49]You can basically ask them for a character testimonial, which is not a testimonial for the product, but a a testimonial that you are the right person to teach this type of thing. So, let me read this out real quick. So, reach out to five people who you know, you know, they like you, they know, you know, they read your stuff or if they worked with you before and you can say something like, "Hey, I have a quick favor to ask. I'm ready to launch this new product called this. Here's what it's about. Here's an overview. I'm looking to feature some testimonials from people like you on the landing page. Not a testimonial for the product itself, but basically a character testimonial about why I'm the right person to put something like this together. Would you be open to that?

[00:44:26]Happy to return the favor for you. With this, if you reach out to five or 10 people, it's very easy to get three or four or five character testimonials without even having a product. And now you have all the proof you need to launch your first cohort.

[00:44:40]All righty, step number eight, and this is I think the final one and maybe the most important one, is to always sell and then build. And the great thing about cohorts is they have a built-in pre-sale. People must buy the cohort.

[00:44:54]They must enroll before they get access to the programs. The live sessions don't happen until after enrollment ends.

[00:45:01]Enrollment should always end the night before your cohort starts. It could be a couple of nights before, but I I prefer to do the night before the cohort starts. So, let's say my cohort starts on a Tuesday. Enrollment is going to end Monday at midnight. You should not be creating the cohort or building anything before the program starts. You can just make an outline, the orientation video, and that's all you need to get started.

[00:45:21]And this is so helpful because when most people um do their first cohort, including my own back in 2024, we create the curriculum during the live cohort.

[00:45:31]So, we do the marketing beforehand. We get 50 100red people to buy it. We didn't have to make any of the slides, any of the content other than an outline orientation video. And then after enrollment ends over the two or four week period, I can make the curriculum and the slides and deliver it all at the same time. And then the next cohort, I already have that ready and I can just improve it a little bit. When a lot of people launch information products or courses or any type of premium content product, I I've literally talked to a dozen people who have done this. they they spent three months, sometimes six months or more making all the modules, making all the slides, making the this or the that for a product that they want to launch. So, they're building before they sell. Then they go out and finally after months and hundreds of hours of work, they launch that product and no one buys it or very few people buy it because the offer wasn't good. It wasn't the right fit. It didn't solve the right problem and so they just wasted six months of their time to make almost no money. With a live cohort, you don't have that problem. you're always selling it before you build it because the pre-sale is built in to the structure of the product and that doesn't exist for anything else.

[00:46:38]It's that's why it's so powerful for you if you're a somewhat of a beginner.

[00:46:43]It helps you save so much time and that's why I believe it's the fastest way to make your first 100K from one launch or $1 million per year as someone who hasn't done that before if you're an expert or a publisher or a creator.

[00:46:56]Okay, if that makes sense, drop a one in the chat. Now, the final secret I want to show you, and we're going to wrap up here soon in about 10 to 15 minutes, is this. The 30-day launch engine. How I've generated over $2.5 million in cohort sales, over $100,000 in sales for my first launch, and even over $200,000 in sales in a single day.

[00:47:19]So, to kick this off with something simple, a lot of people ask me, how often can you do a cohort? And the answer is as much as you want really. Um if you have a two or three week or four-week cohort, you could do 12 per year if you wanted to. Um oftentimes it's great to do them every other month so you have a little bit more time in between. Or if you're someone who maybe you have other stuff going on, you don't want to launch them as often. You want to do a bigger launch and make more money every time you do launch. You could do one per quarter which is four per year. So it's really up to you. But the important thing is that you keep at least initially you keep your cohorts between two and four weeks long. So you have the opportunity to do more again with a short with a short turnaround time between your cohorts.

[00:48:04]When I'm launching a new cohort, I like to market it over a 30-day period. In the first two weeks, you doesn't really require much marketing. Null. Um I'll explain that in a minute, but the marketing timeline and schedule for your cohorts is very important. You need to identify a start date for the cohort.

[00:48:19]And this is kind of obvious, like you need to know when classes start. So, do they start July 1st or August 1st or whatever it might be? What day and time do they start? That's when your first live session is. Then you need to identify a deadline. When do they have to enroll? When do they have to buy before they get access to the cohort? I like to do that the night before. So, oftentimes my cohorts start on a Tuesday and the Monday before at midnight enrollment ends. And then before that enrollment deadline, you're going to mark it over a 30-day period. But if you don't have 30 days, doing it over 14 days or even 7 days can totally work, too. I've done that many times before.

[00:48:56]But in a perfect world, I like to have a 14-day period where it's just all about building anticipation for the product and building a weight list. A weight list is a very helpful predictor of launch success. So, if you tease the product or even if you say this is what the product is, this is what it's going to this is what you're going to get.

[00:49:14]Click here to join the weight list or enter your email to join the weight list and you get a large percentage of your list to join the weight list like 5% 10% 20%.

[00:49:25]That is really a meaningful predictor of how many sales you're going to get. So if you have a 100 people on the wait list um you can convert a very large percentage of that to customers. If you get a thousand people on the weight list um you can convert even more to customers. You get even more customers.

[00:49:39]If you promote the cohort and people just aren't joining the wait list, like you you send it to your email list of 5,000 people and you only have a handful of people join the wait list, you can identify there's something wrong before you even launch the product. You can say the offer isn't working, they don't want to do it, the value proposition isn't there. You can ask the people who who didn't join but um clicked what's missing and you can improve that. So it it gives you a strong predictor and it helps you improve by taking the time to educate people about what they're going to get, build the weight list and build anticipation for around 14 days. So I encourage a minimum of seven days just for weight list building to see how you're going to do and to get people excited for what's to come.

[00:50:21]Then on day 15 through 19, I recommend doing a live webinar or potentially even multiple live webinars. It's the one of the best ways to sell this type of product and you will get the most sales for your cohorts on live webinars and right before the deadline, like the three final days before the deadline.

[00:50:41]So, I would encourage you do two. So, that's why on day 20 through 25, I would recommend doing the second live webinar.

[00:50:48]And after the second live webinar, uh because it's the final one during this 30-day period, you're going to share the replay at that point and begin promoting the product after the replay is public.

[00:51:00]And the final seven days, day 21 through 30, is when enrollment is open to everybody. You announce it on social media, you share it to your list, you talk about it on your podcast or wherever you have an audience and things to share, and people can buy on your landing page at that point. Okay, that's a simple 30-day marketing period. could be more concise, but I wouldn't make it any longer than this.

[00:51:22]So, day 14, day 1 through 14, we build the weight list, post on social, talk about in our newsletter, mention it in our podcast. Um, probably at least send at least one dedicated marketing email.

[00:51:34]Day 15, we do the live webinar. It doesn't have to be complicated. You don't need as many slides as I have. You just send a handful of marketing emails that ask people to sign up for the webinar. You can do it on Zoom and have a webinar within like 30 minutes. It doesn't have to be complicated. You don't need a complicated webinar marketing software. And then you do the slides and then you can just sell on the live webinar and give an exclusive offer to live attendees. Day 20 through 25, we're basically doing the same thing again. We're just giving people one last chance to attend the webinar for one final session and then afterwards we're sharing the recording. When you share a recording, I would highly encourage you to give a deadline for when they need to watch that recording by. So, the recording expires 3 days after they get it. Because if it's up forever, no one will ever watch it. But if it is going to be gone in 24 hours or 48 hours, way more people will watch that recording and way more people will buy your cohort after they do. The final seven days is just open enrollment. People need to buy before the deadline. So, you're going to send usually five to seven emails over that 7-day period and probably two or three emails on the final day to really remind them. Those final emails might only go to people who already clicked the sales page just as an extra reminder, kind of like an abandoned cart email. And I would also recommend doing it a handful of social posts. Usually, one social post when enrollment opens and one social post when enrollment ends. And you're going to get a lot of sales right at the end. When you market a cohort, you get what we call a U-shaped sales curve. Colobby called it the butthole sales curve. Or no, not a butthole, a uh a butt cheek sales curve.

[00:53:11]I I like the U-shape idea more than the the butt cheek.

[00:53:15]>> But hole is not the right word to use.

[00:53:17]Butt cheek. Um but not as funny as Colby, but I like the U-shape. I'm I'm going to stick it I'm going to keep it to that for now. So, you have these moments where in the first 24 hours you have a spike of sales because your most um loyal people are going to buy, right?

[00:53:31]Then, then when you do the live webinars, during the live webinars, and immediately afterwards, you're going to get another spike of sales. And then in the final three days, that's where that U kind of becomes more like a a backwards J and really starts to go up.

[00:53:44]The final 3 days, final 72 hours, when when you're sending one email or more per day, you're going to get the most sales and the most sales in the final 24 hours. Um, you'd be surprised how many people are buying between 8:00 p.m. and 12 um I guess 8:00 p.m. and 11:59 p.m.

[00:54:01]on the final day right before the cart closes. A lot of people. So, we email during uh those times at least once or twice to drive way more sales. I mean, hundreds of thousands of dollars in sales just over the final four hours that I've seen from my cohorts. So, to achieve a $100,000 plus cohort launch, here's what you need to have in place.

[00:54:20]And you don't have to have all this for your first launch, but over time you want to add it. You should be doing one to two live webinars, the same content each time. You should have 10 plus short marketing emails. And I really like to keep these marketing emails under 400 words each. They don't have to be long.

[00:54:38]Really simple stuff. And you should be doing one to three post on social media.

[00:54:43]If you have an audience, if you have a great offer, and you have expertise, you can do a $100,000 plus cohort launch with those three things. But you don't have to have a live webinar for your first launch. You just need an email list and you need a simple sales page.

[00:54:58]If you know how to sell and create an offer and market a cohort, you can do it. I recently did over $100,000 in sales from a 7-day launch. So, we like had very little time because I was having a baby. My second daughter was born on May 5th. We wanted to do like a sale right before that. So, we did a 7-day launch and it actually wasn't for a cohort, but we used the same exact system. And we sent 11 emails over seven days, uh, three emails on the final day, and that did over $100,000 in sales. If you have a good offer and you know how to write emails, which I can show you later, you can sell a lot. My first sales page that drove over $300,000 in revenue a few years ago was literally just an ugly blog post. You can see it here. Um, you can see it on the way back machine. I don't know if this will load for me. I don't think it will. It's going to take too much time. But it just looked like an ugly blog post. And that's how I did the first over $300,000 in sales. I didn't have a designer, nothing.

[00:55:59]So, the point is marketing delivering live cohorts is a lot easier than you think as long as you have the right system. And that's what I wanted to share with you today. So, that is all for now. All right. I would love to tell you about a new program that I am launching called Craft Your Cohort. It's a three-week live training program that gives you everything you need to build, sell, and deliver a live cohort, even if you're starting from scratch. It includes six live training sessions where you're going to learn the system from me with my case studies, other case studies, and real examples. You'll get the recordings, the slides, and the transcripts from all of those sessions.

[00:56:36]It has over 50 templates and examples so you can copy and paste my cohort monetization system into your business, our online community of over 1500 founders, and a handful of amazing bonuses. You now know that live cohorts are a powerful business model.

[00:56:55]Cohorts are the best way to monetize your audience and expertise in the age of AI. But trying to build, sell, and deliver a cohort completely alone, all by yourself is not easy. There's almost no information on the internet about cohort-based courses. It's really hard to find information that's going to help you. And there's a lot that can go wrong if you don't know what you're doing.

[00:57:18]Unless you want to waste months of your time, tens of thousands of dollars on marketing, and potentially even burn your audience with a poorly done launch and cohort experience, you are 100 times better off getting someone who has built and sold successful cohorts before to help you. You're also better off if you can join a community of founders and creators who all have the same mission as you. And that's why in just a minute, I'm going to give you and show you an exclusive opportunity to take that shortcut. And that is the smartest shortcut you can take if you want to build and sell cohort like I have. If you believe in this offer like I do and like I've showed you, the greatest shortcut you can take is working with someone who has done it and joining a community of people who are trying to do it too. I that is why I've created craft your cohort to accelerate your cohort buildout, launch and fulfillment. So instead of spending dozens of hours of wasted time trying to figure out your offer, your content, curriculum, pricing, how to market it, sell it, deliver it live, how to figure out your tech stack, instead of searching Google and YouTube and chat GPT and collad and looking for answers and insights that don't really exist on cohort-based courses, so they because they are still so underutilized. Craft your cohort is going to give you everything you need to succeed. You're going to get the mentor who's done it, which is me, a comprehensive training program, AI tools that speed up the process for you, examples you can swipe from, and a community to support you at every single step. The goal of Craft Your Cohort is simple. I'm going to give you the complete system in just 3 weeks so that within 60 days of your enrollment, you can launch your first cohort and do 10,000 to $100,000 in sales or more. And that's possible because when it comes to live cohorts, there's no one on earth with my experience teaching this. And there's no one on earth who has put this into a simple system that you can implement in 3 weeks. I've done over 2.5 million in cohort sales, 92% profit margins, served over 1500 customers with a 91 net promoter score, and over 400 video testimonials. I've also helped some of the world's largest publishers and creators monetize their audience.

[00:59:28]I've helped them drive over a hund00 million in sales collectively.

[00:59:32]Clients like James Clear, Steven Bartlett, Cody Sanchez, J Shetty, Sill Bloom, The Hustle, 1440 Media, and many, many more. And I've spent the past three months compiling every lesson from my cohorts and from working with clients, every growth hack, every revenue generating secret that I've learned and put it into one program. That's Craft Your Cohort. Here is everything that is inside. First, there are six core elements to the program. The first is the live training and system. Then the AI tools, which are Claude skills and prompts that you can use for Claude or Chat GPT to help you get results faster and implement what I'm going to show you. You get growthwork assignments that tell you exactly what to do to launch your own cohort. over 50 templates, resources, and swipe files, and a private community and accountability from me, our team, and our group of founders doing this with you. The Craft Your Cohort system starts with six live sessions. You're going to learn the proven system for building a profitable cohort, even if you're starting from zero. And you'll get 247 access to the recordings, the slides, the transcripts, so you can go through the program at your own pace or join the live sessions.

[01:00:45]All of the live sessions are at 12 PM Eastern time. And Craft Your Cohort starts this coming Tuesday, June 2nd.

[01:00:53]The first session is Tuesday, June 2nd at 12:00 p.m. Eastern time. Most sessions are in Tuesdays and Fridays. We have a couple on Wednesday, one on Friday, or we have one on Wednesday, one on a Friday, but they're all at 12:00 p.m. Eastern, and you'll get the times, and you'll be able to add them to your calendar immediately after you enroll.

[01:01:11]Now, you don't have to attend all live sessions to get value from this.

[01:01:14]Everything is recorded. You can watch and access everything in the program on any device, including our mobile app.

[01:01:20]You can even watch it or listen to it while you're on a walk or in the car with your phone closed. The important thing is that you watch it and use everything that's inside. The training sessions are going to cover a ton of things. All everything from your offer, designing your cohort, pricing your cohort, your sales page, marketing schedule, campaign, email marketing, live selling, webinar marketing, fulfillment, teaching, customer onboarding, offboarding, and a lot more.

[01:01:45]Growth work is very simple. After each session, you're going to get a assignment. It's basically an action item. And these assignments are going to walk you through exactly what you need to do to build out, to sell, and deliver your cohort. It's no busy work. It's no BS. It's things that you need to do to build your cohort and make money. You'll also get our AI tools. All provide cla assignments for you. So, you can use these skills and then it gets you 70 to 80% of the way there and then you can do the rest manually. All of these AI tools will basically help you do everything faster from marketing, sales, email marketing, delivery, webinars, uh outlining, curriculum, and more. You'll get over 50 templates, resources, and swipe files. You'll unlock these after you join. And these basically allow you to copy and paste the best elements from the best cohorts into your own. You'll get examples of sales pages, the best marketing emails that have made me the most money and have made other cohorts the most money, webinar examples, pricing, guarantee examples, curriculum examples, program structure, and more.

[01:02:51]This saves you time, money, and helps you grow faster. Private community access. You'll join our community of 1500 founders, publishers, and creators for support, feedback, and accountability. It's a great place to meet friends, mentors, business partners. It's definitely the best online community for founders building cohorts. And finally, you'll get live coaching and Q&A with me. After each of the six live sessions, I'll be doing at least 30 minutes of group coaching and Q&A. I'm going to answer all of your questions in depth live. And if I don't have time or maybe you can't make a live session, I will answer your question in our community fast. And when you join today, you get access to all of this and more for life. So, what is the investment to enroll? Well, let me break down everything that you're going to get. You're going to get the Crafter Cohort training, a $2,499 value. You'll get over 50 templates and swipe files, a $1,000 value. The online community, $1,000 value. All of our AI tools, a $1,500 value. 30 minutes of group coaching and Q&A over six sessions, that's a $2,000 value. A total value of $7,949.

[01:04:00]And remember, lifetime access to all of that stuff. But that's not enough. I am going to add even more bonuses to make this a no-brainer for you. So, you'll get all of the core elements of Craft Your Cohort, over $7,000 in value. Plus, you're going to get access to the recordings from our conference, New Media Summit, from 2026 this year, and 2025 last year. Even the ones last year are incredibly relevant and value.

[01:04:25]You'll get sessions from speakers like Cody Sanchez, Sam Parr, who else? Matt Pollson, over 20 speakers or 25 speakers over two years that are incredible founders, creators, and publishers. So that's $1,000 in value from those recordings. You'll access to the recordings of our mastermind where it was $3 to $5,000 for a ticket. That's a $1,000 value. You'll get access to our course on how to set up Beehive for success if you don't have a newsletter that will help you launch one quickly, a $200 value. And my favorite bonus out of all of these is my email list growth master class. This breaks down the 10 best ways to grow your list for free.

[01:05:04]So, if you need more leads, more subscribers to sell your cohort to, this will help you do it. It's 90 minutes.

[01:05:10]You watch it, you implement it. That's all you need to build a successful newsletter from scratch. That is at least a $499 value. And then finally, because this is the first Craft Your Cohort Boot Camp, it's going to be incredibly helpful. But if you want to join the next one, which will improve slightly, that will probably come out in fall 2026. So you'll get access to the next Craft Your Cohort Boot Camp for free. So the total B value of these bonuses is $10,645.

[01:05:42]So when we add all of that together, the core elements and the bonuses, everything you get in Craft Your Cohort today is a total value of $18,594.

[01:05:52]But I'm not going to charge you anywhere near $18,000 for this or even half of that right now. Craft your cohort is going to be a one-time investment to enroll for $29.99.

[01:06:09]Way different than the full value. I think it's underpriced and I think it's going to be incredibly valuable and you'll get an ROI in a very short period of time. You can take this, learn the system in 3 weeks, launch your cohort within 30 to 60 days from that. And if you do everything right, if you have the credentials, the expertise, the audience, you can easily do$10,000 to $100,000 in sales from your first cohort, if not more over time. No guarantees, but I think that's totally possible because I've done it myself and I've seen dozens of other founders do it, too. But right now, because this is the first Craft Your Cohort Boot Camp, it's the first time I'm doing this, I want to give you a special incentive.

[01:06:48]If you're one of the people who takes action early, if you join the first version of this program, you can enroll today for three payments of $7.49.

[01:06:59]Or if you want to do a onetime investment, you can enroll for a onetime payment of $19.99.

[01:07:08]That's a total value of $18,594.

[01:07:12]And you get all of that today for just $19.99.

[01:07:17]And this is going to be $1,000 off the price of Crafter Cohort that you'll pay if you wait until the next launch, which is going to happen 3 to 6 months from now. It's going to be $29.99 or $3,000.

[01:07:29]So, right now, you get all of this value and $1,000 off the retail price when you enroll before the deadline. It's also backed by a 7-day no questions asked money back guarantee. So the 7 days start after enrollment ends on June 2nd.

[01:07:44]So you don't get penalized for buying early after enrollment ends. Um June 2nd is when the program starts. The 7-day refund window starts then. And that allows you to join the first three live sessions. Try out the program for 7 days. And if you decide it's not for you for any reason, just reach out to supportgrowletter.co and we'll send you that email address after you purchase too. and you can get a refund within seven days. Now, this excludes a 10% refund fee that we use to protect our intellectual property and keep the program limited because there is a hard cap, but it's very generous.

[01:08:15]Now, here is how to enroll. First, there are limited spots and there is a very hard deadline because I want to keep this small and have a lot of time to answer everyone's question. We are limited to 50 people in this cohort. So, it's limited to 50 people. At this point, over 25 people have enrolled. So, we're 50% if not more than 50% sold out.

[01:08:36]Enrollment ends completely Monday, June 2nd at midnight. I forget if that's June 1st or June 2nd, but this coming Monday, I'm recording this on May 28th. This coming Monday, enrollment ends and the Tuesday after that, which I believe is June 2nd, the first session happens. So, you have to enroll by Monday or you cannot get access. There are no exceptions to that. Everything you need to build a $1 million plus year per year cohort business is inside of Craft Your Cohort. You can enroll now for $1,000 off and get over $10,000 in bonuses for free when you join before the deadline.

[01:09:09]So, use the QR code on this screen to pull up the checkout page and enroll right now. Or you can click the first link in the description of this video to join there. If you have a question or a payment issue or any anything else, please email supportletter.co.

[01:09:26]Now, remember, there is a deadline, Monday, June 1st. That's the correct date. Monday, June 1st at midnight Eastern time. So 11:59 p.m. Eastern time, enrollment ends completely and no one can get access and no one can get access after that. So you have to enroll before then to get everything to join the live boot camp and to get access to all the bonuses.

[01:09:47]Enroll now for $1,000 off over $10,000 in bonuses for free. And I will see you inside. Thanks for watching.