Lift Off

Added: 2026-05-05

[00:00:10]Thank you. Good morning.

[00:00:13]Uh I am here uh instead of Alex.

[00:00:17]Uh Alex had emergency hand surgery. He's doing fine, but he is unable to be here.

[00:00:23]Uh and it's a shame because the stuff we have to talk about today is so exciting.

[00:00:27]So you're stuck with me for a minute first. Um, clearly the world is getting close to very powerful AI and this is doing a lot of wonderful things. We're going to see this play out in all of the ways we dreamed, many we didn't. Um, but we are also heading to a world now where there's going to be more stuff generated by AI than by humans. And I think there's a ton of reason for optimism for this new world. Clearly, we care more about humans than we care about AI. But I'm sure many of you have started to have an experience more and more uh where you're like am I am I interacting with an AI or a person or how much of each and how do I know and we are so hardwired to care about people uh that I'm not afraid for the future as long as we can tell.

[00:01:13]So years ago we started thinking about what we would need to have proof of human in a world with advanced AI in it.

[00:01:21]what it was going to be like when the internet had way more AI uh agents, you know, writing comments or making posts or on social networks or interacting on commerce uh flows or whatever else. Um than than it did people and we really wanted to make sure that the world continued to be about people for people that people were still the primary thing that we all care about which we knew was going to happen no matter what else happened with AI. We are so hardwired for that. We just wanted to figure out how to make it easier. Uh, Alex and I and the team started thinking about ideas for how this could happen. Uh, and then AI has continued to go like this and world is now on the way to being a real human network for the internet. I don't think we know yet exactly all the ways that's going to be important, how that's going to work, what people are going to do with that, but we can increasingly tell, and we're seeing this now and now with what you all and others are building, um, people are really going to need this and really going to need to do this in a privacy preserving way. So, World ID is our effort at that, and it's been amazing to see the progress over the last year as people have adopted this and figured out how to integrate this into a new world of AI.

[00:02:32]And our goal is to make World ID be this new proof of human for the internet. So, I'm going to hand it over to Thiago, uh, who will also fill in for Alex today.

[00:02:40]And, uh, we got some great stuff to show you. Thank you.

[00:02:59]It's so good to see everyone here today.

[00:03:02]And today it's all about World ID. World ID is a proof of human layer for the internet. And it is very easy to use.

[00:03:10]All you got to do is find an orb near you in your town. Maybe it is at a coffee shop or at a shopping mall. And you can use that to verify yourself as a real human. When you do that, you will get your very own human credential that's going to live on your personal phone so that in the future, anytime you want to verify on an app or a website that you're well, a real unique human, you can do that with a tap of a button.

[00:03:36]Now, one of the things that people often find the most surprising about World ID is that it's not just private, but is perhaps one of the most private things we've ever used. It is for starters open source and all of your personal data gets stored only on your personal device. On top of this, it goes beyond standard end to end encryption and it uses multiple primitives including anonymized multi-party computation and zero knowledge proofs to protect you along the way.

[00:04:05]Now, World ID started rolling out not too long ago, and I'm excited to say that in the time since, already more than 18 million people have verified an orb, and they've used their human credentials more than 450 million times.

[00:04:25]But now, as exciting as this is, the truth is the mission is much bigger. You see, we believe that as AI continues to advance over the coming weeks and months and years, every single website and app that we use will leverage World ID's proof of human to protect itself and its users. And so with this in mind, for the last 18 months, we've been collaborating with teams around the world, led as always by the World Foundation, to come up with a next generation of World ID.

[00:04:57]one that could meet the moment, one that could operate at internet scale. And so today, I'm very excited to introduce you to World ID 4.0.

[00:05:14]World ID 4.0 is an even more powerful, scalable, and open version of World ID.

[00:05:19]And to tell you all about it, please welcome Daniel.

[00:05:25]Oh, all right.

[00:05:32]Thank you, Thiago. A lot of beautiful faces in the crowd. My goodness, we're very lucky. Folks, I am so jazzed to be talking to you about the best World ID yet. 4.0 is a complete soup to nuts re-engineering of the stack around a very simple idea.

[00:05:50]Humans should have a right to exceptional privacy and security. And our tools must measure up without compromising on the powerful features our users expect which is heavy. I know it's uh it's 10 in the morning but it's also why we started at the core of the protocol with what we feel are essential upgrades.

[00:06:11]upgrades like key rotation that detaches your keys from your identity, multi-party entropy, ensuring that every interaction is truly unlinkable, and finer credential controls. That means more ways to manage and protect your information.

[00:06:30]I'm really excited about these.

[00:06:33]We then moved layer by layer all the way up through the stack. Frankly, this probably a little bit too much to cover this morning. Thiago said I had a time limit. So instead, I'll just point out three of my favorites.

[00:06:46]We're going to start with what makes 4.0 our most powerful world ID yet.

[00:06:52]With the explosion of agents, the internet is fundamentally changing again, which is super exciting, don't get me wrong, but how do you make sure the right people are in the loop? The right humans are in the loop. This is especially important at critical moments where, you know, we want to make sure that we really meant for that purchase or that decision, right? We don't want Skynet.

[00:07:16]Agent Kit, we feel, is an incredibly compelling answer here. And we'll talk a lot more about this in just a moment.

[00:07:23]Great. 40 is powerful, I hear you think, but what good is more power if we can't reach humans everywhere?

[00:07:33]So let's start by acknowledging that while we think proof of human is going to only become much more essential and the orb is needed for those highstake interactions, not every use case today requires the gold standard of orb assurance. So that's why with 40, we're introducing a new verification modality. This is really exciting.

[00:07:57]We're introducing selfie check, the latest member of the proof of human family.

[00:08:04]Thank you.

[00:08:06]The way it works is super simple. Take a selfie and boom, you're in. Unlike Face ID, selfie confirms both your humanness and it also gives you an indication of your uniqueness. Now, it's not quite nearly as robust as the orb, but we think for specific use cases, it's going to be really, really compelling.

[00:08:28]So, there it is. Alongside, of course, the orb and the ID verifications. And together, it makes 4.0 the most accessible world ID suite ever. And just like its bigger brothers, Selfie is private by design. That means that we maximize the logo processing that's happening on your device, on your phone, which means that your images are yours, right? We we really don't want them.

[00:08:53]Excellent. This is an important section.

[00:08:56]For a lot of you, you've probably started to get the sense that world world ID, it's not a typical project.

[00:09:03]We really believe that there's an opportunity here to make sure that proof of human becomes a human right. Exactly.

[00:09:10]That's how important it is.

[00:09:14]open-source, open protocols and permissionless standards. That's the right way we believe to build critical infrastructure. And that is why I am so excited to announce that with 4.0, the protocol now supports many clients.

[00:09:30]Think of it like uh browsers for the web, right? Pick your favorite. And of course, this includes a world app that we already know and we already love. But we're going to kickstart this new open era with a brand new World ID app. There it is.

[00:09:52]The team worked insanely hard on this.

[00:09:54]It's a beautiful dedicated and private space for your credentials, for those human first experiences we're going to talk about in just a moment, as well as managing agent actions. We think it's a really special moment in human history.

[00:10:08]And the beta for the new World ID app starts today.

[00:10:19]We'll we'll distribute signup details after the keynote.

[00:10:23]All right, folks. Final bit of business from me. We just talked about how amazing 4.0 is, right? How powerful, scalable, open, and especially given how private it is. A question we often get is how do you make money, right? If you can't share user data, how will the network monetize? And that's a pretty fair question. So, we went through our process. We dug through the history books and we came up with an inventively old approach. Uh fees, right? Simple. We think that in the age of AI, being human will be incredibly valuable and the internet will want to know that you're human. And so in the future when services or developers ask for world ID proof apps will pay a fee not humans apps and that's it.

[00:11:12]We know that critical infrastructure must be sustainable and we think this is a part of our path to getting there. So more soon on that.

[00:11:22]All right that was a whirlwind. My goodness world 84.0 powerful scalable open. But of course, it's all kind of frufu if we don't ground it in use cases that deliver for you. And so on that, I'm going to pass it back to Thiago.

[00:11:35]Thanks everyone.

[00:11:45]We're very excited about the new World ID 4.0 with this powerful new protocol, a number of SDKs for developers, and a new super simple app for users. But as Dan said, what really matters about the new world ID is not the technology, but what you can do with that. So that's really where we want to spend most of our time today. Starting with wall ID for people, the apps that you and I use on our day-to-day lives. This is a big focus of us last year. We did integrations with gaming companies like Razer and Mythical Games. We've since started a number of pilots with social media apps, but perhaps the one that got the most attention was our work in the dating world with Tinder. And so to hear how that's going, please help me welcome Mark, the Tinder chief product officer.

[00:12:41]>> All right, so you guys have been shipping like crazy lately, Mark. You've you've shipped double dates, inperson events, a bunch of stuff on top of everything you already do. How are you thinking about integrity in the context of all this stuff?

[00:12:55]>> You know, Tinder only works if people know that they're connecting with someone who is real, right? And that's why we're all here today because we believe that real connection starts with real people. And you know, the world of AI is here and it's brought with it so many great things, but it's also introduced some new challenges. The prevalence of bots and synthetic content is only on the rise. And it's becoming harder and harder for people to know the difference between what is real and what might not be real and who is real and who might not be real. And it's absolutely critical that every single person on Tinder knows that there's a real human behind every profile. Yeah, it's it's indeed getting really hard and I know you guys do a lot of different things behind the scenes to protect users. I'm wondering how do you see World ID fitting into that? How have you approached integration? The partnership with World is a really great natural extension of the trust work that Tinder's been doing for many years.

[00:13:51]We've built things like photo verification and face check and we've seen them be tremendously successful at reducing the prevalence of bots and bed actors. But when we met world, we saw this great opportunity to improve our system even more. And you know, when we step back, we don't think that there's just one tool to solve all trust issues.

[00:14:09]We think of it really as like the stack.

[00:14:11]And world ID is this like amazing foundational layer in proof of humanness. And once we prove that someone is a real human, we can then build on top of that other trust and safety and authentic authenticity measures.

[00:14:25]>> Yeah. And what what I love about your guys approach is even though it's very complex behind the scenes for the user is very simple, right? It's a human badge on your profile.

[00:14:33]>> Yep. It's all you know the badge is so simple but it's doing something so powerful and solving a really complex problem. And on Tinder really what it's solving for is that moment of doubt, right? We need people on Tinder that are finding new people. They're, you know, setting up a double date. They're figuring out what they're going to do on the weekend. That is the fun that people are here for. What we don't want is somebody looking at Emily's profile and thinking, "Wait a minute, is she is she real?" And when you see that badge, it immediately aliates that concern.

[00:15:04]>> Yeah, that makes a lot of sense. And and well, we thought that made sense, too.

[00:15:07]So, we started working together last year uh in a pilot in Japan, and our teams work very closely.

[00:15:13]How has that gone from your guys' side?

[00:15:15]>> Yeah, Japan has been an incredible proof point in a number of different ways.

[00:15:20]What I expected to happen, which came true, was that it would raise the bar for authenticity on the platform and it did that. I think the thing that really surprised me the most was just how seamless it was for our users. So, one of the things that we do in Japan is age assurance. We want to make sure that everybody on the platform that's chatting is 18 years or older. And the previous method we were doing was taking many users upwards of 30 minutes to get through all those steps. So, you get in the mindset of a Tinder user. You want to get in there, you want to meet people, and we hit you with 30 minutes of steps. And with this world uh ID integration, it's now taking most people down to 2 minutes. Wow.

[00:15:59]>> And for those that are already or verified, you know, it's now even just seconds. So 30 minutes to two is an incredible win. So not only have we really raised the bar for authenticity, but we've removed so much user friction.

[00:16:10]And we know that when people, you know, it's easier for people to do things, more will do it. And it results in just having a much more like trusted ecosystem.

[00:16:20]>> Yeah, it's been we've also heard all of our users, not just the ones coming from Tinder, but uh a lot of our existing users being really excited to finally get to start using this. Um but so that's a Japan pilot. What's next for the partnership?

[00:16:34]>> Okay, so Tinder is available in 190 countries. It's very global brand. Uh you know, so we're going to continue to iterate and improve that experience in Japan. But I am happy to announce today that not only are we improving that experience in Japan, but we're coming to a number of other countries, including the US.

[00:17:01]>> And I hear humans even get five for boost. I I certainly have a few friends that could use those.

[00:17:06]>> We can hook them up. We can hook them up. So, we've decided to reward the users who are getting world uh verified with boosts on the platform. And for those of you that may not know on Tinder, although you all should check it out, uh a boost gives you extra visibility, right? And we want to reward people that are going through the process that we know are trusted humans.

[00:17:25]We want to give them extra visibility in the platform so that they're seen even more. the likelihood of them getting matches and great conversations in those IRL meetups they come for increases and hopefully more people will see that badge and they'll also want to go through the process.

[00:17:39]>> Awesome. Well, I'll let you know how it goes for my friends and thank you so much for coming out. Thank you. Thank you everybody.

[00:17:53]We're doing a lot more work on the land of consumer. But for now, I want to shift gears to another big part of our lives, business. It turns out this whole AI thing is also having a big impact there. We talked to a lot of founders and executives that ask us, hey, all these things that you've been building for consumer over the last few months and year uh how can we use those to also bring integrity to very critical moments in our day-to-day lives. And so our first guest to talk about this is Allan, the CEO of DocYsine.

[00:18:33]Great to see you.

[00:18:33]>> Good seeing you.

[00:18:36]So uh when I think about business it's really hard to think of any kind of transaction that doesn't involve signing something on docyign in between. How are you guys living through this whole AI revolution?

[00:18:48]>> Yeah. Well first of all please keep signing. Um I uh look I think uh signing has always been about identity and consent and so identity has been central to docy sign. Now early on we could be fairly lightweight right an email some IP verification and so on but now we really focused on having a federated identity suite where you can go up in security and and uh and trust um and I think world represents the culmination of that with the the proof not just that there's a human um that that that there's identity but that there's a human present at the moment when you're executing um and you know I think that's where things are going.

[00:19:28]>> Yeah. And and how do you how do you specifically in this new era make sure that a digital signature is just as valid as a physical one? What what does it take?

[00:19:40]>> Well, I I I think we can achieve a higher level security than was ever possible in the offline world, right?

[00:19:45]And um and so we if you think about what's necessary to execute a deal, you you you need to have a contract between the parties, you need to identify the parties, you identify the individuals, and then there needs to be a a consent moment. Then you have an audit trail.

[00:20:00]All those pieces are essentially being reimagined. Now you get the humans, you might have agents, you instead of the uh the consent mechanism of signing, you might have some kind of digital stamping and so on. And then the audit trail of course becomes much more robust because we can now tie it back to say proof of identity.

[00:20:17]>> Yeah. Uh and so with this in mind, our teams have been working together on a new integration. You want to tell us about it?

[00:20:23]>> Yes. So, uh I mean I think you can all imagine uh if you're doing a transaction um uh and there's a signature required that uh it would be extremely valuable to the business to know that there's a uh live human and that it's the verified person uh that's on the other end. And so we are uh building uh world of humanity into our federated identity suite and uh making that available as a as a premium offering. I think we'll see that in in a variety of sectors.

[00:20:53]financial services comes to mind uh as a as a very logical place.

[00:20:57]>> Sounds great. Well, I look forward to signing my next list with this.

[00:20:59]>> Well, thank you so much.

[00:21:03]>> Thank you.

[00:21:12]And the next app needs no introduction because it's something we all use on our day-to-day lives. Please help me welcome Brendan, Chief Ecosystem Officer at Zoom.

[00:21:28]Great to be here.

[00:21:30]>> Great to see you, Brendan. So, we've talked a lot about proof of human, and I think people now sort of get how this human dash, you prove that you're a human, that world ID sort of does that, right? But I think not a lot of people know that world ID can also help with deep fakes, right? Because once you have a human credential on your phone, um you can actually prove that, use that to prove that you are who you say you're on a call. But before we get into that, how are you guys thinking about deep fakes at Zoom?

[00:21:57]>> So, it's something that's very top of mind for us as we've talked to our customers and with all the industries that we support. It's top of mind for them because of what's happening with the technology and the speed that it's escalating at. You look at where the uh image generation is more realistic than ever. It's becoming more accessible and it can do real time. So folks are going, what does that mean for my business?

[00:22:23]It's no longer this hypothetical, will this happen? But more so, is there an if on when it will happen to them in those critical moments? And when you look at our customer base of, you know, everything from financial services to healthcare to education, they're definitely concerned on how do we protect in those situations. And so Zoom being a company that's focused on human connection, we're looking at how do we emphasize that human aspect when folks want to really lean into that humanity.

[00:22:55]>> Yeah. And I'm wondering with all of these different customers, how how are they what are they doing to try to mitigate this today ignoring ignoring what we'll get to in a second?

[00:23:04]>> Well, Zoom has always been an open ecosystem. So folks have looked at a range of options that are out there to try to look at this space, but there's a lot of challenges with that because the technology is evolving so fast. So doing detection techniques and all that is a constant cat-and- mouse game. Other folks are looking at maybe knowledgebased options, but at that point you're potentially sacrificing privacy or if it's a situation where you don't know the person at the other end, are they going to really want to do that? So you really need a platform where you're looking at how can you validate someone and be privacy forward but also have that strong human connection.

[00:23:46]>> Well, it sounds like World ID is a perfect match, so we may as well share it. World ID is coming to Zoom.

[00:24:01]>> Do you want to tell do you want to tell us a bit about how this works? You know, I'd be excited to talk about how it works, but given that we have a live audience here, I'm wondering, would they want to see a live demo of this?

[00:24:20]>> All right, then let's bring out Michael from Zoom and Tawanda from TFH.

[00:24:31]Zoom is the default for communication among humans for enterprises.

[00:24:37]It's critically important in the age of AI to have confidence that the person you appear to be speaking to is a real human on the other side who really looks like that.

[00:24:49]>> Michael, what are you hearing on your end about why this might be interesting?

[00:24:53]People choose Zoom when the conversation really matters. And what makes this truly special is how World is able to deeply integrate with our real time video streams to bring that world proof of human into the meeting that we know and trust.

[00:25:09]>> I think I know someone who would love this. Who?

[00:25:12]>> There's only one there's one man who really knows how to connect the world, and that's Zoom founder and CEO Eric Yuan.

[00:25:21]>> Hey, Eric.

[00:25:24]Great to see you all, >> Eric. It's great to see that you're the real you.

[00:25:28]>> Thank you. Thank you. In a world of AI, too many leaders like a Zoom. We want to prove they are a human in their meetings.

[00:25:36]>> Perfect. So, let's take a moment here.

[00:25:39]We've got an external call. The Zoom team has brought their CEO. I know that just like you described, CEOs feel this problem very acutely. Our CEO Alex unfortunately is in hospital, but it would have been great for us to bring him in and have him join. Would we love to see Alex?

[00:26:03]>> So, it would be great to see Alex. Hey, Alec. Whoa. Wait, Alex, I heard you're in hospital. Is that the German hospital? Wait. Whoa.

[00:26:13]Alex, we have an event at the midway.

[00:26:15]Are you in the office? Let's take a moment and pause right now.

[00:26:21]Usually on calls like this, existing mechanisms for deep detection will run some sort of analysis only on the pixels that you're seeing on the screen. World ID deep enabled by the native integration with Zoom goes a step further to provide hardware backed root of trust to give you realtime proof of presence. We aren't able to know that anyone here is the real person they appear to be, except for one person, Eric. If you look at Eric's screen, he's got the verified human badge that confirms that he's done the deep face verification.

[00:27:06]And so before we continue this conversation among CEOs and the product team, let's all do a World ID deepface verification. Let's do that, Michael.

[00:27:15]>> Let's do it.

[00:27:16]>> Let's do it. Now, it's very easy. On my device, I'm able to kick off the verification. All I need to do is ensure that I take a selfie to prove it in real time that it's me.

[00:27:34]A a match has been done across three things. Boom. It's a match.

[00:27:45]One thing to pay attention to is on my device in my World ID app, a three-way match has been done because I'm or verified. That image which is held in personal custody on my device is matched against that live selfie that I took right now against the streams that we're getting directly from the Zoom team and we know are signed and secure. That way nothing leaves my device and I'm able to hold this in real time. And so I know Michael's the real Michael. He's I know this is the real Eric. And Alex prove it's you. Where is the real Alex? Alex, do your deep face verification so we can have confidence. It's really you. We want to kick off this verification and conversation.

[00:28:40]>> Alex, how are you?

[00:28:42]>> Well, I've been better. I had this very dramatic mountain bike accident and got surgery yesterday, but I'm recovering well, so I'm going to be going to be fine soon. But it it was a tough one.

[00:28:52]>> Terrific. We can now get rid of any other fake Alex's and have this conversation in real time with trust.

[00:29:00]Okay, let's get rid of them. And so now we can have our sensitive conversation.

[00:29:04]Michael, let's kick it off.

[00:29:06]>> Eric, how important is trust to Zoom?

[00:29:11]>> So, you know, Zoom is a platform for frictionless human connection. So in a world where AI is going so fast, we have to have trust. When we trust each other, we can truly connect.

[00:29:27]We are building AI and agents across the Zoom platform because people see the value AI can bring. But in meetings, you really want to know who the humans are.

[00:29:40]So, if I can't be there on the spec today, I want you to know it's a real Eric. It's real me.

[00:29:48]>> Eric, we're ecstatic that you're all verified and that you've gone and done your deepace verification. Thank you, Eric.

[00:29:54]>> I appreciate it's real me.

[00:30:03]Alex, you've been deeply passionate about def fake defake detection and protection for a long time. What excites you about what we're doing with deface with Zoom?

[00:30:14]>> Well, you know, I think um as people have mentioned before me and and this event, I think um you know, the cost of intelligence will continue to decrease. So that means that uh deep fakes like the ones you you've just seen right before that they will get very very easy to do and they will become real time and therefore you know that's that's a big reason for why we're here today like in general any human connection on the internet I think will need some version of proof of human but especially also you know things like video calls because we really need to know on the other side you know who we're talking to and uh my expectation is that I think that we'll start with you know the highest value uh individuals first you know because they have the real uh threat vector. So these might be CEOs or financial institutions or you know very influential people and uh with with a big public profile but I think very soon this will become a topic for everyone um for tr truly everyone that uses Zoom and so uh you know I'm deeply honored uh that we have been working with Zoom over the last couple couple months and I think the teams did an incredible job and you know I'm looking forward to roll this out to many enterprises and individuals in the coming years. So, thank you so much.

[00:31:40]>> We are ecstatic to be able to bring this trust back to online interactions.

[00:31:46]Enterprises who want to integrate the Zoom enabled world ID deepface beta should just reach out to us on partnerships at tools for humanity.com.

[00:31:55]We're just a Zoom call away. Back to you. Thank you.

[00:32:09]>> That was pretty cool, huh?

[00:32:11]>> It's amazing. And I'm so excited about what we're going to be able to do together.

[00:32:14]>> I have to say, we were kind of worried what Alex is going to say with all the pain meds, but he pulled it off.

[00:32:21]Well, as the one mentioned, we're now going to start rolling this out as in in pilots to different institutions around the the country and the world. And so, we're excited to say that the first one is going to be van funds who will be using wallet deep fakes to protect their sensitive conversations in particular when it comes to large transactions.

[00:32:48]That's it for today. I'll see you soon.

[00:32:50]>> Brilliant. Thank you so much. All right, >> we have one last partnership to announce when it comes to business and it's with Dave AWS. We're working together to develop and deploy proof of human anic solutions for enterprises and we'll have much more to share on all of these soon.

[00:33:20]But now talking about agents, that's our last section of the day. World ID for agents. Now you may be thinking, isn't world the human network? Don't they hate bots? Why why are we talking about agents? And the thing is, we believe agents are going to be an increasingly important part of our lives. And there it's actually incredibly exciting. And just like the rest of the internet, you just need proof of human to prevent some of the downsides and get the most of it.

[00:33:46]So there's a few ways in which we think we can help with the new agent kit that Dan introduced at the beginning. The first one is something we call agent delegation. You can think about it as power of attorney for your agent where you get to assign permissions to one or multiple of your agents so they can represent you when they're going around and doing things on your behalf. So when they show up to a website or an app, that website knows that yes, it is an agent, but it is acting on behalf of a real and unique human and so they can let them in. To talk about our first use case here, please help me welcome the chief product officer of Octa.

[00:34:26]>> Hey Jgo, good to see you.

[00:34:28]>> Good to see you Garrett. So OT is already at the forefront of not just identity and helping companies manage that. It's basically the gold standard, but increasingly also helping them manage their agents and wonder how are you guys experiencing this transition?

[00:34:45]>> Yeah, it's really an unprecedented time.

[00:34:47]It's it's phenomenally exciting. We're working with some of the largest organizations in the world with their leadership and technology teams both across workforce and customer identity.

[00:34:57]And there's tremendous excitement and desire to drive innovation and build aic applications, but also a lot of anxiety and fear. And really, we're hearing three key questions come across every day. The first is where are my agents?

[00:35:10]What can they access? And how do we keep them safe and mitigate fraud and abuse?

[00:35:14]And I think that's why this is so relevant and we're excited about the partnership with tools for humanity to be able to bring a verified identity and to ensure that agents are operating securely on behalf of real people. It's really foundationally important.

[00:35:27]>> Yes. And when I think about everything Octa has has accomplished and how far you have all come in in in your different products, I think a big part of that is is the values that you've held as you have worked through identity. How do you think about those and how do you think about how those fit together with world?

[00:35:46]>> I think it's a really seamless evolution. And we've spent the last decade plus really validating that people are who they are and they can safely access resources. And now we have this explosion of agentic identity that is soon going to far outnumber the number of humans out there. And for trust, it's really a trust equation. To make the internet secure and for transactions to work and for us as individuals to have more productivity, we need to trust that agents can operate on our behalf. But the the trust and security and identity infrastructure needs to be under the hood to be able to power all of that.

[00:36:19]>> Yeah, trust is entirely the key there.

[00:36:21]And so I believe today you're announcing a new product that integrates world ID.

[00:36:26]Want to tell us about it?

[00:36:27]>> I'd love to. Yeah, we really exciting.

[00:36:28]We've been working so we partnered with tools for humanity for the last couple of years helping developers build uh sign on with world ID for example into their applications. But this really takes it a next step. So with human principle, we're effectively taking a world ID verified human identity and that credential can now be tied to an agent. So when an agent then goes and operates on a user's behalf, whether it's buying concert tickets, uh perhaps signing up for a developer product like zero, that downstream service provider can trust that the agent is a trusted agent and has a real person behind it.

[00:37:03]>> All right. And when when can all of the developers in our audience start playing with this? Well, we'd love we really believe this is an ecosystemwide investment and trust requires a lot of a lot of parties. So, um it's available in beta now. Please sign up humanprinciple.ai and then we'll be looking at a GA later this year.

[00:37:21]>> All right, we'll give it a shot. Thank you so much for coming.

[00:37:24]>> Thank you so much.

[00:37:25]>> Thank you.

[00:37:33]The next way we think World ID can help is with agentic commerce. We believe that increasingly the economy and especially commerce is going to be driven by agents. We're probably all going to have a bunch of little bots shopping around finding the things that we love and maybe some things that we don't know that we love yet. And while that's great and many websites are starting to enable this, they're also starting to feel the effects of bad bots. And so Agent Kit can help with this in a few ways. With a new integration, these kind of merchants can now do things like run promotions where you can get discounts or free trials without fear of abuse by multiple bots. You can also use it to prevent things like credit card fraud, especially across multiple accounts and mitigate those attack vectors. And my personal favorite is you can use it to enable limited drops, say for sneakers, where each human only gets to buy one even if their agent is acting on their behalf. And so we'll be working with a number of partners throughout the year to roll this out. And our first test integration is with Shopify.

[00:38:44]And lastly is something we call human in the loop. And this is basically recognizing that while it's great to have all these agents going around doing things for us, every once in a while they're going to get to a step that is sensitive where you need to make sure that a human takes a look at that, approves that action, and then after the fact, maybe you can track down which human approved that. These are things like sending a big payment or doing a large production deployment of your database. And so for to tell us more about how we're gonna kick these things off, please help me welcome Tommo, the CPO of Versail.

[00:39:22]>> Okay, how are you sir?

[00:39:25]>> Good to see you.

[00:39:25]>> Hey Tommo, great to see you.

[00:39:27]>> Yeah, thanks for having me.

[00:39:28]>> So I mean you guys are the undisputed leaders in all of this AI thing, especially both startups and enterprise alike. I'm wondering and and today or yesterday I believe you you introducing an even newer product thought exactly for this. Can you tell us a bit more about that?

[00:39:45]>> Yeah, absolutely. So yesterday we introduced uh to general availability the workflow SDK and workflows on versell. So quickly on what it is, workflows are the easiest way to write longunning, durable, reliable TypeScript. And I'm so excited about this because the way that you used to have to orchestrate things like human in the loop and any sophisticated back-end interaction, anything async used to be really complicated. But now with the workflow SDK, you can just author TypeScript, break your code into steps, and when you deploy it on Verscell, Verscell handles everything related to retries and observability and long sleeps between certain steps.

[00:40:28]And it's absolutely perfect for this human in the loop use case.

[00:40:32]>> Yeah. And so that's how do you see world ID fitting in there? How do you think these things marry and can can produce some magic together?

[00:40:39]>> Yeah. So the way that I think about this is that um we're kind of doing with workflows for backends the same thing that React did for frontends. So React made it so that you can encapsulate pretty sophisticated logic into a component boundary and then you could use that component in lots of different places really easily. You could even publish a component to npm and then in input it uh in imported into another app. Um and you could uh you know many UI component libraries and design systems are sort of architected this way. Now we can do the same thing with sophisticated back-end logic like proof of human. We want to build this durable um wide ecosystem of capabilities that you can really just pull into your app really easily and do things like human in the loop with very very little effort. So world ID and uh you know proof of human is kind of the perfect poster use case for workflows and they take this very sophisticated architecture you used to have to use with lots of microservices and manual retries very errorprone and they make it dead simple one function call import one you know just one line of code and you can get this very sophisticated proof of human incorporated into your app. It >> it is indeed super simple. the the team got early access to it and they've been playing around it with the office building a bunch of random stuff. I'm curious, what do you imagine that uh that people will build with with workflows and world ID? What kind of use cases are you excited about?

[00:42:07]>> Yeah, I mean the most obvious ones are this is just such a better alternative to all of our like bot detection and capture and all of this stuff that exists on the internet. And you can imagine a really seamless sort of proofof human that will really help merchants and banks and anybody who needs to verify that it's actually a human taking an action um or a bot acting on a verified human's behalf. And I think the combination of workflows which is just a new primitive for back-end orchestration in general is just really ideal for agents and now proof of human enables us to really make sure that those agents are acting with you know authentic uh you know identity.

[00:42:46]>> Well, I'm certainly very excited about it and I'm looking out of the corner of my eye and I think like half of the room is a bunch of developers smiling a lot and they're like yes, this is awesome and the other half is like I have no idea what's happening with this agent section. And so sometimes this agent stuff is a little bit abstract and so maybe we can just see it live. Andy, do you want to show us a demo?

[00:43:05]>> Let's go.

[00:43:11]>> Agents are completely reshaping the way we use the internet and we think world ID will be fundamental to the ways we engage and interact with them. This is my personal agent Andy Claw that I built to visualize some of the steps that we talked about today. Let's start with agent delegation. So earlier, Tawanda was wearing this pretty cool hat and he's a stylish guy, but he's also a big time gatekeeper. And so he's not telling me where he got it from. That's all right. Well, I can ask my agent. So, I'm going to go ahead and share this image to my agent and ask it to find this hat and buy it for me. Now, notice I already have my world ID delegated to this agent, but outside of that, it's pretty much a clean slate. I don't have any API keys, authentication, or even any balance associated with this agent. Now, let's see what it does. It's going to start looking for tools that it can use to find this hat. And it notices it has no it has no wallet balance, but it finds three providers. And one of them, Exa, offers a free plan for world ID delegated agents. Well, this is a win-win because for Exa, it wins my agent business by having a frictionless experience and at the same time, its free plan is protected from abuse thanks to World ID. And for my agent, it's going to pick this flow because it's the simplest. It doesn't need to kick it back out to me, the human, to set up any account, provision any keys. It can just go ahead and finish the flow. Now, this is something that's becoming increasingly common. Agents are the ones that are exploring and making decisions about products on our behalf. And companies that use World ID will find themselves with an edge, allowing them to focus on building really great experiences for those good bots while keeping the bad ones out. Now, let's go back and see what my agent found. Turns out this is actually a limited edition drop using world ID, and it's a human in the loop hat. Now, normally I'd have to take back over and finish the checkout.

[00:45:02]But because I've already delegated my world ID to my agent, it's able to apply the discount code, claim the hat, and finish the flow all on its own. And so, just like that, completely handsoff, I now have my very own world ID human in the loop hat.

[00:45:25]Now, this is a pretty sweet hat, and I'm not a gatekeeper like Tanda, so I want you all to get one as well. Let me go ahead and ask my agent to buy 500 more of these. I think that roughly looks like what I'm seeing in the crowd today.

[00:45:40]So, it's going to kickstart that flow again, and it's going to start searching for tools that can use. It's going to try to verify my world ID with the store. And what it's going to notice is that this is actually a drop limited to one per human. So unfortunately, I can't claim anymore, but this is a good opportunity for all of you guys to try these tools out. So instead, I'm just going to ask it to post it to our team's X. Now, of course, this is our team's X, and so our marketing team wouldn't like it very much if I just have my agent posting whatever information it wants.

[00:46:13]And so this is where workflows actually makes a very seamless process. With just one line of code, I can require a human in the loop check where it requires me to verify my world ID in order for my agent to continue with this flow. So I'm going to scan this QR code, generate approve on my device and share it. And just like that, my agent is now approved to post on my behalf. Now the other really great feature about workflows is that in the Verscell UI, there's now auditability. And so now that I've approved this action, anybody can come back in the future and see that this really was approved and verify it as well. Now, we're really excited about all of these new agented use cases.

[00:46:54]World ID enables. Agent delegation is creating new growth channels for developers and tool providers to cater to this new set of audiences, agents. Of course, World ID is keeping the integrity in commerce and human the loop is letting us stay in control. We're excited to be launching this with a great set of initial partners.

[00:47:25]We can't wait to see what you build with it. But to get you started, we're actually going to do a limited edition giveaway where all of you can set up your world ID delegated agents and claim your very own human in the loop hat.

[00:47:37]Thank you very much.

[00:47:47]That was pretty cool. I I have to go home and set up my agent before their house has run out.

[00:47:51]>> I love a live demo, an actful live demo.

[00:47:53]It's so cool to see all of that powered by workflow SDK and Versell workflows.

[00:47:57]>> Indeed. Well, very grateful for the partnership and thank you for coming on.

[00:48:00]>> Thank you so much, Thanks everyone.

[00:48:09]Now, the thing with everything we just talked about is it kind of doesn't make sense if you can't get to an orb in the first place. And so, while we already have pretty good coverage in multiple cities in the US, today we're announcing that starting now, we're significantly increasing coverage in New York, LA, and San Francisco.

[00:48:34]We want you to be able to try all these wonderful new products and many more that we didn't have time to talk to today. And so we're doing another really fun thing just for we call it orb on demand. We've been testing this internationally and the idea is very simple. You push a button and an orb comes to you wherever you are. can be at your house, your office, your party, so that you and your friends can verify without having to step a foot outside.

[00:49:01]And yes, you may indeed see a Delorean today roaming the streets of San Francisco verifying humans. So keep an eye out for that.

[00:49:16]And because we love SF so much, we've also completely reimagined our flagship location in the heart of downtown in Union Square. It is now a place not only to learn about the project and verify, but to explore all these wonderful use cases that we just talked about and participate in some of our exclusive drops and collaborations with artists and brands. And well, let me tell you about the first one. We are pretty excited about liftoff and so we're dropping a new sneaker. It's called the well it's with future basics. It's a cytox liftoff and you can get it exclusively at the downtown location.

[00:50:00]The marketing team loves to come up with the weirdest names for these things. and and well, I personally love these shoes and I want all of you to be able to get them. And so, everyone else has to buy them, but just for you guys here on the audience, if you visit the SF location starting tomorrow for the next week, you will actually be able to get them for free. Now, again, it's a limited drop, so there's very few shoes, but if you like them, you should head there and get them.

[00:50:34]It's been a really big day for the project. We talked about the moment that we're in and how the world is changing around us. We talked about the need for proof of human and how it will be a foundational layer of the internet going forward. We introduced world ID 4.0 that is engineered and designed to meet that moment with a new protocol, a new SDKs and a new app. And more importantly, we introduce some of the many use cases it now enables for people, for businesses, and for agents. And we're incredibly grateful to all of our partners that are joining us in this journey.

[00:51:18]We made a lot of progress today. The truth is we still have a long way to go to fulfill our mission. And so before I let you go, I do want to talk about one last thing. The thing that brings all humans together. Music.

[00:51:39]We love music and we especially love live music.

[00:51:45]Many of my favorite memories are in venues just like this or stadiums.

[00:51:50]Whether it was seeing the killers in all the way back in high school or Coldplay just a few months ago very near here with some friends in the audience. There is nothing like a live show. And the thing is, as much as we love good bots, bad bots are kind of ruining concerts.

[00:52:08]And well, we think we can help there.

[00:52:10]And so we're going to share with you one last product for the day and we call it Concert Kit.

[00:52:23]Concert Kit is a new tool artists can use to reserve a portion of their tickets for verified humans so they don't get sculpted. And the cool thing about Concert Kit is it's compatible with all the major ticketing systems out there. And so if wherever your favorite artist tours takes them, they can probably use Concert Kit there.

[00:52:49]But today, we're not just launching Concert Kit. We're also going to share the first tours that are going to be using it. Starting with the new 30 Seconds to More Tour.

[00:53:07]Tickets for the upcoming 30 Seconds to Mars tour are live today and there is a reserve portion for verified humans. And so make sure you get your world ID. And so make sure that you check that out as well. And and look, from all of your reaction, it sounds like you agree with me that this is pretty cool. But have you ever wondered how artist thinks about this problem?

[00:53:29]Well, let's just find out. Please help me welcome our friend Anderson Pac.

[00:53:44]Hola.

[00:53:46]>> How about those bump dudes?

[00:53:47]>> Man, I hate bats.

[00:53:51]>> They They make everything really, especially for the fans, the real the real people that matter. You know, the humans that matter. Everybody should be able to go see a show at least once in their life. There's nothing better, like you said, seeing a live show. And a lot of times the bad bots, they ruin it because like we make all this great music and we want to give people a great experience, great tour and a lot of times the bots come in and swoop up all the tickets and the fans are like, "Dude, what the hell?"

[00:54:14]>> Not the hat.

[00:54:14]>> So yeah, it really that really grinds my gears.

[00:54:18]>> Yeah. I don't want to tell you how much I paid for those tickets for Call Play last year.

[00:54:21]>> Right. Yeah, man. Yeah. So yeah, we need something like Concert Kid, man, to get in there and like help with the real fans. We do everything for the fans, whether it's like day ones or new fans.

[00:54:30]like that's the most important people, you know, out there. So, appreciate it.

[00:54:41]>> So, the good news for the fans is that with their world ID, they'll be able to get some VIP experiences at the tour, but the problem is your SF date is not until October. What What can we do about that?

[00:54:53]>> I say we get the stage out again, recon chairs out, put a disco ball out there, play some shots and champagne, build a show here tonight. Uh, >> LET'S DO IT.

[00:55:03]>> I'M GOING TO stage now.

[00:55:07]>> Take my shirts off. Rolling around with a helicopter.

[00:55:15]>> All right, you heard it here first. It's a double header. Um, DJ Peewee and St. Vincent performing for us tonight here at the Midway. Doors open 8:30. Let's do it.