E-commerce store owners should monitor three critical metrics that are often overlooked: (1) refund rate by individual product, as one SKU can silently destroy margins for months; (2) customer acquisition cost trend, where a creeping upward trend indicates dying ads before they become obvious; and (3) days between orders, where an increase signals declining customer loyalty. These metrics, when tracked together, provide early warning signals that can prevent store failure before it occurs.
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Three numbers. Most e-commerce owners have no idea what they are until their store is already in trouble. First, refund rate by product. Not your overall refund rate, by product. One SKU can quietly destroy your margin for months.
Second, customer acquisition cost trend.
Not the number, the trend. If it's creeping up week over week, your ads are dying and you don't know it yet. Third, days between orders. If this number goes up, loyalty is going down. Simple as that. AI surfaces all three in seconds.
Follow to see exactly how.
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