Content creators must build the business side of their work, including identifying services they can offer to brands and solving the monetary aspects, to achieve consistent income rather than treating brand deals as lottery tickets.
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Hi, I'm Tom Circo, founder of Matchbook. We've paid out $2.2M to content creators across 800+ partne追加:
I'm so sick of these beautiful creative individuals having to worry about where next dollar is going to come from. If you're in a position where you have 100,000 followers, something worked. But if you're not having at least 10 to 20,000 dollars a month consistently hitting your account, then something [ __ ] up because you didn't build the business side of it. You might have built up your creative side, but you didn't build up the business side. You need to focus on what that actually looks like and what kind of services, by way of your content, can you offer to what brands so you can completely solve for the business side and solve for the monetary aspect of being a creator so that you can just focus on doing all the creative [ __ ]
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