One thing about OktoXchange? You’ll always leave knowing something you didn’t before.

Added: 2026-05-27

[00:00:02]They say the devil works hard, but I think our HR team works harder. So, we began today's Octo Exchange by welcoming new members to our team with a huge round of applause and fun little games.

[00:00:13]Then began the first session of the day.

[00:00:16]It was presented by our very own performance marketing expert, and he took [music] us through a simplified case study on how the team increased ROAS while maintaining the same budget.

[00:00:27]Is it tricky? Yes. But [music] genius?

[00:00:29]Absolutely.

[00:00:31]Next up, our brand manager and copywriter took a joint session on the brand identity [music] prism.

[00:00:37]They explained how six facets of the framework come together to create a cohesive brand, followed by a game that got everyone on their toes. We were debating, thinking, laughing, and just having fun. And lastly, would it even be an Octo Exchange if we didn't celebrate?

[00:00:52]So, then came the applause and cheers for all of our latest wins, [music] ending the way it always does, with a sweet slice of cake. Until next time.