Successful YouTube channel growth requires focusing on creating valuable content that serves a specific audience, using custom thumbnails that clearly communicate the video's value proposition, and maintaining consistent publishing schedules, while understanding that YouTube's algorithm prioritizes viewer satisfaction and engagement over video length or production quality.
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Grow On YouTube Even If Your Channel Is SmallAdded:
Welcome to Nimon Live, the number one place on the internet to learn about YouTube, network with other content creators, and have an awesome time doing it. My name is Nick, and today we are answering your YouTube questions. So, if you have a question about anything it is that you're doing on YouTube, you are in the right place. But when I say we, I mean myself and my brother from the same mother, D, how's it going?
>> I'm stoked to be here.
>> Good.
>> Can't wait. Can't wait to get into YouTube questions. Happy Saturday, everybody.
>> Yep. Hope everybody's doing fantastic.
>> Yeah. Hope you had a great week. Hope everything's just awesome. Sunshine and rainbows and butterflies everywhere.
>> It's gonna be one of those streams.
That's that's how it's going to be.
>> Yep. So, I hope everybody's doing great.
Um, so if this is your first time here, uh, what we do here is we answer YouTube questions. So, uh, there is a form that is down in the description and I'm in the process of adding a link to that form as well right here. um so that you can go ahead and get your questions into the form here. And basically, if you are watching this on somewhere that is not YouTube, if you're watching this uh somewhere else, you can go to nicknimon.com/ask and it will forward you to the place that we're taking the questions from. Um >> and by somewhere else, he means you watching from LinkedIn or X. Call it Twitter.
>> We don't we're not going to we're not going to participate in calling it X.
>> Sorry, Elon.
>> Yep. Yep. Do we have any YouTube news today?
>> Give me one moment.
>> Okay, that means we have YouTube news.
>> While I'm waiting for YouTube Oh, go ahead.
>> No, go ahead.
>> No, I insist.
>> No, I insist. While you're waiting on YouTube news, what?
>> Oh, we're just going to let people know that we do have some AI news, which I think is good news. Google's synth ID, which is essentially uh to simplify it, it's like content ID for AI created content where they will tag AI generated content and they can identify AI generated content. They are now going to start implementing Google synth ID into several of the large AI platforms that are generating content. So soon we'll be at the stage as long as more and more companies participate, we'll be at the stage to where we'll be able to easily identify AI generated content because it's it's getting too good. Yeah, >> I'm getting fooled almost daily.
>> I feel like >> I don't I don't know if AI is getting really good or if I've just aged out and I'm the old man sitting in the recliner now. Right. Just >> What do you mean?
>> Just, you know, the old people getting scammed by people calling them, giving the credit card. Like, that would be >> Oh, that's what you mean by getting fooled.
>> No, no, I'm not giving out my credit card numbers to people that are calling me. I just mean like >> I don't know if I've aged out or and I'm just falling for everything else or if AI is just getting gotten that good.
>> He's like, uh, yeah, sure. I'll give you my credit card number. What What do you need? What's this for?
>> Right. So when you get a call from me, >> so my number's uh 0532076.
What did you need this for?
>> Yeah.
>> Yeah.
>> So if you get a call from me and I'm like, "Yeah, man. Somebody just wiped out my bank account. I gave them all of my login information. They said it was critical and now all my money's gone, >> right?"
>> You'll know that I aged out completely.
>> So a couple things first. Um I do want to let you know that this stream is brought to you by Opus Clip. OpusClip is the clipping tool that will help you get the most out of your content. When it comes to Opus Clip, they have all kinds of really cool things. So, the very first that I want to tell you about is they have a tool where you can put in your long form content and it'll make a bunch of vertical clips for you or midform clips up to 15 minutes long that you can post all over social media. You can use it as a way to supplement YouTube uploads. You if you're not publishing shorts, but you want to great way to be able to do that efficiently.
If you want to create additional social accounts, which is what a lot of people are doing with this, then you can also use it to also get more distribution that way. Um, another awesome tool that they have is they have something called Agent Opus. Agent Opus is awesome. It's basically where you can put in a prompt.
You can upload audio files into it. You can give it style references. You can just prompt it all out in order to get the reference that you want and it will make B-roll for you, which is also really cool. So, people are using it to make full videos, but you can also use it as a way to make B-roll for your videos. and the results that are coming out of it are really awesome. Um, but for both of those things, you can find both of them if you go to opusclip.com or if you want to hook me up with an affiliate, you can go to tryopusnow.com and it will send you to the same place.
Uh, but check out both of those tools because they are both absolutely amazing and can help you with your workflow and help you just get more content out there faster.
>> I'll take your word for it.
>> Yep. Please do.
>> I will trust you on this one.
>> Please do. Please do.
So, >> speaking of scams, there's a woman on TikTok that will play pranks on the people that call her. Have you have you seen her? And she does really she does accents really well.
>> So, they'll call and they'll be like, "Hello." Yeah. You know, trying to get her a dress. She'll be like, "Yes, I I have a dress.
>> What do you want me to wear the dress?"
And then the guys always they're usually like Indian call centers or something and they always end up screaming.
>> Oh, nice.
>> She just like pushes them and pushes them and misinterprets everything they say. It's It's a It's really funny.
>> Absolutely love it.
>> Yeah.
>> Shantel, what's going on? Hope you're doing great, Doug. Nice to see you in here, my man. Hope you're doing great.
Mon'nique, happy for you to be here.
Jennifer, hope everything is going well on your end. Hope you're seeing some light at the end of the tunnel there. Uh Larry, hope you are doing great. Nice to see you in here as well. Hope everybody's doing awesome. Salon guy, what's up, man? Hope you are also doing great.
>> There's actually a good question out of the gate. I'm just going to highlight this. It says, um, "My audience hates it when I use AI on YouTube. Does AI just never work for some channels?
>> Well, I think it depends on on what it is that you are, you know, providing.
So, if you are making thumbnails and they have that obvious AI look to them to where >> or videos.
>> Yeah. Or videos to where it just has that really obvious look to where it's trying to be real, but it's obviously not real, that kind of thing. I know that some people are anti that. Um, but I think if you spend the time to get your prompts right, get the output right, things like that, um, then, uh, you know, in a lot of cases, you can make something that that looks real and unless you let people know, at least in in thumbnails, it, uh, it's good enough to where when people see it, they they won't know that it's AI. Um, which I think that we're at a really awesome moment in time with this for that reason because I think we've crossed that threshold to where, you know, if you know how to prompt, right, you know, the tools to use that it it it allows you to make things that look real now, which is why we're going to talk about some of the news uh that we have here uh in just a moment as well around some of this stuff. But the place that we're at now with the technology is we're getting to where if you're using the right tools and using the right prompts, then um you know, it's going to be pretty difficult for people to tell. So, because of that, I wouldn't worry about it too much. Um uh but one thing that I do want to say is if you are getting that blowback on your thumbnails, there's a tool called one of 10. I'm actually just going to look at your channel right now. Um there's a tool called oneof10.com.
Really awesome for making YouTube thumbnails. It actually looks at your channel, pulls in the uh you know character which is you you know from the channel and uh and it makes the thumbnails that way and uh and and and the output on those is really great. It looks like you might already be using something uh something similar >> here with this.
>> Salon guy says it's for the content.
Here's the thing. If you are using AI to make content and like Nick said, we're at the point now where you can make it look real. If your audience is identifying that it was made with AI, they're probably going to push back on it.
>> But if you're creating something that looks so realistic, and you can you can absolutely do that with video now and with with photography, >> if it looks realistic and it's put together well, your audience probably isn't going to know.
>> So my guess is if you're getting a lot of push back, you're not making something. And again, I haven't looked at your video. You might be making amazing stuff, but there's a good chance that what you're making has that AI feel to it, >> and that's what you want to try to figure out how to to get around.
>> Yeah, it looks like right now it looks like I'm looking at your latest video and it looks like, you know, it's it's still you, you know, on camera doing the thing. So, it looks like in the content you're fine, but but your thumbnails, yeah, they they they definitely some of them have the AI vibe going on. Um, so, you know, it is clear to me just because I, you know, look at this stuff every day all day. So, it's clear to me that >> you might be using an avatar.
>> Oh, it might be. But yeah, it's uh uh but yeah, I can definitely tell that you are, you know, using it with some of these and and in terms of, you know, the audience expecting it to be you. So, um when it comes to people expecting it to be you, that's good for your, you know, immediate subscribers. But even in that case, like in the past, I know that you have videos on your channel that have done great to where um you know, it's the head on a thing to where you can't even see you, right? It's like it's like a mannequin head with hair on it and then you're showcasing that. Um, so you know, people respond to that as well when you're not even in it. So, you know, that shows you that you don't have to be in it for people to respond to it.
But I do get what you mean in terms of that initial time of publish. YouTube showing it to subscribers and maybe some of them are like, eh, I don't know. This is, you know, this looks kind of AI to me. I'm not going to I'm not going to trust it. So, you know, so there's definitely, you know, that sort of uh that sort of thing. But other things too, you know, like little details like, you know, for example, like on the latest thumbnail, you know, how how like your, you know, your mouth is open. I would definitely have it when you're using the tools to make these um to where it's like, okay, let's do a version to where I look, you know, kind of surprise like this and then I have a version where I don't look surprised and let me AB test them against each other to see, you know, if people have a preference there and if that's the thing that's turning people away or is it the fact that it's an AI thumbnail, right?
So, I would look into it more uh more that way. But I think we are in a really cool spot though. Um, with all of this stuff getting to the point to where uh, you know, it's it we're getting to that point to where that line is getting really blurry. I'm like, is this or is this not?
>> This leads us into what I just said about the Google synth ID and they're going to start tagging more AI generated content and this leads us into the news to where YouTube is going to start um, adding disclosures.
>> Yeah.
>> So, go ahead and >> YouTube creator news starts now.
So, when it comes to YouTube creator news, uh YouTube is expanding the AI search experience to TVs. Um so, if you haven't seen it yet, um they already have this on the desktop versions and uh basically what it is is when you are searching for something on YouTube, then it gives you a different search experience and they are rolling this out to test users on TVs also. So, uh because of that, you know, um just search and how search works on YouTube is definitely changing. Um, in addition to that, they are putting disclosure labels for AI under the players um on long- form content and over the video on shorts. This is to make it more visible.
And uh, you know, this little disclosure where they have the little AI icon um, you know, previously it wasn't something that was obvious, but now because things are getting so real, they have to make it to where you know it is obvious.
That's where we're at. And as a part of this, YouTube is also going to start autodetecting photorealistic AI and labeling the videos if it detects that they are AI. Now, when it comes to the synth ID thing, I'm I'm guessing this is where a lot of that is going to be pulled in. What D was just talking about because with that synth ID, what that is is like all these different AI services.
They are adding something to the generations that are made to where all of these different systems are going to be able to pick them up and they're going to know like what service made them and and all of that. and it's also going to prove that it's AI generated and those sorts of things. So, I'm guessing all of this is getting, you know, tied in through that Google synth ID for these types of cases to where they're going to be able to, you know, identify um, you know, that it was fully AI generated. And really, this is a bigger issue if you're making like cartoons, things like that, not that big of a deal or animations, but when you are doing, you know, full-blown AI content and it's photorealistic, that's where, you know, these things um are becoming more important. But um they also mentioned uh as a part of this that if your videos do because as soon as we ran across this we were like oh no like now this is going to be another thing to where it's going to get uh it's going to be throwing errors kind of like the copyright system does sometimes uh and other you know systems that they have.
So because of that this is one more thing to to to worry about. However um if it mislabels them you are going to be able to update the status yourself. So, if their system goes through, it mislabels everything, and you're like, "Hey, wait. Why is this showing up on my videos? They're not AI. I don't have any AI in here at all." Um, then you're going to be able to go in and manually change what their system automatically turned on. So, uh, just be mindful of that that if you do see that show up on your videos that you are able to go into your, uh, channel and actually, you know, fix that label if the content is an AI generated. Um, in addition to that, um, as studio conversations are now going to be saved for 30 days. So, if you're having conversations with Ask Studio and you're asking it things about, you know, your stats and your channel and all that and it's giving you answers, sometimes you might want to go back and reference those because, you know, it told you something and you're like, "Oh, yeah. Didn't think about that." And then you go on about your life and then you think about it later and you're like, "Oh, yeah. I can't remember exactly what it said cuz now I'm working on this video." You know, whatever the thing is. Um, then in that case, uh, they're going to be storing those conversations for 30 days and then you can revisit them if you need to.
Now, as a part of this, you are going to be able to select them and delete them, you know, if you don't want them stored for 30 days. Um, but they are making that area more customizable for you so that you are going to be able to, um, you know, just kind of control, you know, how things are being saved and and all of that, which is cool. Um, in addition to that, um, nano banana is has been added to the effect maker inside of shorts. So if you are using that feature, it just got more fun and now you are able to generate things from nano banana uh from that >> and that's the news.
>> That would be the news. Yeah, it's interesting that YouTube is doing that with the disclosure and I think it's good and >> Oh, it's good that they're adding those disclosures because like I said, I'm I'm falling for stuff. I'm falling for stuff and and and there's some stuff coming out that's so good unless you're pixel peeping and you're really paying attention. Yeah. And I I notice that it's happening more with shorts and over on TikTok and even on Instagram because you're on your phone and you're just >> you're not easil you're not so easily able to pixel peep, right, >> when it's when it's small like that. So it's you don't notice any the little defects.
>> So it's good. I'm I'm glad YouTube is uh on on top of this.
>> Yeah, me too.
>> Yeah. Because it should be marked. I I'm not against AI artists. I you AI creators I think they have a place, but people should know when something's generated with AI.
>> Right. I agree.
>> Yeah.
>> I'm >> especially if it's something that can be misleading, >> right?
>> Right. To where it's like, oh, this thing looks like it happened or this place looks this way, but it's not really that way. You know, really easy to mislead people. Like if you're making travel plans, for example, and some creator didn't even go to the place, but they generated a bunch of footage of that place. They do a voiceover like, "Yeah, I went here and I did this and I did this." Then you show up and it's not that place, right? So, you know, you have those types of problems that you have to uh you know, be careful about uh as well.
>> Go YouTube, >> right? Yeah.
>> Yeah. So, good moves all the way uh all the way around there. And uh for Oh, go ahead.
>> What I do worry about though is I wor because you know it's coming. You're going to see it on Reddit. You're going to see it on Twitter where it's like YouTube marked all my original content as AI and then I got demonetized >> or something like that.
>> Right. And I get a human to look at my content to or or a human actually looked at it and they still think it's AI.
>> Right. Right. Right.
>> Yeah.
>> Roberto Blake in the house.
>> The lord of YouTube.
Roberto Blake. The >> Sith Lord of YouTube. The one and only.
>> Okay. So, now we are going to get into YouTube questions. So, if this is your first time here, um I do want to let you know what we do here is we answer questions about YouTube. We look at YouTube channels. We give channel feedback. Um, basically YouTube is challenging and we are here to make it easier for you. Um, so because of that, if you have questions about anything is that you're doing, if you want feedback on your thumbnails, titles, that kind of stuff, um, there is a link pinned at the bottom of the chat right now or the top of the chat depending on the view that you have. And, uh, if you click on that link, it's going to take you to a form and it just asks you some questions about what you're trying to do with the channel, you know, what's your channel link, things like that. So, we can pull it up. Um, you just fill that out. It's completely free to do and then we will get your question answered on the stream today or get you that feedback that you need here during the stream today. So go ahead and do that now if you are on the fence like hey I wonder if they'll answer my question because we will.
>> Yeah we will.
>> So the very first question that we have today is from Shy HowTo. Shy howto uploads when they have time. They've been on YouTube for a year or more. They have a faceless how-to channel. Goal of the channel is to make money and they do mainly shorts. and they say, "What can I do to make my channel better and get more subscribers and watch time?" So, let me take a quick look at what it is that you're doing.
Yeah, if you're trying to get more watch time, then in that case, I would make, you know, long form content if you're going for uh watch time. Okay. So, right out of the gate, and I'll go ahead and and pull this up here uh as well.
So, right out of the gate, um the very first thing that you should start doing is using uh custom thumbnails because right now you are not. Um so, I would definitely make sure that you are using custom thumbnails. And the reason for that is these are showing up all over the place. And you just want to make sure it's easy and focused for people to know what's going on, you know, when it comes to the content, so they can choose to click on it or not, or at least so it will grab their attention and then cause them to look at the title and then hopefully come into the video from there. Um, but yeah, definitely you need to start using custom thumbnails. Also, you don't need to put hashtags in your titles. That's not going to do anything for you. So, you don't need to do uh any of that. And avoiding speeding tickets.
turn this on in the Kio feature, you know, that that's that's okay. I think the the value proposition, what you're offering there is fine. Um, but when it comes to long form content, I would do longer videos. If you're going to do something short like this, then I would just put it over in YouTube shorts uh instead. But yeah, for this content, you know, if you're trying to get watch time, then uh first I would make sure that you are, you know, just making content about things that other people will find valuable um which you are, you know, um here with some of this. And then um I would make sure that you're you know putting in the effort in terms of you know making sure that you're you know adding some custom thumbnails to it that you're taking the time you know to write out the titles that you're not polluting the titles with hashtags and and that sort of thing. So right now for where your channel channel is like I would focus on uh those things. Another thing too is I would just really start thinking about you know like okay if I'm trying to build a channel and you're trying to get monetized you know like what is it that you want to offer? What is it you want to be known for? Um, you know, because it looks like a lot of this is about your car, which is perfectly fine. And then you have one video in here about how to tell if your money is real or fake. Um, so I would just start also getting clear on what it is that you're actually trying to do with the channel, right? Cuz make money is one thing, but like what is it that you're offering to people that you're going to essentially give in value in exchange for that money that you're trying to get uh off of YouTube, right?
That's the thing you want to be thinking about. And you want to think about like what do I want to get, you know, this channel known for? um you know, if I'm trying to make money, how exactly am I making money? Because right now with what it is that you're doing, you are, you know, pretty much stuck to ad revenue. Um so because of that, if you're trying to make money from YouTube, it's best practice to make sure that you are looking in and trying to figure out like, okay, if I'm trying to make money, is the content that I'm making um fit for me to be able to generate money from this through ad revenue and through additional, you know, sources uh off platform from YouTube as well.
Ron trains and things. What's going on?
Hope you are doing great. Yeah, I'm experimenting with the ad thing right now. Um, so it's on the the minimal version um for the ads. So I turned that on just out of, you know, curiosity. So I know I did it last week, too. And on last week's I I only had one person say something about it. So uh so yeah, I'm just kind of seeing, you know, kind of catching the vibe on on, you know, if anybody says anything about it or not.
So, uh, next up on our list here, we have, Carlos X360.
And as a reminder, if you do have questions, make sure that you do get them down into the uh into the form that's in the uh description. Every now and then we'll pull them from the chat, but uh to keep everything organized and to make it all fair and all of that, um we do them in the order that they come in uh in the form that we are pulling them from here. But Carlos X3 is the next channel and uh Carlos uploads when they have time. They do video game content. Goal of the channel is to connect with others who like what they like. And the uh question is there are dips sometimes in uploads when I thought the video would do well. Like what's going on here? where the two Sonic Hedgehog stages in Shinobi. Um, colors are supposed to stop people. And the thing is, watch what happens from the receding videos. I'm getting a little trust back, but YouTube shouldn't be recommending my other videos. The recent videos were a surprise to see an uptick, but the two Sonic nostalgic videos are confusing for me. Um, I could put Dr. Robnik in the title, but I was trying to hit people with a clever title since it's literally names of levels. Um, destroy is the name of a location inside of a map and eggman.exe um is a follow-up name. Weird. So, I'm I'm trying to figure out the question uh that you have here. Um yeah, cuz I don't see an actual question as a part of this. Um outside of, you know, you just mentioning that there's, you know, dips. So, when it comes to YouTube, there are absolutely, you know, dips. there's es and flows, you know, is the uh, you know, is the is the thing there. And, you know, that that happens because, you know, we publish content, sometimes we nail it, sometimes we don't nail it. Um, sometimes, you know, people's interests change over time and the things that we used to do, they don't work the same way for the same audience. Sometimes competition comes in and they make it harder to compete. You know, those sorts of things happen. So, uh, because of that, there are definitely es and flows when it comes to YouTube. Um, in your case specifically, because I have your channel pulled up here, you are taking thumbnails. Uh, it looks like with like a selfie camera with like a TV in the background. Um, and some of the, you know, like on on the TV in the background, the words are actually backwards so you can't read what they say. So, because of that, if you're going to be using that, um, I would at least flip the thumbnails around so that you can read the text, uh, from the outside. Um, but really, I would go through the process of learning how to make custom thumbnails. Um it's like 90 something% of the channels on YouTube, the biggest channels on YouTube, um they or highest viewed videos on YouTube, um long form videos use custom thumbnails. So I would definitely uh I would definitely consider making custom thumbnails.
Next up on our list, looks like we have a little error happening here. There we go. Next up on the list here, we have Vlogs with Jake. Vlogs with Jake. Um, uploads when amp time. Been on YouTube for less than 6 months.
Uh, the type of channel is any video kind because I don't have ideas. Goal of the channel is to teach others and they want thumbnail advice. Okay. So, let's take a look at the channel and just see what it is that you are doing. And then while that's pulling up, I'm going to hop into the chat here real quick.
Growing to live, what's going on?
Welcome to the chat. Hope you're doing great. Scale Train Station, what is up?
That's right. Clarity is definitely better than clever. Always, you know, any anytime that conversation comes up, I always think about Fight Club. And uh Edward Norton is talking to Brad Pitt and he says something about, you know, he thought it was clever or whatever. And Brad Pitt's like, "Oh yeah, being clever. How's that working out for you?"
Oh, cuz his, you know, because his life, he wasn't happy with his life and like all that stuff. Yeah, I just always think about uh I always think about that. Um but let's take a look at what it is that you are doing here on this channel.
And let me take this off as well. That's okay. We'll leave it on there. We'll take it off for now. So, um Oh, is this in another language?
Yeah, I'm not I'm not sure about this one. Um but let's look at these other ones. Oh, okay. You're just getting started. Yeah. So, so I wouldn't even worry about the es and flows right now.
Like, I would just focus on figuring out like, okay, we're going to talk about something other than your than your thumbnails. Um so, the thing you wanted me to look at is your thumbnails. You're focusing on game imagery. So, you're heading in the right direction with your thumbnails, but I want to talk to you about something that's that's uh a bigger issue with what it is that you are doing. So, when it comes to YouTube, and again, you're just getting started. So, it's important to make sure that you are considering these things, but right now, you have your very first video that you did two months ago. I think I remember you uh from this video actually, but you have this video where you're talking about your first video. That's fine. Um and then you have you choose my next video, right? Where you're trying to get other people to come up with your ideas for you. Um then here you have making my first sandwich. this is how it happened and then cleaning day at church and then up here you're doing like video game content. It's important to make sure that you are considering who you're making content for and what you're trying to do. Just like the other channel that we uh uh that we pulled up first how you know that channel there wasn't any like real clarity. There wasn't really anything you know in terms of like what they're trying to do with the channel. You're in the a similar boat. It's like you're making videos for the sake of making videos, but there's no intention behind the direction that you're trying to, you know, uh, to move the channel in terms of like, okay, I'm going to make this gaming video, and then the people that watch this gaming video will also love all of the other videos on my channel, right? Cuz you have like vlogs mixed in here. You have, you know, like making your first sandwich, gaming, you know, that kind of stuff. And this is really common when people start YouTube channels, right? So you're not doing anything that's that's that's weird there or you're not like doing something like wrong in terms of you know like nobody else does this like a lot of people do this when they start YouTube channels but if you want to get the best results figure out the thing that you enjoy the most and then build your channel around that right figure out the goal the thing that you're trying to accomplish and then figure out like okay for this thing I'm trying to accomplish out of the things that I'm interested in um you know what what is it that I really enjoy the most and then start making content around that so that you can start building the channel up um for something instead of just a bunch of random content. Then the the big goal is that you want to turn the channel into something that is a resource for people that like that type of content that you are going to be publishing. Um most content creators, I won't say most, but I would say a lot of content creators, um you know, they want everything to be about them on their YouTube channel, and that's fine. you can get there, but at the end of the day, it's still always about the viewer. But when it comes to it being about you and just uploading stuff that you know that you enjoy. If you're just doing it for fun, perfectly fine. But if you are trying to, you know, like, hey, I'm trying to, you know, put this channel on the map, then in that case, you want to dial things in and think, okay, what is it that I'm going to offer? What is I'm going to be known for? Um, when somebody tells somebody else about my channel, what are they going to say? Right? So, like in your case, if somebody were were to recommend your channel to somebody else, like there isn't really anything to say.
It's just that, hey, I watched this video of this guy making a sandwich on YouTube, right? Like instead of, you know, yeah, this guy has, you know, an entire channel of his first, you know, cooking things and, you know, he takes people through, you know, figuring out how to cook everything for the first time, right? There's real value attached to that. But some somebody that is uploading gaming videos, publishing a video about making their first sandwich, that doesn't, you know, there's no real connection there between the videos, right? So, that's the type of thing that you want to make sure that you're figuring out. Stanley Orchard, what's up, dude? Hope you are doing great. Hope you're doing amazing, fantastic, wonderful, all of those things.
I agree. Ryan Malcolm says that making thumbnails should be fun because it represents your work. Yeah, I I I I agree with you, uh, Ryan. And I think that with that, you know, I think there's there's different versions of it, right? like um for example, you know, cuz I'm using uh one of 10 for some stuff for my uh like my latest thumbnail um is a one of 10 thumbnail and then I took it you know what one of 10 outputed and then to make it mine instead of it being 100% AI generated I also dropped it into Photoshop and you know uh the only thing that I used that was from that was I used myself and the big play button that I'm holding and then you know everything else I you know built uh you know around that you know around that character. So, uh, you know, it's great for that sort of thing of being able to take those elements and then, you know, kind of build them into your to your own, you know, work. But with that said, you know, I've been using Photoshop since it came, not well, pretty much since it came out. And because of that, you know, I know how to do all that stuff. But for people that are getting started with this and they've never used Photoshop, they've never used Tube Spanner, they've never used Canva, they've never used like any of these tools. Um, you know, in that case, like AI thumbnails is a great solution for a lot of people because they just don't know how like from a technical standpoint, they don't know how to get get a really good photo for a thumbnail or they know how to get the photo, but they don't know how to make it look good for the thumbnail. Um, to where, you know, it's just nice and, you know, just rich looking, stands out, and, you know, all of that. Like, they don't, you know, they just don't know how to do it. and AI fills that fills that skill gap so that you can, you know, drop your uh, you know, your your idea into one of 10 and it will, you know, spit out something or it'll give you, you know, four different ideas and you can just keep regenerating. Um, but it just gives you, you know, a handful of ideas to where you can be like, "Oh, yeah, you know what? I like this one here." And since I don't know how to make thumbnails, I'm going to do this one because it helps me focus, you know, the attention on whatever the thing is I'm trying to bring attention to in that thumbnail compared to the other ones that are there.
But what's interesting though, Ryan, also is that, uh, when it comes to, you know, some of this stuff, um, also experimenting like, uh, it's interesting when you publish a video and you do an AB test and an AI thumbnail, like beat your thumbnail, right? Like that's also uh, interesting. Uh, when those types of things happen, too.
So, next up, we have uh, I think we just did, did we just do vlogs with Jake?
Yeah, we did.
But yeah, Jake, just to kind of recap it and bring it back around to you. Um, yeah. So, in your case, I would actually focus on like the the the bigger thing, which is instead of just the thumbnails, because you're heading in the right direction there. It, you know, they need work, but you're heading in the right direction. Um, but what I would focus in in your case is figuring out like what niche that you are operating in. Um, and then just making sure that every video that you publish on the channel is a perfect fit for those people that you're trying to serve in that in that niche.
Tang Going in the Kitchen uses Adobe Express for their thumbnails. Yeah, Adobe makes really good products. Some people don't like them because they do some shady stuff when it comes to, you know, billing and, you know, having these like cancellation fees and, you know, that sort of thing. So, you know, some people don't like them because of that. Uh, but in terms of, you know, awesome products, like they they make great products. Like, uh, for me, I'm in Photoshop almost every day, if not every day. Even on days off, like I'm in Photoshop doing something. Um, uh, Adobe Premiere. love Adobe Premiere. Um the Adobe Enhance uh tool to where it takes your voice and takes it, you know, from sounding like cany and just not very like full and then it turns it into something that you can like really, you know, it just sounds great, you know, right out of there as long as you don't, you know, overdo it. Um yeah, I I love those tools and Adobe uh Audition as well.
So, uh the Angel Denise is the next channel here. Angel uploads one time per week or more. She has a beauty channel.
The goal of the channel is to be a full-time content creator. And the question is, for my last upload, I would have expected better performance. How should I have optimized it better for discovery? So, let me take a look at what it is that you are doing, Angel.
Okay. So, here's something that I would AB test uh right now. is well no you do have you know I was looking at this one right here but yeah so you do have you know like a a before and after you know step to step that's fine um one thing that I would do also I mean really you know you expected this last video to to to do better but it is beating out pretty much everything except for this one but this one's been on for like a month already right so a couple things um I would AB test the step by step against just a line going down the middle with you on one side and you know centered you know between the line and the edge um uh you know to where it's the same exact thing but without the step by step and the arrow. I would just experiment with that and see if uh you know people responded to that one. Here you have finally a Matt foundation routine that actually lasts. You know I I I think this is uh I think this is okay um in terms of the title. Um and you also have that it's a mount found a matte foundation in there which is fine because that helps people you know identify that it's about something that matters to them. Um, and you're also stating the problem here in terms of, you know, like this actually lasts, which suggests that there's a problem. I don't know. I don't wear makeup, but there's a problem with, you know, mascara or sorry, foundation not, uh, you know, not lasting for a long time.
So, it looks like you are also saying that there's a problem solved there. But one thing that I would do um is I would also AB test this uh you know once you get through the thumbnail test or maybe you know before or as a priority for the title changing it to have this version and then do a version to where uh it just says I found a matte foundation uh routine that actually lasts and just see you know if you get that uh uh a better response from personalizing that a little bit would also be something that I would experiment with. One thing that I would be mindful of is when it comes to thumbnails like this one, like if you if you look at this and we look at it at a large size like it is, um, you know, we can see everything that's going on in here. Um, it's a little bit messy. There's no real focus, but it is showing, you know, a lot of different things in here. The problem with this one is when it gets smaller because it's not focused and because, you know, like this is this is pulling a lot of attention up here. Um, but because it's not focused, it is, you know, like it's hard to capture attention because, you know, the eye can go all over the place here. So, I would also AB test this one. Um, spend the day with me. Uh, film and okay, since you are doing the film and skin prep as the, you know, as the leader on this one. Um, you know, just just picking one of these and AB testing against that to where, you know, it's clear that it has something to do with like makeup or maybe the unboxing. Um, you know, that would definitely be something I would experiment with on this one. And also, you know, I don't think you need to put uh wife, mom, content creator uh on here. Instead, I would try this without text at all and and and use just the image itself to, you know, capture people's attention there. But if you are going to put text on here, um I would do something instead of it being, you know, a day in my life, I would do something related to, you know, some of these products that you are doing. So, for example, you know, makeup unboxing or, you know, beauty product unboxing or something like that.
And even as a part of this, you can see here with >> or specific Sephora specifically since he's talking about it in the title.
>> Yeah.
>> Yep. And um and like right here, you can see that when we blow this up, it's pretty easy to see a day in my life, but as soon as it goes back down to normal ch channel size, the the little tag that you have up here is almost impossible to read and unless you like really get in there, right? Um, and then the day in my life, because of the color and because there's no real background on it, it just kind of blends in. And honestly, I didn't even realize that a day in my life was on here until I until I blew it up cuz I was looking at some of the imagery and trying to see that. And if you're trying to use that as a way to capture attention, then I would definitely uh, you know, make sure that you are focusing on, you know, making sure that that stands out. But with that said, I would make that more around, you know, the the the types of things that you're doing or like D mentioned, you know, the the brand uh that you're that you're talking about.
>> She has a Sephora bag, but it's so small.
>> Yeah. You can't tell.
>> Yeah. I mean, if you >> stylistically you can like if you Yeah.
That's their bag.
>> If you know, oh, that's a Sephora bag, but you're talking about at a glance.
We're, you know, everything at a glance.
Mhm.
What's going on? Beauties. beauties.
>> So, yeah. So, uh yeah. So, so I would work on uh I'd work on those things >> for that.
>> A little bit of clarity.
>> Clarity goes a long way, you know, like um it's really easy to like when you're making thumbnails, it's really easy to um overdo stuff and to >> keep moving.
>> Am I am I am I off there? Am I am I moving around over here?
>> Yeah, man. You're just squirreling all over the place today.
>> But it it it's really easy to um you know, try to just fill all the space in a thumbnail. Um, but what you want to do is is when you're making your thumbnails, you just want to think to yourself, okay, um, if this shows up on somebody's homepage, not somebody, but the the person that I'm trying to reach with these videos, people that are into makeup tutorials, unboxings, you know, the stuff that you're doing, um, what exactly about this thumbnail is going to help them at a glance identify that this has something to do with that thing that they care about that I make videos about, right? and make sure that you're putting a lot of time just thinking, okay, like what is this thumbnail focused on? What's the first thing they're going to see? If it's you, then okay, if they see me, then you know, what am I doing to this thing that is going to help them identify it's about something they care about? What am I doing to that that is going to help that stand out to where their eye is going to immediately go over to that thing as soon as they look at me, right? Um because that's the way that you capture people's attention at a glance. And that's way more be or that's way better than just filling a thumbnail up for the sake of filling up the thumbnail, right?
It's just is just trying to make sure that it's focused to help people identify that it's something they care about. And then also making it look, you know, good and making it look a certain way so that, you know, when people see it, they think that, hey, there's probably a quality video behind this.
You know, those types of things are also important. So, uh, so because of that, I would definitely, you know, work on those things when it comes to your thumbnails.
>> I concur.
>> And de concurs and that's all that matters. Yes.
>> Okay. So, next up we have she preps smart. She does lowcarb cooking content.
The goal is to quit their job and be a full-time content creator. And the question is um overall look at homepage and thumbnails. They started out as a homesteading channel. D. This is right up your alley.
>> And figured out that I needed to niche down and choose cooking. I'm currently reccalibrating the algorithm since I only had 120 followers at the time.
Okay. So, um let's see what you have going on here.
Let's take a gander, as D would say.
>> All right. That's That's the old man in the chair talking right there.
>> You pulling them up?
>> Mhm.
Yeah. Nice looking thumbnails.
>> Well, let's see it.
>> Yeah, I think this is like a AI hybrid maybe.
Or they just have a style. You know, they have a thumbnail designer that's chosen a a style or they've done it. I'm not sure. So, yeah. So, you were wanting feedback on your thumbnails.
>> Good that you can't say for sure, >> right? Yeah, it's on. Yeah, I think the food looks like it or they're just an excellent photographer for some of these things, which they might be an excellent photographer. Yeah, these look really good.
>> No garden, no problem one.
>> Kind of makes me think it's Chad GPT.
>> Oh, this one right down here.
>> Yeah.
>> Yeah, they look good though. Yeah, looks good.
>> So, so there's some things that you're doing that I think are um that I think are really good. High protein pasta salad. Like you're letting people know in the thumbnail at a glance that's easy to read. You're focusing on the salad itself. All of that is great. Um, high protein pasta salad. Uh, I tested the low carb here, a spiral noodle. Um, so one thing that that I would do here when it comes to your titles is you are being informative, which is good, right? Like that's a that's a step, you know, uh, in the in the right direction there. But this is something that is um, like there there's nothing really compelling about the title. So you're being informative and saying this is what it is, but you are TBG animations. What's going on? So, you're being informative and you're saying what this is, but you are not doing anything to it to make it feel like, oh, I should probably check this out, right? So, for example, high protein pasta salad. Um, high protein pasta salad. I tested the low carb hero spiral noodle. Um, so um you know, high if this is a recipe, which I'm I'm assuming it is just based on what's being offered here, but if this is a recipe, having high protein pasta, uh, you know, salad recipe is, you know, one. and then hopefully it would at least fall under um you know something search termwise. Um in addition to that, >> I want to add something.
>> How to make a uh uh uh a high protein pasta salad in under however many minutes it is um is a little bit more compelling because then you're attaching the time to it. Not necessarily the video length, but in terms of how long it takes you to make it if it's something that you can make quickly, right? So, what you're doing there is you're putting the pasta salad in front of them, which is like, "Oh, that looks good." And then it's like, "Okay, well, I'm also going to show you how to make it, which is what the how-to does." And then under a certain amount of time makes it to where it's like, "Hey, if you're going to make this, it's not going to take you that much time to make it." So then what you do by following that is you start adding additional value to that content from the outside because when somebody's looking at this, all they have is that information on the outside. So, by adding things like that to this, then you start making it to where it's more um uh uh just interesting from the outside and it expresses a a bigger value from the outside instead of it just being, you know, high protein uh high protein salad. Same here.
Since you're making food content, there's a really good channel that I want you to look at um when you get the chance. Um and that channel is called All Recipes. Um, I would definitely, you know, see what she's doing over there and try to, you know, mimic some of that. Like some things that she does that are really good is she also builds out themes around what she's doing. So, you know, for example, I can't remember off the top of my head the, uh, specific themes, but she does things like um, uh, you know, it's like cooking stuff that you need to know is like one of the themes. Um, not cooking stuff, but it's like, you know, whatever that thing is, you know, whatever recipe blah blah blah that you need to know. Um, but she she has like a handful of themes and then she basically just rotates those and then she rotates those themes because she found that thing that people respond to and then from that she just keeps rinsing and repeating those themes with different uh dishes and then by and then she'll she has an experimental arm too where she does different stuff but her core content um is you know based around all of those different themes that she just repeats because she founds that people respond to those. So she just repeats it over and over again. But I think how you're presenting all this stuff, I think all of this looks great.
Um, a few things that I would experiment with, like, you know, once you do start getting more uh more views on these. Oh, let me see something here really quick.
3 months, 2 months, two months, one month, one month, one month. Okay. Yeah.
So, you're publishing regularly. So, yeah. So, once once this starts doing better, um I would also uh um What was the thing I was just getting ready to say? Oh, yeah. I would also experiment with um because this this thing here is similar to what she does. So, where she'll put the food real big on the side and then she has herself over here. Um, is I would also experiment with and just see, you know, if you find the thing that people respond to better. Um, having, you know, you and that dish being the the focus, right? To where you're taking shots intentionally like that to where it's like you holding it.
Um, just to, you know, make it to where it's like they focus on on the text, you dish, right? I I would experiment with that, too. But what you're doing here, like all this looks good and whoever's designing these, I don't know if it's you or AI or if you have a designer, but whoever's designing these too, it it's also done really well to where you see you, but you kind of gloss over you and go straight over to the dish. So, they're doing like a really good job um uh in regards to that. I think you might be familiar with the uh recipe channel that I was talking about because she also does these similar tags, so you might already be doing that actually.
Um, okay. It says they are recipes and I was trying to ensure they were searchable. I have a hard time figuring out the curiosity gap of searchability.
So, so when it comes to YouTube search, it's extremely powerful. Um, they're making a lot of changes to it right now.
So, we're going to see how things change in the future, but people are, you know, they're they're going to continue to search for stuff, right? Because you you want to know information. You need to, you know, uh, dig stuff up. So, because of that, you know, I don't think it's going away, but they are making changes to that right now. Um, one thing that I would also think about is, um, when it comes to YouTube search, absolutely recipe videos, you know, how to make this dish, how to make that, uh, you know, pasta salad recipe, uh, you know, those sorts of things are definitely, you know, words and phrases that I would put in here for search, but more so to help people identify that it's about the content, but as a or that that's what you're offering. But as a side effect, you might have some of these videos show up in search on YouTube and Google, you know, which is great and can drive long-term traffic. Um, but one thing that I would definitely practice your hand at is uh is trying to make everything more compelling so that if somebody sees it on their homepage or a suggested video next to another recipe that they're watching to where they're like, "Oh, this looks interesting. Let me check that out." Because that's where like faster growth comes from. That's where, you know, faster views come from.
But, you know, search is great also, but when it comes to what it is that you're doing, I would be, you know, trying your hand at the recommendation system and trying to capture people off of the off of the homepage and suggested videos in addition to adding those, you know, words and phrases to your uh to your titles for the sake of also having some of these uh show up in search as well.
We call that double dipping is is the is is the language that we use for that.
Yeah, I would also >> going after both things >> because the things that you're making are it looks like you're, you know, going heavy on the protein, low carb, but a lot of people who are into weight loss are also into that sort of thing.
So, I would make sure to test because he's talking about, you know, the terminology that you're using for search. So, in addition to recipes and meal prep, if you have something that's good for weight loss, I would make sure to get stuff like that in there, too.
This this this recipe for weight loss.
>> I also want to mention that I like your uh your positioning here. So basically build strength, build resilience, and build independence. Um, and then you talk about the, you know, the the types of things that you're doing. I think all this is great because it suggests that the food that you are making is going to help people do these things. So it positions you like we're not just doing recipes. We're doing recipes to help you build strength, resilience, and independence, right? Like I I think that's a I think that's a cool positioning.
>> I mean, you could Yeah, I'm just going to I'm just kind of brainstorming here and I only see a couple of the videos cuz he's controlling your channel. Um, you could expand that and, you know, talk about meals for lowering cholesterol and triglycerides and, you know, just think about what people also might be interested in for this type of this type of food that you're making.
>> Yeah. Yeah. Other things too, um, just while we're here, um, other things is like, uh, you know, my backyard bird setup was a mess. So, one thing that's really important right now, >> tell you how much I hate birds. So, one thing that's really important right now is um as you are getting going here, you uh like if I were to come in and watch this video and I'm like, man, this is great. Then in that case, there's a good chance that YouTube's going to recommending recommend, you know, some additional content from your channel to me. Hopefully, they're going to recommend some of this stuff because if they recommend this, then I'm probably not going to click on it. If they recommend, you know, these, I'm probably not not going to click on these. Um, so because of that, if you are heading in the direction of, you know, the food channel, just be really careful with publishing these other things to your channel that are not related to food, um, because these are going to break that continuity to where people can see you as a, uh, a food source, uh, that helps them build, you know, strength, resilience, and independence, right, through these recipes that you're doing.
So, I would just be really careful about like I mean and I'll just say it straight like it's not about being careful like I would not put these on the channel for like the you know the no guard no problem thing >> yeah like yeah if this was mine I would unlist it but the like the bird setup fail you know it worked you know like these these things that aren't related to what it is that you're doing now um uh yeah I would just stay away from that and just focus all of your energy moving forward on on the uh recipes.
>> And I don't like birds because where we live, we we have a pigeon problem.
>> You do, too, I'm guessing.
>> Um, ours isn't pigeons. Ours are like just birds.
>> Just like >> Yeah. Just I I don't know. I don't know how to separate them, but Yeah. They're they're uh Yeah, they're just like birds. Yeah. Birds. The fake ones. The fake birds.
>> Yeah. The birds that aren't real. Yeah.
>> Yeah. Yeah. So, we have a p a pigeon problem.
>> And those things just dirty up >> everything. And they're not afraid of anything. Doesn't matter. We try rubber snakes. We try little twirly things. We try fake owls. We try every possible thing that you could put up there and they'll just go sit on top of them >> like they don't care.
>> Yeah.
>> Yeah.
>> Nice.
>> So, the next question that we have here um on the list is Did you see her >> Lor's 88 angels? Did you see her follow up?
>> What' she say?
>> She said, "Those are old videos before going strictly to food. Should I remove them?"
>> Um, it's your call if you want to remove them or not. If it was my channel, I I would unlist them. I I wouldn't delete them completely, but I would unlist them if if it was my channel. That's that's what I would do is I would unlist them.
So, Lor's 88 Angels. Um, they do daily content. Uh, they've been on YouTube for one year or more. They do, uh, philosophy content. The goal of the channel is to make money. And the question is, I'm unable to use custom thumbnails enabled and I still have to choose from YouTube's choices or not at all. And I'm doing long form.
Uh Lori, if you're in the chat right now, are you uploading these from your computer or are you uploading these from a phone? Either way, if you have it enabled and you've went through the verification uh process on YouTube, like if it's a brand new channel, um you should you should be able to upload these without any problems um at all.
When it comes to custom thumbnails, the thing that you need to make sure that you're doing Hey, Brad, what's up, man?
The the thing that you want to make sure that you are doing is you want to make sure that you are um >> Hold on one second. I'm adding this to the thing here. There we go. Yeah. So the thing that you want to make sure that you are uh doing is is making sure the aspect ratio is correct. So making sure it's a 16 by9 aspect ratio. Um because if you try to upload something else uh you know it can you know reject those. The file size is huge now. So that's probably not the issue. Um but it could just be the aspect ratios because I know some tools out there >> phone.
>> Oh okay. You're doing it all on a phone.
Okay. Yeah. So with that um uh you do have the option. Um I don't know if you have this in yet so I I I I need to tell you about it. So, if you are a content creator, um they YouTube has an app called uh YouTube Studio. Uh it looks like this. I you probably can't see that. I know YouTube has the zoom in feature, so maybe you can see it there.
But basically, for uh YT Studio, uh you want to make sure that you have that installed. You can do this stuff on your on the YouTube app also, but as a as a content creator, you need to have the YT Studio app installed. Um, it allows you to be able to do these types of things where, um, where you can, you know, uh, you know, upload thumbnails and you can, you know, change your titles and you do all of that stuff in a similar way that you do Oh, you do have YT Studio on your phone. Perfect. Yeah. Then you should be able to make those changes in there. So, like Doug mentioned, um, you know, make sure that you do have, you know, the verification stuff taken care of and that will enable you to do it. And if you have that and you're still having that problem, then it's probably the aspect ratio or it could be the size because you're on a mobile. So the size update was for uploading from a desktop.
Um so unless they've updated that, which I haven't seen any information on that yet. Um but unless they updated that, then the limitation of the 2 megabytes is still on mobile devices. So because of that, uh you know, just make sure the the file sizes are a good fit, too.
>> Mhm.
>> Yeah. I'll never understand why they handicap mobile creators for people that are just doing it on their phone, right?
Especially >> while at the same time trying to make it to where anybody can upload videos to YouTube.
>> Yeah.
>> Yeah. It just Yeah. It's a huge disconnect in my brain. Like I don't It just doesn't make any sense.
>> Yeah. Yeah.
>> Especially with the number of Indian creators specifically, right, that are making mobile phones only on their phone. Yeah. Enormous amount of mobile creators in India.
>> Yep.
>> Hey, you're getting you're getting some tips in here for your pigeon problem, by the way.
>> And uh Oh, I'm going to read the tips here. Hang on. And you would think like if you're only doing this on your phone, you don't know what you don't have access to, >> right?
>> You don't know where you're getting capped. You don't know what you're missing.
>> You don't even know what to hunt for.
Yeah.
>> Yeah.
>> Yeah.
>> Yeah. Exactly. You don't even know what to hunt for.
>> Yeah. So, just as a heads up, and this is a little bit kind of it's a little bit weird getting in there. Um, but for everybody, if if the only thing that you have, if you don't have a computer, you're doing everything on your phone.
Um, you can also go to studio.youtube.com youtube.com and that will also let you into the back of YouTube so you can see the stuff that you are missing out on. It gets you, you know, into more advanced stats and, you know, all those things. It's it's clunky on a phone. Um, and they try to stop you from doing it. They try to encourage you to open up the the the app instead. Uh, but you can, you know, choose desktop mode, you know, when you're doing accessing it in your browser. Um, and you can still navigate into it. But uh yeah, if you're doing everything on your phone, I would definitely do that because that will also give you uh better insights on everything you're doing.
>> Yeah, there's a lot of pinching and zooming when you go in that way because it displays it like a desktop.
>> So if you want to add things like cards and end screens, I I think now in the YT Studio app, if I'm not mistaken, I think they do have a section that will open up inside of there for some of these tools.
So I I think they're getting a little bit better. Nice.
>> But it's still not all in the app.
>> A lot of pinching and zooming. Hey, if you are new here, just want to let you know we're answering YouTube questions, looking at channels, that kind of stuff.
So, if you're a YouTuber, you're in the right place. If you have any questions, there's a link in the chat. Um it's it's pinned in the chat where you can uh just click into that and then you can go and ask your uh questions.
So, uh next up we have Catistic.
Catistic uh uploads one time per week or more. Been making videos for a year or more. They do an aerospace gaming channel. The goal of the channel is to have fun. The question is, what is the best way to clean my subs from the promotion mistake? I also stream on Twitch. So, once somebody subscribes to your channel, it's not up to you. Like, you cannot kick people off of your channel and kick out subscribers. Um, you just can't do that. Uh, one thing you can do is if people are, you know, like haggling you or, you know, they're they're, you know, bullying you in some way or saying things you don't like in the comments, you do have the option to hide people from the channel like as they are commenting and that sort of thing. Um, but when it comes to just saying, "Hey, I want to kind of hit a button that refreshes my subscribers," uh, YouTube does not have that, uh, does not have that option. But don't worry, YouTube will handle that on their end.
So, how that works on YouTube's end is for those people that subscribe that you think that, you know, that you, you know, aren't making content for, what YouTube's going to do is YouTube is going to detect that when you're publishing videos, those people aren't responding. And in a relatively short amount of time, YouTube will correct all that for you to where, you know, it it'll just stop recommending your content to those people because those people just aren't responding, which tells YouTube that your content isn't the right fit for them.
And it it I mean, it it didn't necessarily mess up your algorithm. And let me explain let me explain why. So, and this is in response to the uh comment that like the follow-up comment here. Let me go into the comments. I can show you this.
Yeah. So, right here. So, when it comes to this um saying that you know you think it messed up your algorithm um so that is um in instead of thinking of YouTube like you are essentially, you know, playing against their system, think of it like they're like, okay, when you log into YouTube as a user, right? YouTube is monitoring everything that you do. Everything. Every every time you're scrolling and you stop. If you're on your phone, you're going through the feed. If you're scrolling and you stop, they know that you stopped and they're they're logging all of that.
If you watch the autoplay of a video and it just starts playing, right? You know how the thumbnail will turn into a video and it just starts playing. So, if that happens, you know, they're logging that.
If you decide to click on it, they log that. If you watch that autoplay and then move on, they log that. So, they're logging everything it is that you do.
And with YouTube with their you know billions of users now on the platform um what what happens is you know when your content is being shown to people then YouTube is just determining are people liking this or not? That's it. And if people are then YouTube will show your content to more of those types of people and if they're not then YouTube will either stop showing your content to people or it'll stop showing your content to people like that in favor of the people that are responding to it. So when you are thinking that you like messed up your algorithm, um you didn't.
Instead, what happened is that you are basically publishing content that the people that you paid for the YouTube promotion to get into your channel, you're publishing content right now that those people are not responding to. So because of that, YouTube's going to, you know, keep testing against them. And then if they continue to not respond and and even now with them, like they're recommending your content to them and they're testing against other people, too. So, uh, so all that needs to happen is you need to have a video that people respond to at a high enough rate that it's competitive for YouTube and then YouTube will, you know, autocorrect all of that stuff. But don't think of it from the from the from the standpoint of that you've like messed up your algorithm in some way. Um, because it's just, you know, how people are responding to what it is that you're doing.
>> Hey, Laria.
Okay. So, next up we got >> Who's up?
>> Who we playing?
>> Ghost CRO channel is the uh next channel here.
>> Um they are getting ready to start their channel. So, welcome to the creator side of YouTube. They're getting ready to start a gaming channel. Goal is to have fun. Uh they say it's an old channel. I used to make videos before. Says I want to start making gameplay videos again.
However, I have a YouTube channel where I posted gameplay videos. My question is um could I use my already existing channel with 1.73 subscribers um and private my old videos and change the name of my channel?
Honestly, like if you are going to be let me let me take a look at your channel. If if you're going to be doing the same game, then I would go ahead and do it on your channel on your current channel. But if you are going to be doing, you know, different games than what you did two years ago, um then I I would just start a new channel and just build it from scratch. Like if you want to if you want to test it because you know obviously you're trying to hold on to that subscriber count and I understand. Um so if you want to test it and you know say hey let me upload you know a few videos here and see if any of these old people will come back then you know you you can do that obviously. Um but but you know with this content that you had that you published two years ago you know like 55 views 18 views you know 79 views. So people weren't really responding to this anyway. So, because of that, I don't think that this, you know, put you in any like weird position. Um, shorts is probably where most of your subscribers came from. H maybe not. Hold on. 1.4,000 views here.
Let me see. You You had to have a video do. Okay. H, that's interesting. Hold on.
Yeah. So, you've had 28,000 views on the channel and out of that you had 1.7,000 uh subscribers. So, yeah. So, um So, yeah. So, uh, yeah, I I would probably start a new channel and and build it from scratch. And then by doing that, you also get the opportunity to leverage, you know, what YouTube does with new channels in terms of testing them for longer and things like that.
Um, so yeah. So, if it was me, I would start a new channel. Of course, do what you like. Um, but if it was me, I would I would start a new channel.
>> What' you do, D?
>> There you have it. I'd start a new channel.
>> D would start a new channel, too. So, stamped and double stamped.
>> Yep.
>> Yep.
Oh, looks like scotch page strength in here. Dropping peptides and pizza. Oh, >> I'm talking about Oh, I love it. So, uh, next up on our >> That's such a winning idea.
>> What? Peptides and pizza.
>> Yeah.
>> Yeah.
>> Love that.
>> So, Charlie Fines is the name of the channel. D. What do you think Charlie Fines is about?
>> Charlie Fines is going to >> And it's Fines. F I N Ds, not F I N S.
F I N Ds.
>> He's not in the streets like finding people. Okay.
>> He's finding something. I just don't know what.
>> Okay.
>> I mean, that's how it's spelled anyway.
It might not be what he's doing.
>> I think he's a reseller or a thrifter.
>> Oh, interesting.
>> A reseller, a thrifter, a scrapper.
>> Or it could be a pirate treasure hunter.
>> Oh, nice.
>> It's going to be one of those.
>> Okay.
>> Yeah. Like like a >> not like a metal detector person.
>> Like a legit pirate.
>> Okay.
>> Could be a pirate with a metal detector.
>> Okay. All right. That's good. fire with a metal detector. I don't know how metal detectors work on a boat, you know, in terms of the water. Like, hey, we're out in the ocean, mie. I need that metal detector to see if there's any sharks out here.
>> They they they go to the beach.
>> They walk around the British.
>> So, they know what to pillage. Like, hey, is anybody hiding gold? And anybody hiding stuff, you know, in the dirt here that we're >> pillaged and they maybe don't want to take it aboard.
>> It all comes together now. I get it.
>> Yeah. I mean, it's great. You know, if somebody's not a pirate >> metal detector channel, you're missing out on a huge opportunity.
>> So, what they do here, uh, they've been on YouTube for less than six months.
What they do here is they do storage units, lockers, and ready >> pirate.
>> Ready? Here it comes.
And a reseller channel.
Woo!
>> Got him, D.
>> I told you.
>> Got him. Knew it. could be a pirate reseller.
>> All right, here we go. So, the goal of the channel is to make money and the uh question, they're pretty new at this beh constructive criticism is welcome. Uh welcome. Uh what would be the biggest single thing I could do to improve my channel and get more exposure based on what you see on my channel? Let's take a look.
>> You're welcome.
>> Love it.
>> Okay, let's see here.
So, they own the storage facilities.
>> Hey, you know what, Magic Dumpster Gaming, I apologize. I I just uh because the message was held automatically from YouTube through their moderation and I just read the booty part on there and I took it wrong, but you were meaning booty as a pirate booty. So, my apologies for uh deleting that comment there. That was me with my mind and not not them. So, that was my fault.
>> Literally, nobody thought >> Yeah.
>> Yeah. He says, "Give me give me your booty." Oh, wait. That can mean something else. Yeah, you kick him out and I and I got Well, I didn't kick him out. I just deleted the comment.
>> That's the most unpirate thing you ever done.
>> Yeah. Shame on me.
>> Yeah. Yeah. Shame on me.
>> We're It's going to be a long quiet ride, huh?
>> It is. It is.
>> Yeah.
>> The things I have to do for peace, right?
>> That's right.
>> So, so the >> David Mattney's in the house, ladies.
>> What's up, David? Hope you're doing great. So, the uh uh feedback here was, "What's the one thing that you can do on the channel to make the biggest difference?"
>> Oh my god, he's dressed as a pirate.
>> No way.
>> Oh my god, he is.
>> Yes.
>> No way.
>> Yes.
>> That is the pirate hat. Yeah. Second.
Yeah. See it right here.
>> That No way.
>> What are the odds of that? No way.
>> I vindicated.
>> I am vindicated.
>> That's good. That's good.
>> Yes.
>> It's good.
>> I knew it. I felt it. This probably sounds great for like everybody around here.
>> I felt it in my bones.
>> I felt it in my bones.
>> All right. So, uh, >> man, >> caught it.
>> Yeah. So, we do have a pirate.
>> Literally dressed like a pirate.
>> Mhm.
>> You're welcome.
>> Yep.
>> Told you.
>> Yep. Yeah. And they they have here signed treasures inside. So, it's got Yeah. It's got pirate vibes, too. Yeah.
Like, this is great. Yeah. What are the odds of that? Goodness. Right.
>> It's the vibe. Yep.
>> It's in the name. Charlie Fines.
>> Yep. Yep. Yep.
>> All right. So, >> surprised you didn't pick up on that to be honest.
>> Yep. So, let's uh let's say let's take a look here and see what we got going on.
Okay. The bid on the wrong storage unit.
Now, what surprise sort unit find. Okay.
So, little details here. First, I would you know make sure that you are capitalizing the right things in the right places, things like that. Um that's not going to make like a huge difference, but you know, people do consider those things, you know, when they're, you know, deciding on what to click on. Make sure that your text isn't getting cut off in your thumbnails like this one is. So before you publish the, you know, video or the thumbnail, just, you know, load it in and make sure that, uh, that, you know, it's not getting cut off anywhere. So I'd make sure that you do redo anything that's getting cut off like that. Um, see, yeah, screwed up. We bid on the wrong storage unit. Now what?
Surprise unit finds. Too much stuff. Um, this was a good storage unit. Yeah. So um, you're taking the right approach here on trying to get, um, uh, trying to get curiosity, right, and trying to lean on curiosity, like more crazy finds from our storage unit. Um, but one thing that I would be mindful of is when you are packaging these things up, things like more crazy finds that only mean something to people that have already watched one of your videos for new people, you know, that doesn't mean anything to them. So, because of that, um, you want to make sure that you are thinking about new viewers coming into the channel. You also want to, you know, make sure you are serving the people that are enjoying the content. But when you're packaging everything up, you want to make sure that every video can stand on its own merit and that people don't have to know anything else in order to be able to respond to the content, right? So, when you have this type of thing, it's leaning more on people that are already watching the content versus you trying to, you know, publish content that gets in front of new viewers. Um, but with that said, what you're doing here with making, you know, the longer videos to where you're trying to go with like the TV show route, this type of thing is really smart. Um especially now because YouTube is a you know one of the dominant devices on YouTube which is great. Um and these you know these types of videos are are great for you know for the TV uh experience. So step one would be to make sure that you are considering the packaging. Like here we bid on all the wrong storage unit. Now what um you know this tells me kind of what it is that you're doing but it like there's nothing about this that would make me be like oh yeah I need to you know come and you know click on this video right. I need to see what what happened here uh with this person. So, because of that, I would definitely spend time on how you're presenting what it is that you're doing. So, when you are putting your videos together, and I know if you're just going and doing finds that you don't know what's going to happen ahead of time. So, therefore, you can't make the thumbnails first and you can't come up with the titles first. So, because of that, you are kind of pigeonhold into what it is that you're find, and you have or what it is that you find and you have to try to, you know, make what you can in terms of the packaging from that.
Um, but one thing that I would do is I would I would try to figure out like is there anything that I can focus on here other than like yeah you screwed up and you screwed up that might be uh visually something that might match what it is that you are offering here. So, for example, um you know, we bid on the wrong storage unit. Now what? And instead of like you looking at the dog and then a bunch of text on here, you know, maybe you standing there like in a storage unit with like a box next to you, right? To where it looks like, oh, okay, well, you just got that you know, one box out of you know, whatever you paid for, whatever. Um or something like this, like uh you know, we bought the wrong storage unit and then you know, have you know, something similar going on there. So then it just makes it a little bit more um you know informative instead of trying to use the text just to kind of fill up space, right? Um so I would definitely do those sorts of things uh when it comes to the uh you know how you're packaging this up. D any any thoughts on this since you nailed like what's happening here. I guess you should have been leading on this one.
>> Yeah. Um scroll down just a little bit more. You already mentioned the obvious in terms of because you're using Chad GBT to make this. So you can go back and you can take these same thumbnails and re-upload them into chat GPT and they have a new if you choose the uh create two option. They have the format and the ratio that you can choose and it will fix all of these so it will uh remake them. Um, yeah. I I would be careful about things like like your your whole the whole thing about treasure hunting and people watching others treasure hunt and go through storage facilities and it's it's that curiosity. What did they find? What did they find? What's in this one? And you're hinting at that, but just be careful about showing them too much. Like don't show them what you found, but like start to show them, right? you want to add that element of curiosity to it, like more crazy finds. Like I would find a way to I would even do something fun like maybe blur part of that zombie mannequin or something like that.
>> I would take that text off completely >> or just Yeah, >> like with a lot of what you're doing like I wouldn't even use text at all. I I think that that in your case I think the text is probably working against you. Uh it might be. Yeah, >> it might be. But yeah, I would just I would do a lot of experimenting. I I would try to find and this is you know you have the ABC testing feature inside of YouTube. I would do a lot of testing with different imagery to see what your audience responds the most to. Do they respond the most to you showing them partials? You know this is what we found versus like you're opening the box and you can't believe they can't see in the box but you look absolutely surprised what's in it or you just look defeated because you just bought a storage unit that >> I can't believe we just found this in a abandoned storage unit.
>> Yeah. Hold the box, bunch of stuff blurred inside of it.
>> Yeah. Is that what you mean?
>> Yeah. Just Yeah. Just experiment because what you're trying to find is the imagery that is going to compel your ideal viewer to click. So I I And again, I would also I agree with Nick. I would test some of this stuff without text. I would test some of it with less text.
Um I would Man, I would put your pirate picture in your profile picture. Like I think that's awesome.
>> Well, because I mean it's different.
Yeah. You've got the beard and the whole thing. It's Yeah. I think it's cool.
>> Yeah. So, so a couple things also to think about is is I think that um with what it is that you are doing, people are interested in this type of content.
So, I think in terms of the genre of content that you are publishing, I think you have potential there. Um you are hamming it up here and you are taking the time to take these like fun pictures and you know that kind of stuff. So, I think that somebody that just started their for somebody that just started their channel a month ago um that's great.
>> Yeah. think that I think that you're definitely heading in the right direction and I think that you do, you know, definitely have some potential here. Um, but I would definitely, you know, I mean, what like what we're going through right now with, you know, some of the tips that we're giving you. Like this is just all part of the learning process, right? Um, so, uh, I I do think that with what it is that you're doing that you guys do have potential in this.
Yeah. Um, because the content type is proven already. Um, and and you look like you're fun with what it is that you're doing, which makes me think and and I could be wrong, but it makes me think when you're making the videos, you guys are probably fun, too, right? So, because of that, I think that you do have potential here. But I would to spend time um like when you when you're packaging all this up, what you want to think about is you want to think about like okay if the people that are interested in this type of content, if they are sitting here scrolling on YouTube here or they're scrolling on YouTube uh on their phone um or you know they see that grid of you know thumbnails on their you know on their on their TV screen like what about my thumbnail is going to help them as they're scrolling go oh this is one of those storage channels where they find, you know, where they find this stuff.
>> Can we see what other storage channels are doing with their with their packaging?
>> Um, storage finds risked it all. I risked $2,871 on an abandoned storage unit right here.
>> Very minimal text. All focus on the stuff, right? And there's also there's also stakes involved here >> right here. I risk this, right? So there's stakes involved uh with that also, >> right? This is another one to where there's no, you know, text on the thumbnail at all.
>> Here, just one line of text, right?
>> Other here, I bought $5,000 and abandoned, you know, storage, but they got 1.8 million views on this.
>> Yeah.
>> You know, very similar thing. This is Hope Scope actually uh doing this one.
>> Yeah, she's just cop one of them copied the other on that one.
And then we have uh you know similar you know thing here to where they're not if you look at all of these the amount of text that they're using is you know >> very minimal >> right with the exception of A&E but they have the TV leverage there. I I just want to go on the record and say that I hate that style of thumbnail, that over AI, over airbrush.
>> People are some people, some demographics respond.
>> I'm not the target audience, but just I personally hate that.
>> I go out of my way not to click on those.
>> In fact, I might even take it a step forward or a step more and I might click on them to watch two seconds and click away just to hurt their watch time.
>> Oh, look at you.
>> I might I might being hateful. I might be I I hate those type of thumbnails so bad. I might just be a hater.
>> Oh my goodness.
That's great.
>> Yeah, >> the over here hating.
>> Yeah, >> that just looks terrible. People respond to it. I'm not going to respond to >> Tom Nash has arrived.
>> People do.
>> All right.
>> But yeah, I mean in comparison, going back and looking at the thumbnails, you were really text.
>> Yeah.
>> And and you don't need to be you. You're finding treasure. Let the treasure or the mystery of the treasure or or the chaos like for example the third video over to the right here you have all of that stuff too much stuff >> but too much stuff is actually hiding >> a lot of the stuff >> right >> you know what I mean so you don't actually get a full like my eye and it's red so my eyes go straight to too much stuff >> instead of all of the stuff that's in the garage.
>> Yeah. Other things that I would do also, and this isn't necessarily to rank your videos in search, but um I would also with your channel, and just as a heads up, I don't know if you noticed this or not, but we're spending a little bit extra time here. And the reason for that is because I think that, you know, if you dial some of the stuff in that you guys will be doing awesome. Um but you have up here where you can use YouTube search to start typing in things that people are looking for. So because of that, I would just spend, you know, an afternoon typing different things into YouTube search, typing different things in Google search around storage and, you know, that type of thing to see the types of things that people are looking for um on the on the video side in order to, you know, find content like yours and start using some of that language in your titles as well. So for example here, too much stuff. Is this a good storage unit? That's okay. But since storage finds is you know um obviously something that people look for then in that case you know um uh too much stuff um uh you know uh was this storage find uh a uh you know worth it or you know something along those lines. But basically just trying to find places you know where it you know where appropriate trying to find places within your in your title so where you can use the language that people are using to find your type of content. putting those words in there so that when they do see it on the homepage after you grab their attention with the thumbnail, they drop it down there and then you're instantly making that connection, you know, making that connection with them based on how they think about your content. So, I would do those sorts of things, too.
>> I love the pirate get up.
>> Yeah, that was great. Absolutely.
>> That just made my night.
>> Yep.
>> Cuz I knew it, man. I just knew it.
>> And Roberto mentions here, he says, "The majority of consumers are getting over those thumbnails, D, because um all huge YouTubers and brands are using them. Um so, it's just going to be normalized."
Yep. I then I got a lot of work to do, Roberto. I got a lot of videos. A >> lot of hating. A lot of hating. You better crack those knuckles. Yeah. You got a lot lot of hating.
>> I know. I know. I And I agree with Roberto. It's >> you can just build an automation. So where you just like drop those links into it and then AI will just kind of click in and then click back out on your behalf. You can do that I think with co-work.
>> Yeah. It's becoming normalized and I hate it.
>> I absolutely hate it.
>> We're trying to optimize like hating.
>> Yeah. Great.
>> Well, I Well, here's the thing. I I hate >> I'm just kidding. I no I I hate it for a couple of reasons. One, >> uh I just don't like that plastic human look.
>> I don't have a problem with AI generated thumbnails. I just don't like the plastic human look. And even though all the top creators, well, not all, but many of the top creators are going that way. I think it's a stupid trend.
>> And I'll be surprised if that >> been that way for quite some time.
>> At some time, it's going to change. It's sometime, especially with all the AI content coming in. I'll be surprised if we don't end up going back to more authentic less >> I think some niches will.
>> Yeah. Yeah. I mean, there's always going to be people that are doing it.
>> It's not going to be me.
>> Yeah. A little bit of, you know, a little bit of clean up on your skin, I'm cool with, but just it's that overly plastic look where it looks like a mannequin >> or you know what it looks like? It looks like a cheaply made AI image. That's >> scale train station says DD's new service, the auto hater.
>> Yeah, >> just send him links, right?
>> Yeah. Yeah.
>> He he takes DMs on uh Twitter if you have some content you want him to click in and out of.
>> Oh, yeah.
>> Listen, all day tomorrow from about the uh the cracking noon until about midnight, I will be >> I will be watching.
>> For the new people here that don't know how chaotic it gets sometimes, they're probably like, "Oh my gosh, what's wrong with this guy? He's just like, >> don't let me find you using those thumbnails."
No, I Yeah, Roberto's right. You know, people use them, people respond to them.
>> I'm just not one of those people.
>> So, Tracy Uplifts is the uh next channel here. They upload one time per week or more. Been on YouTube for less than a year. The goal of channel is to make money. And the question is, are my thumbnails and titles slowing my growth?
I haven't truly broken out. Most of my reach has been from other people promoting my story. Lost 170 pounds and got out of a wheelchair. That's a big deal. Oh, wow.
>> Take a look and see what it is that you are doing, Tracy.
And while you're doing that, I just want to I want to get a pulse on the chat right now. How do you guys feel about that plastic over AI generated looking type of thumbnail? Are are you for it?
Are you against it or are you indifferent?
>> Christian encourager, what's going on?
Hope you're doing great.
Okay, so let me see the uh question again. And so the question was, do I think that the thumbnails and titles are slowing your growth?
Here we go.
>> Valentine's station. Don't hate create.
How can you create when you've got all those videos to watch?
>> That's great.
>> So, um, let's see here. Uh, premenopause, five secrets to prepare now. Um, weight loss transformation video will change your life in 15 days.
No, I I I think your your publishing schedule is uh is what's slowing your growth. Um, here, you know, you have you have uh you know, 5 months ago you had this spurt that you went through um and then you had uh you know, a considerable break here and then you you know, several months off and then you started publishing again. Um so yeah so I I would work more on working the process of creating uh into your lifestyle creating and publishing uh into your lifestyle work on that so that you can you know be consistent because if you're publishing on a regular basis it's not only about feeding YouTube system content it's also about you know practicing the the craft. Um, in addition to that, you know, incredible weight loss transformation, how I lost 170 lbs. You know, definitely interesting here, but I would I would zoom in on everything because this right here, uh, you know, it's clearly a before and after picture, but everything is zoomed out, right, to where you have to, you know, kind of study it for a second. You have all this distracting stuff here, you know, in the background.
All these pictures here are the same color as your dress. So, because of that, it makes it to where you're kind of blending in with everything there.
Um, so yeah. So, so for things like this, I would definitely, you know, try to stand out more. zoom in more so people can see um you know what you're doing here I think is also okay but but with these colors um I think that this is taking away from you you know quite a bit also so I would definitely um you know adjust you know this particular one in in a similar way but conceptually you know you're doing the right thing but I think that you know zooming in more so people can just see a little bit more detail um and just experimenting with different you know thumbnails would definitely be the thing here because I think your story is going to be interesting you know how I lost 170 pounds I lost 700 uh 170 lbs naturally from a wheelchair.
Here's why.
>> Good work, by the way.
>> Yeah. Yeah.
>> Amazing transformation.
>> It is. It is >> a lot of hard work. Congratulations.
>> Yep.
>> But I would uh but when it comes to this though, I would definitely uh you know, I I would spend more time like learning how to make thumbnails. Go look for other people that are doing similar things and see what they're doing. Um and and just kind of use that. This is another one. Like with this one, right, you have all of this stuff going on over here. this huge blue frame around it, a big why, but none of this really means anything, right? When you're trying to capture somebody's attention. Um, so I would definitely uh I would definitely work on that. And I'm seeing if what I just saw is regular here. Hold on.
>> And Roberto, I I I agree with that.
Roberto, we're talking about the filters here really quick while you're looking for that. You said >> Yeah. So So go ahead.
>> Yeah. So, really quick, also um when you're publishing long form content, um turn your camera >> so that you are making uh 16 by9 aspect ratio content.
>> Good catch.
>> Um and the reason for that is because it's being presented that way from the outside. Um so, like this one's better, right? Cuz you have the wide shots here.
>> What a transformation. Wow.
>> But like with this one, um you know, you can see here how, you know, like when you hover over this, it's like, oh, I'm not going to get what I what I am trying to get out of this out of this video.
like I'm thinking it's something like this, but then I hover over it, get ready to click, and it's like, "Oh, wait a minute. Is this supposed to be a short? Like, what's going on here?"
Right? So, I would I would do that as well. But from a uh uh a different perspective, another thing is here, you have transitioned into this pre menopause prep. Let me turn that autoplay off. Um you have I got to ref Oh, there we go. You have transition into this pre uh menopause prep. And I don't I'm not you know I don't think I could be wrong uh but but I don't think that that has anything to do with any of this other stuff that you're offering here. So because of that you know if you are going to make this whole thing about your journey and helping other people and encouraging people through that journey um this right here probably isn't going to be a great fit for you know for these people that you are trying to help unless this video is directly about menopause and you know and because of that that's you know the thing that helped you lose weight and that sort of thing. Um so another thing that I would do in your case is to just get clear on what it is that you that you want to offer on the channel like over the next let's say five years on this um you know is this something that you know you want to build the whole channel around your weight loss journey or do you want to build the whole channel around you know something else to where it's like this is you know something that you went through and it's shared but are you going to start steering the direction or the the channel in this direction or are you going to keep it you know in this direction so I would I just get clear on what it is that you're trying to build also so you can make sure that you're making the right content decisions when it comes to what you publish.
>> Yeah, good work. And I want to say this, uh, Roberto, man, Roberto's been working out.
>> Mhm.
>> And he's been posting it. He's kind of documenting it along the way.
>> Oh, nice.
>> Yeah.
>> Nice.
>> Yeah. Looking good, man.
>> Nice.
>> And you're right. We we normalize this with the beauty filters on every app.
>> Yeah. Hey, Sue. How you doing? Good to see you.
Next up, we've got Kellamisu is the name of the channel. Hope I'm saying that right. If not, I apologize. Um, they upload one or they've been on YouTube for a year more. They do church content. Goal to channels connect with others who like what they like. And the question is, I would like to get more subscribers and views. My monthly audience is higher than my actual audience. Okay, so let's look and see what it is that you're doing.
Okay. You want to get more views.
Yeah. So, you're you're in a similar boat here in terms of, you know, you're uploading vertical, you know, content to the side of YouTube that is, you know, landscape. Um, so I would I would definitely, you know, make sure that you're uploading the the right aspect ratio. Um, in addition to that, like some of these, like I'm not sure what this is, uh, right here, but, you know, another thing that is also important to think about is when you're uploading videos to this is just making sure that you are um, you know, thinking of what people get out of this cuz here you have like the engagement of like this person and this person. It says princess, so if they're famous, then you know, I guess that's okay. Um, and then here, you know, this is a song. So, right here between these two videos by themselves, it looks like this one is music, and this one is music, but this one looks like it's something else. Um, so because of that, Yeah, cuz this here, you even have like the little music icon here. So, these are definitely music. Down here is music. This is music for the members.
Okay. So, it's all music except for a handful. Yeah. So, it's like you're occasionally dropping in these other ones. Um, music, shorts, wedding. Yeah.
And this isn't a short either because it's showing up, you know, on the on the landscape side. So, write a real title for this one. So, yeah. So, so what you need to do is you need to um first start uploading the right aspect ratio to this side. You need to decide if you're a music channel or if you're a channel that does these other things. Um, and you need to also u make sure that when you are uploading to YouTube that you're uploading the right stuff to the right place, right? Because here you like you've got this short the shorts hashtag instead of a title which isn't uh which isn't accurate there.
>> You're so I would dial in those types of things right now. And then same thing here down here you've got like a graduation thing going on. Um and you know that's not music either you know.
>> What are you talking dude? What are you showing?
>> What >> are you showing the right channel?
>> Oh you know what I'm not.
>> That's great. Hold on. Share this tab.
>> I'm like what's he talking about?
>> Yeah. I'm trying to figure out like what in the world is he talking about?
>> Sorry about that, Tracy. Yep. So, uh, so yeah. So, this is what I'm talking about. So, yeah. So, this one right here, these are music videos. They are, you know, uploaded here as, you know, uh, vertical videos. Um, this one is about something, you know, unrelated.
This one is music. This one is music.
So, as we go through these, just a quick recap, like most of these are music and then they throw in, you know, some additional things that are uh, not music uh, as well. So, I would just get dialed in on that and figure out if you're a music channel or if you're, you know, a channel doing the other thing. And if you are mixing them, uh, then I would have a dedicated music channel and then put the other stuff, you know, somewhere somewhere else. If you're trying to grow as like a single artist, um, then some of these things are a little bit flexible. Um, but it looks like you're doing like, you know, like choir stuff and, you know, things like that. So, I would definitely, um, uh, yeah, for this one, yeah, this is another example here.
Oh, no, that is a song. Hold on.
Yeah. Another thing too is I'm not sure what these sound like. Uh but I would also make sure if they're not um and they may be, but I would also make sure that the audio coming from these is also really good. So try to make sure that that if you are um you know posting these that it's not just music that you recorded from like a phone in that environment but instead that it is you know that you have like good audio coming from the the music that you're making too so that people can you know use this as a music resource.
If you are new here and you have joined the stream recently what we're doing right now is we are looking at YouTube channels. We're answering YouTube questions. Uh just trying to help people out with YouTube. So, if you have a question about anything it is you're doing on YouTube, there's a form that you can put your question in for free pinned at the top or bottom of the chat depending on the view that you have.
Just click into that and then um that will send you to that form. If you're watching on somewhere that isn't YouTube, then you can go to nicknimon.comask and it will send you to that same exact place.
Um, and really quick, uh, Tan going in the kitchen says, uh, member for 21 months says, "Thank you both. Quick question. What do you do when you rediscover a channel, uh, that you completely forgot that you had?"
That's interesting. Yeah. So, uh, so D and I were actually talking about that the other day because I mentioned, I don't know if you remember this, but I mentioned that I got an email from like a a channel that was set up like a long time ago. I completely forgot about it and it was telling me that they were going to delete it if I uh didn't respond to it.
>> Is that your shirtless cowboys channel?
>> Might have been. Might have been. Yeah.
Yeah. Or my pirate channel. Could have been that too.
>> Could have been.
>> Yeah. But uh but yeah, the uh uh Yeah, those things definitely happen because sometimes you'll just create a channel and just upload, you know, something just to like, you know, see something like, hey, let's upload this and see what happens. Um so, you know, for things like that, yeah, there's there's a bunch of extra accounts floating around all over the place. What about you, D?
>> Oh, yeah.
all kinds of stuff all over YouTube.
>> Okay, so next up on the list here, uh we have RC Adventures with Mac. What do you think they do, D?
>> RC >> Adventures with Mac.
>> Yep. Not RV. RC >> R obviously remote control cars. Okay.
He's doing the whole remote. He's probably doing dirt tracks or indoor tracks drifting on the little remote control cars. probably have some cool drone footage falling around. Maybe putting an action cam on the car.
>> Okay, >> maybe doing the Hot Wheel loops. Okay, >> with the camera on the car.
>> All right, I'm gonna get this one ready to look at >> so we can see.
>> Okay, so the uh type of channel >> he might be a pirate.
>> Oh no. Oh no. Here we go.
So the type of channel is uh educational about building and running RC cars. So you got it. Yep. Got it. Goal of the channel is to teach others. Uh, the question is, I run an educational RC car channel showing builds, mods, and how they work. After one year, I have 883 subs. Am I on track?
Take a look and see what you're doing.
Yeah. So, in terms of being on track, the first thing that I want to say is when it comes to YouTube and YouTube growth, everybody grows at like different, you know, different rates.
>> Are you showing their channel?
>> I I am here a second. But every everybody grows at different rates, you know. So in terms of being on track, you know, what some people would say is on track for one person is a completely different thing for another person. Um, so because of that, just keep that in mind when it comes to YouTube. Um, you know, some people, you know, they come in, they've been, you know, watching YouTube, preparing to do a YouTube channel for a long time, and they will get, you know, the conceptual stuff that we're going to go over here in a second.
They're going to get some of that naturally. And because of that, it'll give them a head start. Other people come into YouTube with different skill sets from other things that they've done prior in their life before they start YouTube. that gives them an advantage to where it just shortens the learning curve just a little bit. Um uh but you know most people come on to YouTube uh to where you know they're like yeah like Sly went walking here that where there is no track right it's just they come on to YouTube and then they figure it out as they go. Some people grow faster than others you know it's just kind of the the nature of the thing.
>> Um so the fact that you have videos on here like one I'm looking at is here we'll go ahead and pull it up. So like uh like this video here, right? You got 4.5,000 views on it, 4.4,000 views, 1.3, 1.7, 1.8, 3.2. So you have proof of concept. People are responding to what it is that you're doing. But you definitely need to dial things in. So let's talk about how to do that. So first, um, when it comes to your channel, you're focusing all this stuff on you, right? You're making this more about you, making sure that your branding's in there and all of this stuff, putting all this text on here and all of that. But if you are, we'll just pull this one up. So, if you are somebody you which you are, that's interested in RC cars. If you look at this thumbnail and you only have uh 1 second or less than 1 second to gather information from this thumbnail, as someone who is into RC cars, what about this thumbnail tells you at a glance that this has anything to do with RC cars?
>> Right.
>> I'm going to give that a nothing.
>> Nothing. Right. Right. So, you have this like thing in the background which is an RC car, but the focus is wow.
>> Frame of an RC car.
>> Yep. The focus is on wow on this character here and on uh this text that's hard to read because it's all uh at an angle, right? And the color uh doesn't really stand out that much. So, right now, what you're doing is you're focusing everything on you and your brand and trying to write titles in your thumbnails instead of focusing on the things that the viewer cares about. So, what you want to do is with all of your thumbnails that you're doing, if you want to use this character in here, it's fine. Just keep it small, right? Keep it small. Put it in a consistent place so that you know your viewers that love your content, they always know to look there to see if it's yours or not. Um, so, for example, I'm just going to see if I can find a good one. Maybe something like this, but a little bit smaller, you know, and and just kind of move them down to where uh, you know, to where it's just like a full thing like over in the corner. Maybe something like this, but a little bit smaller. But basically, if you're going to do something like that, try to make it small and make it consistent because if it's inconsistent like this, then you're you're kind of breaking the whole purpose of adding that to there for people being able to recognize it, right? So, because of that, if you're going to use something like that, make it small. Um, number two is you want to make sure that every one of your thumbnails has a strong focus on the RC car itself or maybe a track that's easy to identify at a glance that it has something to do with RC cars, that sort of thing. Um, here you're covering up on every one of your thumbnails except for this one, which is a little better. But on like this thumbnail, you're covering it up. You can still see it back there if you look for it, but you're covering it up with all of this text. um a subscribe button on here, you know, which doesn't make any sense for a thumbnail. So, what you want to do is you want to start, you know, just taking photos of your RC cars when they are, you know, in these environments and then using those as the thing that's going to grab the attention, right? Because all you're trying to do with your thumbnail, you're not trying to you're not trying to explain, you know, all of these things. What you're trying to do is you're trying to make it to where if somebody's on YouTube, if somebody's on YouTube, right, and they're scrolling around that once they get to your video, right?
Like like in this case, right, the the guy multi here playing the hand pan, I use him as a reference a lot because I watch his content a lot and he I haven't watched this one yet, so YouTube's like, "Hey, here you go." But like in his case, right, because I because I enjoy his music and hand pans, the first time I ran across him, it wasn't because I knew who he was. It wasn't because the awesome environments that he plays this thing in. It was because of this object right here. That's how I found him. If he had a bunch of text covering everything and a bunch of text covering this thing that would help me identify that he plays this instrument, then in that case, I would have skipped right over this thumbnail um or that thumbnail that I, you know, initially clicked on and he would have, you know, never been able to capture me there unless I just happened to, you know, be able to see it underneath the text in some way, right?
You see the same thing happen on music channels, right? They're putting jazz hip-hop on here, lowfi metal, and they're using, you know, the text more in these to help people know what kind of music it is.
>> Lowfi metal. Yeah, sounds interesting.
>> Yeah.
>> Um, here you can see that this person is trying to grab attention through you leveraging the cameras, right? This is pretty busy in terms of the thumbnail, but it's, you know, it's it's it's, you know, working a little bit for them. Um, but like this right here, they're using these cameras in order to grab people's attention that are into cameras, right?
>> Can we just talk about the Jamaican dub thumbnail?
>> Oh, right over here.
>> That I know that's AI generated, but that looks like it goes hard.
>> It looks like it's a good time. Yeah, it does. No, it's the speaker system. It's like, "Oh, I just want to see what's going on here."
>> Mhm.
>> But yeah, like these types of things are, you know, things that you want to make sure that you're doing with your content as well, right? Like GoPro, right? They just published this video on their new camera. And here, you know, he's not or not he, but they are not, you know, focusing on a bunch of other stuff. They're like, "Here's the camera.
Here's the thing, you know, and and everything's clean and focused on that imagery."
>> It looks like Ed's taking hostages over there.
>> It does. Yeah. Over here. Right. He's got Alexi title.
>> He does. That's great. Yeah.
>> But like uh you know these are the types of things that you want to make sure that you're thinking about is you know how are my viewers the people that care about my stuff how are they going to identify that this is about something that they that they might care about >> at a glance.
>> At a glance. Yeah. So really man like like things that I would experiment with here um on your channel is I would experiment with like not even having like any of this text or any of that stuff on there. just like really cool shots of RC cars in these environments.
I would try that. Um because remember you're trying to grab their attention.
So basically putting the car in that environment and then also making sure that you know that it's that you can tell that it's an RC car. But I'm guessing based on what you know what it looks like when you zoom in, you can probably tell.
>> Can we see what others are doing with their RC cars?
>> Sure.
>> And you you don't have to put the subscribe images on your thumbnails either. You can take those off.
>> Um let's do RC car racing. See what happens.
Okay. Here, because it's about racing, they're showing the tracks. They're showing the tracks. Zoom in on the RC cars.
>> Car right there. Boom. Car.
>> Yeah. Like this type of thing, right? To where it grabs your attention. Like the text is grabbing attention here, too, but the car also is grabbing attention.
>> You don't have to think about it. You know exactly what it is.
>> Yep. Same here on the shorts, right?
Look at the shorts.
>> Yeah.
>> Car, car, car, car. Right. These are on like Hot Wheel tracks and stuff, but you know, same exact thing applies there.
Here, focused on the RC cars. Here, the cars here. track with a bunch of cars and the person in here holding the uh you know the RC car RC car the cars but you get the idea right so they're putting them in these environments to where you know people can easily recognize them so that recognize that that it's an RC car these are the type of things that you want to do and one thing because how I mentioned earlier about you uh leveraging the car you know for the attention one thing that both of these channels are doing is they're also like the controllers in the photo, too.
So, that might be something that you want to consider because that controller is just like one additive of elements to where they're like, >> is that an RC car? They're going to look at the title, but they can also, you know, see that additional element to make it just even more clear.
>> What were you going to say?
>> Oh, I was going to say, could you click into his channel, Kevin, the not the one on top of the other one with the >> secret car?
>> The uh just Kevin Talbot with the big truck there in the middle.
Yeah, they're both Kevin Talbot.
>> I know, but the one with the truck in the middle. No, but one one has more Kevin Talbot RC, so I think it's a second channel.
>> Is there something specific you're looking for?
>> Uh, no. I just saw the ones where he was putting himself in there as well, like one has a hand, one has his head popping out. I was just wondering if he was using that. Uh, >> yeah. He's got 3.5 million subscribers.
>> I was wondering if he was using that to show like scale. Oh, >> like putting a human in it and putting a hand in shot to see if it was possible.
Yeah, I just wanted to see what he was doing with the rest of the rest of the content.
>> But yeah, it's clear all of them. Car car.
>> Yeah. So, those are the types of things that you want to be doing, right?
Because when you do that sort of thing, then it then it just makes it clear from the outside for the people that you are trying to reach with the content.
And really grabbing that attention is one of the hardest things to do.
>> Yeah. And the reason for that is because when you are on YouTube as a viewer, just like your viewers are, just like you looked at my homepage, I listen to a lot of music on YouTube. So because of that, as I'm scrolling down, you could see music, music, music, music, music, music music. So it's not a music channel, a camera channel, a YouTube, you know, tips type of channel, a uh, you know, a coding vibe coding channel thing. um you know like it's not broken down like that. It's music music music plus mix in you know some of that other stuff. So what you're competing against is other people that are doing that thing that we're talking about where it's where they are focusing on that imagery that's going to help their viewers identify it's about something that they care about at a glance. Right?
So you have to do the same if you want to be able to compete with uh with with the others.
Next, >> The Real Sync is the next channel here.
Uh, they upload one time per week or more, been on YouTube for less than one year. They do reaction, C commentary, and panel discussion content. The goal of the channel is to make money. And the question is, uh, please review my thumbnails and titles and advise how I can reprove hooks to increase retention.
So, we do not look at video content on here for, you know, like hooks and things like that because, uh, you know, copyright reasons and, you know, like if we play music that, you know, we don't have the rights to, things like that.
So, we don't do that. But I can give you feedback on your, uh, on your thumbnails and titles.
Okay.
>> Next up, >> so it looks like you are having uh, why nobody trusts relationships anymore.
what women uh wish men understood uh about their emotions. Is this a guy sharing this content or woman sharing this content?
Um Charleston White explains why Black History must be cancelled. Is this why black men stay in survival mode? Cal shopping. Okay, so thumbnails and title-wise, um you know, this looks like it's some type of reality show or something like that is kind of the vibe that I'm getting here. Um, I don't know if you're seeing the same thing, D, but these definitely look like they are reality show type of uh scenes somewhere. Maybe a talk show, you know, for this one with that stage back there.
>> Not sure if that's what's being offered here. Oh, no, it's not. Um, so >> they might be they might be talking about a show.
>> Yeah. So, it looks like what you are Let me turn this off for everything.
>> Yeah. What do they say they're doing up at the top there? They're reacting to what?
to real real shows.
>> Deep conversations that connect us. Real conversations on modern black culture.
>> Oh, okay. So, they're not reacting to TV shows. They're using >> Yes. It looks like it's a podcast or something.
>> Okay.
>> Yeah. Is what they're doing is what it looks like. Yes. They're just having like these conversations.
>> Just for reference. You see how long it took us to figure all was figure out what was going on with your channel.
>> Yep.
>> Yeah. So, take that into consideration what you just mentioned in terms of how, you know, it took us a while to figure that out, >> right? And if one of these thumbnails landed in my feed, I'm not going to take the time to figure out what's going on.
>> Yeah. So, in terms of the topics that you're talking about, um, you know, is this why nobody trusts relationships anymore? Uh, what women wish men understood about their emotions. Like these types of titles, I think these are okay. Um, I think one problem that you are probably having with these is from the outside, like this looks like I'm going to click into this and I'm going to get like TV show quality stuff.
That's exactly what >> but then when I click in I'm getting like a Zoom call, right? Or like a Google Meet or or something that's going on here. Um, so I think, you know, that expectation of, you know, what people are are getting versus what they expect is definitely something, you know, that, uh, might be working against you. Um, you can see some of that, you know, in the videos where you're getting, you know, more views on them. Uh, you know, you'll see that in your audience retention reports. So, just in case you're not familiar, like every video on YouTube, you get audience retention reports for it that show you second by second how people are responding to your content. Um, so I would definitely make sure that you are looking in that for the for the videos that are getting more views. Even on these that aren't getting a lot of views, you can look at it. Um, but it's more impactful information if you, you know, if you're getting, you know, more views when you're looking at that. Um, but I would definitely, uh, you know, just consider that that mismatch, uh, that you're having between how it's being presented versus, you know, what it's like once we get in here. One thing you could test because I I understand what you're trying to do with your thumbnails. You're trying to create essentially a scene, but that's not it's not a real scene. You don't click in and see that. One thing you might want to test is you see how you have the three of you over on the right.
You have your three little squares. Is taking those three little squares and then putting them over on like the left side of the thumbnail or something. So, you could create some sort of a to test.
I don't know if it would work or not or help in terms of clarity, but so you could have your scene over on the right.
Then you could have your vertical stack of uh people over on the left. Not too big. You don't want to take up too much space, but just so I have a instant understanding. Oh, they're reacting to something. They are talking about something. Here's three people discussing this.
>> It would make me less inclined to think that it's a >> and it would match what you get on the inside, >> right? And it would make me less inclined to think I'm going to click on it and watch some TV show or a scene out of a TV show cuz that that's what I want as soon as >> that's what I thought, too. Yeah. I was like, "Yeah, these are they're they're like clipping stuff from TV shows, reacting to it or something like that."
So, I >> thought, you know, you want to immediately let them know that you guys are are discussing something and I'm just not getting that from your >> from your thumbnail.
>> Yeah.
>> Little little tweaks that I would test.
>> Yeah. So, uh I think that's a good call that D was talking about. Another thing that I would do because you asked about your hooks specifically. Um, so another thing that I would also do is be even though there are three of you here when this first starts, um, I'm going to assume that all three of you are not, you know, talking at the same time. So because of that, I would have somebody that introduces this, um, and just adds some type of real hook to this in terms of, you know, uh, you know, if it's about why nobody trusts relationships anymore, it could be something like, you know, you know, you might be seeing online how, you know, relationships are falling apart and people are having trouble getting relationships and blah blah blah. in today's show, you know, that's what we're, you know, we're gonna be getting to the bottom of that.
>> Run it like a show.
>> And we're, you know, and and and we're, you know, I mean, you can say we're starting right now if you want to, but like uh you know, and and you know, let's get into it or whatever your thing is. And then you bring in your guests and you know, you do the whole thing uh that way. I would definitely experiment with something like that. So then that way you're capturing them when they come in. You're letting them know what's going on. It's like one full screen person in there, you know, saying like what's what's happening. You can be off to the side if you want if you're going to be reviewing clips and stuff like that just so that they can know you're like, "Hey, you know, we're going to be reviewing clips, you know, doing this type of thing, you know, where, you know, others are talking about this topic so we can really, you know, uncover what's happening here, whatever the thing is." Um, and then bring the guests on and then get into the rest of the content. I would try that approach.
>> Treat it. Yeah, try testing it like a show.
>> There are a lot of different shows out there that have a format.
>> Can you just like skip along? I just want to make sure that we're understanding this, right? keep the volume down just to kind of like random skips across the >> Yeah, I was doing that earlier. Yeah, it's uh it's Yeah. So, they go, you know, into this where they're having the conversation. Same exact thing here.
Same exact thing here.
>> So, they're not showing any of those clips.
>> Yeah. So, it's like they showed something at the beginning and then uh it doesn't look like I mean this it's it's like 14 minutes. So, as I'm skipping over this, I might skip, you know, something. Yeah. But, uh but yeah, it's not >> Okay. I just want to make sure we're not >> I had a flash of something here. not missing that.
>> No. Yeah.
>> So, like I said, you can see how we're kind of struggling to figure out what's going on here.
>> Yeah.
>> Hey, Stanley.
>> So, next up on the list, uh, we have I have comic issues is the name of the channel. Uh, they upload one time per week or more. They've been on YouTube for one year or more. or they do comic book entertainment content. The goal of the channel is to connect with others who like what I like. And the question is, uh, once I upload my video, do I need to schedule it out 24 to 48 hours later so YouTube knows more about it?
Um, and who to show it to? Is this a good idea or not? So, uh, when it comes to YouTube, when you are uploading your video, the only thing you need to wait for is to, uh, is to see when the tags show up for the different, um, uh, resolutions.
>> Yeah, for the different resolutions that they are, uh, encoding your videos for.
So, uh, once those encodings are complete, YouTube has all the information it needs on that video and you can publish it after that. That usually, you know, takes, you know, a few minutes maybe when you're uploading the video, but by the time you finish getting your video description in there and setting up your end screens and your cards and double-checking everything to make sure everything's spelled right, you know, all those things. By the time you're finished with all of that, the video should be processed and ready to go, unless they're having a slow day on their end. Um, so because of that, you are perfectly fine to publish as soon as uh as soon as the the processing is finished on YouTube side. you do not have to wait 24 to 48 hours. Um, that is a myth when it comes to YouTube.
>> I I wish Renee was in here. Yeah.
>> Because I I have a theory and maybe Roberto knows the answer to this. I've never looked into I've never looked into it, >> but I have a theory because if I upload from a larger channel, my encodes happen within minutes.
>> If I upload from a smaller channel, it can take a really long time.
>> So, they also use different >> I think they send them to different servers.
>> Well, they use different codecs, too.
>> Yeah. So, like if you if you look as long as they're still doing that, so this is like a nerdy thing, but um as long as they're still doing this.
>> So, if you do the stats for nerds, um then you can see on some content um it will show um how it's actually being encoded and you can see different Yeah, it's like different codecs.
>> Okay.
>> Yeah. So, like Okay, here we'll actually we'll check this in real time.
>> Okay. um just so we can see and I'll actually compare it against that uh I've never looked into set up >> but I just noticed like consistently larger channels go up faster get encoded faster smaller ones take significantly longer >> yeah they might have it all synced up now I'm not sure but uh but that's how it used to be hold on let me look >> yeah so on this one like on on theirs they are getting an AVC1 6400 1S are you showing one Um, and yeah, it's it's so small like you're not gonna be able to see it anyway, but we'll but we'll do it. Um, >> I'll make a full screen here. Maybe it'll help.
>> Yeah, I might be able to do it here, too.
>> Yeah. So, on theirs, can you see that?
>> Yeah. Yeah.
>> It's not coming through all because you made it full screen, I think.
>> Yeah. I have to go take it out of full screen.
>> Okay. Hold on.
Oh, >> you still can't see it. Like, is this zoom not showing up on your end? No.
>> Oh, that's weird.
>> I'll go back full screen. That's okay.
>> Oh, I'm sharing the tab, I bet, and not the full screen. That's probably why.
>> That's right. If I go full screen on my my laptop here, I can see it.
>> Yeah. So, basically, this one here is the AV uh C1 6400 uh 1F opus 251.
>> Yeah, I see the >> minus 251, but it's AV1 uh 0.5M.
So, uh so yeah. So, there's that. And I think and I can't remember I I think there was another thing here too but maybe it was just that for the uh codecs but yeah they they do treat stuff differently uh in that regard.
>> Moral of the story is you do have to wait.
>> Yeah might be fast might take a little bit of time but you need the encodes to finish.
>> Okay let's see here. Share screen. We're going to go entire screen. So, Roberto says, "I've seen my uploads process faster on my larger account, but marginally the biggest issue is the codecs."
>> Yeah. And I think also like what you're throwing into it also.
>> Yeah.
>> Yeah. Like if you're if you're throwing in >> frames per second versus 24 frames per second >> versus 60, >> 4K, 2K, 1080p, like what are you putting up there?
>> Yeah.
>> Um, let's see. Makes sense.
>> Check something here really quick. There we go. Yes. I I was sharing the uh screen in the wrong way.
>> Okay. Are you you're pulling it back up?
>> So, uh, no, no, it's okay. Well, yeah, I mean, I guess we can. Yeah. So, this is >> this is just so everybody can, you know, kind of see what it is that we're talking about here. Um, because it was really small on the on the screen.
>> So, this right here, >> zoom in. Oh, there you go.
>> Almost.
>> There we go. Yeah. So, this right here, >> I'm going to go full screen now >> is what we're talking about. So, you can see because I'm on the edge, it's getting kind of jumpy because it's trying to go into the other screen. But you can see here the codec is the ABC uh one and then on mine it's uh it's it's different. So that's the thing that we were uh that we're talking about.
>> Uh when I export H.265 processing is way faster than H.264 >> even for 4K videos. Yeah, that's interesting.
>> Yeah, I wish Renee was in here. We need to uh get to the bottom some technical clarity.
>> We need to get to the bottom of this.
>> Yeah, for something like that. I'm curious if he, you know, cuz >> he either knows or he could find out and let us know next time.
>> Yeah. Yeah, >> sure.
>> So, uh, >> he's keeping it a secret.
>> Next up on the list, we have, uh, Joyful Trails. Joyful Trails. Uh, they upload one time per week or more. Been on YouTube for one year or more. They do bike trail rides and reviews. The goal of the channel is to have fun. And the question is, not a question, just a comment. Thanks for all the good advice that you dispense. I just reached 11,000 subscribers in May 2026 is a new high for my channel in monthly income. High five and fist bump to you. Absolutely love that.
>> High five.
>> High five.
>> They say uh uh they just had a a group ride two weeks ago. 150 cyclists came to South Carolina from Maine to Florida to help us celebrate 10,000 subscribers.
That's awesome. Um I'm creating a community of like-minded people. It was great to see the core audience literally standing in front of me at the meet and greet. Um, now I know who I'm talking to in my videos. Thanks again for helping me stay on track. That's awesome. Yeah, glad you're enjoying the content and um, and it's awesome that you're that you're having, you know, that experience with your content as well. And, you know, I also want to just put a highlight on the fact that, you know, 150 people showing up to celebrate your 10,000 subscriber milestone, that's a big deal, right? in terms of, you know, just them finding value in what it is that you're doing and and all that stuff enough if they want to participate in that. Like, that's that's a big deal. Like, it's hard to get people to take any type of action, but that type of action to where they're literally going from like other states and stuff to come hang out and celebrate with you, that's a really big deal. So, like what you're doing on your channel, uh, you know, people are people are digging it. So, you know, so make sure you uh, you know, keep keep giving them more of what they want, right?
Yeah. Because you're you're definitely on the right path there. If you have 150 people showing up for your uh for your celebration at 10,000 subscribers, right, you're doing awesome. Keep it up.
Next up, we've got Glennabyte.
Glennabyte, hold, let me move this here.
Uh Glennabyte does uploads one time per week or more.
They've been on YouTube for one year or more. They do a gaming channel. The goal of the channel is to be a full-time content creator. And the question is, as a gaming channel, I feel like I'm doing relatively well for the first year, but what would you say would be the top three things someone with this age of a channel would need to double down on or concentrate on? I feel like I know one uh one of them would be to post more frequently, but I just wanted a professional's point of view with this.
So, um, first off, in terms of the amount of time that you spend on YouTube and what it is that you need to work on based on the amount of time, the amount of time isn't the the issue. The amount the the issue is like what are what do you feel that you're deficient in and that you need to spend more time working on, right? Like that's the that's the stuff that you got to focus on because um in terms of, you know, like, okay, you've been on YouTube for a year, now do this. um that doesn't really apply across the board because so many people are in so many different places. Like one person will start a YouTube channel and a year later they've got 25 subscribers. Another person will start a YouTube channel and a year later they're in a situation like yours, right? To where they have, you know, um you know, some subscribers on the channel, uh 1.6,000, almost 2,000 subscribers on the channel. And you'll have other people that they'll start a channel and a year later they'll have, you know, a 100,000 subscribers, you know, because they're doing something, you know, that is, you know, of high interest. So, when it comes to the time, you know, uh there isn't like a a benchmark for that.
What you need to think about is like, okay, um what are some things that I know that I could be better at and work on those things, right? It could be strategy. It could be a better understanding of your audience to make sure that, you know, as you're delivering the content, you're delivering it, you know, in the way that they are likely to respond to at the highest level. Um, it could be just, you know, thumbnails or, you know, the how you communicate in the videos, how you capture their attention, you know, any of those things. Um, but, uh, but we are going to look at your channel though.
So, let's see what you're doing. Okay. So, new video every week. Uh, you do gaming content here to have fun, entertain, and drive into dive into games that make you think uh that make you think or panic.
Okay.
Save my colony with this massive reservoir and a housing upgrade. I built a mega housing district for my beavers. Okay.
So, I'm guessing this is all the same game. Uh, cuz this beaver is in all of them. Unless the beaver No, it doesn't look like it's part of your branding.
So, you're leveraging this character, I guess, to bring attention to these if that if this character is in a game.
What's going on? There's another there's a D. There's a Pirates of the Caribbean reference on this channel. They have it in one of their videos. What is going on today? Oh my goodness. Yeah. So, just as a heads up really quick, I don't know how you're using this in the video. Um, but considering this video is about you using automation in a game, but you have this clip in here, um, just as a heads up, that's not fair use. So, uh, just be really careful with this sort of thing because like when you are using content to add comedic value, things like that, that's not fair use. Uh, when you're when you're doing that, a lot of people do it on YouTube. Um, but you can really get yourself uh in some hot water with that. So, because of that, um, I would not add things like that to, uh, to your videos. Uh, but they nearly killed my colony, so I fixed it. Yeah, I I think you're, you know, your thumbnails are grabbing attention. you're, you know, you're following best practices in terms of like, you know, minimal text, things like that. Focusing on I I would pick a a thing here. I would either have it at the top or at the bottom, right? Uh for for this one, so that you can just focus more on, you know, the the imagery instead of their eyes having to be up here, here figuring it out, and then down here figuring it out. Why is that not Okay, that's why. Um, so yeah, so I would definitely uh, you know, simplify this one. But in terms of, you know, a lot of these thumbnails, I think a lot of them are okay. I would pump up the colors on, you know, some of these because you are going to be competing right next to gaming other gaming content. So, I would pump up the colors on, you know, some of this stuff. But, I think, you know, what you're doing, I think that you're definitely, you know, for your first year in, uh, you know, I think that you're, you know, you're doing better than than a lot of content creators, you know, at that at that same at that same place. So, what I would do now because, you know, you're getting people to respond is um and I I would start studying your audience retention reports because with the views that you have, you have enough people going through this that you can, you know, really start to, you know, uncover like, okay, what are the things that I'm doing in my videos that are keeping attention?
What are the things that I'm doing in my videos that make them leave? You know, that kind of stuff. Um, and I would just spend a lot of time looking at your audience retention reports, trying to figure out the different things that you're doing that people are and are not responding to. Um, and another thing that I would do also is, um, I'm not familiar with this game, but when it comes to the topics that you're talking about within the game, um, you know, some of these, you know, here, tried automation, but I found out I'm an idiot. Um, this mistake nearly killed my colony. My colony was a mess, so I built this. H, you're doing it again here with the popular show. I just saw it. Here it is. Yeah, be be really careful with that. Um here this new colony has one impossible goal. But basically however you're segmenting these um you know with your with you know how you're publishing content. Um I would start you know connecting the dots in terms of like okay with these types of videos we're doing this type of thing. With this type of video we're doing these types of things and then start grouping them together to start figuring out like okay what you know like like do people respond to these more uh more than they do these? If so like in what ways do they respond more? like if we do this type of video on this game, does it drive more subscribers or engagement or do we get more ad revenue or you know, whatever it is that you're focused on for that moment in time. Um, you know, compared to these, right? So, I would definitely start picking uh uh um organizing your content in that way using YouTube's grouping feature and analytics to start, you know, just uncovering what it is that they actually, you know, want the most of from you and what they typically respond to most. So, you can just make sure that you're doing more of that. And then from there, you know, just spending a lot of time on your um you know, the actual ideas themselves, uh which you're already getting, uh, you know, a response, but spending more times on the ideas just to make sure that, you know, you're putting out some cool stuff, which, you know, people are already responding. Um, and, uh, and the retention, uh, those are things that I would that I would just spend the time on right now.
But yeah, to answer your question though, with being, you know, a year in, yeah, like you're you're you're doing okay for being a year in. Just keep at it.
Next up on our list here, we've got uh just ask Pam. And really quick before we answer Pam's question, I do want to remind you that if you are or not remind you, but I want to let you know if you are just joining the stream, what we are doing here is we are answering YouTube questions. So if you have a question about anything it is that you're doing on YouTube, um if you you know want feedback on something on your channel, anything like that, you can put the link. It's free to do. You can put the link in the form that is linked in the uh in the chat right now and it's linked either at the top or the bottom of the chat. You can click on that. It'll take you to that form and you can put you know uh the information about your channel. Um and then we will get it pulled up here on the stream uh today.
Shark Scrapper in the house is up to hope you are doing great. Welcome to the uh welcome to the stream.
So just ask Pam. Uh they upload when they have time. Been on YouTube for one year or more. The type of channel is natural health, anti-aging tips, and encouragement through scripture. Um, I have so much experience in these areas.
I would love to be a modern-day deer abbey in this area. Goal of the channel is to be a full-time content creator.
And the question is, I have very little time, but would love to do mostly live videos. Um, am I able to reuse those videos to make long- form content? What is the best rule if I do reuse it? Do I need to delete the original live? If I leave the live version, how much do I need to edit a long version in order to not get red flagged? any other advice since you are a uh pro on going live? So uh what you can do with your live streams is you can you know clip them up. You can use opus clip or you can do it manually you know whatever you decide to do. Um but you can uh clip those up into videos. But the thing is is you want to make sure that anything that you are publishing out of that live stream that it is a good enough standalone video. So sometimes that might require you adding you know something to the beginning of it. It might require you adding something to the end of it. it might require you to, you know, edit it a little bit more creatively, something like that. Um, in order to make it a good standalone video. Um, when it comes to long- form content, depending on your live streams and how you do everything, um, you know, you might need a little bit of editing for it. You might need a lot of editing depending on, you know, what you're doing. But the idea is to take, you know, that content that you're using in your live stream if you're going to be publishing it to your, you know, main channel as content and you just, you know, find the best of the best there and then you, you know, offer that through, uh, turning it into regular content. In terms of, you know, how much do you need to change it? I would not download the live stream and then just, you know, put it up as the live stream. If you take, you know, clips out of that live stream, then you're then you're transforming that live stream content into something else and you're offering it in a different format. And that's perfectly okay when it comes to YouTube and how they look at that stuff. So, because of that, um, just, you know, make sure that you are being mindful more, and this is what YouTube cares about, too. Be mindful the most about the viewer experience and think, okay, I'm not just clipping stuff out, just throwing up, you know, like just whatever. um I'm you know I know this particular part and I manufacture this part during my live stream because I know this part's going to make a good video and then I do it again here in in the live stream and then I do it again here in the live stream so that I know that I have these good parts of the live stream that would make good standalone videos and depending on how many people you have in your streams. Let me take a look.
Another thing that you can do also um is you can also on real quick let me uh check here.
Yeah. So with your live streams like currently um you know you got you know 53 views here, 165 views here, 55 views here, uh 79 you know views here. So uh so with this another thing that you could do is just be upfront with your viewers in your live stream and say hey you know I'm also making some videos out of this. So, from time to time during the live stream, you know, I might uh, you know, say like an intro or a hook because I know that this next thing I'm going to be talking about is going to be something that I'm going to use as a video on my main channel. So, because of that, or not on my main channel, but on my, you know, as a, you know, standalone video. And you can literally add the beginning of the video and then do your, you know, add a hook, a real hook, and then add the, you know, do the rest of it like you would normally do. And then at the end you can also if you wanted to it makes a little bit weird for the live stream but you know you know 56 views you know it's okay. So uh you can also do it to where uh you know you can add the ending too to where you recommend additional content for people to watch.
Um but one thing because you know your last live stream was eight months ago.
So if you are going to be you know taking these live streams and chopping them up it's fine. Um, but I would try to get some type of flow together in terms of, you know, I am, you know, go on my live streams, then when my live stream's over, then, you know, I pass it off to an editor. I download it myself, whatever. Um, and then I, you know, start working on that and I get videos scheduled to go out and, you know, so you can just start publishing on a regular basis and, you know, doing, uh, all of that. Sorry, your live was six days ago. Go. Sorry about that. Um, I was looking at the video content. Sorry about that. But yeah, like on the lives, uh, you know, yeah, 90 views, 19 views, 95, 38. So, keep in mind with those interruptions that I'm talking about, like saying that you're going to, you know, like letting your viewers know that you're going to do a hook real quick and stuff like that. Some people find it interesting, some people might find it annoying. So, because of that, just watch your numbers while you're streaming and see if, you know, those things, you know, impact the viewership at all. Some people will find it fun.
So, if they're finding it fun, it's not a big deal. But if you do find a lot of people leaving during that part where you're saying the hook real quick, which I can't imagine, you know, that they would really do, but if they do, um, then, you know, then you'll have to come up with something else to where you after the stream is complete, you do a second recording. And that second recording, um, in your streaming software, uh, would be you just saying that hook or saying the hooks for the different parts that you were going to do. Or you could do it before the stream if you know the things that you're going to be talking about.
So, a lot of different options uh, for you there.
Yeah, the the challenge when it comes to long form content is that uh or or live streams and then converting them into long form content is that you know it can be challenging even with edited content to hold people's attention you know over 5 minutes, 3 minutes, 10 minutes. Um, so you know, because of that, you also want to make sure that as you're as you're editing the the replay version that you're asking yourself like, okay, if somebody were to come into this and you know, because they they weren't live, so does this feel like a live stream experience that is being repurposed or does this feel like uh, you know, a piece of video content that somebody put up? And the end goal is that you want the repurposed content to feel like a piece of content that, you know, that somebody uh, that somebody put up. iPhone Chris, thanks for the super chat, man. Appreciate it.
>> Super chat.
Oh, you haven't been using streaming software. You're just going straight to YouTube. Okay. Yeah. So, so when it comes to that, like one of the things that you uh have the option for is, you know, there's devices that you can get.
Like we use one here called an A10 Mini.
And uh on that ATM Mini, what it does is it has an option. I mean, it's like it's like I think they're like three or 400 bucks for the version that we're using um in this location. But basically uh with that, what you can do is you can connect a hard drive to it and you can just hit a button to record and it records everything to that external drive while it's also streaming at the same time. So you can actually dictate when it starts and stops, which is cool.
So if you're just, you know, hanging out, you know, having conversations with people uh in the, you know, that are that are participating, then, you know, you wouldn't be recording. But as soon as you get into content mode where you're doing the content part of the stream, uh then that's where you would hit that, you know, hit that button and uh make sure that you're recording all of that stuff so you get that higher quality. Um you can also do it on your computer depending on the strength of your computer um to where you use a service like OBS um or MEL and with them um you can download the you know uncompressed version of your stream directly to your computer. So as you are streaming it's also recording and then you can download that file to your computer. But the problem with that is it it is really labor intensive on your computer. So you need to have a strong computer in order to do that. Then there's other alternatives like um for example here um you know we stream uh currently I'm using Streamyard. There's like a sync problem with StreamYard. So I'm not sure how much longer we're going to be using it but uh but we do use Streamyard. I'm just kind of waiting for them to fix that. But with this they also have as part of the plan that um you can also record it to their backend and then you can download it from them later. And then there's things that you can do like with Opus Clip for example where you can just take the your live stream and you can take the URL drop it into Opus Clip who is a sponsor you know of this stream. Um but uh the channel really. But basically when you take that um that link and you put it there then their system uses AI to go find you know what it thinks is the best clips based on how you have everything set up in it.
And um and then you can take those and you can edit them further if you want because they give you the the option to download like a Premiere file um or uh I think I think you can do it with Da Vinci Resolve and in uh Final Cut um I believe as well. So you have all those different kinds of options when it comes to your live streams.
So next up on the list here we have Slay Went Walking. Slay went walking.
>> If you're enjoying the show, remember to give it a thumbs up and share it with a friend. Right now, >> Slay went walking. Uh, uploads one time per week or more, been making videos for one year or more. They do hiking trail music videos. The goal of the channel is to connect with others who like what they like. And the question is, "Metrics are up, trending, but growth is irregular." They say, "My content is not reaction based. It's literally the trail from end to end in a time warp." So, I'm not sure what the question is here. You just say, "Metrics are up, but growth is irregular." So, I'm not sure what the question is here.
Yeah, I Yeah, I'm not sure what the question is here. So, we'll move on to the uh next one.
So, next up we have The Real Sync is the next question here. The Real Sync uploads one time per week or more. Been on YouTube for less than 6 months. They do commentary, panel discussions, and reaction content. Goal of the channel is to make money. And the question is, help with thumbnails and titles after my content pivot. Okay, interesting. So, you uh you changed the direction of the channel. Let's take a look and see what you're doing.
Oh, we pulled you up already. Okay.
Yeah. So, so we already uh Yeah, we already had your uh channel up here.
Okay. So, we'll skip this one. And uh next up, we have I'm not going to say that, but it's donkey is the uh second part there. They do daily content. Uh they do funny cartoon animals with robot voices. The goal of the channel is to be a full-time creator and they say, "Can you help my channel get more subscribers?" Um so in terms of you know getting people to subscribe to your channel, um that is going to be on you and the people that are uh you know interacting with your content. When it comes to YouTube, you know, you have to be making content like if you want subscribers on YouTube, you have to be making content that people find value in in some way. That value can be, you know, they're really entertained by it. Um, it can be that you're teaching people how to do stuff.
Um, it can be that you're inspiring people, that you're motivating people, anything like that. Like any type of like real value that people get out of your content, you got to be able to give them that. And if you can give them that, you can do it consistently, you can keep showing up for them. Uh, that's how you get more subscribers, right? And then also loaf uh Loris88 says to get more subscribers, ask, right? That that also works, you know, to where you ask.
But when you ask, you also have to attach that ask to good content. So if somebody's watching your content, you ask, but the content isn't any good.
They're not going to subscribe anyway.
Like you can ask them all day long, but they're not going to subscribe. How you ask also matters. So for example, if you start your video and you ask right there, you're going to cause people to just leave the video. Um, if you have a hook and then you ask, you're interrupting the viewer experience, right? it can work, but you you're interrupting the viewer experience there and you might lose some viewers, you know, in that moment, but that can be okay. Um, but if just somewhere in the video, you drop in that ask in a way that's not uh interruptive into the video. This is why you see a lot of people just use a little graphic that slides up says, "Hey, you know, subscribe." It has a little animation and then it goes away. It's why you see that so much because people will use that as the way to, you know, remind people to subscribe. But basically, when you do those types of things, um you know, that that can cause people to subscribe as well. But at the end of the day, the root of all of that and the core of it all is that, you know, people need to be enjoying the content. They're not going to subscribe just to help you out. Um they're going to subscribe because they're enjoying the content they want more, right? So, because of that, uh you have to be making content that people uh that people respond to.
>> What's up with the pirates, man?
>> Dude, yeah. So, basically like I did a a hover over the over the thumbnail and yeah, uh the pirate from Pirates of the Caribbean. Can't remember his name, but the the the the >> Kazar, >> the the guy from the from the Black Pearl. Uh >> um >> uh yeah, I can't remember his name.
>> Not uh >> even if you said it, I don't know if I would know. It's not Johnny Depp. It's the older guy.
>> Yeah, >> but he like Pearl.
>> Yeah, him. Yep.
>> That was good. Yeah.
>> What was his name? Oh, man. It wasn't Kazar.
What was his name?
>> Even if you said it, I wouldn't know.
>> Yeah. Yeah. Yeah. Somebody Somebody What's his name?
>> Yeah.
>> Captain Barbosa.
>> Blackbeard.
>> Barbosa. Yep. That's it. Yep. Barbosa.
Yep.
>> Yep.
>> Captain Barbosa.
>> Yep.
>> I >> Yep.
>> He was a great character.
>> So, Crangndom Divergent says, "I deleted my channel due to the fact that I don't want to deal with swatting and getting swatted, so I deleted my channel."
>> That's unfortunate, man.
>> That is unfortunate. you know, and and the reason for that is because, you know, 99% of the times like you're not going to have to worry about that at all. You know, if you if you're like a, you know, a big streamer or something like that, then and people can watch you because you're doing IRL streams. Um, that's where that tends to happen more than than others where people are doing IRL streams and then people do that sort of thing so that they can watch it happen during that IRL stream. But if you're doing like normal stuff, then yeah, I wouldn't even worry about that.
If you're only streaming from home, then there is no reason for people to know where you're at unless you show people where you're at, >> right?
>> Like I would never like drop a pin >> to a place that I made videos in or a place I live stream from >> and just be like, "Here, internet."
Right.
>> I'm right here.
>> And that's that's the thing with the IRL streamers because they're just out walking around.
>> Are they Yeah, I'm not sure. They deleted the the stuff. I'm not sure.
>> Yeah. What a terrible thing.
>> Yeah, it is.
>> I don't I don't know what the legality of that >> from the guy that was talking about hating on people and like clicking into videos and then backing out of them.
Yeah, >> that's that. Listen, >> that's hate, too, though. Like, they're two different forms of uh >> But I think that I think the swatting thing is like hate mixed with entertainment because they're like, "Oh my god, this is going to be great."
>> Yeah, but that they get them. Oh, yeah.
>> Oh, yeah. Police kicking your door down coming in. You reach for the wrong thing, you're dead.
>> Right. Right. Yeah.
>> Especially in America.
>> Yeah.
>> Yeah. Yeah. Yeah.
>> Yeah.
>> It's wild.
>> Yeah. He reached for his phone. Yep.
>> Yep.
>> 78 bullets later.
>> Yep.
>> Right. Hey, Roberto, I think you're on a little bit of a delay. Uh I think I think you're about 2 minutes behind uh >> uh Roberto on the on the uh on the thing here.
>> The Black Pearl.
>> So, uh next up, okay, we did the donkey channel here. Hey, and by the way, if you are >> What did I miss?
By the way, uh if you are just showing up in the stream, what we're doing is we are looking at YouTube channels. We're giving tips on things they can do better. We're answering YouTube questions, all that stuff. So, if you have a question about anything it is you're doing on YouTube, you can go to the form that's pinned here in the chat.
Um it's at the bottom or top of the chat and you can add your, you know, channel or questions over there. And if you're watching this from somewhere that is not YouTube, then you can go to nicknimon.comask and that will redirect you right to that same exact form that we're taking these uh questions from.
>> Yeah. Before we move on, because we're talking about swatting, unless if you're doing IRL streams, they're going to figure it out.
>> Yeah. Sometimes people do it at people's houses, too. Like, you know, if they figure out where somebody lives, like that happens, too. Like, it doesn't happen as much, but it it does happen, though.
>> Yeah. You know, just take a few minutes as you're setting up accounts and you're choosing locations. I mean, you have to choose a location for, you know, getting into the partner program, but in terms of your public facing information, just think through what you're putting out there.
>> Yeah.
>> To the world.
>> Yeah. I've got a I think a video maybe two videos on my channel about uh safety for content creators. And I talk about that kind of stuff and talk about like, you know, if you're if you're live streaming or if you're vlogging or something like that, don't just walk out your front door because, you know, it'll show your address, show the front of your house, things like that. like, you know, be careful so that you're not giving away too much of the area that you're, you know, in. Make sure you're covering up, you know, if you're if you're doing content where there's like packages laying around, you're doing unboxings, things like that. Make sure you cover up your mailing addresses or your uh mailing labels, all of that stuff. Envelopes laying on the table while you're sitting here making a video. Make sure that those are covered.
>> Yeah. Like uh a lot of stuff there.
>> I still have my Well, Daniel Batal still has his on his wall, but my YouTube play button is also in the box.
>> When are you guys going to open those up?
>> We haven't coordinated it yet. You guys got to work that out. I'm going to take responsib >> like you know what I mean? It's it's gone so long that it might be better to leave them in the box. Might be, >> but you know, I'm I'm taking responsibility for it. Uh, >> but I took black tape and I put it over all the identifying information because it's it's in the background.
>> And even though there's a little bit of depth of field going on with the camera, a little bit of blur back there, I don't know what somebody's able to do with an maybe not today.
>> Well, you're in like a completely different spot now, so it doesn't even matter >> still. But like but let's just say 3 years from now there's some new AI tool that comes out that says oh within 2 seconds flat we can unblur any picture zoom in to a million%.
>> And then it's like oh it's going to zoom in on everything and see everybody's addresses and all the little notes they have sitting around like that's probably coming. Yeah.
>> So I just I anything I leave out like that I cover it.
>> Yeah. I have black gaff tape and I I I cover everything.
>> Yeah.
>> Again in the what you say?
>> Oh yeah. Oh yeah. It's nice. Yeah.
>> Yes.
>> Yes. Roberto's comment.
>> Yeah, we are. We're talking play buttons now. Yep. Yep.
>> Yeah. But yeah, just take a few moments, think about what you're doing. Making sure location services are turned off on certain apps. Making sure you're not tagging your location when you're out and about if privacy is a concern. Yeah.
And and my thought about this is always >> I mean, you can't hide everything. Okay, you're obviously in Texas or, you know, we're in Thailand, right?
>> But come get me. That's what I'm trying to say. No. Uh, >> don't don't. I'm here, too. Yeah, please don't.
>> I'm going to drop this address right now.
>> No.
>> What was I going to say?
>> You don't know what's going to happen with your channel.
>> Even if you're you have a new channel today, you don't know where you're going to be in 5 years or 10 years. You might be the next Mr. Beast and you don't know it yet. You might be the next Mark, whatever. You might be the next thing 10 years from now, >> right?
>> You don't know how big you're going to get. And you can't hide everything from everyone, but you don't have to make it easy at the same time.
>> So, just take a few extra steps. Watch privacy. Watch location tracking with the apps that you're using when you're posting content.
>> Yeah. Just be careful.
>> Yeah.
>> Yeah. Be careful out there, folks.
>> Be careful.
>> Guatana Goober is the next channel here.
What do you think they do, D?
>> What is it?
>> Guitana Goober.
>> It better be a pirate channel.
>> No. What What's your prediction on what this channel does?
I they're probably a gaming channel, okay, with their name like that. And really quick, just ask Pam says, "What is swatting?"
>> Swatting happens during live streams where people find out where a live streamer is and they call the police >> to and make up some reason that something's happening at this house because they want to watch the police essentially kick their door down or show up at this person's property while they're live streaming. Y >> it's terrible.
>> Yeah.
>> And I I'm not in the US so I don't know what the laws are. Like if you false, you know, if you call in to SWAT somebody. Yep.
>> I mean, if they can track that back, surely you can be prosecuted for that.
You should be.
>> Yeah. I hope.
>> But it's dangerous. It's playing a dangerous game because sometimes the cops come in, you know, streamers got their headphones on or whatever. I've seen clips before where people get swatted and the cops come in guns strong.
>> Like that, man. Can you imagine that?
>> Yeah. It'd be horrible. Absolutely horrible.
>> Be safe out there.
>> Yep.
>> Renewing help with views.
>> Uh Renee Richie in the house. What's up, man? Hope you're doing great. Nice to see you in here. He says, "Uh, happy day. Mandalorian and Grou was super fun." I agree.
>> Yeah, I agree. We were actually talking about that on the way in uh today. Yeah, like uh we both enjoyed it a lot.
>> It was fun. I think they missed some opportunities.
>> Yeah, >> it could it was fun. I enjoyed it thoroughly from beginning to end.
>> It could have been great.
>> Mhm.
>> But it was fun.
>> Yeah.
>> Yeah, it was a good time.
>> Yeah. I probably wouldn't watch it again.
>> I don't get I don't get the people that are uh just destroying it on online.
>> Yeah, me neither. Yeah, >> you kind of know what you're getting. I did, but they they missed some opportunities.
>> It was It was fun.
>> Yeah, >> it was fun.
>> Hey, Renee, we have a question for you.
>> When channels, we were talking about this earlier.
>> He's like, "Man, give me a break. I just showed up." Like, "What are you on D?"
>> You were summoned. You were summoned to them in live.
>> Your name was chanted three times. Uh our question is Renee when people upload a video they seem to get encoded at different speeds and different codecs are used and Roberto notic this as well and I I've noticed it when I upload from my larger account the videos go up fast they get encoded in within minutes but when I upload from a smaller account the the encoding takes a really long time.
>> Would you say would you say new account instead of smaller account? new, newer or small.
>> Yeah.
>> Yeah.
>> I would say the difference is probably 30 minutes in terms of, you know, it might take >> two minutes or three minutes max on my DM account, but then other little small things that I play around with. Yeah, it might take 30 minutes.
>> Same encoding, same video size, same everything.
>> So, I just didn't know if you had an answer to that as to why certain things might get encoded. Uh, do you prioritize uploads for certain types of channels or certain sizes?
So, next up we've got uh yeah, we're back on on the Goober. We we completely went off the rails here on the uh Guiritana Goober here.
>> Yes, has to be a gaming channel.
>> And uh Guiritana Goober does they're getting ready to start their channel.
They don't have a channel yet. Um so, they're still thinking about what videos they're going to make. The goal of the channel is to have fun.
>> I almost said that sounds like somebody who doesn't have a channel yet. Really?
I seriously >> That would have been good, but you didn't. You You missed it.
>> I did. I missed the opportunity. So the question is I was doing some search on Reddit and there was one post that said if you want to reuse your old YouTube channel for the same content with already enough subscribers for monetization that you should use it um as you are skipping the grind for subscribers you only need to focus on gaining the views. My question is is even worth using an old channel to focus on trying to get views for monetization as I even saw some videos saying the same thing about you should do that. So, here's kind of the golden rule when it comes to like older channels and stuff like that is if you're going to be publishing something that like one, if the if the channel's still been getting views in the background, you know, while you've been away, um, and you are going to be publishing content that that audience that's interacting with that content would be likely to also enjoy, then that old channel can be okay. Um, but if you're going to be going in a completely different direction, you're offering something completely different, um, then in that case it's best to start a new channel. And the reason for that is because when you start that new channel and you publish videos, YouTube has a lot in place right now um to help their system best understand who to show the new content to, right? So because of that, they'll give you like extra impressions in different places on YouTube and stuff like that so that their system can start to learn who who responds to this content, right? So when you do that on an old channel, then they have, you know, old users on that channel that they're, you know, trying to tap into to learn how, you know, they are responding to what it is that you're doing. So because of that, um, it's it's good if you're going to be doing something different to, you know, just start start doing that thing on a different channel.
And yes, you do have, you know, where you're going to, you know, you still have to go through the grind for subscribers, you know, that sort of thing. Um, but the the difference is is you're you're putting yourself in a better position there. Um, because then instead of having to kind of fight against the current and being like, "Okay, I'm trying to take this channel that was this and turn it into this, instead, you know, you're just starting from scratch." And you're like, "Okay, every video on this channel is going to be a great fit for this type of viewer and I'm going to publish on a regular basis for these viewers. I'm going to learn what these viewers respond to and I'm just going to do everything for this type of viewer instead of, you know, that type of viewer that you have on the uh on the old channel.
>> So Renee answered. He says, "I actually don't know the answer to this. It's rare that we stunk Renee."
>> Yeah.
>> He says, "Uh my uninformed guess would be that if there's high demand on video, it increases bandwidth and so transcoding transcoding it to more efficient sizes is higher priority."
>> All right. So you're saying it could be the demand at the moment like how much is coming into the how much is being ingested right now into the system therefore we need to prioritize because there's too much coming in or so much >> well I'm interpreting that as um um that that if there's a high demand on a video so like if if it's like if their system knows that when that creator publishes videos that they get a lot of views on them >> that it it encodes them in a way that makes it more efficient to publish those videos.
>> It's under Yeah. Because you're uploading it and it's starting. It's understanding the topic. They're seeing the creator that's putting it out there.
>> So, it's like the potential for this is probably pretty good, right? So, let's make sure we encode it. Yeah. Yeah.
Yeah. Yeah.
>> So, they're thinking more server efficiency.
>> That makes sense.
>> Yeah, that does make a ton of sense.
>> Yeah. So, he follows up and says on a on a bigger channel, more people are watching the new uploads, so making them more efficient file sizes save more bandwidth is my guess. Yeah, that makes sense.
>> Yeah. If if you're ever in a situation where you can ask someone what the answer is to that, please please let us know. Y >> but that makes total sense.
>> Yeah.
>> I mean, you could have just winged it and said that this is what it is and I would have totally believed you.
>> Yeah. Right. Right.
>> Yeah. It makes sense.
>> Yeah. Roberto, too. Makes sense.
>> Good answer.
>> So, uh Well, there we go. There we go.
It at least makes sense, right? Like we don't know, but like it at least makes sense, right? So, that's good. One thing you missed out on today, Renee, is we've had multiple channels pop up that were pirates.
>> Mhm.
>> Yeah. It was Yeah, it was a weird theme that happened here for It was two actually. But yeah, >> almost like it's International Pirate Day or something.
>> Almost.
>> Almost.
>> Yep. Almost.
>> Yeah. Really weird.
>> Except it's not. But yeah, almost though.
>> So it's Well, Pirates Code. Maybe it is.
>> Oh, it's true. That's true. Maybe.
>> Yeah.
>> Yeah.
>> What is Pirates Code? Is that kind of like Fight Club where you don't talk about being a pirate? Is that what it is?
>> Okay. If you're not a pirate, you don't talk about it.
>> All right. I guess we should we should uh call Peter McKinnon on this one. He probably has a probably has a pretty strong, you know, perspective on uh on this, right?
>> Yo, Pete, what's up with the pirate code?
>> So, the uh the question for this one, they they don't have a channel or channel name or anything like that. They just came through here, you know, completely anonymous. And they uh they just have a question, though, and they say, "How does the length of a video attribute towards views?" For example, long video, 30 minutes, less clicks, shorter video, 8 minutes, more clicks, question marks, question marks. So, what YouTube is looking for is they're looking for satisfaction. It doesn't matter if the video is 3 minutes like Ryan George publishes. Um, sometimes, right, some of his videos are like, you know, two or three minutes long and they still get tons of views on them. Um, or if a video is an hour long. Um, what YouTube is looking for is yes, they want the watch time and they want the time on platform, but at the end of the day, what YouTube cares about is are people enjoying this content? So, it's not that they're just measuring like, you know, okay, how long is this video? And if this video is 30 minutes, let's make sure we show it to more people just because it's longer. That's not the game. The game is if we show this video to people and and we're getting all of the signals based on all the ways that people are interacting with this content, um, is the system detecting that people are having a good experience with that content and that they're satisfied with that experience. If the answer is yes, doesn't matter if the video is 3 minutes or if the video is 30 minutes. Um, YouTube is still going to show that content to people that are the most likely to enjoy it and to continue doing that until they exhaust those audiences of people that are enjoying it at that competitive level. So, uh, so in terms of, you know, the long video for 30 minutes versus the 8 minute video, you know, those things, it's all about satisfaction. So, you know, that's why like a lot of people get caught in the weeds when it comes to all this. And yes, there is tons of nuance to all of, you know, like every aspect of YouTube.
However, at the end of the day, if you focus on understanding, you know, the the people that you're trying to reach with your content and making content that they care about and enjoy and can consume, uh, you know, those are the things that are going to end up, you know, moving the needle. So, uh, and your good ideas, you know, those other aspects of being a creator. But like something to think about is you know when it comes to the length of your videos depending on who you're reaching um you know you might be reaching somebody that is like let's say that you are trying to reach like uh you know uh let's say busy parents right like uh sing busy single parents.
>> Well in that case you probably >> who are pirates >> who are pirates right?
>> Yeah >> busy single pirate parents. Yeah. So, if that's what you're doing, then in that case, uh, you know, if you're, you know, publishing a video, like a 30 minute video um, in the afternoon for those people to watch probably isn't going to yield the best results, right? Maybe if they're watching it after they put the kids to bed, maybe in that case, you know, that video might be more appropriate for them. But these are some of the things that you have to think about when you're making content is, you know, for the people that I'm trying to reach, like, you know, what is it that I'm actually giving to them? and you know, do they prefer longer or shorter videos? So, of course, you can experiment with this on your own, which you should do, but you should also look at other channels that are making similar content to yours and they're targeting the same type of viewer that you are and look at their channel and be like, "Hey, what are they doing on the ones that are successful? Um, are they making shorter videos, longer videos, and if that's what they're doing, let me look at other channels that are similar to theirs and see if everybody's doing that." And if so, then in that case, that probably works because it seems to work for all of them. and you can use that as a starting point and then from that starting point then you can experiment on your own and say okay well maybe they're all offering this right so I'm going to do that because it's working for them and see if I can get people to respond to that but then once I get people to respond to that I'm also going to look at it and say are they doing these videos of this length because that's you know just what they do and they haven't tried other lengths if so let me try something different just to see if this audience responds to it because they might and those people just might not have done it you They might not have done the shorter versions yet or they might not have done the longer versions yet. Right? So just thinking about it through that lens and thinking, you know, when I publish this or the people that I'm trying to serve with this content, are those people going to, you know, enjoy this and is this length appropriate for them? Right?
Other things that matter too, you know, like if you're if you're targeting, you know, TV viewers, I mean, don't get me wrong, like I I watch Ryan George three minute videos on my TV, too, right?
Yeah. But, you know, uh, you also need to think about, you know, are you watching people that are like me when I'm watching YouTube in those moments to where, you know, I'm I'm laying in bed and I'm, you know, sitting there just kind of flipping through, you know, looking for things where I don't have to, you know, put much energy into it so I can fall asleep while I'm watching it.
Um, or am I sitting in my living room where I'm looking for something to watch because I'm trying to kill the next, you know, two hours. Um, in that case, I'm probably going to lean on something longer that I can just kind of sit back and enjoy without having to constantly engage with my TV, right? So, just thinking about those types of things when it comes to the people that you're reaching and uh and how they might be consuming your content is how you navigate those types of decisions on uh you know on how long your video should be. And then through experimentation too, right? Like experimentation, checking out other channels that do similar content.
Really good question though. D, will you take this for one second?
>> Yeah, sure will.
I will be taking questions from the chat. And I see one here that said it's from AB AB Cam. It says, "Do you think it's more difficult for YouTubers getting views who started in the last five years? You mean if you're just you mean if you started 5 years ago, is it more difficult for you to get views now?" No, not necessarily. I mean, each video lives on its own. It's its own opportunity. So every video you upload is it it's its own thing, right? You also have your body of work that can contribute to that to move your channel forward. But and you know if you opened a channel up when the world was shut down and everybody was stuck inside, you probably saw a lot of growth really fast. But that growth is balanced out now. Like people don't see that anymore.
A lot of people are talking about that.
So no. So no, I I think I think opportunity is still there. You just have to make the good videos.
Uh, Roberto says, "D, what do you think of my new software creator score?"
Roberto, I have not seen it, my man.
Send me an email. Hook me up. Let me see it. Let me take a look at it.
It's just as hard now. Yeah, I mean, well, yeah, it's always hard. It's always hard, but when everybody was inside, you know, live streams were thriving. you could upload videos that would just get significantly more views than you would normally get before the world shut down. And now that everybody's enjoying their life again, like it's kind of went back to the way it was before. It's I mean there's nothing easy about any of this. And yes, um I'm going to agree with Roberto and I think it's actually a little bit easier in terms of production too. Like we have so many tools that are available available to us now that help us work more efficiently, help us research. So many people are using AI thumbnails now.
People are using AI to edit their videos. Like I just think we're living in a great time. So I think in that sense it's easy. I'm I I'm a big fan. We talked about this a little bit earlier.
I'm a big fan of content where it's just somebody sitting down talking and where that might not have worked as well a while ago. I think Dry Creek Wrangler School is a great example of this. Let me let me share this. There's another young man. His name is Jet Franen that had just popped up out of nowhere. Let me share my screen really quick.
He um he's another one of those.
>> Hey, Roberto says, "Do you want me to send a Facebook DM?" You're not even on Facebook, are you?
>> No, I don't have access to that account.
All right, you can Twitter works. So, let me turn this off and show it here.
So, this guy >> Oh, it's better than me. This young man, Jet Franen, he's another one of those accounts to where it's it reminds me of Dry Creek Wrangler School. He's just a guy, young man. He sits in his Well, he was in his parents' basement.
He's not making thumbnails. Look at this. He's just sitting in his parents' basement talking, >> talking about what's on his mind.
>> Yep.
>> And he's absolutely crushing.
>> He's letting YouTube choose the thumbnail. like he's not he's not doing the extra things, but he's nailing it with the idea. He's nailing it with the concept. He's nailing it with the nailing it with the topic.
>> And this is the kind of content that I I don't want to call it low effort, but Nick and I were talking about this earlier.
>> It breaks the mold of what you typically do. Yeah.
>> Yeah. it stands out because everybody's so, you know, you're making all this the thumbnails and you have the sets and you have all this high polish stuff which has its place. There's nothing wrong with that. But when you see something pop up and it's just like a dude in his basement with like a a title that you go, "Oh, that's interesting."
>> Like I'm more compelled to click on that.
>> Yeah.
>> I I I'm more >> shows the power of good. Yeah. And Doug mentions it here too. Shows the power of a good topic also.
>> No, every listen it all starts with the idea. If if you have a good idea, a good topic, a good conversation starter and you can articulate that in the title and the video is good and you deliver like man that's it >> the idea. There's no amount of AI, there's no amount of great thumbnail design or editing that will save a bad idea.
>> Yeah.
>> Like you can hire the best editors and try to polish the thumbnail to death and AB10. That's also the problem of going too niche also.
>> Sure.
>> Yeah.
>> Sure. But it all starts with a great idea. So if you take that idea and you can articulate it well and you can put it in a video and keep the viewers watching, >> man, that's >> in a nutshell that's what it's all about right there.
>> Yeah. And Roberto says right here, he says, you know, uh uh you can say loweffort, high authenticity. Yeah.
Yeah, you know, with channels like this, I think the interesting thing is, you know, like with the unicorn channels like that is, you know, people will look at them and they'll say that they're breaking all the rules, but but in reality, they are breaking some of the rules in terms of, you know, best practices, but >> they're hitting the >> but they're so strong. Yeah. In the things that matter the most that uh that, you know, they can still they can still do the thing, which is great.
>> Yeah. I'm I'm >> like so strong in the skill set to just communication and storytelling and you know great ideas and topic selections and you know all of that.
>> Yeah, they last. They definitely last.
Uh just ask Pam.
>> Yeah, and he's uploading every day.
>> This young man is uploading every day.
And Dry Creek Wrangler School, they were just grinding it out, too. Same thing.
Guy just sitting there usually smoking a cigar with a cowboy hat. He's in a barn or some sort of a rustic setting.
>> Yeah. He also had more of a like with the the kid in the basement. He had the relatable thing and sort of like, yeah, he's just another younger dude just like hanging out at home.
>> He's a young man.
>> And then you have uh like with Dry Creek Wrangler School, he also looks like a character.
>> He Yeah.
>> Yeah. So he looks Yeah. So when you click on the video, it's this whole like whoa, what's going on here? This is like a whole thing happening here. Yeah.
>> Super super authentic.
>> Yeah. Anyway, that's that's what I'm into. So I I think we're at a stage where >> you can do that now. Like if you're able to come up with those ideas and those topics and articulate them well, we're at the stage where you can literally just sit down, grab your phone, set it up, hit record, and just say it. And these guys aren't editing. They're just sitting down and nailing it in one take.
>> Like, if you can do that, I think YouTube's easier than ever. Once you can figure out what people are going to respond to, and that's that's the trick.
Yeah.
>> You know, how can you get people to respond?
>> Queen me 247 says, "My first time catching live. Might have to start catching more of these." Welcome to the live stream. I'm glad that you are uh enjoying the content here.
>> Yep.
>> So, uh next up on the list, we have Anime Edit City. Uh Anime Edit City uh uploads every other day. They've been on YouTube for less than one month. They do edit content. The goal of the channel is to connect with others who like what they like. Um the question is, what is a good way to make people aware of the channel? So, this is a really good question and it's it's where like a lot of content creators start, right? Um, so like when it comes to like software and stuff, people can build it, but then you know the the thing is like, okay, it's built, now what? Right? So you made a video, now what? When it comes to YouTube, right? Same thing. So, uh, so when it comes to how to get attention to your video, the best way to make people aware of your channel is to make content around topics that people care about, right? That that you can already prove by just looking around YouTube and seeing, you know, that people are doing.
um making content around topics that people care about and just creating a great experience for people with the content. So those are both learned things in terms of you know some people will pick them up faster than other people. Um but you're you mentioned that you're a younger person here which is cool. So you're probably a lot more tuned into this than you know somebody that is much older and didn't grow up with YouTube and stuff like that. So because of that >> on me when you said that.
>> No I I just looked over this way. Yeah.
But it wasn't directly at you though.
>> Yeah. But but basically uh you know the best way to make people aware of your channel is to learn how to make really good content on YouTube. And then once you do that, YouTube's going to handle everything else. Yeah. Um so, you know, you don't have to go and share it in Discord and share it in, you know, these like, you know, weird sub for sub groups and things like that. You don't have to do any of that stuff. All you have to do is put 100% of your energy into learning how to make good content for a certain type of viewer on YouTube and then consistently delivering that. And if you do that, then YouTube will handle everything else. Uh, so just focus all of your energy on learning how to come up with good ideas, how to package those ideas through the thumbnail and title in a compelling way. Um, and how to make it to where if somebody clicks on whatever it is that you made that they really enjoy the content that you uh that you published.
>> And there's a lot involved in all of that, but that's, you know, at the at the core of it all, like that that's the stuff that matters. Speaking of older people and the divide here between the older people and the younger people, that's the thing I absolutely love about social media in general is it doesn't matter.
>> Yeah.
>> It doesn't matter how young you are. It doesn't matter how old you are. If you have something interesting to share and talk about, doesn't matter. I >> There's people that start channels at 80 years old that get like, you know, big followings and stuff. Yeah. It's it's amazing. Yeah. Absolutely amazing.
>> Yeah. You're you're never too old and you're never too young. But when it comes to being young, you need to be old enough for the terms of service, >> right? You need to be old enough for the terms of service.
>> Yeah. I wonder if YouTube's going to do that on the top end, too. So, like, yeah, you got to be >> You guys uh after Okay, at 90, we notice that you guys are just rambling and talking nonsense. So, we're going to cap it. So, so what is it now? 13.
>> Yeah. Terms of service is like 13 to 90.
>> 13 to 90, you're on to upload content on YouTube.
>> Yeah. I just think >> there's some people at 90, though, that are sharper than we are now. So like, you know, so yeah, they should definitely uh you know, not have those limit.
>> I think that's amazing. Like and I get asked all the time and you see it online, you're like, "Am I too old?"
>> Right.
>> Am I too old? No.
>> You're No, you're just you're you're in your prime. Like start >> Yep.
>> Yeah. You're never too old.
>> Republic of me right here. They said that uh their mom is uh 83 and has 2,000 subscribers on our cooking channel.
>> That's awesome.
>> Yep.
>> Yeah. Roberto mentions the biggest YouTuber at one point was a World War II veteran.
>> Yeah.
>> Yep. Wild. Absolutely.
>> It's great though. It's amazing.
>> It is hard to be interesting at 13, >> but that doesn't mean that you can't tell a compelling story from your point of view, >> right?
>> That doesn't mean >> or teach people something or entertain people in some way.
>> Yeah.
>> Like 13 year olds today even, you know, they're obviously younger than us, but like kids are growing up fast and they're learning things and they're smart.
>> They're understanding things and process. They're growing up in the digital age, >> you know. So, I I don't I I I believe that you can learn from anybody.
>> Younger, older, there's always somebody that can teach you something.
>> Danny and Bright is the next channel. Uh they upload when they have time, been on YouTube for one year or more. Uh they do uh life lifestyle Gen X advice and lived experience. The goal of the channel is to be a full-time content creator. And the question is, all my people advise on niching down, focus, and a quick overall review of my last four or five thumbnails. All my people advice on niching down, focus, and over. Okay, so let's pull it up. What were you going to say, D?
>> I was just going to say the only thing I don't listen to sometimes there's some really young creators that try to give life advice.
>> Oh, yeah. Yeah, some of this. Yeah.
>> It's like, dude, you're like a senior in high school, right? Tell me tell me about your life advice.
>> Yeah. Good for juniors in high school, freshman in high school, right? For those people, it's probably great stuff, though.
>> Yeah.
>> All right. So, you know, when you first enter high school, this is what's going to happen, right? Like for them, you know, it's great.
>> Yeah.
>> Yeah.
>> Uh Shark Trapper says, "When I tell younger folks I have 16,000 subscribers, they're dumbfounded. Like, I'm too old."
>> Love it. Love it. Love it.
>> Yes. Queen me. There's an audience for everyone.
>> Yep.
>> You can.
>> But you have to intentionally, you know, go after them. So you can publish content based around the things that you care about and you know and everything can align. Uh but when you are you know just being intentional about okay this is the type of thing I'm trying to do.
This is what I'm trying to get known for. Uh this is what I'm trying to do big picture-wise you know with my YouTube channel. Uh these are the types of people that I'm trying to connect with through my channel. And you're intentionally making moves to you know to move in a certain direction. Um you know that's where things can really start changing. But uh uh but yeah there there is absolutely an audience for everybody. But I also believe there's a point where you can niche down too much.
Yeah.
>> For example, >> where you have a super small audience, but but they're there, but they're small.
>> Yeah. I'm just kind of I'm gonna spitball this as we go. Let's say you have an antique channel, >> right? You're you're finding antiques, hand handcrafted antiques. That's probably going to appeal to a pretty large audience. But then if you niche that down further and say, I collect antique boxes. Okay, you niche down a little bit more. Okay, I collect antique boxes from the 1900s that it's made out of teak wood, >> right? And like every video is about that. Like you just keep niching yourself down and you can get so niche down, but that's very specific. So the other side of that is even though you might not get a lot of views, the people that are into that, like those are your people.
>> So, you know, it's a trade-off there.
But that being said, like teak boxes from the 1900s are pretty dope.
>> So, let's uh let's take a look at what you're doing here um on the channel. So, it looks like you are doing life advice.
Um here um you know, almost 60 done. Uh Gen X is done with people. Here's why.
Um I screwed up her birthday. Bonehead edition where Gen X uh how I almost ruined my wife's special day. ADHD story. Um yeah. So with these, you know, you are, you know, sharing, you know, your stories of your life and all of that is is perfectly fine. Um, psychology of Gen X latch key kids, uh, three superpowers. Yeah. When it comes to how you're packaging these things up though, um, these things the these videos up, um, I would I would definitely, um, just try to think through the lens of, you know, like if if YouTube is recommending this to somebody in their homepage, like what what about this would make somebody be like, "Oh, yeah. I need to check this video out." Like with this, you're you're being informative in terms of like this is the type of conversation that we're having. Oops. You know, you're being informative about like this is the type of conversation that we're having, but this is easy to skip over, right? Um because there's nothing about this that's like, oh, you know, I I need to, you know, check this out.
>> Um I think this one is more compelling than this one in terms of the in terms of the title because it just leaves it open. So it's like Gen X is done with people, here's why. Um, so with this, you're basically suggesting that, you know, you know, Gen X is tired of dealing with people and you're going to explain, you know, why, uh, in the video. So people that care about that will be like, "Oh, yeah. I wonder what his opinion is on that." You know, then they'll, you know, go and check that out. Um, but I think like, you know, this one is definitely more compelling than, uh, this one over here. We'll see, you know, how it goes. But, uh, but yeah, I I could I could skip over like a lot of these. Yeah, I'm sure you'll probably get some people that'll click on this one just to argue with you in one way or the other. Um, but when it comes to the regular content that you're doing, yeah, psychology of Gen X and then up here you also have psychology of Gen X.
Latch kid traits that are exhausting.
Yeah, like like I'm not sure if you're trying to educate other people about Gen X here or if you're trying to just connect with Gen Xers. I'm not really sure through the topics that you're talking about. Like like with this right here, um >> Yeah. Who are you making the videos for?
>> Yeah. Like I like I'm just not sure.
Like I mean I I think that you're making them for Gen Xers, but like I'm just not sure in terms of like the psychology of Gen X, you know, latch key kids, you know, traits that are exhausting. You I'm not really sure. um just from from like in you know like if this shows up on a homepage and you're competing with everything else that YouTube thinks is a good fit for that viewer um you know how is this going to you know stand out and and pull people in right um yeah I I think you're missing that just the compelling side of what it is that you're offering again I think this one you know is a little bit better uh title-wise not super not a big fan of the thumbnail uh but title-wise just how this one's framed I think that one is uh is better let's see what else you got going out of sync with the US. Canadians react permanent daylight savings time. Yeah, it also looks like you you you're kind of switching stuff up a little bit. So, this is about daylight savings time.
>> I just want to give a note here in the thumbnails and and this is a creative choice, but a lot of your thumbnails where there, you know, you have the warm lighting behind you, which gives you that kind of ambient yellow look and you have the warm ambient text and you have the warm ambient skin. And it there's no real contrast between any of that. And visually that's the sort of thing that can I mean it's a stylistic choice.
There's nothing wrong with it, but it also doesn't necessarily stand out, >> right?
>> It might depending on what's around it, but you can look at some of these others that you have that don't have that warm ambient look and to me they're they're they're more appealing visually.
>> So um there's also uh another side of this. So, you know, like here, like what you're doing here, and you're putting, you know, Gen X, Gen X, Gen X, Gen X, and everything like that's okay. Like what you're doing there is you're basically like that's called an audience identifier where you're basically calling them out in the title and you're basically letting, you know, Gen Xers know that this is for them or about them in some way. So, you know, I I think that's okay, but I think that you could do this in a better way. And that better way is just talking about and framing everything in this way, too. But, you know, framing like cuz the conversations that you're having are things that Gen Xers, you know, would relate to. Um, but basically framing it around the conversation more so than framing it around the Gen Xers, but just making sure that you're talking about things that Gen Xers would care about. Um, like I would lean more into that versus trying to put Gen X into everything it is that you're doing. Because for example, you know, Gen Xer goes to Costco, steals a cart, finds Hope. Uh, it's a lot. This is another one to where there's not really like it's not clear from the outside like what I'm even going to get from this. So like and this is like on YouTube, you want that clarity to happen at a glance. You either want clarity like this is exactly what you're getting or here's some type of curiosity gap that I've opened um or some type of curiosity that I'm tapping into that you're going to have to click on this video to uh satisfy. Right? So one of those two things. But when we have this one right here, we're not really getting any of that, right? So, this is, you know, talking about a Gen Xer going to Costco and maybe stealing a cart and, you know, Finds Hope, you know, those types of things. But there's like there's like I just don't know what like I wouldn't click on this because I I don't know what's like I don't know anything about it, right? Like I'm not getting any real information here outside of the fact that you're going to Costco and stealing a cart. But in terms of a viewer, like what does that mean to the viewer and how does that help the viewer with anything? Um, uh, yeah. So, yeah, for something like this, yeah, I I I think that you're you're targeting Gen X, which is what I'm what what's pretty clear here now. So, you're targeting Gen X, but you are, I think, going a little bit hard on the on the, you know, Gen X here in all of your titles. And I think that if you just talk about things that Gen Xers care about that you don't have to, you know, go this far, you know, with putting Gen X and everything. In some cases, like Gen Xers, you know, are done with people. Here's why. You know, those types of things, you know, I think it it it's a little bit more appropriate. But trying to shoehorn Gen X into, you know, everything. Um, I just don't think it's necessary. As long as you're talking about things Gen Xers care about, then, you know, then that's all that matters, right? because then they'll find the content that way and respond to the content that way.
And like D mentioned about, you know, the thumbnails not really standing out.
This is another one to where I like how you open the curiosity gap here. And this this lets me know that you are, you know, talking about, you know, Gen Xers not really caring that much. Uh, but when it comes to the thumbnail, which is going to be the thing that's going to grab somebody's attention, the almost 60 might do it. Um, like I would remove the done.
I would put almost 60 years old if that's the thing that you're, you know, uh, leaning on here. And then for the thumbnail for this one, because I'm not exactly sure what's going on in the video. Um, I think you might be okay with this, you know, imagery in here, but I'm not sure, but, you know, maybe making you bigger over here and putting that text over here, something like that, so that they can at least connect with you um, in this and then you have the text on the other side. But yeah, I I think from a packaging standpoint, I I would spend the most time right now working on this and trying to think from a, you know, topically like, okay, I need to make sure I'm talking about things that Gen Xers care about. And then when it comes to packaging these up, I need to be asking myself, if this were to show up on YouTube's homepage on a phone, TV, computer, whatever, if this were to show up on a YouTube homepage for um anyone and YouTube's recommending it to them um for the people that I'm trying to reach, how does this speak to them? and how like what exactly about my thumbnail is going to help that person identify that this content is something that that might matter to them. Right?
So, this is another one to where you're kind of shoehorning the Gen X in here, but really the video is about how you screwed up her birthday. So, the Gen X conversation here as a part of the title, like that part, you know, isn't really relevant to this um if it's about her, you know, birthday. So it's like you're almost talking or you're presenting this as like two different topics here. So like in your case, I would definitely work on, you know, the packaging for this. You can get, you know, either that clarity or, you know, the curiosity, one of the two. Those would be the main things I would work on right now with your uh with your channel, but you've only been going, you know, cuz it looks like you started, uh, you know, last year. Um, and then, you know, you just started going again. So, you know, so you know, you've only published, you know, a handful of videos, 20 videos here. So, you know, you're you're just getting started and this is all part of the process. So, you know, hang in there. But, uh but yeah, I think your packaging definitely needs uh a lot of a lot of work and the ideas uh themselves for the for the videos, too.
>> Next, on that note, I do want to remind you if you are actually there's a few different things that I want to that I want to say here. So, first is uh we do have a uh school that we started for YouTubers. We are accepting applications on that now.
So, if you are interested in that, you can go to tuberschool.com um and you'll find information on that or you can scan the QR code here if you're on a TV. Um or if you just want to scan it because it's easier for you, you can do that there. Um, but I also want to just remind you if you are getting started with all this or if you've kind of hit a wall when it comes to your channel. Um, I do want to remind you that uh when it comes to YouTube, it's a learning curve just like anything else that you're going to do. Um, the, you know, I say this a lot at the end of the live streams because I think it's important for people to, you know, to to to know is that, you know, when it comes to YouTube, you know, it's similar to playing an instrument or starting a new job, starting a new hobby. You know, when when you start something new, whatever it is, um, there's just a lot of stuff involved. And sometimes, you know, you can pick something up if it's simple, but when things are complicated, it takes you a long time. Like playing a guitar, for example, there's a lot involved. And to get good at playing a guitar, you got to spend a ton of time on the guitar. So, you know, YouTube is similar in terms of there's a lot of moving parts when it comes to YouTube.
So, right now, if you're, if you're struggling, things aren't going the way that you, you know, want them to go on your channel. Hang in there and focus on your skill sets, right? the skill sets in terms of learning how to come up with good ideas, learning how to package your uh videos up, learning how to, you know, make videos that people keep watching and that they get satisfied from watching that they want to share with others and that sort of thing. Like focus on those things and those will move the needle for you more than a quick tip, a quick tip, a quick tip, right? Just learning how to, you know, serve your audience in that way. So hang in there. You got this D.
>> Great stream. Great.
>> Great questions today.
>> Yeah, really good questions today. Um, everybody have a great rest of your weekend. Make sure that you do check out our sponsor of today's stream, Opus Clip. Uh you can find that information right here. And also, Daryl Ees is streaming right after this stream. He's streaming like right now. I think he should be starting now. So, as soon as this stream is complete, it's going to send you over uh to his stream. Um Daryl Ees works with some of the biggest content creators on YouTube. Um shares just a ton of information about YouTube.
Um so, if you are taking all this stuff seriously, I really recommend that you also participate in that stream. even if you listen in the background because he shares just tons and tons of great information during his live streams as well. But as soon as I hit to end this stream, it's going to send you over to there. So, make sure that you check that out as well. But everybody, have a great rest of your weekend.
>> Yep.
>> And uh we'll see you next time.
>> Especially pirates.
>> And pirates. Yeah. If you're a pirate.
>> Yep. Have have an even better weekend than everybody else.
>> That's right.
>> Yeah. Hope you hope you find some gold this weekend.
>> Yeah. Hope you find some gold. Yep. Some treasure.
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