E-commerce founders often make the mistake of focusing on revenue as their primary goal, but revenue is not the final or even preliminary goal; what truly matters is gross profit, which represents the actual profitability after accounting for the cost of goods sold.
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Every e-commerce founder gets this wrongAñadido:
Mistake number one is focusing on the wrong numbers. So, what do I mean? Many clients, many entrepreneurs, they are focusing on revenue and they make target for revenue and they are dreaming about the revenue and they put KPIs for their team based on revenue. Revenue is important. Revenue is the main fuel.
Yes, because revenue is your market share, revenue is your demand, it shows your turnover, etc. But revenue is not your final goal and even not a preliminary goal because what really is important is your gross profit because
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