Donna Kelce’s NIL Nightmare (And The Fix)

Added: 2026-05-23

[00:00:00]The most famous football mom is glad her sons didn't get paid. Donna Kelsey is Jason and Travis's mom and soon-to-be the mother-in-law of Taylor Swift. And her sons have made nearly $200 million playing in the NFL, but they were in college before student athletes could get paid. When Jason and Travis were at Cincinnati, the guys who were making the money, they were getting paid under the table. That means athletes could not surround themselves with attorneys, with accountants, with tax experts, with financial advisors. And a lot of them blew through their money before they even made the NFL. So, when Donna pictures college football today, she pictures the same nightmare. A 19-year-old with life-changing money and no one in the room to help. What she doesn't know is that things look totally different now. We are The Financial Athlete. We work with young athletes to build a lifelong financial plan avoiding the pitfalls that athletes fell into in the past. Fortunately, Jason and Travis are incredibly savvy making appearances, investing in businesses, and owning their own media company. But Donna's right, they're the exception not the rule, which is why every athlete making money needs the right help around them.

[00:01:01]Our athletes are figuring it out before they ever take an NFL snap. So, if you're an athlete cashing NIL checks or parent watching one come in, get the help the Kelseys are talking about. Hit follow and click the link in our bio to learn more.