How To Retain Clients SO Well They Never Leave (Full Playbook)

Added: 2026-05-09

[00:00:00]client retention playbook. In this specific video, we're going to be going through what keeps my churn for a 10k a month product at sub 4% per year. It fluctuates. I've seen it as low as like 3.something. Seen it as high as like a low 4.something. Currently, it's at like 4.1% on my annualized churn for a $10,000 a month committed for a year product. Now, it's very important to note before I go on that at any point, somebody who's sitting there inside of that program, they could drop out and I'm either going to have to pursue them legally and sue them and become Think about the reputation of Adobe. I'm sure a lot of you guys sitting here, you probably heard this either from yourself in your own experiences or potentially from your staff or even just horror stories from other people. You go sign up for Adobe's monthly plan and you might just not need it anymore. You go to cancel it, you find out you're in an annual subscription. They kind of do like a little tricky thing where it doesn't sound like they actually tell people they're in an annualized amount, but they will actually pursue you, put you in collections over low like dozens of dollars. I, on the other hand, this is very important to note, don't have to resort to like threats like that. We tell people up front it's an annualized commitment. And on a month end and month out basis, we earn them being excited, enthusiastic, and willing to spend that money with us month in and month out.

[00:01:08]So, there's some great lessons that I'm going to hand down to you in today's video and I'm also going to go through some of the top lessons from my clients that have all helped us on our journeys of cracking million dollar month.

[00:01:16]Whether it's the first million month or the next million month, these are just all lessons from people who have been there, done that, and we're handing them down to you right here on YouTube. There are no income claims. There is no income potential. There is a huge earnings disclaimer here, which is very simple to understand. This is a YouTube video, my friend, and the odds are very against you. There is a 0.1% probability, according to research, that you'd ever go on and crack 10 million dollars a year. Let alone the even smaller probability than that that you'd ever go on and crack a million bucks a month, aka 12 million bucks a year. There's obviously an even smaller probability than 0.1% that you'd ever go on and crack a couple million bucks a month.

[00:01:50]So, don't get your hopes up. Those odds apply directly to [music] you. We're just simply handing down lessons to you.

[00:01:55]So, if you're already a subscriber, thank you so much for being here.

[00:01:57]Welcome back. And if you're new to the channel, welcome in. That's all we talk about. Let's get started with point number one, which is the frequency you charge is the frequency in which you need to be achieving results in and out.

[00:02:09]So, the frequency of which you charge determines the frequency that you need to get them results. Bang. Now, hear me out. This one's very important to understand. If I charge every 30 days, that means I've got to get them results within that 30-day period of time. And then the next 30 days comes along where I've just been able to charge him again.

[00:02:28]Again, I've got to get him another set of results within that following 30 days. Now, this might sound so simple to you relative to how often you charge, but at the end of the day, this is like the foundation to client retention. It starts by considering the speed in which we need to produce results and how often, the frequency, that we need to produce results. Okay, so as an example, in my $10,000 a month education company product, okay, I consistently get people with only a 4% annualized churn to stick and have willingness to give me another 10 grand the following 30 days. Why?

[00:03:01]Because I know that I have 30 days from the time they gave me that money to start producing them at least more than $10,000 worth of either real-life tangible results. Now, this is the next category I want to discuss with you cuz this is important to understand. So, tangible results are different than intangible results, okay? So, when you look at tangible, okay, tangible results in this case, because it's a 10K a month offer, that means that I've got to exceed, okay? I've got to go above that in how much money I can make them. So, my goal, month in and month out, is to exceed that amount in like literal dollars that I'm trying to increase their odds to be able to make. Now, this is very important to note. This is an education company offer. This is not a done-for-you offer. So, I technically can't actually do anything on behalf of these people. All I can do is just load them up with information. And I take that information and I break it down into multiple consumables. We'll discuss that later on in the video, but put a pin in that. Very important. Back to tangible results. Tangible results simply means I need to produce them more money than what they're going to spend with me in that month. Now, there's this other concept, which is simply put the intangible. Intangible results are things that have not actually materialized. This could be represented with a few things. Number one, progress.

[00:04:08]And the other one is aha moments. I'm real big on aha moments, okay? I like to stack both of these. I like there to be a culmination of the two. At the end of the day, here's how people actually judge you. It's off the tangible. But when they're in the initial phases and they're working towards progress, the intangibles generally what is measured first and is fastest. Okay, if I put a timeline this and I showed you this cuz you do want to create a timeline eventually for yourself of when to do what. If this is day zero and this is zero to and this over here is day 30, okay? In this first period of time especially, I want there to be a bunch of intangibles.

[00:04:45]Intangibles could be Okay, you join into Jeremy's Inner Circle. You're immediately granted access, if you don't already have it, to Jeremy AI, but the upgraded Inner Circle version, right?

[00:04:54]Which most of you don't even know exist.

[00:04:55]Two, that aha moment in itself is like, "Wow, I didn't even know that that was a thing." Two, we give you a master SOP list. Got 35 plus SOPs. As soon as you get access to that and you open any damn one of them, you're like, "Holy [ __ ] these are like from as little as a couple pages to as many as like a hundred something pages and they're not AI slop. They're written by this dude and holy [ __ ] they're valuable." You start thinking right away, you're like, "Oh my god, I can take these, I can put them into my agents. I can take these, I can give them to my staff. I can read these different things myself." And you see all the different use cases and you start to like have the wheels turn where you're like, "Hmm, I'm starting to see how I can make some money off this." It starts to feel more real, right? Which is the very, very important thing here at the beginning of all this. In this first, I'd say like between day three and day zero, it has to feel real, okay?

[00:05:38]This is very important. And by feel real, I literally mean the sensation inside of us that there's a possibility turning into a a very high probability reality. There's already enough skepticism that's been overcome to have made the transaction and purchased it anyway, and so you'd assume that they're already sold, right? Cuz they literally bought. We don't consider that. Like we consider when somebody purchases, we've got less than 3 days for this to really materialize for them in a way where they're like, "Okay, I've got a plan. I feel like I'm starting to get some real value from this. Like I can see clearly how this is going to help me." We need it to fit into their world. That's the easiest way to articulate this. That's what we have to have it happen in the first 3 days. Has to occur in that window. Now, a lot of that those intangible stuff, it's aha moments. Now, aha moments are very critical for you to understand, too. We want to manufacture, typically in my case through the consumption of information, or through little easy things that they can do first, apply them into their business, and get an immediate result with. There has to be something. Most of the time it's through consumption, though, where they just say, "Ah, I didn't think about that before." And it hits them like a ton of bricks, where they're like, "Oh my gosh." Like there's a lot of those.

[00:06:41]Everything I put out in that offer is very dense with valuable information that is revenue-driven. So, when you look at it and you take it and you consume it and you truly like just in real time or listening intentionally, you can, as a smart person who's in that program, start to connect the dots rapidly and like have that information fit into what you do. It becomes real, and then you start saying to yourself like, "Aha, ah, I didn't think about it that way." You get what I mean? Like aha moments have to also be in that first period of time. Now, also through this I'd say the 7th-day window, there has to be something ideally that's tangible.

[00:07:14]This is where I feel like it starts to transition and it has to materialize.

[00:07:18]Cuz again, we've only got 30 days. And in this case, we've got to try to make the person more than 10K, or we've got to perceptually through intangibles give them enough aha moments where they've exceeded 10K in value. So, in the 7th day, I like to do something tangible. As an example, I just put out a video recently. It's actually on one of the tactics that I love to use in this first window. It's the sent from my iPhone email. The sent from my iPhone email absolutely rips. This is I'm assumptively going to say be a rather lower viewed video on my channel with this specific email video I'm talking about. I put out a video, I said, "Here's the three best emails I've sent so far in this year, and they've worked phenomenal for me. Try these out." And one of those emails is something I give to my Jeremy Inner Circle members called the sent from my iPhone email. Now, of course, in a YouTube video, I withhold about 80 to 90% of what I actually know, and I discuss about 10 to 20% of what I could otherwise sit here and talk to you about. And I I save all that juicy stuff for my paid program. So, there is a big difference between how I presented it in the video, but it's still easy for you to execute on. Like, you'll figure it out. You're a smart person. If I tell somebody to do the sent from my iPhone email in that first 7 days, and they've got a little email list, dude, every time, it's like, boom, juices some revenue from that person. But, here's the cool part. That Jeremy Inner Circle offers a done-with-you program, we're talking to them. We know what's going on with those individuals, right? And so, here's the important thing to understand, I can tailor a plan specific to them, a consumption path. I can tell that person, "This is what you need to watch. This is what I would do if I were you. Here's something that's easy to turn around and execute. You're probable to feel the impact of." So, most importantly in this specific period of time, we want to feel the impact, okay?

[00:08:47]And we want to literally make it real, okay? Big difference. Again, we want to literally make it real. No more just, you know, emotional states, ah-has, like that satisfying state. No, it has to transition. Okay, now to be clear, you might think I'm skipping ahead a little bit, I'm not. We typically look around the 21 days, and we like to stretch that into what we call the final nine. So, out of this final nine, we consider ourselves masters of this window. Um, the final nine is the final stretch, okay? This period of time is when we have to make sure that they're in the best frame they can be as they get closer to the actual renewal occurring.

[00:09:22]So, when we look over here, and again, we see the renewal over here on this side, there's a period of time in the middle, which is really a period of time of consumption and action and execution.

[00:09:32]Some questions are generally asked in this period of time. If we did our job right, they purchase, they're immediately starting a consumption cycle, but we haven't habitualized it yet. Usually, once we get around this 21st day, the whole goal up to this point in the cycle is habitualization of consumption. We need them on a perpetual basis to use the resources in which they've got access to. We need them to ideally, and this is a pro tip, develop a a specific we a favorite. We need a favorite in this window developed. Do they love talking to Jeremy AI? Do they love talking to real Jeremy via DM? Did they have one or two of their calls that they've got access to in that Jeremy Inner Circle offer? And how did that work for them? Did Did they go and apply something, consume something, were they given a path or a plan afterwards? Do they love the weekly group call library, the mastermind talks library? Maybe they've actually started with one of our entry-level programs that's great for beginners and also still gets [ __ ] raving reviews from advanced people, the Master Internet Marketing program, cuz maybe that's what they're trying to learn. They're trying to make sure that they understand all of it, not just the most advanced [ __ ] they can learn. They need a foundation first. I need them to have mastered something that they love in this period, even just being really active in the group chat. I need them to have a favorite by this time. That way, when I get to the final nine, I can get them into a let's get you applying all this [ __ ] They Maybe they just consumed up to here. Ideally, they consume, apply, consume, apply. By here, I've got to make sure follow up, hold them accountable, follow up, see if they've actually been doing anything. I need them in motion in this window. This is the final stretch. This is where when they're coming up to the renewal, the decision is made as to whether they're happy or not. Because even if something awesome happened up here, people leverage recency bias when they see transactions come up. They think to themselves of the past undoubtedly, but what actually matters is is that most recent period of time. I've got guys who have been in this group without exaggeration since it started way back in 2019 that are still with us and have not churned. Because month in and month out, I consistently make it new. Now, Now one is a slept on tactic. Okay, so again, can't believe I'm putting you on to this level of game, but here we go, okay? This is so important. You have to make it new, okay? So, I have, again, a really, really good retention rate over a broad period of time because this specific 30-day cycle that we see up here, this whole window that you're looking at, I considered to myself, what in the next 30 days is going to be added to all this to make the person consistently say, man, there's more [ __ ] for me here to uncover. There's more for me left, right? I want you to think you got yourself a nice juicy orange, okay? And you sit there and you squeeze the living hell out of it, and it's got a ton of awesome juice, real sweet orange you got here. Just pouring into a cup, and just cup after cup after cup, it just keeps filling it up. And no matter how hard you think you squeeze the living [ __ ] out of this orange, you can keep taking another cup and putting it underneath, filling it up, swapping in an empty one, just one after the other. And you look at the orange sometimes, and you're like, how the [ __ ] is this miracle of a [ __ ] orange in front of me just continuing to pour out this delicious juice? That's what this offer is when I say we make it new on an every 30-day basis. There's always new information.

[00:12:41]There's always another action you can take that can help make the business more money and scale. There's never a reason, besides me failing to continue to add to it and make it new with relevant information that the people actually care about who are a part of it, okay? That is what keeps the people in is the tangible results, the intangible results, making it new so there's always something new to uncover, okay? And I'm going to give you one more thing in this video, and then we're going to wrap it up. I can't stress this enough, by the way. If you've been on the fence, and you've been looking at this Jeremy's Inner Circle offer, let me tell you point-blank, we got a little over 20-something slots left until I hit that 250. Been telling y'all for a few videos, if you've been watching my stuff, I'm capping this at 250 people.

[00:13:24]I've got twice a month one-on-one calls.

[00:13:26]I've got a physical facility here where I do my quarterly in-person masterminds in Miami, Florida. I'm not adding more than 250 people. Play chicken with me if you dare. You get those weekly group calls, consistent updates, a very active group chat, the ability to DM me. Those twice-a-month one-on-one calls are great, but DMing me is even better cuz I give you real-time feedback. Jeremy AI access, huge course vault, all the mastermind talks, all the historical weekly group calls, 35 plus SOPs. It's for rich people trying to get richer. If you're not there yet, you don't qualify, meet the income threshold, consider my master internet marketing product or consider Jeremy AI. Jeremy AI has officially released as a standalone offer. It's only 300 bucks a month. It's the most entry-level cost thing that I've got for you. Don't buy it and try it. Buy it and stay with it for life cuz I'll tell you, just like you're seeing me talk about here in my Jeremy's Inner Circle program and the intentional effort and thought that I put in to not just continue making money and getting the renewal from you, but to continue to actually add value to you and your business to earn that renewal for you.

[00:14:26]That's the type of person I like buying from me cuz we put that serious effort in and we love for you to be one of our members. Check out those links down in the description. But again, here you are watching a free YouTube video. Let's make sure we wrap it up for you in an incredible way. So, last value-dense thing we'll talk about as it relates to the client retention framework is multiple forms of consumables, okay?

[00:14:46]This is very important for me. So, notice everything I said. If you actually analyze my pitch, I got one-on-one calls, okay? They're twice a month, they're 30 minutes long, and fun fact, we obviously don't see 100% of our close to 250 members actually use those one-on-one calls. Some people use them, some people abuse them, some people never use them at all. Again, we'll keep those statistics for us internally, but to be clear, it's an incredible consumable and I'm happy to do these calls. A lot of you guys, you might actually think my life is some kind of living hell given if you do some rudimentary math you don't actually have awareness of, but let me tell you, I only do calls Monday, Wednesday, Thursday, Friday. I only do calls between about 1:00 and 5:00. And to be clear, I love doing these calls cuz they give me all the clarity I need in helping you as you sit here and watch this video, somebody else likely struggled with this exact set of problems, and I took a fraction of what I could talk about and I made a video about it. These type of topics that you see my ideation, I'm so consistent, I can just sit down and reflect on what I talked to people about that week. This is where content ideas come from, this is where client improvement comes from, this is where internal what we need to do to improve comes from, me talking to my customers one most literally highest dollar value per hour action things I can possibly do. It's a great thing.

[00:15:51]Same kind of logic with DMX sis to real Jeremy in real time. I usually get back on this just to be very transparent. I'm not sitting here obviously as I make this video and chat with people. I usually do this like two, three times a day. There's about an hour, maybe two hours give or take the day where I'm sitting there just chatting with people all day. Um, to be clear, on Fridays now, we do a weekly group call, and on Fridays we kept them at the same time, 11:00 a.m. EST, the group voted on moving them from Saturdays to Fridays.

[00:16:13]We do a weekly group call, those are super [ __ ] valuable. That's where as an example, we talk about topics just like this, but with no bars, nothing held back, okay? There's no constraints on that content. It's of the highest level that we have. We have our four times a year our quarterly masterminds, okay? And this is not an event, this is a mastermind. Usually, nowadays especially, we're giving out million dollar a month trophies or five million dollar a month trophies. Those earners get up in front of us, a little stage we build here, and they talk to the room and they tell us what they did to accomplish it, perils of doing it. This upcoming one, if I'm not mistaken, we got at least three or four million dollar a month earners that already, between the last mastermind and this most recent one, have cracked it for the first time after being a part of the group. And those, we do them in January, April, July, and October. And again, we do them all right here in good old Miami, Florida. There's also a big old mastermind recording vault. Now again, just in case your brain is starting to think I'm pitching you, remember, I'm talking to you about the point here of this is all my consumables. So instead of just one thing that I give people access to to help get the outcome, I do literally all these things, and I say pretty much the same information, but across all of these different variations of how the information could be consumed. So just remember, bring yourself back up. Don't just sit here and think, "Oh, I'm getting the [ __ ] pitched at me." Bring yourself back up to what we're actually talking about, just in case you get lost in the sauce here. So, again, one-on-one calls, DM access to me, weekly group calls four times a year, mastermind, um a very active group chat. Uh that group chat, to be clear, has a lot of incredible people inside of it. Eight people on the dot that have done 5 million bucks a month. We got one guy in there doing $10 million a month. That's our highest earner that we've got. Most guys in there are doing like a couple hundred grand. Keep in mind, the minimum's 100k a month. Most guys in there are averaging out to like mid-range couple hundred grand a month. Again, all these different things are ways to consume the same information. There is a huge course vault. And in that course vault, you got all of the random info that I put out over the years. Sales training courses, personal branding courses, uh info offer creation courses, service-based business communication courses, product high-ticket product-based business courses, master internet marketing, so much [ __ ] in there. Got the SOP list.

[00:18:09]This is 35 plus SOPs currently. They just tell you all the different strategies we got and how to execute it.

[00:18:14]These are great for LLMs, throwing them in an AI model, giving them to an agent.

[00:18:18]We've been taking these SOPs, a lot of this course information recently, and we're rolling this out here shortly. But we have a skill.md file list for all the different [ __ ] that you could execute on as a result of the information that we put out over the years. It's [ __ ] awesome the [ __ ] we do to keep up with everything out there nowadays. And to be clear, and honest with you, there's probably more than this.

[00:18:37]>> [laughter] >> As an example, Jeremy AI access, my agentic platform, Utari access. Like there's a bunch of great [ __ ] All these, to be clear, are consumables.

[00:18:44]Okay? We take the same information and we put it in all these different verticals for people. Cuz people will bias towards one over the other or a handful or their favorite, as I talked about at the beginning. Some of them abuse the living [ __ ] out of literally all these. But again, my point is, you want people to have multiple ways to get the same type of outcome, rather than just one. That dramatically increases the probability that you get tangible and intangible results to occur. It also increases the odds in this case that consumption occurs. So, I hope you learned a lot from this video. Thank you so much for being here with me. Again, my name is Jeremy Haynes. All we talk about around here is cracking million-dollar months. We don't increase your odds. Your odds are really, really [ __ ] low. All we do is just talk about it. So, thank you very much for being here with me. I hope you go out there and get richer and do something incredible with your life and business.

[00:19:29]Talk soon, bye.